Cloud Computing and IaaS are growing rapidly and now we are entering the age of the Early Majority. We've reached Peak Data Center, Peak Colocation and Peak Enterprise software - IT teams are embracing public cloud infrastructure from companies like ProfitBricks, Amazon AWS, Microsoft Azure and IBM SoftLayer. 2014 was a turning point where cloud computing infrastructure services transitioned from being the playground of developers and startups to the primary deployment option of IT teams that are tasked with upgrading and scaling on-premise applications and workloads. In this standing room only talk at CloudExpo, I shared insight into why 2015 and beyond is a turning point for IaaS..

1. William Toll (@utollwi),
VP Marketing - US, ProfitBricks
June 9 2015
Cloud Expo East
#CloudExpo
Why 85% of workloads are not on the public cloud,
and
why they all will be in the cloud by 2020

2. • NJ Native, living in Berlin, Germany
• 15 Years working for Internet Infrastructure
Companies
• B2B Product and Marketing leader for direct and
channel based services for Internet companies
• Former Employers: ValueWeb, Affinity Internet
(now Hostway), NTT/Verio, Intermedia.NET,
NaviSite and Yottaa
• Active Speaker, Blogger, Community Member and
Social Media Networker
WILLIAM TOLL, PROFITBRICKS
William Toll
@utollwi
Painless Cloud Infrastructure

3. • Founded in 2010, 135 Employees (May - 2015)
• Global Cloud Computing Service – IaaS
(Infrastructure as a Service) – operations in
Berlin/Germany, San Antonio/Texas and Boston/MA
• $38M in funding to date
• No legacy infrastructure, hardware or provisioning
systems
• Focus on delivering pure Painless Cloud
Computing Infrastructure - IaaS services with
market leading price/performance ratios
• Strong roadmap with additional DC’s and
Innovative Cloud Computing Infrastructure Services
ABOUT PROFITBRICKS
Painless Cloud Infrastructure

4. Painless Cloud Infrastructure
WE‘VE COME VERY FAR IN IT

5. Painless Cloud Infrastructure
1982
1994
2006
IT TRANSFORMATIONS OF THE PAST
We found a need for IT for everyone
We networked the office
We moved from client server to the
web browser

6. THE EVOLUTION OF IT
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Competition among
IT vendors has always been intense. (Oracle, July 2001)

7. ENTERPRISE IT OF THE PAST
Digital
Equipment
Compaq
Microsoft
Word Perfect
Seibel
Ashton-Tate
PeopleSoft
SAP
Lawson
JD Edwards
Kronos
Baan
Sage
Palm
Novel
Netware
Netscape
Navigator
Cold Fusion
Borland
Delphi
Informix
Some vendors transform, others get acquired and some die.
Painless Cloud Infrastructure

8. ENTER THE CLOUD
Cloud Computing Arrives in mid-2000s
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9. CLOUD’S ROOTS
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Virtualization
• Free BSD Jails and some basic virtualization/container technologies
• 1999 VMware workstation launches
• 2003 Xen open-source virtualization platform is born
• 2007 Virtualbox
Early Automated Infrastructure
• Hosting providers like Rackspace and 1&1
• Enterprise hosting platforms leveraging Savvis or MediaTemple
• Amazon’s AWS in 2006

10. CLOUD COMPUTINGS’ SAAS
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Early growth of Cloud Computing was attributed to SaaS:
Email (Office 365, Google Apps), CRM (Salesforce), Payroll (ADP)

11. CLOUD WASHING
The cloud computing label became ubiquitous in 2010 and remains today
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12. PEAK DATA CENTER
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There are 8.6 Million Data Centers, peaking in 2017 and then will decline. IDC 2014

13. PEAK DATA CENTER
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“Over the next five years, a majority of organizations will stop managing their own
infrastructure” IDC 2014

14. PEAK SERVER
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Both IDC and Gartner think growth in the server market is being driven primarily by
investment in hyperscale data centers. DataCenterKnowledge Dec 2014

15. PEAK COLO
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While retail colocation revenue is growing worldwide by 10% in 2015…..

16. Painless Cloud Infrastructure
In NA - 60 percent (revenue is) from service providers and just under 40 percent
from enterprise. Synergy Research 2014
PEAK COLO

17. PEAK LEGACY IT
While software rarely comes in a box today, the vendors of today’s apps are shifting
dramatically.
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18. MIX OF APPS MOVING IS CHANGING
88 percent of buyers preferred on-premise solutions in 2008, 87 percent preferred
cloud solutions in 2014. Everest Group
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19. A DELAY?
Why has cloud computing (non-SaaS) taken so long to spread to the other 85% of IT?
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20. THE HYPE & THE SHINY BALL
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Developers and startups are always upgrading their toolsets- because they can.

