SlideShare a Scribd company logo
1 of 16
Download to read offline
Private & Confidential

Perfecting The Fundamentals of eCommerce:
Practical Takeaways On Driving Traffic, Increasing Conversion And Capturing Sales
In The Growing $1 trillion Asian Retail Market

11th of March 2014
Mobile Focus Day
12th & 13th of March 2014
Main Conference Days

March 11th -13th, 2014, the Amara Hotel, Singapore
www.wbresearch.com/etailasia
Mobile commerce summit partner
Private & Confidential

Confirmed Speakers So far:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.

Jonathan Yabut, Chief Marketing Officer, AirAsia
Gary Wheelhouse, Head of Digital, Harvey Norman
Andrew Cocker, Chief Marketing Officer, Skyscanner
Nikunj Shanti, Head of eCommerce, Tiger Airways
Dave Osh, CEO, Qnet,
David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell
Brian Hui, VP of Marketing, Amazon China
Damien Cummings, Regional Marketing Director, SamSung Asia
Andrea Domeneghini, Regional head of online marketing, Zalora

Ashutosh Lawania, Co-founder, Myntra
Saran Chatterjee, head of product management, Flipkart
Patrick Steinbrenner, Head of Onsite Marketing, Zalora
Amod Malviya, Senior Vice President, Head of Engineering., Flipkart
Roger Edgan, CEO, Redmart
Nazia Hayat, Social Media Platform Specialist, Lenovo

Ivan Hudyana, Head of IT Product Marketing, Samsung
Patrick Steinbrenner, Head of Onsite Marketing, Zalora
Maximilian Bittner, CEO Lazada Group
Patrick Linden, Founder & Managing Director, Deal.SG
Nazar Musa, Regional CEO Indonesia, Malaysia and Philippines, LivingSocial
Rostin Javadi, Managing Director, Zalora Malaysia
Pierre Poignant, COO, Lazada
Timothy Hou, Associate Director, Communications, Marina Bay Sands
SaeMin Ah, Managing Director, Rakuten Venture
Joyce Tsai, Head of Marketing, Groupon
Max-F. Scheichenost, Founder & Managing Partner, Alps Ventures
Jia En Teo, Co-founder, Roomorama.com
Donald Piret, Chief Technology Office, Roomorama
Ilias Chelidonis, Head of eCommerce, Meritus Hotel
Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com(Rakuten)

Ben McIntosh, Senior Executive, Courts
Wahuydi, CEO, Yotomo.com
Alex Bono, COO, 42Ventures Ltd
Dan Ferguson, Director, DesignCrowd
Roger Yuen, CEO, Clozette
Private & Confidential
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.

Claudia Hogan, Start-up advisor, 2x entrepreneur, marketer & strategist
Kael Foo, Head of eCommerce, XM-I
Lee Yew Haur, Head of Business Analytics, Singapore Institute of Management University
Vinnie Lauria, Managing Partner, Golden Gate Ventures
Srividya Sridharan, Senior Analyst, Forrester Research
Minh Bui, Southeast Asia eCommerce Marketeer, E27
Keith Ng, CEO, Gametize
Angelina Seow, CEO, Jooix
Stefan Brunn, Global Managing Director, Lion&Lion
Camilo Paredes, CEO, Duriana

What your peers think
“Very well organized event with top notch companies’ insights into the eTailing industry”
David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell
“I really enjoyed the show – lots of interesting speakers, great panel discussions and a good mix of retailers in the audience”
Bastian Purrer, Chief Marketing Officer, Zalora
“Overall the event was very educational - no sales pitches, will highly recommend it to others as well.
Ilias Chelidonis, Head of eCommerce, Meritus Hotels
“As a newcomer to the world of eCommerce, this event provided me with the perfect forum to understand a lot of fundamentals relating to
online business and was awesome from a networking point of view as well. A fabulous event!”
Shahin Padath, Head of eCommerce, Adidas Group
"Well organized and the tracks were well focused. Definitely a great experience for Translations.com and we look forward to future events."
Matt Hauser,Vice President,Content Solutions,Translations.com
“A great experience, and a great networking opportunity that already resulted in new business opportunities!”
Dave Osh, CEO, QNET
"A great opportunity to learn from and network with leading brands and businesses in the e-Retail space - many interesting stories, insights and
case studies that provided a great perspective into the current and future state of what's to come in this industry."
Vincent Teo, Digital Planning Director, BBDO Proximity
Private & Confidential

