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The power of the
Hybrid Cloud
A cautionary tale for IT folks
and innovators
This is about BOLD
new things and the people who
make them happen.
This is about innovation.
And the stuff that makes it possible.
SHARE THIS
People in companies have
always had ideas.
But those ideas haven’t always
made it to market.
One of the reasons that good ideas
fizzle out and die is because they cost
too much and take too long even to
find out if they’re any good or not.
Old-school, data center
technology is one of the reasons.
SHARE THIS
(Think: servers, storage, networks,
operating systems, maintenance,
security, support, space, cooling,
people, patches, backups…
all this before anyone even
whispers the words ‘App’ or
‘User’ or, god forbid, ‘Customer’.)
Then, a few years ago, something exciting
and disruptive (in a good way) came along.
It was called the Public Cloud.
And it looked like it would completely blow away
the old way of delivering apps and IT to businesses.
(And helping innovators get their ideas to market.)
IT people loved the
Public Cloud.
Because it’s pay-as-you-go, infinitely scalable, has
no up-front costs and takes all that over-heated kit
out of the data center.
Innovators loved
the Public Cloud.
Because it means more ideas get to market faster
and at lower cost. So you can find out what works
without betting the company on it.
Get our Understanding Cloud
Economics Paper to help build
your business case
But some of the early adopters
have discovered a shadow
cast across the lining
of the Public Cloud…
They’ve discovered that they simply traded
one locked-in model for another.
The Public Cloud that many people started with
turns out to be an all-or-nothing proposition.
It forces you to choose between a 100% traditional model
or a 100% Cloud model. No matter what your specific need.
It’s built on a proprietary platform that one,
big company owns. So they can name their own terms
and change the platform at will.One size does not fit all.
And it’s a take-it-or-leave-it offer. With no support, little
communication and no help if your app starts having problems.
You design your app for their public cloud.
Lock in. Forced decisions.
Proprietary platforms.
Not really what the promise
of the Public Cloud was all about,
is it?
Then a really, really good
thing happened.
(Two things actually).
Two major innovations have restored
the promise of the Public Cloud:
The Open Cloud
An alternative to lock-in and proprietary platforms.
The Hybrid Cloud
A bold new way to combine public, private
and hosted models to suit who you are,
where you are and what you want to do.
These aren’t little things.
They’re big.
And IT people – and the innovators they support
– are leaping at the good things they offer.
Let’s take a (very)
quick look at each one…
Open Cloud Hybrid Cloud
Open Cloud is,
well… open.
Get our Disruptive Cloud eBook
to learn about the Threshold of
Viability for new ideas.
It’s built on OpenStack.
Like any truly public cloud, it’s a cloud
operating system that controls large pools
of computing, storage, and networking
resources, all provisioned and managed
through a web dashboard.
(Phew!))
But, unlike proprietary public cloud platforms,
it’s owned by the community. By thousands
of vendors and hosting companies and developers*.
By you.
*Names like Dell, Cisco, HP, IBM, AT&T, Ubuntu, Intel,
Juniper, NetApp, VMware, Red Hat, Suse, Nebula,
Ericsson, Yahoo!, Avaya, EMC… and Rackspace.
Watch our video to learn more
about Rackspace and the
OpenStack project
Open is better.
Because you can move your cloud any
time you like.You can switch vendors easily.
Or move the whole stack closer to your customers in, say, China.
Or take it all back in-house to your data center.
Or work across multiple OpenStack providers
(for commercial, technical or regulatory reasons).
And you can do all that without needing
to re-architect everything.
Because, after all, it’s yours.
As you might expect,
IT people and innovators are pretty
excited about the Open Cloud.
But they’re even more excited about the
other big development…
The Hybrid Cloud.
Public cloud.
Private cloud.
Dedicated hardware (in 3rd party data centres or in yours).
There are strengths and weaknesses to each of these.
The Hybrid Cloud is all about combining
these into the ideal solution for your
app, your idea, your innovation and
your company. (Makes sense, doesn’t it?)
Get our Hybrid Cloud Defined
eBook and find out how
to unify your strategy
It’s a simple idea.
Each application has its own service level needs,
usage patterns and regulatory implications.
Each has a different level of integration with
the rest of your business.
Each has different demands for scale,
security and performance.
The Hybrid Cloud gives you the power to choose the
best-fit platform for each application and situation.
And change that mix as things change.
(Which things tend to do).
It’s a powerful idea.
But you can’t get it if you lock yourself into a provider
that can only do one flavour of Cloud and can’t help with
dedicated hosting options – much less combine them all.
