This document provides an agenda and details for the "eTail Asia 2014" conference taking place from March 11-13, 2014 in Singapore. The first day, March 11th, will focus specifically on mobile commerce with sessions on mobile strategies, apps vs mobile websites, mobile advertising, and payments. The main conference days on March 12-13th will cover the Asian e-commerce ecosystem with topics like investments, trends, logistics, customer analytics, and international expansion. Over 40 speakers are scheduled from companies like Samsung, Flipkart, Zalora, and Lazada. Attendees will learn practical strategies for driving traffic, increasing conversion, and capturing sales in the growing Asian retail market.

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Perfecting The Fundamentals of eCommerce:
Practical Takeaways On Driving Traffic, Increasing Conversion And Capturing Sales
In The Growing $1 trillion Asian Retail Market
11th of March 2014
Mobile Focus Day
12th & 13th of March 2014
Main Conference Days
March 11th -13th, 2014, the Amara Hotel, Singapore
www.wbresearch.com/etailasia
Mobile commerce summit partner

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Confirmed Speakers So far:
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Jonathan Yabut, Chief Marketing Officer, AirAsia
Gary Wheelhouse, Head of Digital, Harvey Norman
Andrew Cocker, Chief Marketing Officer, Skyscanner
Nikunj Shanti, Head of eCommerce, Tiger Airways
Dave Osh, CEO, Qnet,
David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell
Brian Hui, VP of Marketing, Amazon China
Damien Cummings, Regional Marketing Director, SamSung Asia
Andrea Domeneghini, Regional head of online marketing, Zalora
Ashutosh Lawania, Co-founder, Myntra
Saran Chatterjee, head of product management, Flipkart
Patrick Steinbrenner, Head of Onsite Marketing, Zalora
Amod Malviya, Senior Vice President, Head of Engineering., Flipkart
Roger Edgan, CEO, Redmart
Nazia Hayat, Social Media Platform Specialist, Lenovo
Ivan Hudyana, Head of IT Product Marketing, Samsung
Patrick Steinbrenner, Head of Onsite Marketing, Zalora
Maximilian Bittner, CEO Lazada Group
Patrick Linden, Founder & Managing Director, Deal.SG
Nazar Musa, Regional CEO Indonesia, Malaysia and Philippines, LivingSocial
Rostin Javadi, Managing Director, Zalora Malaysia
Pierre Poignant, COO, Lazada
Timothy Hou, Associate Director, Communications, Marina Bay Sands
SaeMin Ah, Managing Director, Rakuten Venture
Joyce Tsai, Head of Marketing, Groupon
Max-F. Scheichenost, Founder & Managing Partner, Alps Ventures
Jia En Teo, Co-founder, Roomorama.com
Donald Piret, Chief Technology Office, Roomorama
Ilias Chelidonis, Head of eCommerce, Meritus Hotel
Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com(Rakuten)
Ben McIntosh, Senior Executive, Courts
Wahuydi, CEO, Yotomo.com
Alex Bono, COO, 42Ventures Ltd
Dan Ferguson, Director, DesignCrowd
Roger Yuen, CEO, Clozette

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Claudia Hogan, Start-up advisor, 2x entrepreneur, marketer & strategist
Kael Foo, Head of eCommerce, XM-I
Lee Yew Haur, Head of Business Analytics, Singapore Institute of Management University
Vinnie Lauria, Managing Partner, Golden Gate Ventures
Srividya Sridharan, Senior Analyst, Forrester Research
Minh Bui, Southeast Asia eCommerce Marketeer, E27
Keith Ng, CEO, Gametize
Angelina Seow, CEO, Jooix
Stefan Brunn, Global Managing Director, Lion&Lion
Camilo Paredes, CEO, Duriana
What your peers think
“Very well organized event with top notch companies’ insights into the eTailing industry”
David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell
“I really enjoyed the show – lots of interesting speakers, great panel discussions and a good mix of retailers in the audience”
Bastian Purrer, Chief Marketing Officer, Zalora
“Overall the event was very educational - no sales pitches, will highly recommend it to others as well.
Ilias Chelidonis, Head of eCommerce, Meritus Hotels
“As a newcomer to the world of eCommerce, this event provided me with the perfect forum to understand a lot of fundamentals relating to
online business and was awesome from a networking point of view as well. A fabulous event!”
Shahin Padath, Head of eCommerce, Adidas Group
"Well organized and the tracks were well focused. Definitely a great experience for Translations.com and we look forward to future events."
Matt Hauser,Vice President,Content Solutions,Translations.com
“A great experience, and a great networking opportunity that already resulted in new business opportunities!”
Dave Osh, CEO, QNET
"A great opportunity to learn from and network with leading brands and businesses in the e-Retail space - many interesting stories, insights and
case studies that provided a great perspective into the current and future state of what's to come in this industry."
Vincent Teo, Digital Planning Director, BBDO Proximity

