Sales training part 1-2


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  • Sales training part 1-2

    1. 1. SALES TRAINING Part 111/06/2012 Introduction for Partners Callture Confidential
    2. 2. Market Overview• Global Industry analysts predicts that IP PBX market will reach $9.05 billion by 2015. “Greater operational flexibility, reduced telephony transport costs, and enhanced ability to acclimatize organizational trends will stimulate growth in the worldwide IP PBX market. New and emerging needs to support customer requirements like offsite location support as well as improved disaster recovery and survivability options is expected to cast a shadow over the conventional PBX, propelling sales in the global IP PBX market to $9.05 billion by 2015”• Insight Research predicts that the demand for business lines will grow at a 25% annual rate between 2012 and 2015. They also note that at the end of 2010, Voip Service providers controlled only 4% of this market.• According to Gartner end-user research, UC investment currently registers as a top five SMB networking investment initiative for 2012. Gartner expects the SMB market will increasingly exhibit SMB UC investment momentum as the market matures during the next two to three years. SMBs require UC solutions that are easy to install, configure and manage and that do not increase demands on an already lean IT staff. Additionally, SMBs require straightforward pricing and exhibit greater preference for UC solutions that have integrated user and management interfaces. 2 Callture Confidential
    3. 3. Market Positioning & Strategy Callture Confidential
    4. 4. Callture Snapshot• Callture Cloud-based Business Phone Service Provider with All- Inclusive Low Pricing.• Fully Integrated and Automated for easy Sign up and Provisioning• Target Market: Small/Medium Enterprises• Vision: We are in the business of helping businesses succeed. For our business customers we want to provide a reliable full featured business phone service at the lowest cost. For our partners we want to provide a competitive service that they can market easily and give them the highest commission in the industry. Callture Confidential
    5. 5. Callture• Cloud-based Business Phone Service to SMEs – Multi-Site, Remote Employees, Offices and Fast Growing Companies• Fully Managed Business Phone Service – Voice: Hosted PBX, Dial-tone, Fax, Recording, ACD – Mobile: App for calling, checking voicemail and faxes• No On-Premises Customer Equipment or Software 5 Callture Confidential
    6. 6. Cloud-Business Phone Service• Business Phone Service in the Cloud – Cut Cost by Over 60% – No Need for a Technician – Increase Mobility• Cloud Benefits – Limitless Scale – Access to Advanced Features without the Overhead – Remote and Mobile Workforce• Reduces Overhead of Multiple Applications Callture Confidential
    7. 7. Seamless Communications• Voice to any Phone and Location – Auto Attendants, Ring Groups, ACD – Find me - Follow me – Call from Mobile with Business Caller ID• Voice Mail to Email• Fax to Email• Conference Calling Callture Confidential
    8. 8. Callture Customers100,000+ Customers Depend on Callture Callture Confidential
    9. 9. Hosted versus Callture Premises-BasedPSTN Charges Unlimited Use and Concurrent   Pay for Concurrent calls, and minutes Premises-Based ConnectionMulti-site Networking  Centralized, remote administration  Duplicate Phone Systems and on site  Uniform dialing plans staff  Features across all locations and  Hard to manage dialing plans groups  Limited network featuresTCO  Fixed Monthly Expense including  Start Up + Monthly, Annual Unlimited Use  Higher costs overall- staff & supportReliability, Resiliency  Carrier grade platforms  High quality only by complex, expensive& Survival  Cost borne by service provider methods (new network, etc)  Robust geographic redundancy  Cost borne by enterprise  Off site storage: IVR, messages  Software reliability & churn remain and CDR issuesObsolescence Risk  Responsibility of service provider  Responsibility of owner  Unlimited scale and locations  Annual upgradesOps & Server  Centralized system management  Disparate management systemsManagement  Located at CO or data center  Located at customer site  Multi-function & multi-tenant usage  Single site, and applications non- networked Callture Confidential
