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Cloud’N’Sci.fi Marketplace 
Copyright © Cloud'N'Sci Ltd 2014 
BU$INE$$ 
OPEN DATA 
from 
”Business from Open Data via the Cloud’N’sci.fi Marketplace” by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd 
via the
Algorithms-as-a-Service 
cloudnsci.fi 
Open Data = Business Opportunity 
141592653589793238462643383279502884197169399375105820974944592307816406286208998628034825342117067982148086513282306647093844609505822317253594081284811174502841027019385211055596446229489549303196442881097566593344612847564823386783165271201909145648566923460348610454326648213393607260249141273724587006606315588174881520920962829254091715364367892590360011330530548820466521384146951941511609433057270365759591953092186117381932611793105118548074462379962749567351885752724891227938183011949129833673362440656643086021394946395224737190702179860943702770539217176293176752384674818467669405132000568127145263560827785771342757789609173637178721468440901224953430146549585371050792796892589235420199561121290219608640344181598136297747713099605187072113499999983729780491059731732816096318595024459455346908302642522308253344685035261931188171010031378387528865875332083814206171776691473035982534904287554687311595628638823537875937519577818577805321712268066130019278766111959092164201989380952572010654858632788659361533818279682303019520353018529689957736225994138912497217752834791315155748572424541506959508295331168617278558890750983817546374649393192550604009277016711390098488240128583616035637076601047101819429555961989467678374494482553797747268471040475346462080466842590694912933136770289891521047521620569660240580381501935112533824300355876402474964732639141992726042699227967823547816360093417216412199245863150302861829745557067498385054945885869269956909272107975093029553211653449872027559602364806654991198818347977535663698074265425278625518184175746728909777727938000816470600161452491921732172147723501414419735685481613611573525521334757418494684385233239073941433345477624168625189835694855620992192221842725502542568876717904946016534668049886272327917860857843838279679766814541009538837863609506800642251252051173929848960841284886269456042419652850222106611863067442786220391949450471237137869609563643719172874677646575739624138908658326459958133904780275900994657640789512694683983525957098258226205224894077267194782684826014769909026401363944374553050682034962524517493996514314298091906592509372216964615157098583874105978859597729754989301617539284681382686838689427741559918559252459539594310499725246808459872736446958486538367362226260991246080512438843904512441365497627807977156914359977001296160894416948685558484063534220722258284886481584560285060168427394522674676788952521385225499546667278239864565961163548862305774564980355936345681743241125150760694794510965960940252288797108931456691368672287489405601015033086179286809208747609178249385890097149096759852613655497818931297848216829989487226588048575640142704775551323796414515237462343645428584447952658678210511413547357395231134271661021359695362314429524849371871101457654035902799344037420073105785390621983874478084784896833214457138687519435064302184531910484810053706146806749192781911979399520614196634287544406437451237181921799983910159195618146751426912397489409071864942319615679452080951465502252316038819301420937621378559566389377870830390697920773467221825625996615014215030680384477345492026054146659252014974428507325186660021324340881907104863317346496514539079626856100550810665879699816357473638405257145910289706414011097120628043903975951567715770042033786993600723055876317635942187312514712053292819182618612586732157919841484882
Algorithms-as-a-Service 
cloudnsci.fi 
Free Data → Free App? 
APPLICATIONS 
DATA SOURCES 
PRIVATE 
DATA 
CUSTOMERS 
BUSINESS MODEL? 
Nah, I just make these APPS for FUN! 
consumers 
companies 
public sector 
research 
APPLICATION 
LOGIC & UI 
OPEN DATA 
PROCESSING 
OPEN 
DATA 
OPEN 
DATA 
OPEN 
DATA 
...
Algorithms-as-a-Service 
cloudnsci.fi 
Too Big as a Hobby Project... 
Your app is a GOOD START but still requires some 
FURTHER DEVELOPMENT 
Can you PROMISE that 
your app SCALES UP and STAYS UP ? 
Sorry folks, I’m TOO BUSY with my DAY JOB and those MAINTENANCE COSTS are killing me...
Algorithms-as-a-Service 
cloudnsci.fi 
... but Too Small for Investors? 
Well, it’s a nice DEMO but I doubt it will become a multi-billion business - 
yearly REVENUE only about 100k€ ... 
But that’s A LOT of MONEY! 
Not for me, boy... 
Goodbye!
Algorithms-as-a-Service 
cloudnsci.fi 
App Business à la Cloud’N’Sci.fi 
customer 
Cloud’N’Sci 
Ltd 
application 
provider 
open data sources 
Making COMMERCIAL APPLICATIONSis EASY! 
