Retail Asia Expo Brochure 2010

1. ASIA’S LAnDMArK
reTAIL BUSIneSS evenT
Second edition - 2010
The definitive, proven platform
to reach and influence the world’s largest
and fastest growing retail market

2. June 2009 saw the launch of retail Asia expo & Congress in Hong
Kong. The event comprised The Retail Technology Expo and The
THe ASIA pACIFIC reTAIL MArKeT Retail Design & In-Store Marketing Expo as co-located shows
together with The Retail Asia Congress. ALL involved – visitors and
- THE WORLD’S MOST EXCITING! exhibitors – declared it was a complete success. It returns in June
2010 much bigger than before. Nearly all of the launch exhibitors
have rebooked their booths, most with significantly larger sizes!
Here’s why it was such an exceptional hit:
Retail Asia Expo & Congress was the first professionally organised business
exhibition for the Asia Pacific’s retail sector which is the world’s largest and fastest
growing. Most international retail brands are finding their domestic markets to
offer limited growth prospects or are in decline. Therefore they look to Asia and
China in particular for expansion.
The location was perfect: Hong Kong is rightly seen as the retail capital of
Asia where diversity and quality of the shops are a match for anywhere else
in the world. It is a substantial and sophisticated market in its own right. The
geographical proximity of Hong Kong to China, with a population of nearly 1.3
billion, means it is also on the doorstep of the largest consumer market in the
world. And being in the centre of the Asia Pacific region means its catchment
area includes most of the retail markets with the greatest growth potential for
the next five years.
The region is highly competitive and retailers have to be more innovative than
anywhere else to succeed. They must excel in in-store design and embrace
the latest high-technology systems to satisfy their customer needs. These vital
aspects are addressed by the two core elements of the show - shop design and
retail technology.

3. The retail Design & In-Store Marketing expo deals with all the The retail Technology expo presents a wide array of technology
elements of shop design and visual marketing. Exhibitors showcase the solutions available to the retail market. The exhibitors include many of
latest in retail interior design, flooring, display systems, lighting, etc, all geared the large international manufacturers of retail technology solutions.
towards helping retailers create the perfect shopping environment.
Exhibitor categories:
Exhibitor categories: • Back Office Software • Gate Entry Solutions
• Architects • Lighting • Barcode Scanners • Inventory & Stock Control
• Audio Visual • Mannequins • Computer Hardware/Software • Multi Channel Marketing
• Carry bags/Gift Wrapping • Modular Displays • Customer Relationship Marketing • Labour scheduling
• Decorative Surfaces • POP/POS products • Customer Counting • Loyalty systems
• Digital Signage • Screen Printing • Data Capture and Mining • Payment Systems
• Displays/Showcases • Shelving & Hanging Systems • Data Warehousing • Point-of Sale products
• Flooring • Shopfitting • Database Management and • RFID
• Graphics • Shopper Surveys Marketing • Sales Order Processing
• Interior Design Specialists • Signage • E-Commerce • Security Systems
• Large Format Printing • Storage & Logistics • EPOS • Smart Card Technology
• Light Boxes • Visual Merchandising solutions • Fraud Management and Loss • Supply Chain Management
Prevention
The retail Asia Congress also runs alongside the expos, brings
together hundreds of leading retailers, architects, brand owners
and suppliers from around the world for a high-level conference
to cover the most critical strategic issues in the industry.
With over 150 high ranking delegates and an excellent, widely
admired programme it was clearly a great success in 2009. It
brought together top retailers, brand experts, property companies,
agencies and designers in Asia to talk about the key issues
affecting their businesses such as building brands, connecting
with customers, dealing with rising costs, identifying the next hot
markets and growth strategies for their businesses.