    10. 10. Comparison – Callture vs Pbx Callture On-Premise PBX Systems SavingUsers (Staffs) 10 10Up-Front CostInvestment to buy Hardware PBX Free $2,000 $ 2,000.00Phones to work with Pbx $ 1,000 $1,500 $500Setup and implementation per location Free $500 $500Number transfer/porting Free $100 $100Phone configuration Free $500 $500 $ 1,000 $4,600 $3,600Monthly CostPBX software licenses Free $60 $60All Inclusive pricing with business class features $ 195.00 Not availableUnlimited local and long distance calling Free $100 $100Unlimited Internet fax Free $50 $50Local numbers for each user Free $5 $5Toll-free number and minutes Free $45 $45Feature and funtionality updates and upgrades Free $50 $5024/7 live support Free $200 $200Contracts None Long term contractsTotal Monthly Cost $ 195 $510 62%Total Cost in Year 1 $ 3,340 $10,720 69%Total Cost in Year 2 $ 2,340 $6,120 62%Total $ 5,680 $ 16,840 66% Callture Confidential
    11. 11. End-to-End Turnkey Solution Why VoIP • Cost Savings • More Features • Faster Activation • Scalable Solution • No Contracts Cost Savings • No Up-Front Cost • No Maintenance Cost • 60% Savings on Line Cost • Save on International Calls • Lowest Price Guaranteed System Features Internet Fax Auto Attendant • Custom Main Greeting • Unlimited Domestic Calls • No Fax Machine • Unlimited Extensions • Pre-Config Phones • Separate Number • Follow-Me Features • Internet Fax • Faxes are Emailed • After Hours Mode • Conference Calling • Send Faxes Online • Voice Studio • Memo-on-Call • Faxes are Archived • Voice Mail • Enhanced Voice Mail • Memo-on-Call • Extensions • Extensions • Extensions • Call Blast/Call Hunt • Call Blast/Call Hunt • Call Blast/Call Hunt • Music-on-Hold • Over 40 Features • Music-on-Hold8 Callture Confidential
    12. 12. End-to-End Turnkey Solution Sign Up • Sign up clients easily online with your ID • 60 days with cookie tracking • Get client under your ID even if they call10 Callture Confidential
    13. 13. Fees - You keep the overagesCallture does not charge any activation orRESPORG fees. You keep all the revenues.Suggested Retail Pricing:• $15 NRC activation fee per seat• $15 NRC porting per toll free number• $2 NRC porting fee per DID• $30 per Vanity Number Callture Confidential
    14. 14. Demonstration Callture – Partner Log-in SiteAccess the Partner’s PortalAccess User DashboardUser and Administrative videos Callture Confidential
    15. 15. Marketing Tools for Callture• Customer Qualifier Form – Keeps you on Task• Detailed Feature Comparison• Callture Brochures• VAR Pitchbook• Datasheets, Case Studies, Product overview• Callture website• Excel based Quote Generator• Pricelist Callture Confidential
    16. 16. Highlighted Features Callture Confidential
    17. 17. Business Voice• Comprehensive Hosted PBX – Reduced CapEx, Low TCO, Tight UC Integration• Unlimited US Calling• Non Blocking Service• Auto Attendants• Ring Groups• Extension Dialing• Music on Hold• ACD• Mobile and Remote Integration Callture Confidential
    18. 18. Business Class Voicemail• Extension Voicemail• Ring Group Voicemail• Voicemail to Email• Voicemail Notification Via Email• Voicemail Attached as a .Wav file• Information Mailbox• Voicemail Distribution List Callture Confidential
    19. 19. Unified Messaging• Voicemail to Email• Mobile Message• Voicemail Web Playback• Voicemail Forwarding Callture Confidential
    20. 20. Callture Call Center Services• Provides one number access into organization• Comprehensive Auto Attendants• Non blocking call queuing in the cloud• Non blocking calling and unlimited calling!• Remote Agents• Groups regardless of geography – Skill, location, levels Callture Confidential
    21. 21. ACD Features• Calls can be distributed in a number of algorithms – Ring All / Next Available / Skills Based / Random / Longest Idle• Special ACD settings offers callers – Queue position announcement, Caller and Wait Time – Choice to leave voicemail – Customer election to be Called Back – Allows for unique music/advertising on hold Callture Confidential
    22. 22. Audio Conference Bridge• Personal Audio Conference Bridge – Hold Audio Meetings with Large Groups• Each User Unique Password Protection• Call Detail Records• Extension and Optional DID Callture Confidential
    23. 23. Callture Services Callture Confidential
    24. 24. Callture – Virtual Phone System• Hosted PBX Service• Business Voicemail – Unified Messaging Voicemail to email• Extension Dialing• Recording• Caller ID• Forwarding / 3 way calling / Transfer / DND• Intelligent Call Routing Find Me Follow Me• 300 Free Minutes with Toll Free Calling Price: $9.95/month Callture Confidential
    25. 25. Callture – Business Phone Service• Unlimited Business Calling• Business Voicemail – Unified Messaging Voicemail to Email• Extensions• Main Greetings• Recording• Caller ID• Forwarding / 3 Way Calling / Transfer / DND• Intelligent Call Routing Find Me Follow Me• Unlimited Faxing• Conference Calling Price: $19.50/month Callture Confidential
    26. 26. First Thirty-Days• 30 days Free Trial!• All users will have access to ALL Callture features for every seat• Users will not be charged for the additional features that they use Callture Confidential
    27. 27. Thank you! Callture Confidential