Miniso is a Japanese retailer co-founded by Mr. Ye Guofu and designer Mr. Miyake Junya that focuses on "Intelligent Consumer Products" and provides "the best service is no service." The document outlines Miniso's strategy to enter the Pakistani retail market, including analyzing high competition and suppliers but high bargaining power of buyers. It discusses Miniso's technological developments in product design and production processes. The marketing and sales section covers product positioning, market segmentation through demographics, psychographics and behavior, and a communication strategy including social media contests, word-of-mouth, and promotions.