A moment of silence, please.
Think about what happens when Open Cloud and
Hybrid Cloud comes together.
[Still thinking?]
Yeah. We know.
This is HUGE.
You get all the Public
Cloud benefits.
Pay-as-you-go, no up
front investment, instant
scalability.
Total flexibility
So you can match the
platform to the app. And
change it anytime. With
no lock in and no need
to re-architect everything.
Control.
You – not your provider –
choose the platform mix.
You can move to another
Open Cloud provider
any time.
Why you should
care about all this.
Open and Hybrid do wonderful
things when attached to the word ‘Cloud’:
So it’s the best of all worlds.
The security of dedicated servers. The scale and elasticity of cloud.
The freedom to do whatever the hell you like.
Without your platform provider locking you down.
That’s why you
should care about
all this.
It’s not really about
IT at all.
It’s about bold, new things
and the people who make
them happen.
It’s about innovation.
And a completely new approach
to IT platforms that makes new ideas
not just possible but affordable,
testable, scalable and portable.
Open Hybrid Cloud.
One small step for a cloud.
One giant leap for cloud-kind.
Thanks for listening.
Did we mention
we’re Rackspace?
Well we are.
Together with NASA, we invented OpenStack.
And we deliver on its promise through our Open Cloud and Hybrid Cloud solutions.
And back it all with the Fanatical Support™
that we’ve become famous for.
(It’s not just a slogan, it’s a deep culture of going the extra mile: ask any
Rackspace customer.)
Open Cloud and Hybrid Cloud are big ideas.
Put Fanatical Support behind them and there’s nothing you can’t accomplish.
Tell us what you need and we’ll help you take the next step and deliver
the next innovation.
Want to learn more
about all this?
Good. We’ve got plenty of stuff for you:
The Cloud Innovators resource website
Full of stories about enterprise innovators like you and the cool things they get up to.
The Disruptive Cloud
An eBook about innovation and the Threshold of Viability that determines
whether a new idea lives or dies.
SHARE THIS
The Hybrid Cloud story
An introduction to the Rackspace Hybrid Cloud.
The OpenStack community
The growing global community of OpenStack innovators.
Like this?
Share this!
(Thanks)
SHARE THIS
For more cloud insight
follow us on:
Twitter
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The Power of the Hybrid Cloud

  • 1. The power of the Hybrid Cloud A cautionary tale for IT folks and innovators
  • 2. This is about BOLD new things and the people who make them happen.
  • 3. This is about innovation. And the stuff that makes it possible. SHARE THIS
  • 4. People in companies have always had ideas. But those ideas haven’t always made it to market.
  • 5. One of the reasons that good ideas fizzle out and die is because they cost too much and take too long even to find out if they’re any good or not. Old-school, data center technology is one of the reasons. SHARE THIS
  • 6. (Think: servers, storage, networks, operating systems, maintenance, security, support, space, cooling, people, patches, backups… all this before anyone even whispers the words ‘App’ or ‘User’ or, god forbid, ‘Customer’.)
  • 7. Then, a few years ago, something exciting and disruptive (in a good way) came along. It was called the Public Cloud. And it looked like it would completely blow away the old way of delivering apps and IT to businesses. (And helping innovators get their ideas to market.)
  • 8. IT people loved the Public Cloud. Because it’s pay-as-you-go, infinitely scalable, has no up-front costs and takes all that over-heated kit out of the data center. Innovators loved the Public Cloud. Because it means more ideas get to market faster and at lower cost. So you can find out what works without betting the company on it. Get our Understanding Cloud Economics Paper to help build your business case
  • 9. But some of the early adopters have discovered a shadow cast across the lining of the Public Cloud…
  • 10. They’ve discovered that they simply traded one locked-in model for another.
  • 11. The Public Cloud that many people started with turns out to be an all-or-nothing proposition. It forces you to choose between a 100% traditional model or a 100% Cloud model. No matter what your specific need. It’s built on a proprietary platform that one, big company owns. So they can name their own terms and change the platform at will.One size does not fit all. And it’s a take-it-or-leave-it offer. With no support, little communication and no help if your app starts having problems. You design your app for their public cloud.
  • 12. Lock in. Forced decisions. Proprietary platforms. Not really what the promise of the Public Cloud was all about, is it?
  • 13. Then a really, really good thing happened. (Two things actually).
