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1. MKT 447 Week 4 Learning
Team Advertising, Creative,
and Media Strategies
Paper
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2. MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper
Advertising, Creative, and Media Strategies Paper
Resources: Advertising Plan and Creative Brief assignment from Week Two,
Internet, and University Library.
Select the advertising objectives developed in the Advertising Plan and Creative
Brief assignment.
Write a 1,400- to 1,750-word paper in which you develop a plan for your
advertising, creative, and media strategies. At a minimum, your paper must
include an advertising plan consisting of the following:
· A short analysis of Baderman Island, including its unique selling points and
its marketing situation
· An analysis of your target audience, including demographics, psychographics,
and lifestyle
· Creative strategies that you might adopt to develop your campaign
· A positioning statement for the campaign
· Your message platform—Is it a call for action, for example, or is it brand
building?
· At least two of the following media objectives and strategies you will adopt
to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home
· A rationale for all strategies including creative and media choices
· Define and defend your choice of resources including in-house, freelance,
agencies, and so forth.
Format your paper consistent with APA guidelines.