Small Business thrive fitness case study

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Small Business thrive fitness case study

  1. 1. Thrive Fitness Devise a social media strategy for a small business The Client: A growing personal training business offering boot camps, one-to-one and specialised fitness programmes. Based in East London with ambitions to diversify offering, broaden geographic region and eventually promote as a franchise. The Challenge: Review existing brand and marketing plan and aim to devise a compatible social media strategy for a growing small business. Have in mind budget constraints and resource limitations. Specifically consider implications for brand in light of business expansion plans. The Result: Working closely with the client and delivered: (i) (ii) (iii) (iv) Review of current brand position and recommended actions; An appropriate social media strategy (compatible with Thrive Fitness brand and budget); Communication plan together with content and subject matter ideas; General advise on digital marketing T. 07904972864 | E. natalie@bighatmarketing.co.uk | W. http://www.bighatmarketing.co.uk © Copyright 2014. All rights reserved P.1
  2. 2. Thrive Fitness Client Testimonial “Natalie conducted a solid review of my business before embarking on the social media project – this has proved to be an invaluable starting point! Thrive Fitness is now featured on Twitter and soon to be on SlideShare – all of which are integrated through our LinkedIn account. She was mindful of our brand reputation throughout and has provided invaluable advice plus a communication plan to take our social media strategy forward. I have no hesitation in recommending.” Michel Glendenning, Owner W: www.thrivefitness.co.uk T. 07904972864 | E. natalie@bighatmarketing.co.uk | W. http://www.bighatmarketing.co.uk © Copyright 2014. All rights reserved P.

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