  • 14. Two major innovations have restored the promise of the Public Cloud: The Open Cloud An alternative to lock-in and proprietary platforms. The Hybrid Cloud A bold new way to combine public, private and hosted models to suit who you are, where you are and what you want to do. These aren’t little things. They’re big. And IT people – and the innovators they support – are leaping at the good things they offer.
  • 15. Let’s take a (very) quick look at each one… Open Cloud Hybrid Cloud
  • 16. Open Cloud is, well… open. Get our Disruptive Cloud eBook to learn about the Threshold of Viability for new ideas.
  • 17. It’s built on OpenStack. Like any truly public cloud, it’s a cloud operating system that controls large pools of computing, storage, and networking resources, all provisioned and managed through a web dashboard. (Phew!))
  • 18. But, unlike proprietary public cloud platforms, it’s owned by the community. By thousands of vendors and hosting companies and developers*. By you. *Names like Dell, Cisco, HP, IBM, AT&T, Ubuntu, Intel, Juniper, NetApp, VMware, Red Hat, Suse, Nebula, Ericsson, Yahoo!, Avaya, EMC… and Rackspace. Watch our video to learn more about Rackspace and the OpenStack project
  • 19. Open is better. Because you can move your cloud any time you like.You can switch vendors easily. Or move the whole stack closer to your customers in, say, China. Or take it all back in-house to your data center. Or work across multiple OpenStack providers (for commercial, technical or regulatory reasons). And you can do all that without needing to re-architect everything. Because, after all, it’s yours.
  • 20. As you might expect, IT people and innovators are pretty excited about the Open Cloud. But they’re even more excited about the other big development…
  • 21. The Hybrid Cloud. Public cloud. Private cloud. Dedicated hardware (in 3rd party data centres or in yours). There are strengths and weaknesses to each of these. The Hybrid Cloud is all about combining these into the ideal solution for your app, your idea, your innovation and your company. (Makes sense, doesn’t it?) Get our Hybrid Cloud Defined eBook and find out how to unify your strategy
  • 22. It’s a simple idea. Each application has its own service level needs, usage patterns and regulatory implications. Each has a different level of integration with the rest of your business. Each has different demands for scale, security and performance. The Hybrid Cloud gives you the power to choose the best-fit platform for each application and situation. And change that mix as things change. (Which things tend to do).
  • 23. It’s a powerful idea. But you can’t get it if you lock yourself into a provider that can only do one flavour of Cloud and can’t help with dedicated hosting options – much less combine them all.
  • 24. A moment of silence, please. Think about what happens when Open Cloud and Hybrid Cloud comes together.
  • 27. You get all the Public Cloud benefits. Pay-as-you-go, no up front investment, instant scalability. Total flexibility So you can match the platform to the app. And change it anytime. With no lock in and no need to re-architect everything. Control. You – not your provider – choose the platform mix. You can move to another Open Cloud provider any time. Why you should care about all this. Open and Hybrid do wonderful things when attached to the word ‘Cloud’: So it’s the best of all worlds. The security of dedicated servers. The scale and elasticity of cloud. The freedom to do whatever the hell you like. Without your platform provider locking you down. That’s why you should care about all this.
  • 28. It’s not really about IT at all. It’s about bold, new things and the people who make them happen.
  • 29. It’s about innovation. And a completely new approach to IT platforms that makes new ideas not just possible but affordable, testable, scalable and portable.
  • 30. Open Hybrid Cloud. One small step for a cloud. One giant leap for cloud-kind.
  • 32. Did we mention we’re Rackspace? Well we are. Together with NASA, we invented OpenStack. And we deliver on its promise through our Open Cloud and Hybrid Cloud solutions. And back it all with the Fanatical Support™ that we’ve become famous for. (It’s not just a slogan, it’s a deep culture of going the extra mile: ask any Rackspace customer.) Open Cloud and Hybrid Cloud are big ideas. Put Fanatical Support behind them and there’s nothing you can’t accomplish. Tell us what you need and we’ll help you take the next step and deliver the next innovation.
  • 33. Want to learn more about all this? Good. We’ve got plenty of stuff for you: The Cloud Innovators resource website Full of stories about enterprise innovators like you and the cool things they get up to. The Disruptive Cloud An eBook about innovation and the Threshold of Viability that determines whether a new idea lives or dies. SHARE THIS The Hybrid Cloud story An introduction to the Rackspace Hybrid Cloud. The OpenStack community The growing global community of OpenStack innovators.
  • 34. Like this? Share this! (Thanks) SHARE THIS For more cloud insight follow us on: Twitter Facebook LinkedIn Google+