The document discusses various digital marketing strategies and tools, emphasizing the importance of social networking, paid search, and SEO for enhancing brand presence and driving customer engagement. It highlights the effectiveness of web 2.0 tools such as online videos, blogs, and targeted marketing approaches to achieve better ROI and expand customer bases. Additionally, it reflects on market trends and priorities for marketers in leveraging technology for efficient lead generation and brand reinforcement.

1. Marketing on $5 a Day Bob Boucher Cole Creative Boston

2. Cost per piece Purchase-Stan Financial-vania Marketonia Agency Island

3. You! Digital print Variable data printing PURLs Web-to-print Short-run printing Offset quality Print on demand Generate more leads Increase customer loyalty Produce Literature & DM more efficiently Reinforce brand Attract new customers Deliver marketing ROI Improve database Save money Marketing Solutions Build retail presence

4. China

6. “ Ron” Short-run printing VDP PURLs Web-to-print Offset quality Fast turnaround Digital printing Full-color short runs

7. Ron the Avatar

8. Marketonia Agency Island

9. Web 2.0 "In good times people want to advertise. In bad times, they have to.”

10. Social Networking Paid Search marketing Blogs Viral marketing PPC CTR SEO RSS PPC: Pay per click CTR: Click through rate SEO: Search engine optimization RSS: Really simple syndication Or, Rich Site Summary Organic Search marketing Web 2.0

11. among human beings.” Marketers agree: Social Networks… Create trusted conversations with prospects (70%) Build brands (90%) Increase web traffic (90%) (MarketingSherpa) More personal relationships “ Web-based activities, tools and environments for sharing and discussing information ... Social Networking

13. Web Strategy Director Internet Presence Manager Online Reputation Strategist PAT SMITH SEO/SEM Consultants

14. Blogoids: Technorati: 133 million blogs tracked US: 26.4 million blog readers WW: 346 million blog readers 74% of Internet users read blogs Excellent communication tool for: Establishing trust and authority Lead generation Sales Online commentary on specific topics Regular entries 2-way communication

15. Marketing Blogs

16. Hours spent per day on computer searching blog sites 12” 18” 24” 30” 36” 42” 48” Size of butt 1 hr. 2 hr. 4 hr. 8 hr. 16 hr. 20+ hr.

21. “ Best ROI” for Web 2.0 Marketing Tools MarketingSherpa 1. Paid search 2. Email 3. SEO

22. Search Engines Natural, or “organic” search results

23. 2008 $10b $20b $30b $40b $50b $60b 2011 Source: SearchEngineWatch.com Paid Search Marketing

24. “ Lights! Camera! Action!” Source: (permissionTV) 67% of marketers will use online video in 2009 for: Product demos Education Case studies Image quality on the rise for business applications Online Video

25. Viral Marketing SNP - Social Networking Potential Using social networks to spread brand or product awareness rapidly around the net.

26. What type of content do marketers want? Case studies on how a company used a product to improve a business process Top 10 lists of ways to improve business New industry research Interviews with top industry analysts Interviews with top industry executives How-to Guide for using a product/service to better advantage Case studies on how a company used a product to learn something new #1 #2 #3 #4 #7 #6 #5 Marketing Sherpa, 2008

27. Source: MarketingSherpa 2009 Marketers’ priorities in 2009 Resource/ Expertise Challenge Priority Level Low High Low High Social Media Development/Integration Developing Web 2.0 content Developing traditional content Map Content to funnel Marketing Analytics Retention Marketing Identifying new audiences & quality lists Produce Literature & DM more efficiently Generate more leads Increase customer loyalty Reinforce brand Attract new customers Deliver marketing ROI Improve database

28. Marketonia MU

29. 30 million users WW Increased 20% since 12/08

30. Marketing MU

31. Marketing Groups

33. Desperately Seeking Solutions!

35. Develop your contact list with permission

36. Email Marketing

37. Top 3 Marketer Priorities for 2009? Find out more about Measuring ROI at RonsWorld.com

38. Marketing solutions ROI?

39. Landing Page Optimization Improving the visitor's perception of your website

40. Measure ROI for your marketing services www.Ron’s World.com Organic Search Results Organic Search Results ROI Marketing services in Phoenix Ron’s Listing

41. Search Engine Optimization (SEO) Improve the volume and quality of traffic to your site driven by search engines.

42. Source code Content volume Industry Link popularity Keyword presence

43. Paid Search Results

44. Highly targeted Cost-efficient Effective at lead generation and brand building Can be measured instantly Stop, start or refine anytime

45. Select keywords Establish a budget and maximum “bid” Create your text ad

46. Clicks Impressions Click through rate Average cost per click Average position on results page “ Google” results “ Search partners” results “ Content” results Content Results?

47. Text ads Image ads Contextual Ads

48. Conversions x x x 333-555-5555 Identify your campaign goals

49. Thank you for your order! Here’s your printable receipt. Confirmation/tracking number. Download complete. Tracking Acknowledgement Pages

50. Links to in-house lead funnel system

51. Social network and microblog Send messages up to 140 characters Stay in touch with communities vs. individuals

53. Increase website traffic Grow sales Enhance customer service Monitor brand references

54. First impressions count Offer a welcome Say Thank You Responsive Be authentic Express personality Share Web 2.0 version

55. Social media expands your potential customer base Best Web 2.0 Marketing ROI value: Paid Search Marketing Email to house lists Search Engine Optimization Online video booming Marketers’ priorities Attract new customers Retain current customers Marketing metrics Takeaways

56. YOU are Web 2.0! Hello! We’re printers ! Where are the pages? Dude?!

57. Green! Digital Printing Solutions: Measurability Relevance Authenticity Personality Use social networking to: - Expand contacts - Introduce brands - Establish relationships