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1. MKT 578 Week 5 Learning
Team Project Public
Relations Planning Paper
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FINAL EXAMS and
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2. MKT 578 Week 5 Learning Team Project Public Relations Planning Paper
Resources: University of Phoenix Material: Public Relations Learning Team
Project; Week Two Problem Framing Paper
Write a paper of 2,100 and 2,450 words describing your proposed public relations
plan based on the organizational scenario described in the Week Two Problem
Framing Paper.The Public Relations Planning Paper should include the following:
The objectives that the public relations campaign is expected to achieve
The organization’s internal and external publics
A discussion of the public relations tactics (tools) that will likely be used in
the plan, including such tools as press conferences, community events,
newsletters, direct mail, web-based communiquйs, sponsorships, and
spokespersons, and your rationale for why they are being considered for this
particular situation
A well-crafted 200- to 300-word press release—applicable towards the overall
assignment word count—written initially for the print media, in which the
organization states its initial acknowledgment, response, and position with
respect to the selected scenario
Adaptations of the same press release for TV or radio
Preparation for a hypothetical press conference follow-up to the press release,
including selection of venue, spokesperson, format (such as a brief statement
followed by a question and answer session), scope of discussion, and duration
Anticipated responses likely to emerge from the array of internal and external
publics should be considered in addition to the contingencies (damage control)
that might be implemented during the press conference if there is a negative
response to the initial press release
An evaluation of the possible outcomes of the overall public relations campaign
including the most probable risks and benefits for the organization’s business
Format your paper consistent with APA guidelines.