4. Advisory Committee
The event has the support of an Advisory Committee consisted of leading retail operators
and specialists, plus the Hong Kong Retail Management Association as well as numerous
other professional associations and media from around the region.
Their ideas and encouragement were vital in shaping the launch event and a new
committee with fresh ideas will contribute to the growing event. Created for them and
their staff, this show will continue to meet their changing interests and needs.
Advisory Committee
Alessandra Piovesana - Gary Ng - Caroline Mak -
Regional Managing Director, Managing Director, Group Specialty Retail Director,
Nuance-Watson Fortress Dairy Farm Group & Chairman of
the Hong Kong Retail Management
Alessandro Paparelli - Graeme Fowler - Association
HR Director, Visual Merchandising Director,
Ferragamo Hong Kong DFS Asia Group Nic Banks -
Founding & Managing Director,
Morgan Parker - Jennifer Woo - Atelier Pacific Ltd
President, Managing Director,
Taubman Lane Crawford Hong Kong Todd Hartwell -
Regional Financial Controller,
David Hong - Joanne Davis -
MD, The Swank Former organiser of London
Guerlain education and inspiration
Fashion Week, and Former William Fu -
Karim Azar -
Assistant General Manager,
Deputy Managing Director, Deputy Managing Director, An extensive program of FREE seminars and workshops,
HK Convention and Exhibition YGM Trading Ltd aimed at informing, educating and inspiring retailers and
Retail Leasing, IFC Centre (HKCEC)
Winston Chow - brand managers takes place within the exhibition area.
Francis Gouten - Douglas Young - Director & Deputy General Manager
Former CEO, Richemont Asia Pacific, Each expo has its own tailored programme. These were
CEO, G.O.D. Chow Sang Sang
and now CEO of Gouten Consulting so popular that crowds formed outside the full theatres for
most sessions and capacity will be expanded for 2010.
retail Technology Sub Committee
Carl Kwok - Nelson Tse -
IT Director, Chairman,
LiFung Trinity Hong Kong Retail Technology Industry Association
Colin Rice - Szu-Jen Lu -
IT Director, Senior Vice President-IT,
Dairy Farm Company Ltd Sa Sa Intl Holdings Ltd