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Current Partners
eTail Asia 2014 Focus Day
Capitalising on the Mobile Revolution
th
11 of March 2014
Why a focus day on Mobile?
Some experts argue that the future of eCommerce is m-commerce. Whether or not you agree, the rise in mobile connectivity and
mobile usage around the globe is a trend one cannot afford to ignore; and this is the case especially for Asia. The Asia-Pacific region
generated an impressive 57% of new connections in the period between 2008 and 2012 which stood at 3.3 billion. By 2015, 65% of
the world’s mobile users will be in Asia Pacific. The Mobile Focus Day will zoom in on what retailers can do to capture this growth
and how they can successfully integrate their mobile strategies with other marketing channels to truly grow traffic, improve
engagement and increase revenue.
Mobile Commerce Summit
8.55
Chairman’s Opening Remarks
9:00
KEYNOTE PRESENTATION
Defining The Mobile Generation And The Mobile Commerce Opportunity: What Do They Mean For You
Identifying your mobile user and how you can best segment your consumer base
What are the prospects and trends for growth for mCommerce: will it be the dominant force?
Learning about potential regulatory hindrances on mobile commerce
Which regions will see the highest growth in Asia and what are the differences in strategies for capturing each region?
Presenter: Damien Cummings, Regional Marketing Director, SamSung Asia

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9:20
ALL STARS PANEL
Mobile Adaptive Website Vs. Mobile App: How To Successfully Invest In Mobile Technology To Capture The Largest Audience
The debate over native app vs. web app: what’s the best user interface for m-commerce? How much more growth can a mobile app
capture?
What type of cost benefit analysis are we seeing in each and how valuable are they?
How often do you have to maintain and update an app?
Should you be developing on Android or IPhone and which is the best to capture the most market segments?
What are the potential pitfalls for a mobile and mobile-enabled website?
Panellist: Donald Piret, Chief Technology Office, Roomorama
Saran Chatterjee, Head of Product Management, Flipkart
Claudia Hogan, Start-up advisor, 2x entrepreneur, marketer & strategist
10:10
CASE STUDY
How To Adapt Your Content Management Strategy To Incorporate Mobile, Tablet And Desktop?
How to effectively reach and engage your consumers through the primary screen of mobile
How to create mobile sites that are truly user-friendly: engaging the consumer on every step of the mobile life cycle
How to implement successfully Responsive Design on mobile: where is the improvement curve?
How to successfully navigate multi-channels and a seamless switch between multiple channels, online and offline
Presenter: Gary Wheelhouse, General Manager of Digital, Harvey Norman
10:30
Refreshments & Networking Break
11:00
CASE STUDY
How To Create A “Mobile First” Strategy And Engage Consumers On Their Primary Screen Of Contact
How to successfully implement a “mobile first” strategy and what does it entail
How can you best reach the targeted customer segments through mobile?
What are the best ways to engage consumers on every step of the mobile lifecycle?
What are the cost benefit analysis of a “mobile first” strategy to a web-based design adapted to mobile
Presenter: Wahyudi, CEO, Yotomo.com

