Datajalostamo-seminaari 5.6.2014: Datajalostamo-yhteisön yritysten esittelyjä: Cloud’N’Sci, Pauli Misikangas http://datajalostamo.fi/2014/05/keskusteluseminaari/

1. Copyright © Cloud'N'Sci Ltd 2014
‘The Business of Cloud’N’Sci Ltd’ by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd
DATA
REFINING
BU$INE$$
Cloud’N’Sci
of
The
Ltd
Algorithms as a Service

2. Algorithms-as-a-Service cloudnsci.fi
Data Owner’s Pain
My BUSINESS
generates
tons of DATA
... How could
I UTILIZE it?

3. Algorithms-as-a-Service cloudnsci.fi
from Data to Benefit
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Reaching the
MAXIMUM BENEFIT
from your data
requires smart
DATA REFINING
ALGORITHMS
optimized for
your business

4. Algorithms-as-a-Service cloudnsci.fi
Customer’s Pain ( see also Cloud Park Adventures, episode 1 )
Existing data
analytics solutions
are UNSATISFYING
or too EXPENSIVE
Free open
source tools are
INCOMPLETE
and COMPLEX
Data refining
application
development is
too RISKY and
EXPENSIVE
Data analysis
RESEARCH
projects are
too SLOW and
may still FAIL

5. Algorithms-as-a-Service cloudnsci.fi
Scientist’s Pain
Wouldn’t it be great
to use our algorithms
in some REAL-WORLD
APPLICATION...?
We have smart
ALGORITHMS
but NO DATA
to analyze...
( see also Cloud Park Adventures, episode 2 )

6. Algorithms-as-a-Service cloudnsci.fi
Better Idea
I will PAY for USING the
DATA REFINING SERVICE
which solves MY NEEDS!
Sounds great!
We will do our
best to create a
SOLUTION that
works FOR YOU!

7. Algorithms-as-a-Service cloudnsci.fi
Algorithms-as-a-Service Concept
ALGORITHMS-AS-A-SERVICE
MARKETPLACE
APPLICATION
ALGORITHMS
Application Developers
Algorithm Developers

8. Algorithms-as-a-Service cloudnsci.fi
Data Refining Services
ALGORITHMS
CLOUD
N’
’
.fi
APPLICATION
RAW
INPUT
DATA
REFINED
OUTPUT
DATA
DATA
REFINING

9. Algorithms-as-a-Service cloudnsci.fi
Algorithm Architectures
Algorithm
Module
B
APPLICATION
STEP 1
Algorithm
Module
A
STEP 2MODULE
CHAINING

10. Algorithms-as-a-Service cloudnsci.fi
MARKETPLACE
DATA
ACCESS
PUBLIC
APPLICATION
Data as a Service
Activate
DATA REFINING
ALGORITHMS
BIG
DATA
PRIVATE
APPLICATION
PRIVATE
DATA
OPEN
DATA
COMMERCIAL
DATA

11. Algorithms-as-a-Service cloudnsci.fi
Commercial Applications
customer
Cloud’N’Sci
Ltd
application
provider
Making
COMMERCIAL
APPLICATIONS
is EASY!
PUBLIC
APPLICATION
Activate
Session
Algorithms-as-a-Service
MARKETPLACE
2. PAY
3. USE 1. START

12. Algorithms-as-a-Service cloudnsci.fi
Win-Win
PUBLIC
APPLICATION 1
PRIVATE
DATA
DATA
REFINING
ALGORITHM
PRIVATE
APPLICATION
DATA
ACCESS
DATA
REFINING
ALGORITHM
PUBLIC
APPLICATION 2
More to Sell
Less to Implement
DATA
ACCESS
DATA
REFINING
ALGORITHM

13. Algorithms-as-a-Service cloudnsci.fi
MARKETPLACE
DATA
ACCESS
PUBLIC
APPLICATIONS
Ecosystem
Activate
OPEN
DATA
BIG
DATA
COMMERCIAL
DATA
happy
customers
commercial
data providers
open/big data
providers
algorithm
developers
public
application
developers
Cloud’N’Sci
Ltd
PRIVATE
APPLICATIONS
PRIVATE
DATA
DATA REFINING
ALGORITHMS
private
application
developers

14. Algorithms-as-a-Service cloudnsci.fi
Case Study: Heatmaps4Finland
Lightweight commercial
web application visualizing
open data as heatmaps
based on algorithms and data
sources available via the
Cloud’N’Sci.fi marketplace
http://www.slideshare.net/CloudNSci/heatmaps4-finland
Apps4Finland 2013
competition finalist
and the winner of the
People’s Choice award

15. Algorithms-as-a-Service cloudnsci.fi
Current Heatmap Types
apps.cloudnsci.fi/heatmaps4finland
TRAFFIC NOISE HEATMAP
Environment Centre of Helsinki
DEER CRASH HEATMAP
Finnish Transport Agency
TRAFFIC ACCIDENT HEATMAP
City of Helsinki
ELEVATION HEATMAP
National Geophysical Data Center

16. Algorithms-as-a-Service cloudnsci.fi
Built by Combining
Data
source
Heatmap
Algorithm
End-User
Application
Algorithm
architecture
which creates
heatmaps from
a specific data

17. Algorithms-as-a-Service cloudnsci.fi
Providers
Data
Provider
Algorithm
Provider
Marketplace
Provider
Application
Provider
Algorithm
Architecture
Provider

18. Algorithms-as-a-Service cloudnsci.fi
Business Model
I pay for
application
sessions
to visualize
open data as
heatmaps
I earn with
session sales
and pay for
heatmaps
I’m paid every
time my data
is needed
I get money
when my
algorithm is
used to create
heatmaps
Cloud’N’Sci
makes all this
possible and
charges a
marketplace
fee from the
providers
I charge for
heatmaps
and pay for
the data and
using the
heatmap
algorithm

19. Algorithms-as-a-Service cloudnsci.fi
Easy Buying
1. Sign Up to Cloud’N’Sci.fi 2. Add Data Refining Budget
3. Use Data Refining Services 4. Handle Monthly Receipts
Cloud’N’Sci LtdCustomer
as a self-service via the Cloud’N’Sci.fi marketplace

20. Algorithms-as-a-Service cloudnsci.fi
Easy Selling
1. Create Provider Account 2. Submit Your Solution
3. Keep Your Customers Happy 4. Receive Payments (Sales-Fees)
as a self-service via the Cloud’N’Sci.fi marketplace

21. Algorithms-as-a-Service cloudnsci.fi
Revenue
Marketplace Fees Data Refining Challenges
Developer Workshops Exclusive Deals

22. Algorithms-as-a-Service cloudnsci.fi
Welcome to Join the Business!
Let’s turn ALGORITHMS
into real BUSINESS !
@cloudnsci@misikangas