This document discusses trends in cloud adoption and provides examples of companies using cloud services. It notes that most companies are using cloud to streamline existing IT functionality or expand IT services. Examples are then given of companies in various industries using infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS) to deliver virtual desktops, backup and disaster recovery, telecommunications services, and analytics for internet of things devices.

1. Appplications –
Driving expansion
in the cloud
Manager, EMEA Cloud Services
and Strategic Pathways, NetApp

2. Adding
applications
to drive growth
Cloud adoption
trends

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Cloud Adoption Trends

4. When are companies choosing Cloud?
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Source: Cloud Adoption Trends Among WW Firms, IDC CloudTrack Survey Dec 2013
Existing IT
functionality 57%
66%Net new IT
services

5. Private or Public Cloud?
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Source: Cloud Adoption Trends Among WW Firms, IDC CloudTrack Survey Dec 2013
STREAMLINE IT EXPAND FUNCTIONALITY

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Adding applications
to drive growth

7. Segmenting the Market
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Data-
base
Dev &
Test
Integration
Application
Deployment
IaaSStorage Backup
& Recovery
Platform
Hosting
Compute
ERP
CRM
Collaboration
Document
Manage-
ment
HR
Email
SaaS
PaaS

8. AWS goes beyond IaaS, PaaS……..
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Source: Cloud Adoption Trends Among WW Firms, IDC CloudTrack Survey Dec 2013
… to Desktop
as a Service

9. Navisite – Desktop as a Service
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Why
Desktone
Navisite
Datacenter
Results
DaaS was ‘Killer App’ for building on top of
Infrastructure as a Service (IaaS) and cloud capacity
Position virtual desktops for parent’s
(Time Warner Cable) SMB customer segment
Networking: Cisco routers/switches
Servers: Cisco, HP and Fujitsu
Hypervisor: VMware vSphere
Storage: NetApp – Flexclone, Flash Cache
3 data centers: California, Massachusetts and UK
Full featured Desktops up to 70% cheaper than
competition

10. Asigra – NetApp – Baas + DRaaS
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“The number one reason we choose Asigra: it is the best
product at recovering data. It essential that if you backup
someone’s data you can recover it.”
Simon Chappell, CEO
Recovery License Model
“The way Asigra helps our customers’ business is with simplicity.
We can trust to continue to provide backup services to our
customers for the next 10 years with Asigra because
it is proven, it works, and it helps our customers.”
Christian Buhn, Service Manager

11. Intracom Telecom
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Global Telco and ICT services vendor,
HQ in Greece/Athens
Intracom entered the NetApp Service
Provider Program in 2013
The NetApp Service Provider Program
helps Intracom driving Marketing and Sales
and brings deeper Technology skills. New
services are under development.
This Cloud portfolio took Intracom in the
Greece market and neighboring countries
into an SP and Cloud leadership position.
Services built on NetApp
(Flexpod) with our partners:
AaaS: Archiving-as-a-
Service
VMs based on VMware
technology
File Synch and Share with
Mezeo
DaaS: Desktop-as-a-Service
with Desktone
BaaS: Backup-as-a-Service
with Asigra

12. Virdata – “Internet of Things”
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Source: Cloud Adoption Trends Among WW Firms, IDC CloudTrack Survey Dec 2013
Device
Management
Big Data
Analytics
Big Data
Queries
Application
Monitoring
Device
Monitoring
Virdata Cloud APIs

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68% 48% 85%Source: Top 100 Cloud Service Providers: 2013 Edition, Nine Lives Media, a division of Penton