5. Attendance statistics from 2009 launch show:
Total attendance of 4,518
Target visitor Distribution:
60%
5% 15% 20% Hong Kong
visitors’s role: &
China
overseas
others
Taiwan Mainland Macau
Business nature:
The launch show produced an impressive audience of senior executives
from most of the region’s significant retail businesses, brands, designers
and agencies. Most significantly all visitors were key decision makers.
Just some of our visitors:
3M Hong Kong Limited A.S. Watson Group Adidas Group Adidas Services Limited Aeon Stores (HK) Co., Ltd. Agnes B HK Limited Arc Hong Kong Atelier Pacific Beiersdorf Singapore Pte Ltd Bose Limited Bossini
International Holdings Ltd Branded Lifestyle HK Ltd. Broadway Photo Supply Ltd. Burberry Cabot (Asia) Ltd Carat GS1 Hong Kong Carlson Hong Kong Carrefour Group Cathay Pacific Celine HK Ltd. Chanel Limited
Charriol Chow Sang Sang Chow Tai Fook Circle K Convenience Stores (HK) Limited Coach Crocs Asia Pte Ltd Crocs HK Ltd. Dairy Farm Group DDB Worldwide HK Limited Depo Bangunan DFS Group Ltd. Dolce
& Gabbana HK Ltd Esprit Regional Services Ltd Estee Lauder Companies Fancl Ferragamo Hong Kong Limited Fila Marketing Hong Kong Ltd. Fiorucci (HK) Ltd Folli Follie Fonterra Brands(Hong Kong) Limited Fortress
Foschini Group Jewellery Foschini Group Jewellery/Foschini Group Fossil (East) Limited Fossil Collections G.O.D. Gap International Sourcing (Holdings) Limited Geneva Watch Group Getz Bros & Co (Hong Kong) Limited
Gilman Home Appliances Giordano International Limited Givenchy China Co., Limited Godiva Chocolate Guerlain Harvey Nichols Heineken Hong Kong Ltd Henderson Land Development Co Ltd HK Watchbands
Corp. Ahuja Watchbands Hong Kong Disneyland Hong Kong Jockey Club Hong Kong Seibu Enterprise Co., Ltd. Hugo Boss Hutchison Whampoa Properties Ltd. Inditex (Zara) Asia Japan Home Centre (HK) Ltd. Joyce
Boutique Holdings Ltd. K11 Concept (New World) Limited King Fook Holdings Ltd. Konica Minolta Business Solutions (HK) Ltd Koobe Toys Limited Kowloon Watch Co. Kraft Foods International KWA Architects Ltd Lacoste
Lan Kwai Fong Properties Limited Lane Crawford (HK) Ltd Langham Hotels International Leo Burnett Ltd Li & Fung (Retailing) Limited Linkway Sportswear International Co., Ltd. Liz Claiborne L’oreal HK Ltd Louis Vuitton
Trading Hk Macao Studio City Marc Jacobs International, Llc. Marks & Spencer Mars Hong Kong Mattel East Asia Limited Mauritius Duty Free Paradise Ltd. Mcdonald’s Miu Asia Company Ltd. MTR Corporation Limited
Muji Mustang Jeans Nestle Hong Kong Ltd New Balance Athletic Shoes New Belle Footwear (Shenzhen) Co., Ltd New Immax Company Limited Neway Karaoke Box Nokia Nuance Watson Ocean Park Corporation
Ogilvy Action Ltd Oriental Photographix Pacific Cigar Pacific Coffee Parfum Christian Dior Park’n Shop Parsons Music Limited Paua Beauty Limited Pauldesign Ltd PCCW Ltd Philippe Charriol International Polo
Ports Pret A Manger Pricerite Stores Limited Prince Jewellery & Watch Prince Jewellery & Watch Company Procter & Gamble (Guangzhou) Ltd Procter & Gamble (HK) Ltd Puma Asia Pacific Ltd. Quiksilver Red Earth
Production Ltd Redgoodss Limited Richemont Asia Pacific Limited Rocks Advertising Co. Ltd. S & W Handbags Limited Samsonite Scental L’oreal Luxury Products Division Shun Hing Electronic Trading Company Limited
Side Architects Sino Estates Management Ltd. Sino Land Company Ltd. Skywell Fashion Manufacturing Limited SM Retail, Inc SML Group Ltd. Sogo Design Hong Kong Co., Ltd Soloman Asia Pacific Limited Sony
Staccato Footwear Co Ltd Standard Chartered Bank Starbucks Coffee Asia Pacific Limited Studio Arrt Sun Hung Kai Real Estate Agency Ltd Swank International Co., Ltd Swank Ltd. Swarovski Hong Kong Limited Swatch
Group Swire Coca-Cola HK Swire Properties Limited TGI Design Studio Limited The Brand Agency The Dairy Farm Compant Ltd The Dickson Group Of Companies Dickson Concepts (International) Limited The Gift Bag Co
Ltd The Hong Kong Jockey Club The Swank The Swatch Group (HK) Limited The Wing On Dept Stores Ltd Three Dogs Studio Limited Times Square Limited Tom Lee Music Toy State International Ltd. Toyota Tsusho (Hk)
Corp. Ltd. Trinity Retail (H.K.) Limited Triumph International (HK) Ltd Ulferts Of Sweden (Far East) Ltd. VF Asia Vita Green Health Products Co Ltd Wal-Mart Asia Wellcome Yahoo! Hong Kong Ltd. YGM Marketing Ltd