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11:20
ALL STARS PANEL
Creating A Seamless Mobile Campaign Combining Online And Offline Channels: How To Successfully Integrate Mobile Into Your eCommerce
Strategy
With over 40% of traffic coming from mobile in Asia, how can you best convert this mobile traffic?
What are the best ways to generate new qualifying traffic direct to your site?
How to align shoppers’ mobile experience with online and offline marketing campaigns
How to successfully integrate the mobile channel with other marketing channels
Presenter: Nazia Hayat, Social Media Platform Specialist, Lenovo
11:40
12:40
14:15
DRILL DOWN ROUNDTABLES
1. How to enhance customer engagement and brand impact through mobile as a new data channel
2. How to successfully advertise on mobile and what are the most efficient channels?
3. Debating the hottest regions for mobile traffic and how you can generate qualified new traffic to your site
4. How to ensure security and overcome fraud on mobile payments
5. Optimizing the user experience for shoppers on Mobile
Lunch & Networking Breaks
CASE STUDY
Making Every Dollar Count: How To Execute A Killer Mobile Advertising Strategy
How to best capitalize on location based advertising for mobile?
What are the main measurements for successful advertising on mobile?
How to executed an advertising strategy on mobile with the most cost efficient ROIs
Explaining the nuances of mobile advertising in Asia
14:35
CASE STUDY
Mobile Payments: How Can You Streamline Payments, Maximize Convenience For The Consumers And Increase Sales
Identifying the fastest payment gateways for mobile shoppers and the pitfalls to avoid in countries with less developed infrastructure
What are the prospects for standardization and having the same mobile payment system across regions?
How to successfully implement mobile payment at a low cost, does it always have to be cash on delivery?
How to ensure you are PCI(payment card industry) compliant
14:55
Refreshments & Networking Break
15:30
CASE STUDY

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Emerging Markets (Thailand): How Is m-commerce Done In The Region And What Are The Regional Mobile Strategies?
What are some of the technology considerations faced and the necessary investments?
The role of social commerce in m-commerce
What are the ROI for investing in personalisation?
How to develop a mobile strategy supported on multiple platforms
Presenter: Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com
15:50
ALL STARS PANEL
st
Exploring SoLoMo (Social Location Based Mobile Commerce): What Does It Mean To Be Mobile Adaptive In The 21 Century?
Mobile commerce on mobile phone is no longer enough: how do you adapt to tablet, e-reader and other mobile devices
Exploring the implications of SoLoMo and what it means for selling on m-commerce
Identifying stats and trends for converting on mobile and where are we seeing growth trends?
How to make use of the growth in NFC(Near Field Communication) in mobile devices and how will this revolutionizes payments
Panellist: David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell
Camilo Paredes, CEO, Duriana
16:40
Chairman’s Closing Remarks

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Day 1 of the conference will start with focusing on the macro-landscape of the Asian eCommerce ecosystem, covering investments into the
region, latest digital trends, logistics and fulfillment challenges and customer data analytics, this will be the comprehensive first day to cover the
fundamentals of eCommerce success in Asia. Day 1 afternoon will also give you the flexibility of formats of discussing your most pertinent topics
in intimate formats such as the Creative Boardroom to really make your experience worthwhile.
8.15
Registration
8.55
9:00
Chairman’s Opening Remarks
KEYNOTE PRESENTATION
Defining The E-Commerce Ecosystem
The Future Of eCommerce In Southeast Asia: Where Does The Opportunity Lie?
Giving the backdrop on the development of eCommerce within the region, what are the main challenges the industry face?
What are the prospects for future growth trends?
What are the specific criteria for successfully launching in individual countries within Asia?
Presenter: Nazar Musa, Regional CEO Indonesia, Malaysia and Philippines, LivingSocial
9:20
ALL STARS PANEL
Local Players VS. Multinational Brands: What Are Their Different Approaches To Building eCommerce Strategies In Southeast Asia?
What challenges had big multinational brands faced and overcame when launching in Southeast Asia?
Who enjoys a greater advantage and what are the individual obstacles they each face?
Panellist: Patrick Linden, Founder & Group CEO, DealGuru Holdings
Kael Foo, Head of eCommerce, XM-I
SaeMin Ah, Managing Director, Rakuten Ventures
Damien Cummings, Regional Marketing Director, SamSung Asia
10:20 KEYNOTE PRESENTATION
The Evolution Of Digital Trends: How Can You Successfully Use Retargeting Strategies To Stay Ahead?
With the changes in the space for online advertising, how to track every advertising dollar spent and ensure the best ROI
Search & Retargeting, how can you drive sales on the hottest marketing channel of the year?
10:40 Refreshments & Networking Break
11:10 CASE STUDY
Turning a CRM Strategy Into Your Competitive Retail Edge: How To Best Build Branding, Retain Customers And Improve Products
How can you use social media trends to help make your products more effective
How to use social media as a long term brand strategy and improve customer retention