APPLICATION 
LOGIC & UI 
OPEN DATA 
PROCESSING 
OPEN 
DATA 
OPEN 
DATA 
OPEN 
DATA 
Activate 
Session 
Algorithms-as-a-Service 
MARKETPLACE 
2. PAY 
3. USE 
1. START
Algorithms-as-a-Service 
cloudnsci.fi 
MARKETPLACE 
OPEN DATA 
APPLICATION 1 
OPEN DATA 
APPLICATION 2 
Data as a Service 
happy customers 
Now I get INCOMES also when some OTHER APPLICATION USES the DATA 
refined by me ! 
more happy customers 
MAKING APPS 
is now really 
FAST & CHEAP because the 
REQUIRED DATA 
is so EASILY AVAILABLE! 
another 
application 
developer 
OPEN DATA 
PROCESSING 
OPEN 
DATA 
OPEN 
DATA 
OPEN 
DATA 
Activate 
Activate
Algorithms-as-a-Service 
cloudnsci.fi 
MARKETPLACE 
OPEN DATA 
ACCESS 
OPEN DATA 
APPLICATION 
Algorithms as a Service 
Activate 
DATA REFINING ALGORITHMS 
OPEN 
DATA 
OPEN 
DATA 
OPEN 
DATA 
Wow! Now I get MONEY also when somebody USES my 
ALGORITHMS with OTHER DATA sets! 
My R&D COSTS are 
now MUCH LOWER 
as I can UTILIZE EXISTING ALGORITHMS to refine my private data 
PRIVATE DATA 
APPLICATION 
private 
application 
owner 
PRIVATE DATA
Algorithms-as-a-Service 
cloudnsci.fi 
Win-Win 
OPEN DATA 
APPLICATION 1 
PRIVATE DATA 
DATA 
REFINING 
ALGORITHM 
PRIVATE 
APPLICATION 
DATA 
ACCESS 
DATA 
REFINING 
ALGORITHM 
OPEN DATA 
APPLICATION 2 
More to Sell 
Less to Implement 
DATA 
ACCESS 
DATA 
REFINING 
ALGORITHM
Algorithms-as-a-Service 
cloudnsci.fi 
MARKETPLACE 
DATA 
ACCESS 
PUBLIC 
APPLICATIONS 
More! Better! Faster! Together! 
Activate 
OPEN 
DATA 
extremely 
happy 
customers 
commercial 
data providers 
open data providers 
algorithm 
developers 
application 
developers 
Cloud’N’Sci Ltd 
PRIVATE 
APPLICATIONS 
PRIVATE DATA 
DATA REFINING ALGORITHMS 
private 
application 
developers 
COMMERCIAL 
DATA
Algorithms-as-a-Service 
cloudnsci.fi 
Case Study: Heatmaps4Finland 
Apps4Finland 2013 
competition finalist 
and the winner of the People’s Choice award
Algorithms-as-a-Service 
cloudnsci.fi 
View Open Data as Heatmaps 
3. Enjoy the HEATMAP ! 
1. Select OPEN DATA 
2. Select FOCUS point
Algorithms-as-a-Service 
cloudnsci.fi 
Current Heatmap Types 
TRAFFIC NOISE HEATMAP 
Environment Centre of Helsinki 
DEER CRASH HEATMAP 
Finnish Transport Agency 
TRAFFIC ACCIDENT HEATMAP 
City of Helsinki 
ELEVATION HEATMAP 
National Geophysical Data Center
Algorithms-as-a-Service 
cloudnsci.fi 
Powered by Cloud’N’Sci.fi 
Indexed 
OPEN DATA 
Heatmap ALGORITHM 
End-user 
APPLICATION 
HEATMAPS 
for specific 
open data & location
Algorithms-as-a-Service 
cloudnsci.fi 
Ecosystem 
Open Data 
Provider 
Algorithm 
Provider 
Marketplace 
Provider 
Application 
Provider 
Algorithm 
Architecture 
Provider
Algorithms-as-a-Service 
cloudnsci.fi 
Business Model 
I pay for application sessions 
to visualize 
open data as 
heatmaps 
I earn with session sales and pay for heatmaps 
I’m paid every time my data is needed 
I get money when my algorithm is used to create heatmaps 
Cloud’N’Sci makes all this possible and charges a marketplace fee from the providers 
I charge for heatmaps and pay for the data and using the heatmap 
algorithm
Algorithms-as-a-Service 
cloudnsci.fi 
Easy Buying 
1. Sign Up to Cloud’N’Sci.fi 
2. Add Data Refining Budget 
3. Use Data Refining Services 
4. Handle Monthly Receipts 
Cloud’N’Sci Ltd 
Customer 
as a self-service via the Cloud’N’Sci.fi marketplace
Algorithms-as-a-Service 
cloudnsci.fi 
Easy Selling 
1. Create Provider Account 
2. Submit Your Solution 
3. Keep Your Customers Happy 
4. Receive Payments (Sales-Fees) 
as a self-service via the Cloud’N’Sci.fi marketplace
Algorithms-as-a-Service 
cloudnsci.fi 
Grand Opening 
2015 
TRY the beta-version 
of the MARKETPLACE 
at http://cloudnsci.fi 
@cloudnsci
Algorithms-as-a-Service 
cloudnsci.fi 
Welcome to Join the Business! 
