Keynote digital marketing Content Idea

1. PRESENTED BY
HYPERTAG SOLUTIONS LTD
69/1 CHANDRASHILA SUVASTU TOWER (L3), DHAKA, BANGLADESH
DIGITAL MARKETING
CLASS 07
INTRODUCTION TO DIGITAL MARKETING & TOOLS

3. COURSE OVERVIEW
This Digital Marketing Training Program provides a detailed
understanding about Digital Marketing concepts, strategies and
implementation, including planning a website, website
promotion, email and Search Engine Optimization (SEO), SMM,
Content Marketing, campaigns and integrating digital marketing
with traditional marketing.
Under Learning & Earning Development Project our core
objective is to deliver the best lesson to enhance employable
skill and get freelancer job in online outsourcing marketplace.

4. LEARNING OUTCOME
•UNDERSTAN
D MARKETING
STRATEGY OF
GOOGLE
PLUS,
YOUTUBE,
TWITTER &
INSTAGRAM
•ANALYZE
DIGITAL
MARKETING
KPI
MEASUREME
NT TOOLS
04
•DESIGN,
MEASURE,
ANALYZE,
IMPROVE &
CONTROL
FACEBOOK
PAID
CAMPAIGN
03
•DESIGN,
MEASURE,
ANALYZE,
IMPROVE &
CONTROL
FACEBOOK
CONTENT
MARKETING
02
•EXPLORE INS
& OUTS OF
DIGITAL
MARKETING
01

5. TODAY’S SESSION
CORECOMPONENT
•Create Slide
Content and
Posting to
different content
channels
1STSESION
.Generate
Content idea
. Introduce
with content
generation
Tools:
PowerPoint
2NDSESSION
• Post article in
Web2.0 platform
• Share article in
Slideshare.net

6. Generate Content Idea
• Content strategy refers to the management
of any tangible media that we design and
own: written, visual, downloadable, etc. It is
the agenda of our 'Digital Marketing Plan'
which progressively demonstrates the
essence of our corporation/institution and
the expertise we bring to a concrete industry
and/or sector.
• Content creation and management is
fundamental to foster the growth of our
business and/or institution. However, it
needs to have a well-planned strategy.

7. HOW TO CREATE A CONTENT MARKETING STRATEGY
1. Define our objective and goals.
What is our objective for developing a Content Marketing Plan? Why do
we want to produce content and create a content marketing plan? Know
our goals before we begin planning, and what is best for our strategy.
2. Conduct personal research.
To develop a successful plan, we need to clearly define our content's
target audience - also known as our 'audience persona'.
This is especially important for a startup marketing plan. By knowing our
target audience, we should be able to produce most relevant and
valuable content to galvanize potential readers/customers.
If we are an experienced marketer, our target most likely should be
modified, re-structured, updated:
- Is our objective to target a new group of people or expand our current
target market?
- Is our objective to promote loyalty while keeping the same target
audience?

8. Thank you