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How to capitalize on social media experiences and integrate with CRM
Clarifying the impact of social media on sales and how should you best look at this
11:30 ALL STARS PANEL
How To Successfully Navigate Multi-Channels And Create A Seamless Customer Experience For The Consumer
How can you gain a 360 degrees view of the customer across multiple channels?
How to effectively serve across multiple touch points?
How to offer effective loyalty programs across different channels
How to use real-time marketing to increase revenue
Panellist: Nikunj Shanti, Head of eCommerce, Tiger Airways
Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com
Andrea Domeneghini, Regional head of online marketing, Zalora
Stefan Brunn, Global Managing Director, Lion&Lion
12:20 PRESENTATION
Improving the Quality of the OmniChannel Digital Experience
Retailers are racing to embrace the OmniChannel shopper. And it’s no wonder that shoppers who engage across channels prove
to be the most valuable, often spending 4 - 8 times as much as those who engage over just one. Catering to the demands and
expectations of the OmniChannel shopper is critical to ensuring your brand can capitalize on these incredibly valuable
consumers. Unfortunately the quality of the digital experiences delivered are too often inconsistent at best, or at worst, slow or
entirely unavailable. This session will delve into the expectations of the always connected consumer, examine different
OmniChannel engagement methods and highlight the opportunities and challenges associated with engaging consumers across
different channels.
Speaker: Bruno Goveas, Director, Web Experience Products(Asia Pacific and Japan)
12:40 EXPERT INSIGHT
How Do Venture Capital Funds Evaluate eCommerce And What Are The Criteria For A Successful E-Business?
Venture Capitalist or Private Equity investment to talk about where do they see the individual growths for each region?
What are the measures and criteria for a successful eCommerce business?
Which countries specifically are the opportunities for growth for eCommerce?
Presenter: Vinnie Lauria, Managing Partner, Golden Gate Ventures
13:00 Lunch & Networking Breaks
Customer Data Analytics
International eCommerce
NEW! Interactive Formats

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Part I: Logistics & Fulfillment
13:55 CASE STUDY
Cross-device Tracking:
How Can You Implement This
Effectively And What Are The
Pitfalls To Avoid?
With multiple touch
points of the consumer
from mobile to tablet to
desktop, how can you best
track and identify your
customer segments?
How can you best user
customer analytics to
build your sales strategy
and drive demand
Making sense of your data
to drive sales, customer
segmentation and build
effective product
strategies, actionable data
to promote better sales
and product strategy
14:15 ALL STARS PANEL
Tying Metrics To Revenue: How
Can You Best Use Your CRM And
Data To Increase Sales And
Retention?
How can you use your
CRM and big data to build
effective loyalty
programs?
What are the main
CASE STUDY
13:55
Level Up eCommerce: How To Effectively Scale Up
And Give Your eCommerce Business The Edge For
Success
How to effectively scale up and fulfill
volumes at the lowest cost possible?
What are the most important criteria to
providing end to end commerce in Southeast
Asia?
Shifting from a B2B to B2C infrastructure,
how to adapt and move the shakers of the
industry?
Dealing with customer services, call centers,
how to best adapt the logistics and
fulfillment value chain for Southeast Asia?
Content Marketing: How Can You
Generate More Stimulating
Content To Improve User
Experience?
Presenter: Dan Ferguson, Chief
Marketing Officer, DesignCrowd
Presenter: Maximilian Bittner, CEO, Lazada Group
ALL STARS PANEL
Delivery & Fulfillment In eCommerce: How should
you design and implement the entire eCommerce
value chain
How can you segment the region in terms of
delivery?
How do you shorten your delivery time and
ensure all goods are on time, from 3-5 days
to next day delivery?
Outsourcing your delivery needs: is that the
CREATIVE BOARDROOM
14:30
A more rigorous, creative and
interactive approach to tackling
the critical challenges you all face
today. Collaborate with 11 of your
peers to determine a new 3-step
action plan to take back to the
office and test. Share your recent
experiences, challenge each other
on points of disagreement and
ultimately find a way forward that
leverages the innovation, knowhow and insights from the
collective brain power in the
boardroom.
CREATIVE BOARDROOM
How to implement and
incorporate cultural changes that
come along with the
establishment of a digital
eCommerce department
Presenter: Gary Wheelhouse,
Head of Digital, Harvey Norman

