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Re-Thinking Marketing
Re-Thinking Marketing ,[object Object],[object Object],[object Object],[object Object]
Inbound v Outbound Marketing
marketing hasn’t changed much
Shopping has changed a lot… Slide  
Shopping Has Transformed…Has Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
rethinking the website concept
 
remark -able?
Publisher + Marketer = Success
 
return on assets
Internet Snowball Effect
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (visitors)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm)
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> <a  href=“http://www.x.com> digital enrollment  </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)
The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a  href=“http://www.x.com> multi-sensor  </a> <a  href=“http://www.x.com> digital persona  </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)
The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a  href=“http://www.x.com> multi-sensor   images  </a> <a  href=“http://www.x.com> top 10 digital personas  </a> (keywords & seo)
The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a  href=“http://www.x.com> multi-sensor   images  </a> <a  href=“http://www.x.com> top 10 digital personas  </a> (keywords & seo)
Internet Industrial Strategy
#1 or go home
Size Doesn’t Matter
THANK YOU! Slide  

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Rethinking Marketing

  • 2.
  • 3. Inbound v Outbound Marketing
  • 5. Shopping has changed a lot… Slide 
  • 6.
  • 8.  
  • 10. Publisher + Marketer = Success
  • 11.  
  • 14. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics
  • 15. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content)
  • 16. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (visitors)
  • 17. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
  • 18. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)
  • 19. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors)
  • 20. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  • 21. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  • 22. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  • 23. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)
  • 24. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer)
  • 25. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm)
  • 26. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  • 27. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  • 28. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  • 29. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  • 30. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona
  • 31. The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)
  • 32. The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)
  • 33. The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a href=“http://www.x.com> multi-sensor images </a> <a href=“http://www.x.com> top 10 digital personas </a> (keywords & seo)
  • 34. The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a href=“http://www.x.com> multi-sensor images </a> <a href=“http://www.x.com> top 10 digital personas </a> (keywords & seo)
  • 36. #1 or go home