Let’s turn OPEN DATA into real BUSINESS ! 
@cloudnsci 
@misikangas

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Business from Open Data

  • 1. Cloud’N’Sci.fi Marketplace Copyright © Cloud'N'Sci Ltd 2014 BU$INE$$ OPEN DATA from ”Business from Open Data via the Cloud’N’sci.fi Marketplace” by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd via the
  • 2. Algorithms-as-a-Service cloudnsci.fi Open Data = Business Opportunity 141592653589793238462643383279502884197169399375105820974944592307816406286208998628034825342117067982148086513282306647093844609505822317253594081284811174502841027019385211055596446229489549303196442881097566593344612847564823386783165271201909145648566923460348610454326648213393607260249141273724587006606315588174881520920962829254091715364367892590360011330530548820466521384146951941511609433057270365759591953092186117381932611793105118548074462379962749567351885752724891227938183011949129833673362440656643086021394946395224737190702179860943702770539217176293176752384674818467669405132000568127145263560827785771342757789609173637178721468440901224953430146549585371050792796892589235420199561121290219608640344181598136297747713099605187072113499999983729780491059731732816096318595024459455346908302642522308253344685035261931188171010031378387528865875332083814206171776691473035982534904287554687311595628638823537875937519577818577805321712268066130019278766111959092164201989380952572010654858632788659361533818279682303019520353018529689957736225994138912497217752834791315155748572424541506959508295331168617278558890750983817546374649393192550604009277016711390098488240128583616035637076601047101819429555961989467678374494482553797747268471040475346462080466842590694912933136770289891521047521620569660240580381501935112533824300355876402474964732639141992726042699227967823547816360093417216412199245863150302861829745557067498385054945885869269956909272107975093029553211653449872027559602364806654991198818347977535663698074265425278625518184175746728909777727938000816470600161452491921732172147723501414419735685481613611573525521334757418494684385233239073941433345477624168625189835694855620992192221842725502542568876717904946016534668049886272327917860857843838279679766814541009538837863609506800642251252051173929848960841284886269456042419652850222106611863067442786220391949450471237137869609563643719172874677646575739624138908658326459958133904780275900994657640789512694683983525957098258226205224894077267194782684826014769909026401363944374553050682034962524517493996514314298091906592509372216964615157098583874105978859597729754989301617539284681382686838689427741559918559252459539594310499725246808459872736446958486538367362226260991246080512438843904512441365497627807977156914359977001296160894416948685558484063534220722258284886481584560285060168427394522674676788952521385225499546667278239864565961163548862305774564980355936345681743241125150760694794510965960940252288797108931456691368672287489405601015033086179286809208747609178249385890097149096759852613655497818931297848216829989487226588048575640142704775551323796414515237462343645428584447952658678210511413547357395231134271661021359695362314429524849371871101457654035902799344037420073105785390621983874478084784896833214457138687519435064302184531910484810053706146806749192781911979399520614196634287544406437451237181921799983910159195618146751426912397489409071864942319615679452080951465502252316038819301420937621378559566389377870830390697920773467221825625996615014215030680384477345492026054146659252014974428507325186660021324340881907104863317346496514539079626856100550810665879699816357473638405257145910289706414011097120628043903975951567715770042033786993600723055876317635942187312514712053292819182618612586732157919841484882
  • 3. Algorithms-as-a-Service cloudnsci.fi Free Data → Free App? APPLICATIONS DATA SOURCES PRIVATE DATA CUSTOMERS BUSINESS MODEL? Nah, I just make these APPS for FUN! consumers companies public sector research APPLICATION LOGIC & UI OPEN DATA PROCESSING OPEN DATA OPEN DATA OPEN DATA ...
  • 4. Algorithms-as-a-Service cloudnsci.fi Too Big as a Hobby Project... Your app is a GOOD START but still requires some FURTHER DEVELOPMENT Can you PROMISE that your app SCALES UP and STAYS UP ? Sorry folks, I’m TOO BUSY with my DAY JOB and those MAINTENANCE COSTS are killing me...
  • 5. Algorithms-as-a-Service cloudnsci.fi ... but Too Small for Investors? Well, it’s a nice DEMO but I doubt it will become a multi-billion business - yearly REVENUE only about 100k€ ... But that’s A LOT of MONEY! Not for me, boy... Goodbye!