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developments in this
space to identify the right
customer segments and
build strategies
accordingly?
Speaker: Ashutosh Lawania, Cofounder, Myntra
Srividya Sridharan, Senior
Analyst, Forrester Research
15:10 CASE STUDY
Infrastructure & Systems:
Measuring The Added Value Of
Successful Implementation And
How To Start This At An Early
Stage
Integration of your
systems and preparing for
the eCommerce scale up,
standardization of your
eCommerce platforms to
improve company’s
market agility and
efficiency
Adapting to solutions on
demand in the cloud
best way to go?
How to scale up your delivery and scale
down your costs for fulfillment?
Speaker: Pierre Poignant, COO, Lazada
CASE STUDY
Logistics & Fulfillment Optimization: How Can You
Get Right Your Last Mile Delivery?
How can you get right the last mile delivery?
How can you improve with more time slots
and more locations?
Warehouses and storage in Southeast Asia:
what is the answer to optimum delivery?
15:10
CREATIVE BOARDROOM
How To Manage Your User Site
Experience Across MultipleTouchpoints And Optimize
Conversions On Site
Presenter: Joyce Tsai, Head of
Marketing, Groupon
Presenter: Rostin Javadi, Managing Director, Zalora
Malaysia
15:30 Refreshments & Networking Break
16:00 CASE STUDY
CASE STUDY
How To Track Your Marketing
Payment Solutions In Southeast Asia: What Should
Channel ROIs And Most Efficiently You Be Aware Of When Choosing Your Payment
Allocate Marketing Budget
Gateway?
SYNERGY WORKSHOP
START UP 101
Learning From The Most Successful
Entrepreneurs In The Region On How To

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What marketing channels
are giving the best ROI?
How should you allocate
your marketing budget to
get the highest ROI?
Understanding the
attribution model
Understanding your
customer data across
multiple touchpoints and
marketing channels, which
gives you the best ROI
Payment solutions variance in between each
Southeast Asia regions
Dealing effectively with fraud and adapting
to the best payment solutions
Do you always have to work with cash on
delivery, what are the alternatives?
Standardizing the payment solutions across
South East Asia
- How To Start Smart and Scale Hard
- How To Use Data to Build Your Business
- How To Build A Successful User Acquisition
Infrastructure
Max-F. Scheichenost, Founder & Managing
Partner, Alps Ventures
Co-founder and President, DocDoc
Presenter: Brian Hui, VP of
Marketing, Amazon China
16:20 CASE STUDY
Delivering Actionable Data From
Your Customer Analytics To
Improve Sales And Drive Demand
Presenter: CEO, Redmart
Build Your eCommerce Business
CASE STUDY
Getting Perfect The Value Chain Across Your
eCommerce Business
How should you successfully integrate data
from logistics as a central core of the
business?
How can you track the entire value chain of
eCommerce?
DailyDeal Gmbh, Co-founder (acquired by
Google Inc.)
16:40 Chairman’s Closing Remarks
The second day of the conference will be digging into online marketing and give you a comprehensive step by step exemplar model of the
successful strategies proven to work. From engagement, to onsite user experience to conversion, the thought-leaders of the eCommerce world
will share with you their experiences on optimizing customer experience and effectively integrating their multi-channels to create a seamless

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marketing campaign. You will also have the opportunity to hear from experts in the hottest regions such as China and India to capitalize on the
opportunities of cross-border international eCommerce.
8.15
8.55
Registration
Chairman’s Opening Remarks
Rethinking Online Marketing
9:00
ALL STARS PANEL
Beyond The Basics: How To Revamp Your Multi-Channel eCommerce Strategies To Gain A 360 Degree View Of The Customer
Improve your current process which you determine the needs of your consumers
How to leverage social media and new communication tools to understand the customer and project a new image
How to adjust to new stages of omni-channel integration and engage customers on all fronts
Panellist: Jonathan Yabut, Chief Marketing Officer, AirAsia
Brian Hui, Head of Marketing, Amazon China
Angelina Seow, CEO, Jooix
Roger Yuen, CEO, Clozette
9:50
10:10
PRESENTATION
Make it happen: Implementing a Scalable, Integrated Omni-Commerce Strategy
What are the building blocks of online commerce
Setting up a business road map
Mapping the building blocks to your business road map
Identifying the right solution
Implementation strategy
Speaker: Reshma Nagpal – CEO E-bee
CASE STUDY
Using Big Data Text Mining To Delve Into The Mindset Of Your Customers: What Are Your Consumers Really Saying?
Presenter: Lee Yew Haur, Head of Business Analytics, Singapore Institute of Management University
10:30
11:00
INNOVATION SPOTLIGHT
Sociomantic
Networking & Coffee Break
11:30
OXFORD STYLE DEBATE
This House Believes That “Gamification Is The Next Big Thing For Online Consumer Engagement”
Fully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry-leading

