The document analyzes the design elements of Mixmag magazine aimed at young adults interested in electronic dance music (EDM). Bright colors, sans serif fonts, and minimal cover lines create a modern, mature look. Images of fashionable young people further target the 18-25 demographic. Short, descriptive article titles and references to EDM artists and culture help attract readers. The language uses colloquial terms and abbreviations that resonate with the target audience. Overall, the magazine aims to appeal to young urban professionals passionate about EDM, parties, fashion, and an independent lifestyle.

1. ‘Mixmag’ Magazine
analysis
By : Evelina Vysniauskaite

2. Use of colour?
Front cover
 Between blue and green colour –
something you don’t see
everyday
 Colourful, playful, COOL. Looks
‘friendly’, bright colours used such
as white and pink
 Main image drags our attention
from the actual background
colour, because the model wears
bright colours, pink and black
(outstanding, catchy)
Contents
 Black colour, related to the T.A, as
they are used to be in a dark
environment(going to clubs,
nights out, tripping with friends
etc.)
 ‘Party’ impression, at the same
time very neat and connoting
about maturity

3. Use of colour (Double Page Spread)
 ‘Technology open’, modern and looking serious (mature)
 Well fits into EDM world (it is still quite a new type of music, not everyone
understands it

4. Design
Front cover
 Sans serif font
 The biggest thing on the page –
main model’s name ‘Tiga’ which
shows he is the most important
person here
 There are also some ‘plus’
features and etc., however there
is not many cover stories which is
in my opinion very good
connotation of maturity,
seriousness and T.A
Contents page
 Sans serif font
 Divided into some sections like :
cue/ features/ tunes/ fashion and
directory.
 Just a few images used
 White colour of lettering stands
out of the dark page
 Titles of story lines are bold to
catch T.A attention

5. Design (DPS)
 Sans serif font (the whole magazine) which connotes about modernism
 Easy readable
 Bold font used just for masthead and underlines for very important bits of
text (just before the main text starts)

6. Images
Front cover
 Represents young people, but not
teenagers. Aged between 18 and
25, for sure interested into EDM,
modernism, newest fashion
 And males and females
 The best explanation for that,
even though the main model is a
man, but the colour of jacket
connotes about females (light
pink)
Contents
 Couple of images used just to
catch T.A eye. Such as a beautiful
girl in mid close up on the left side
(the title says : sort your night life
out). They used it on the left side
cause we read from left to right, it
would catch men eyes, females
are mostly more patient, so they
would keep reading, and on the
right side there is a close up of the
guy called Gui Beratto – to attract
female audience.
 Couple of small images from EDM
festivals (Creamfields 2014)

7. Design (DPS)
 Very bright image used, the guy sitting on some kind of thing which looks
like bricks. The page itself has a background image under the original
image, created from small squares just to make an impression as if the
image goes and never ends.
 Young audience between 18 and 25 year old interested into EDM music for
sure
 Some other images underneath the text, other artist’s albums etc.

8. Pose, style, hair, make-up
Front cover
 Pink jacket, black cap –
connotation of being cool.
 The other thing that cathes T.A’s
eye is the word on his hat
‘ACTION’ because the page itself
is not overcrowded with cover
lines
Contents
 Clear images
 Bright but not with ONE particular
colour, which lets all the images
to go into one thing, otherwise
they wouldn’t fit together

9. Pose, style, hair, make-up (DPS)
 The model looking sideways, not using direct gaze connotes about mystery
and breaking limits, breaking rules (in general it breaks conventions)
 Also the model is not smiling, which connotes about seriousness
 Dressed super fashionably, with small details such as watch, necklace,
pierced ear. Females would describe him as being sexy, modern,
fashionable, while men would like to be HIM.

10. Use of words?
Front cover
 The masthead represents the
magazine is about EDM ‘Mixmag’
DJ magazine
 ‘I was the guy wearing gas mask
to parties’ lets T.A to relate
themselves with the main
character, as he wasn’t a
‘normal, simple’ guy
 Sub line on the top of magazine
shouts : The world’s biggest dance
music and club culture magazine
 Which means it is impossible to
miss it. Direct information
Contents
 Modern lettering used for
‘contents’, also on the right side
small copy of masthead and a small
image of the front cover
 Short very attractive titles such as
‘Paris Hilton’, ‘Secondcity’ basically
titles that mean something for T.A.
After this connotation T.A wants to
read the whole story
 Left side – not direct gaze, mid close
up – random girl
 Right side – direct gaze, close up,
well known artist. Direct gaze
allocates T.A attention

11. Use of words? (DPS)
 The anchorage text under masthead says : These Lung’s for hire.
 This tells us that the text is about singer.
 ‘Meet the vocalists behind some of EDM’s biggest hits.’ straight away we
understand what kind of audience this product is aimed at, as not
everyone would even understand such abbreviation like EDM.

12. Language
Front cover
 Double meaning language for
young people like ‘put it all on the
line’
Contents
 Small but very effective titles that
means a lot for T.A specifically
‘Acid techno’, ‘Escape to New
York’
 Identifies young people using not
slang but everyday’s language,
colloquial language. It is used in
this magazine so T.A would
identify easier with this magazine

13. Language (DPS)
 Double meaning masthead, which shows T.A. is older than 16 for sure
 Abbreviations which are very well known for T.A catches their eyes, and
makes the product for specific niche market

14. Overall
Magazine connotes about modernism, young people, different needs, but for
sure partying, raving, fashion and stuff like that. When they still don’t have
many problems like health or family problems. Mostly connotes about people
being in serious relationships or being single, not the ones who cheat on each
other. Interested into piercings, tattoos, fashionable clothes, accessories.
Probably still in university or college studying but working at the same time. Not
living with parents. Income might be about £10000-25000 per year.