  • 6. Algorithms-as-a-Service cloudnsci.fi App Business à la Cloud’N’Sci.fi customer Cloud’N’Sci Ltd application provider open data sources Making COMMERCIAL APPLICATIONSis EASY! APPLICATION LOGIC & UI OPEN DATA PROCESSING OPEN DATA OPEN DATA OPEN DATA Activate Session Algorithms-as-a-Service MARKETPLACE 2. PAY 3. USE 1. START
  • 7. Algorithms-as-a-Service cloudnsci.fi MARKETPLACE OPEN DATA APPLICATION 1 OPEN DATA APPLICATION 2 Data as a Service happy customers Now I get INCOMES also when some OTHER APPLICATION USES the DATA refined by me ! more happy customers MAKING APPS is now really FAST & CHEAP because the REQUIRED DATA is so EASILY AVAILABLE! another application developer OPEN DATA PROCESSING OPEN DATA OPEN DATA OPEN DATA Activate Activate
  • 8. Algorithms-as-a-Service cloudnsci.fi MARKETPLACE OPEN DATA ACCESS OPEN DATA APPLICATION Algorithms as a Service Activate DATA REFINING ALGORITHMS OPEN DATA OPEN DATA OPEN DATA Wow! Now I get MONEY also when somebody USES my ALGORITHMS with OTHER DATA sets! My R&D COSTS are now MUCH LOWER as I can UTILIZE EXISTING ALGORITHMS to refine my private data PRIVATE DATA APPLICATION private application owner PRIVATE DATA
  • 9. Algorithms-as-a-Service cloudnsci.fi Win-Win OPEN DATA APPLICATION 1 PRIVATE DATA DATA REFINING ALGORITHM PRIVATE APPLICATION DATA ACCESS DATA REFINING ALGORITHM OPEN DATA APPLICATION 2 More to Sell Less to Implement DATA ACCESS DATA REFINING ALGORITHM
  • 10. Algorithms-as-a-Service cloudnsci.fi MARKETPLACE DATA ACCESS PUBLIC APPLICATIONS More! Better! Faster! Together! Activate OPEN DATA extremely happy customers commercial data providers open data providers algorithm developers application developers Cloud’N’Sci Ltd PRIVATE APPLICATIONS PRIVATE DATA DATA REFINING ALGORITHMS private application developers COMMERCIAL DATA
  • 11. Algorithms-as-a-Service cloudnsci.fi Case Study: Heatmaps4Finland Apps4Finland 2013 competition finalist and the winner of the People’s Choice award
  • 12. Algorithms-as-a-Service cloudnsci.fi View Open Data as Heatmaps 3. Enjoy the HEATMAP ! 1. Select OPEN DATA 2. Select FOCUS point
  • 13. Algorithms-as-a-Service cloudnsci.fi Current Heatmap Types TRAFFIC NOISE HEATMAP Environment Centre of Helsinki DEER CRASH HEATMAP Finnish Transport Agency TRAFFIC ACCIDENT HEATMAP City of Helsinki ELEVATION HEATMAP National Geophysical Data Center
  • 14. Algorithms-as-a-Service cloudnsci.fi Powered by Cloud’N’Sci.fi Indexed OPEN DATA Heatmap ALGORITHM End-user APPLICATION HEATMAPS for specific open data & location
  • 15. Algorithms-as-a-Service cloudnsci.fi Ecosystem Open Data Provider Algorithm Provider Marketplace Provider Application Provider Algorithm Architecture Provider
  • 16. Algorithms-as-a-Service cloudnsci.fi Business Model I pay for application sessions to visualize open data as heatmaps I earn with session sales and pay for heatmaps I’m paid every time my data is needed I get money when my algorithm is used to create heatmaps Cloud’N’Sci makes all this possible and charges a marketplace fee from the providers I charge for heatmaps and pay for the data and using the heatmap algorithm
  • 17. Algorithms-as-a-Service cloudnsci.fi Easy Buying 1. Sign Up to Cloud’N’Sci.fi 2. Add Data Refining Budget 3. Use Data Refining Services 4. Handle Monthly Receipts Cloud’N’Sci Ltd Customer as a self-service via the Cloud’N’Sci.fi marketplace
  • 18. Algorithms-as-a-Service cloudnsci.fi Easy Selling 1. Create Provider Account 2. Submit Your Solution 3. Keep Your Customers Happy 4. Receive Payments (Sales-Fees) as a self-service via the Cloud’N’Sci.fi marketplace
  • 19. Algorithms-as-a-Service cloudnsci.fi Grand Opening 2015 TRY the beta-version of the MARKETPLACE at http://cloudnsci.fi @cloudnsci
  • 20. Algorithms-as-a-Service cloudnsci.fi Welcome to Join the Business! Let’s turn OPEN DATA into real BUSINESS ! @cloudnsci @misikangas