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12:00
figures pitting themselves against each other in a battle to deliver the knockout argument. Then, continue the debate in your own
small roundtable groups until you reach a majority viewpoint. Will you reconsider your position? And will you walk away with a
fresh mind-set and better prepared to take on this key conundrum?
Panellist: Keith Ng, CEO, Gametize
Ben McIntosh, Senior Executive, Courts
Lunch & Networking Breaks
Customer Experience Life Cycle
International eCommerce
Part II: Opportunities and Growth
Step 1: Engagement
CASE STUDY
CASE STUDY
How To Use Social Media As A Long Term Engagement
And Retention Tool
13:15
How do you successfully market to and increase conversions across a
fragmented Southeast Asia region?
Social Media engagement – an opportunity to turn a
bane into a boon: selecting the right
platforms/channels)
Culture of collaboration and education to maximize
opportunities
How to listen to the consumer and strike a balance
between Editorial Content Strategy and Promotional
Messaging
Measuring engagement success – online reputation and
reach as KPI instead of ROI
Presenter: Patrick Steinbrenner, Regional Director of Onsite
Marketing, Zalora
Presenter: Timothy Hou, Associate Director, Communications,
Marina Bay Sands
13:35
CASE STUDY
CASE STUDY
How Can You Best Engage Audiences Thorough Multiple
Devices And Generate Direct Traffic?
How can you engage your customers personally
and give them specific initiatives?
How do you bring qualified traffic to the website
which will convert?
India: How to Approach Technology in E-Commerce: Automation vs.
Intelligence
The need for a paradigm shift in terms of how we think of
using technology in e-commerce
A look at Big Data as a natural outcome of this shift

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Presenter: Ivan Hudyana, Head of IT Product Marketing,
Samsung
Step 2: On-site User Experience
Working relationship between the engineers and the business
owners in relation to this concept
Presenter: Amod Malviya, Senior Vice President, Head of Engineering.,
Flipkart
CASE STUDY
THE BIG DEBATE
How To Build The Most Comprehensive User Experience
Onsite
13:55
Building A Successful eCommerce Business: Is Having Local Office
Presence Always A Necessity?
Building a personalized, customized website
catering for a variety of customer segments
Optimising on-site experience, live chat, click to
call
How to build a seamless user experience?
Jia En Teo, Co-founder, Roomorama.com
14:15
CASE STUDY
How can you adapt to regional and cultural differences?
Would retailers only be successful with local knowledge and
local content generator?
Which countries are the ones which vary the most?
How to adapt to the language differences across different
regions and how to best adapt?
Presenter: Dave Osh, CEO, Qnet
Assessing Online Marketing Channels And How They Can
Be Best Used: What Rate Of Conversion Can You Expect
From Each And How Can You Grow Revenue?
What types of channels are best for which kinds of
promotions?
What percentage and rate of conversion can you
expect from individual channels?
Alex Bono, COO, 42Ventures Ltd
15:05
Step 3: Conversion
15:40
Refreshments & Networking Break
CASE STUDY
CASE STUDY
Tracking Social Media’s Conversion Over Time And
Assessing The True ROI
How do you track social media’s conversion over
time? Can you really effectively convert on social
media?
China: How Can You Successfully Capitalize On
The Growth Of The Chinese eCommerce Revolution?
What retailers have successfully launched into China and how
did they do it?
What are the first Steps you need to prepare when launching

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How to drive ROI and sales over time
" How social media can support your other
marketing initiatives "
Presenter: Ilias Chelidonis, Head of eCommerce, Meritus
Hotels
16:00
16:20
into China?
Once you have launched, how can you grow and compete
with strong local players?
CASE STUDY
CASE STUDY
Content Management On Site And What You Can Do To
Is The Future Of eCommerce Mobile Commerce?
Retain Your Customers
Defining The Obstacles And Opportunities
What are the best content management tips for
conversion of users
What are the projected growth trends for m-commerce
change in Asia
How to track the entire journey of consumers
from engagement to conversion
How do m-commerce differ with other types of eCommerce
How to differentiate your product onsite
How to drive volumes and increase average order
value
Presenter: Minh Bui, Southeast Asia eCommerce
Marketeer
Chairman’s Closing Remarks