6. TESTIMONIALS BOOKING A BOOTH
The decision to book a booth at Retail Asia Expo is a decision to buy much
“CISCO found Retail Asia Expo to be a perfect platform to showcase our innovative retail more than an area with walls and carpets. You are indeed buying time with
solutions. The Retail Technology Seminar we were involved in brought us an opportunity to your target customers for:
illustrate our customer-centric solutions & technologies to a large number of the right type of • Demonstrating products or services
potential customers. We were amazed with the overwhelming response to these sessions!” • Building brand awareness
– Fiona Siu, Head of Commercial Sales, CISCo Systems HK Ltd.
• Launching new products
“Thanks for a very professional and successful trade event. CUBIC and our industry partner • Educating the market & positioning your company as the market leader
EuroDisplay received a steady flow of visitors over the three days. The caliber of these new • Meeting qualified prospects
contacts makes for a great ‘leg up’ for our business expansions into the Asian market. It is clear
that over 70% of the visitors were within our defined target customers; these being architects, • Personal selling; face to face, one on one interaction;
interior designers and major retail operators.” • Generating sales leads and building prospect databases
– Todd Evans, Sales and Marketing Manager (Asia Pacific), CUBIC Visual Systems • Building relationships with existing customers /Networking
“Retail Asia Expo was an excellent professional exhibition where the seminars were a real
attraction. In the past years we have seen a trend in major computer and IT trade shows of Our exhibitors view Retail Asia Expo as their most important event of the year.
deteriorating exhibitor and visitor numbers but Retail Asia Expo delivered and lived up to our With virtually every exhibiting company rebooking the 2010 show, who are we
expectations. We are doubling our booth size for the 2010 show. Retail Asia Expo was a cost to disagree?
effective way to market and produced an excellent return on investment!”
– Ms. Sophie Cheng, project Manager, eastop Computer Consultants Ltd. Space only Walk on package
“As Retail Asia was the first of its type in HK, we decided to give it a try. The visitors we met
at our booth were absolutely the right audience for us, none of the housewives, students, or
casual inquirers that we met at others show. Retail Asia Expo delivered real decision makers. The
audience had just the right feel.”
– Ms Mandy ng, Sales & Marketing Director, ISo-production Ltd.
“Retail Asia Expo has the right concept consisting of the Retail Technology Expo as well as the
Retail Design & In-Store Marketing expo. The organiser delivered supreme customer service to us
and my overall comment is that the show was PERFECT” What you receive? What you receive?
– Alex Chan, VP Sales & R&D, Heng Yu Technology (HK) Ltd.
The floor space of the area you booked Carpet
“We used to exhibit at ICT Expo but found it not focused enough and therefore decided to try Walls
What you need to order in addition?
the inaugural Retail Asia Expo in 2009. We got many solid sales leads for the team. Since both the Fascia Board
visitors and exhibitors here are our potential customers, we will definitely join again next year!” Flooring
Lighting
– Michael Yeung, Marketing & Partners Manager, Asia Pacific of UFIDA (HK) Ltd. Walls
Power
Lighting
“When I first learnt about Retail Asia Expo which was the first of its kind in Asia, I made the decision Furniture*
Power
to exhibit. It proved the right decision! I greatly appreciated the high quality of the visitors and Cleaning
have committed to a bigger space in Retail Asia Expo 2010” Fascia Board
Rubbish Bin
– Matthew Man, Ceo, Megasoft Furniture
Cleaning * Table, Counter and Chairs
“This was an excellent event for retailers and retail partners to network and to share what is Cost: HK$ 3,500/m2 or US$ 450/m2
Cost: HK$ 3000/m2 or US$ 385/m2
happening in the market. I can’t wait until next year’s event”
– Douglas Lo, Business Development Manager, SAp
“I was impressed with the quality of the exhibitors and presentations. Retail Asia Expo is fast on
its way to becoming the most important retail trade show in Asia.” SPONSORSHIP
– Sjoerd Hoekstra, Creative Director & Founder, Three Dogs retail Design
“The Retail Asia Expo show meets my needs and expectations and is of great value!” For other ways of becoming involved with the Retail Asia Expo, please contact
– Sakura Wong, project executive, Hugo Boss Hong Kong Ltd. the sales team for sponsorship opportunities such as:
VIP programmes, platinum overall sponsorship, breakfast briefings, receptions,
cocktail parties, seminars in the Vendor Theatres, the Show Window Awards
banners, show bags, registration desks and lanyards.

7. MARKETING CAMPAIGN
Print Advertising Campaign in the following media:
• South China Morning Post
• Hong Kong Economic Times
• International Herald Tribune
• China Retail News
• The Standard
• Hinge Magazine
• Wall Street Journal (Asia Edition)
• Commercial Daily
Other marketing channels include:
• Direct Mailing such as event Preview Newsletter
• Visitor invitation ticket mailings - 500,000
• PR campaign to over 500 media worldwide
• Invitation distribution by Retail Asia Ad Walkers
Multimedia:
• event videos on Youtube
e-Marketing:
• email blast to proprietary database

8. For more information please contact:
Hank Teh Jasper Chung
Sales Director Event Manager - Retail Technology Expo
hank@retailasiaexpo.com jasper@retailasiaexpo.com
Tel 852 3105 3993
Stuart Bailey Kim Chan
General Manager Event Manager - Retail Design & In-Store Marketing Expo
stuart@retailasiaexpo.com kim@retailasiaexpo.com
www.retailasiaexpo.com
Tel : 852 3105 3970 | Fax : 852 3105 3974
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