Digital Marketing Strategy for Your BusinessNetroStar
The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation.
“Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of.
Here is why having a solid digital strategy is vital to achieving success on the web for your business.
INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
Speakers: Eric Tobias, Vice President, Predictive Intelligence, ExactTarget Marketing Cloud
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
Digital Marketing Strategy for Your BusinessNetroStar
The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation.
“Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of.
Here is why having a solid digital strategy is vital to achieving success on the web for your business.
INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
Speakers: Eric Tobias, Vice President, Predictive Intelligence, ExactTarget Marketing Cloud
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Review of the main industries and verticals for affiliate marketing in Latin America. Which industries are still growing at double digit rates and what are the main opportunities for publisher growth.
Search for Integration: How leading UK brands have delivered Success I Spy Marketing
Nick Jones of I Spy discusses the importance of optimising the entire customer journey, giving examples from leading UK brands, expressing the importance of planning and measuring these journeys concluding in addressing how the face of search is changing.
Elements of Incrementality in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
Adrian kingwell, Mezzo Labs - Making Data PersonalMezzo Labs
Adrian Kingwell, Founder and Director at Mezzo Labs, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Dynamic Search Ads (DSA) has been around for several years saving advertisers time and money while helping capture the growing unique online searches. Is there more to DSA? Find out how ForRent.com is maximizing dynamic search ads to drive better efficiencies, scale, relevance and more conversions.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Affiliate Fraud Triggers You're Ignoring But Shouldn'tAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate fraud affects your campaigns in ways you cannot even fathom. It’s time to expose the secrets fraudsters don’t want you to know and finally put a stop to this needless revenue loss.
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
The concept of a "channel" is rapidly becoming obsolete. Consumers simply want to consume content they want, when they want it, and on whatever device they choose. As marketing budgets shift from traditional to digital, finding ways to amplify and extend traditional TV with search can make the difference in a successful marketing campaign.
This presentation, originally shared by Catalyst and Bing at SMX East, provides insights gained from their new industry research that illustrates the potential for integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Ad fraud is rising. This session uncovers the sophisticated ways mobile advertising fraud is being perpetrated and gives ideas on how it can be identified and how to mitigate the risk.
Presentation by Bob Boucher, Cole Creative, Boston, at the annual meeting of the Digital Solutions Cooperative (Dscoop), February 21, 2009, Orlando, FL
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Review of the main industries and verticals for affiliate marketing in Latin America. Which industries are still growing at double digit rates and what are the main opportunities for publisher growth.
Search for Integration: How leading UK brands have delivered Success I Spy Marketing
Nick Jones of I Spy discusses the importance of optimising the entire customer journey, giving examples from leading UK brands, expressing the importance of planning and measuring these journeys concluding in addressing how the face of search is changing.
Elements of Incrementality in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
Adrian kingwell, Mezzo Labs - Making Data PersonalMezzo Labs
Adrian Kingwell, Founder and Director at Mezzo Labs, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Dynamic Search Ads (DSA) has been around for several years saving advertisers time and money while helping capture the growing unique online searches. Is there more to DSA? Find out how ForRent.com is maximizing dynamic search ads to drive better efficiencies, scale, relevance and more conversions.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Affiliate Fraud Triggers You're Ignoring But Shouldn'tAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate fraud affects your campaigns in ways you cannot even fathom. It’s time to expose the secrets fraudsters don’t want you to know and finally put a stop to this needless revenue loss.
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
The concept of a "channel" is rapidly becoming obsolete. Consumers simply want to consume content they want, when they want it, and on whatever device they choose. As marketing budgets shift from traditional to digital, finding ways to amplify and extend traditional TV with search can make the difference in a successful marketing campaign.
This presentation, originally shared by Catalyst and Bing at SMX East, provides insights gained from their new industry research that illustrates the potential for integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Ad fraud is rising. This session uncovers the sophisticated ways mobile advertising fraud is being perpetrated and gives ideas on how it can be identified and how to mitigate the risk.