21. CLOUD IS ALL WE HEAR
Cloud Computing growth among startups and developers soared from 2009 to 2014
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22. IN HOUSE REMAINS KING
Companies deliver an average of only 18% of their workloads from the cloud today.
(Bain & Company 2015)
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23. CLOUD EARLY ADOPTERS
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Innovators and Early Adopters Drove Cloud Computing’s Early Years
Cloud Computing
2006+

24. THE DELAY: WE WERE NOT READY
Outages
Security
Early Cloud
Complexity and
Inflexibility
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C-Level Fear
Migration & Adaptation

25. WHY SUCH A BIG GAP
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Developers vs. Traditional IT

26. 2014: GENERAL IT WANTS IN
World IT Cloud Infrastructure Market is Growing by 21% year over year to $32 billion in
2015, accounting for approximately 33% of all IT infrastructure spending, which will be up
from about 28% in 2014 IDC April 2015
Painless Cloud Infrastructure

27. CLOUD 2014:
EARLY MAJORITY ARRIVES
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Innovators and Early Adopters Drove Cloud Computing’s Early Years
Cloud Computing
2006-2014

28. 2014 & 2015:
GENERAL IT IS NOW READY
• Security
• Budgets
• C-Level Acceptance
• Early SaaS Projects Had Great Results
• Cloud Computing Has Matured and now applications
can be moved to the cloud with adaption or re-
writing them
• DevOps Processes & Tools Maturing
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29. CLOUD SECURITY
Cloud Security concerns are decreasing rapidly. RightScale 2015
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30. IT BUDGETS IN 2015
IT Budgets are back in growth mode. Computerworld Survey 2014
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31. CLOUD MIGRATIONS
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Moving applications to the cloud is far easier with new and more mature Cloud
Computing Infrastructure.
1st Generation Cloud
Computing Platforms
2006-2014
2nd Generation Cloud Computing
Platforms
2014+

32. C-LEVEL & LOB VS. IT
C-Level Pushing cloud for agility, and innovation with and against IT. Avanade 2014
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33. GENERAL IT’S CHALLENGES
• People (Training)
• Processes (Change & Documentation)
• Finance (CAPEX vs. OPEX)
• Cloud Migration Planning & Prioritization
• DevOps & Automation
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34. PEOPLE
Manage expectations, assess team readiness and schedule training
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35. PROCESSES
Cloud migration planning is critical to a successful cloud transition, plan
accordingly.
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36. FINANCE
The CapEx to OpEx transition difficulty is compounded by complex pricing and
the changes in depreciation and financing.
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37. CLOUD MIGRATION PLANNING
Prioritize migrations based on Application Architectures, Application Lifecycle,
Application licensing, Data Security, ROI on Migration
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38. MONITORING & AUTOMATION
APIs and the tools from the ecosystem are multiplying and becoming more
capable and easier to implement as they mature.
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39. WHAT TO LOOK FOR IN A CLOUD
PROVIDER
• Training:
• Easy to use cloud and on-premise like servers, storage &
networks
• Change & Document:
• Architect & Support
• CAPEX vs. OPEX:
• Easy to understand pricing
• Cloud Migration Planning:
• Which apps go first
• DevOps & Automation:
• APIs & Tools
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40. RALLY THE TEAM
Be sure to have a top down and bottom up approach – the Cloud offers an
opportunity to transform IT.
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41. Public cloud platforms will rival traditional infrastructure deployments by 2020
(Forrester April 2014)
CLOUD IN 2020
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42. Cloud 1.0 Architecture
● Born from dedicated servers & VPS
● Server based, over subscribed
● Designed around slow Ethernet
network technology – 1 or 10 Gb/s
and often throttled
Cloud 2.0 Architecture
InfiniBand
Dedicated
CPU Cores
Dedicated
RAM
Redundant
Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
PAINLESS CLOUD INFRASTRUCTURE
Painless Cloud Infrastructure

43. Migration without adaptation – ProfitBricks cloud infrastructure behaves
like physical hardware with all the advantages of the cloud
No learning curve needed– ProfitBricks lets existing teams’ knowledge
sets and processes be used to achieve rapid success with the cloud
24/7 Local Phone support – USA and EU based Cloud Architects and
SysAdmins always on standby
Price/Performance Guarantee: “We guarantee that any workload
deployed on ProfitBricks will cost less than the same workload running at
the same performance level on the IaaS platforms of Amazon, Google or
Microsoft.”
PROFITBRICKS:
PAINLESS CLOUD INFRASTRUCTURE
1
2
3
4
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44. PROFITBRICKS
DATA CENTER DESIGNER
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45. THANK YOU + QUESTIONS
Start a 14-Day Free Trial or contact
a ProfitBricks Cloud Executive:
www.ProfitBricks.com
or Call:
1-866-852-8229
Learn about Cloud Pricing in our
White Paper:
Secret World of Cloud Computing
IaaS Pricing
As Seen In
VP, Marketing
ProfitBricks USA
Phone: 866-852-5229
Twitter: @utollwi
Painless Cloud Infrastructure