The music video uses low-key, natural lighting to emphasize the fire and create an intense atmosphere, allowing the audience to see actors' silhouettes but not specific details. Actors will move slowly with frustrated and sad body language to convey hidden meanings. Costumes and makeup will be natural and subtle, with dirt and soot used to indicate burning props. Significant props like birthday cards, gasoline cans, and matches will relate to the song's lyrics and portray the growth of an obsession with fire. Outdoor and house settings will be ordinary but deserted, as commonly seen in indie music videos.