Presentation by Bob Boucher, Cole Creative, Boston, at the annual meeting of the Digital Solutions Cooperative (Dscoop), February 21, 2009, Orlando, FL
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Identify How To Put In Place A Strategy To Source & Generate New Leads & Inte...John Watton
• From social media to word of mouth: examine how to create lead generation in the B2B space and discover which platforms have been most successful in generating new leads
• Prioritising your leads: identify how to put a lead scoring system in place that will enable you to target your hottest leads, generating ROI
• How should you manage new leads? Examine how to work more closely with sales teams to follow up and convert new leads into financial rewards
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business. Drop your mail for seo, social media, ppc, web design, development and lead generation or grow your business.
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
DIGITAL MARKETING: Digital marketing channels explainedActa School
Learn about the digital marketing landscape, the variety of digital marketing channels and how all the channels fit together within the customer journey. This webinar will equip you for marketing interviews and give you the confidence to answer the questions about digital marketing.
Agenda
- Identify traditional and digital marketing channels.
- Understand the role of every digital marketing channel.
- Learn about customer journey mapping.
- Prepare for a marketing job interview.
View the webinar here https://youtu.be/fSvq-LDmZps
E-commerce - the thread to retailers and latest developmentsImmo Böhm
E-commerce in South Africa is growing rapidly, yet many retail businesses fail to see the shift in user behaviour and thus hesitate to invest in E-commerce. Here we show what happens if you jump onto a trend too late
Rhodé Odendaal presents the value of Content for online Retail. There are three vitals to be a successful online merchant - Price, Content and Range. Here Rhodé explains how to add valuable and relevant content to an online shopping site
Vaimo looks at key points in making B2C and B2B e-commerce workImmo Böhm
There are many things to consider when building an online store - here Vaimo shares some insights into both B2B and B2C strategies for successful online shopping in South Africa
Vaimo E-commerce seminar presentation Feb 2014Immo Böhm
A presentation about current trends and opportunities in e-commerce in South Africa. Specifically focussing on retail/wholesale trade. Vaimo is a Magento Gold partner and offers high end e-commerce solutions to medium and large businesses
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. 12 years
Multi-channel
Technical
Google Partner
SA Moderator
Google Partner Academy – Regional Speaker
ROI-driven
Wide variety of clients
Front Runner, Afrihost, Cape Union Mart,
Thornybush, Cellini, CUM Books
Go Fish Client Catchers
13. How long is the avg. search term?
1 2 3 4 5 6 7 8 9
Search Term Length
14. How long is the avg. search term?
1 Word
5%
2 Words
22% 3 Words
25%
4+ Words
48%
15. 20% are unique
17% are searched only twice in 90 days
8% are searched only three times in 90 days
55%
45%
Searches per Month
More than once
Once or less
Keywords
16. chainsaw stihl chainsaw stihl ms 170 chainsaw
online shop cape town
Buying Cycle & The Long Tail
PurchaseResearchInterest
0 5025 75 100
LEAST likely
to buy
MOST likely
to buy
27. Conversion optimisation
– Clear offer & selling point
– Trust building elements
– Call-to-actions
Upselling “buy a cover with that?”
Cross-selling “people who bought that also bought
these…”
Remarketing follow-up marketing: promotions, new
products
Revenue Generation
30. Mark Twain:
“There are three kinds of lies: lies,
damned lies, and statistics.”
Analyse traffic
Focus future plans
Trial-and-error results A/B testing
Web Analytics
31. Who brings you the most value?
R4.68
R3.80
R8.61
R5.23
R5.07
R6.45
R-
R1.00
R2.00
R3.00
R4.00
R5.00
R6.00
R7.00
R8.00
R9.00
R10.00
18-24 25-34 35-44 45-54 55-64 65+
R3.05
R7.88
New Visitor Returning Visitor
R4.83
R6.24
male female
32. What value do your channels
bring?
R13.02
R9.25
R6.91
R6.50
R5.61
R4.45
R4.04
R3.04
R0.38 R0.30
R- R- R- R-
R-
R2.00
R4.00
R6.00
R8.00
R10.00
R12.00
R14.00
Per Visit Value by Channel