This document provides an outline for the first part of an international marketing plan. It instructs students to choose a company, product, and country, then write a 1,050- to 1,400-word detailed outline addressing: describing the product and why it could succeed in the selected country, providing a geographic description of the market, conducting an environmental analysis of political risks, legal environment, economic analysis, and culture, analyzing the types of international buyers and factors influencing their purchases, identifying potential target markets globally, evaluating market potential of targeted segments, and conducting a competitive SWOTT analysis of strengths, weaknesses, opportunities, threats, and trends. The outline should be formatted according to APA guidelines.
Mkt 450 week 3 team assignment detailed international marketing plan outline part i
1. MKT 450 Week 3 Team
Assignment Detailed
International Marketing
Plan Outline Part I
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2. MKT 450 Week 3 Team Assignment Detailed International Marketing Plan Outline
Part I
Resources: Internet, student website, University Library
Utilize your selected company, product, and country.
Write a 1,050- to 1,400-word detailed outline of the first portion of your
International Marketing Plan. Include at least one paragraph addressing each of
the following items:
· Describe the product or service and why it might be successful in your
selected country.
· Provide the geographic description of the market.
· Conduct an environmental analysis that addresses the following:
Political risks
Legal environment
Economic analysis
Cultural analysis
Demand estimation
· Analyze of the various types of buyers in the international
marketplace and the factors that influence their purchasing decisions.
· Identify potential target markets in a global environment.
· Evaluate the market potential of targeted buyer and consumer segments.
· Conduct a competitive analysis—SWOTT
Strengths
Weaknesses
Opportunities
Threats
Trends
Summarize
Format your paper consistent with APA guidelines.
