Course Overview

Entrepreneurship
This presentation is made possible by the support of the American People through the Uni...
Entrepreneurship School vs. Business School
Business School

Entrepreneurship School

Scalable
Startup

- Creativity and I...
Expect to learn:

• The language of entrepreneurship
• Tools that you can use to evaluate, improve and
execute on your bus...
Course Expectations
• You will create a new business from scratch
• You will pitch it to real investors
• You will be expo...
Multiple sources of information

• Lectures
– Process
– Methodologies
– Models
• Guest speakers
• Case studies
• Business ...
Course Timeline
Gate 1
Idea and team

Form teams

Market
Research plan

Gate 2
Sales and
Marketing

Goto-Market
Plan

Gate...
Effort Expended

Effort

Gate 1
Market
Research

Gate 2
Sales &
Marketing

Gate 3 Time
Final
Pitch
Week 1: A start

• Course Overview
• Business types
– Family business
– Consulting
– Venture business

• Legal structures
...
Week 2: Team

•
•
•
•
•

Team dynamics
How to Hire
How To Fire
Equity structures
Assignment: 30 second pitch
Week 3: Market and Opportunity

• Market types
– Existing
– Resegmented
– New

• Target Markets
• Market Size
– TAM, SAM, ...
Week 4: Testing your Customer and Product

• Customer Discovery and
Validation
• Lean Startup Methodology
• Business Canva...
Week 5: Go-to-Market Strategies

• Sales channel
strategies
• Customer Creation
• Branding, PR, Social
Media
• Building a ...
Week 6: Financials
• Basics
– Building a model from
ground-up
– Income Statement
– Balance Sheet and
Cash Flow Statement

...
Week 7: Growth Strategies
• International Expansion
• Doing Business with
Different Cultures
• Strategic Alliances
Week 8: Networking, Pitching, Negotiating
• VC Business model
• VC Psychology
• Building your pitch
• Your VC meeting
Week 9: Post Funding Management
• Building a Board
• How to run your board
• Your HR Team
• Pushing to the next step
Week 10: Due Diligence, Term Sheets

•
•
•
•

Early Stage Financing
Term sheet Terminology
M&A
Due Diligence process

• Cl...
Step 1: Team Formation

• Teams of 4 or 5 person each
• Select a CEO
• Discuss ideas with mentors & instructors
• You can ...
Mentors

• Course volunteers help with company formation
• Role:
– Similar to a board member
– They ask tough questions & ...
Steps for Starting Up

Find unmet need
Validate need

Market
research

Create
Investor
Materials

Write Biz Plan

Find tea...
Pitch Your Idea

• Will allocate ~10 minutes at the end of this and next class
for you to pitch ideas & solicit team membe...
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1 a course overview university

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A 10 Week course for students looking to become entrepreneurs. The course is heavily weighed towards IT startups within the Silicon Valley Angel/VC fundraising model.

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1 a course overview university

  1. 1. Course Overview Entrepreneurship This presentation is made possible by the support of the American People through the United States Agency for International Development (USAID). The contents of this presentation are the sole responsibility of Rick Rasmussen and do not necessarily reflect the views of USAID or the United States Government.
  2. 2. Entrepreneurship School vs. Business School Business School Entrepreneurship School Scalable Startup - Creativity and Innovation - Business model testing - Customer discovery - Agile development - Startup metrics -Venture financing model - View towards exits Transition Large Company - Managing Groups and Teams - Financial Accounting - Operations - Modeling for Optimization - Distribution - Global Value Chain Strategies - Mergers & Acquisitions
  3. 3. Expect to learn: • The language of entrepreneurship • Tools that you can use to evaluate, improve and execute on your business • What investors care about. How to attract their interest • Steps in the journey, all the way through potential exit
  4. 4. Course Expectations • You will create a new business from scratch • You will pitch it to real investors • You will be exposed to many of the aspects of starting a business – Learn the “method” – All the challenges • Real life will play out – – – – Team issues Market research will alter ideas! Pivots are expected Execution will stretch you
  5. 5. Multiple sources of information • Lectures – Process – Methodologies – Models • Guest speakers • Case studies • Business Plan development • Final pitch
  6. 6. Course Timeline Gate 1 Idea and team Form teams Market Research plan Gate 2 Sales and Marketing Goto-Market Plan Gate 3 Financials Financial plan Final biz plan Investor pitch
  7. 7. Effort Expended Effort Gate 1 Market Research Gate 2 Sales & Marketing Gate 3 Time Final Pitch
  8. 8. Week 1: A start • Course Overview • Business types – Family business – Consulting – Venture business • Legal structures – How to incorporate – Plan for globalization • Silicon Valley (time permitting) • Assignment: Teams
  9. 9. Week 2: Team • • • • • Team dynamics How to Hire How To Fire Equity structures Assignment: 30 second pitch
  10. 10. Week 3: Market and Opportunity • Market types – Existing – Resegmented – New • Target Markets • Market Size – TAM, SAM, SOM • Competitive Analysis • Market research on the cheap
  11. 11. Week 4: Testing your Customer and Product • Customer Discovery and Validation • Lean Startup Methodology • Business Canvas
  12. 12. Week 5: Go-to-Market Strategies • Sales channel strategies • Customer Creation • Branding, PR, Social Media • Building a sales team • Assignment: Marketing and Sales Plan
  13. 13. Week 6: Financials • Basics – Building a model from ground-up – Income Statement – Balance Sheet and Cash Flow Statement • Company Valuation for startups • Building a Finance Team
  14. 14. Week 7: Growth Strategies • International Expansion • Doing Business with Different Cultures • Strategic Alliances
  15. 15. Week 8: Networking, Pitching, Negotiating • VC Business model • VC Psychology • Building your pitch • Your VC meeting
  16. 16. Week 9: Post Funding Management • Building a Board • How to run your board • Your HR Team • Pushing to the next step
  17. 17. Week 10: Due Diligence, Term Sheets • • • • Early Stage Financing Term sheet Terminology M&A Due Diligence process • Closing thoughts • Assignment: Final Business Plan, Prepare to pitch
  18. 18. Step 1: Team Formation • Teams of 4 or 5 person each • Select a CEO • Discuss ideas with mentors & instructors • You can request a mentor • Team formation is not easy!
  19. 19. Mentors • Course volunteers help with company formation • Role: – Similar to a board member – They ask tough questions & push you to seek answers – They don’t run the company • Will provide feedback on written biz plans & all Gate deliverables
  20. 20. Steps for Starting Up Find unmet need Validate need Market research Create Investor Materials Write Biz Plan Find team
  21. 21. Pitch Your Idea • Will allocate ~10 minutes at the end of this and next class for you to pitch ideas & solicit team members • Tell us: 1. 2. What problem you are trying to solve What is the current team & whom do you seek?

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