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1. MKT 578 Week 4 Individual
Assignment Ethical and
Legal Issues Paper
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FINAL EXAMS and
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2. MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper
Resources: The Practice of Public Relations
Use available outside research sources from the library and the web to select a
company, organization, or government entity that has had to use public relations
to address a serious problem or crisisthat emerged unexpectedly. The events
described should have occurred within the past 10 years.
Identify two public relations messages and two public relations practices that
were used to address the crisis.
Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of
the public relations messages and practices that you identified.
Critique the organization’s public relations implementation and be sure to make
recommendations regarding what, in your view, could have been done better.
Support your recommendations using information obtained from your required
readings, as well as other organizations that could serve as benchmarks.