This document provides instructions for an individual assignment for an MKT 578 course. Students are asked to write a paper between 1,050-1,400 words evaluating the legality and ethics of public relations messages and practices used by a company, organization, or government entity that faced a crisis within the past 10 years. Students must identify two public relations messages and two practices used to address the crisis. They also need to critique the public relations implementation and make recommendations on how it could have been improved, supporting their analysis and recommendations with research.

1. MKT 578 Week 4 Individual
Assignment Ethical and
Legal Issues Paper
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2. MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper
Resources: The Practice of Public Relations
Use available outside research sources from the library and the web to select a
company, organization, or government entity that has had to use public relations
to address a serious problem or crisisthat emerged unexpectedly. The events
described should have occurred within the past 10 years.
Identify two public relations messages and two public relations practices that
were used to address the crisis.
Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of
the public relations messages and practices that you identified.
Critique the organization’s public relations implementation and be sure to make
recommendations regarding what, in your view, could have been done better.
Support your recommendations using information obtained from your required
readings, as well as other organizations that could serve as benchmarks.