Current Partners

eTail Asia 2014 Focus Day

Capitalising on the Mobile Revolution
th

11 of March 2014

Why a focus day on Mobile?
Some experts argue that the future of eCommerce is m-commerce. Whether or not you agree, the rise in mobile connectivity and
mobile usage around the globe is a trend one cannot afford to ignore; and this is the case especially for Asia. The Asia-Pacific region
generated an impressive 57% of new connections in the period between 2008 and 2012 which stood at 3.3 billion. By 2015, 65% of
the world’s mobile users will be in Asia Pacific. The Mobile Focus Day will zoom in on what retailers can do to capture this growth
and how they can successfully integrate their mobile strategies with other marketing channels to truly grow traffic, improve
engagement and increase revenue.

Mobile Commerce Summit
8.55

Chairman’s Opening Remarks

9:00

KEYNOTE PRESENTATION
Defining The Mobile Generation And The Mobile Commerce Opportunity: What Do They Mean For You
Identifying your mobile user and how you can best segment your consumer base
What are the prospects and trends for growth for mCommerce: will it be the dominant force?
Learning about potential regulatory hindrances on mobile commerce
Which regions will see the highest growth in Asia and what are the differences in strategies for capturing each region?
Presenter: Damien Cummings, Regional Marketing Director, SamSung Asia
Private & Confidential
9:20

ALL STARS PANEL
Mobile Adaptive Website Vs. Mobile App: How To Successfully Invest In Mobile Technology To Capture The Largest Audience
The debate over native app vs. web app: what’s the best user interface for m-commerce? How much more growth can a mobile app
capture?
What type of cost benefit analysis are we seeing in each and how valuable are they?
How often do you have to maintain and update an app?
Should you be developing on Android or IPhone and which is the best to capture the most market segments?
What are the potential pitfalls for a mobile and mobile-enabled website?
Panellist: Donald Piret, Chief Technology Office, Roomorama
Saran Chatterjee, Head of Product Management, Flipkart
Claudia Hogan, Start-up advisor, 2x entrepreneur, marketer & strategist

10:10

CASE STUDY
How To Adapt Your Content Management Strategy To Incorporate Mobile, Tablet And Desktop?
How to effectively reach and engage your consumers through the primary screen of mobile
How to create mobile sites that are truly user-friendly: engaging the consumer on every step of the mobile life cycle
How to implement successfully Responsive Design on mobile: where is the improvement curve?
How to successfully navigate multi-channels and a seamless switch between multiple channels, online and offline
Presenter: Gary Wheelhouse, General Manager of Digital, Harvey Norman

10:30

Refreshments & Networking Break

11:00

CASE STUDY
How To Create A “Mobile First” Strategy And Engage Consumers On Their Primary Screen Of Contact

How to successfully implement a “mobile first” strategy and what does it entail
How can you best reach the targeted customer segments through mobile?
What are the best ways to engage consumers on every step of the mobile lifecycle?
What are the cost benefit analysis of a “mobile first” strategy to a web-based design adapted to mobile
Presenter: Wahyudi, CEO, Yotomo.com
Private & Confidential
11:20

ALL STARS PANEL
Creating A Seamless Mobile Campaign Combining Online And Offline Channels: How To Successfully Integrate Mobile Into Your eCommerce
Strategy
With over 40% of traffic coming from mobile in Asia, how can you best convert this mobile traffic?
What are the best ways to generate new qualifying traffic direct to your site?
How to align shoppers’ mobile experience with online and offline marketing campaigns
How to successfully integrate the mobile channel with other marketing channels
Presenter: Nazia Hayat, Social Media Platform Specialist, Lenovo

11:40

12:40
14:15

DRILL DOWN ROUNDTABLES
1. How to enhance customer engagement and brand impact through mobile as a new data channel
2. How to successfully advertise on mobile and what are the most efficient channels?
3. Debating the hottest regions for mobile traffic and how you can generate qualified new traffic to your site
4. How to ensure security and overcome fraud on mobile payments
5. Optimizing the user experience for shoppers on Mobile
Lunch & Networking Breaks
CASE STUDY
Making Every Dollar Count: How To Execute A Killer Mobile Advertising Strategy
How to best capitalize on location based advertising for mobile?
What are the main measurements for successful advertising on mobile?
How to executed an advertising strategy on mobile with the most cost efficient ROIs
Explaining the nuances of mobile advertising in Asia

14:35

CASE STUDY
Mobile Payments: How Can You Streamline Payments, Maximize Convenience For The Consumers And Increase Sales
Identifying the fastest payment gateways for mobile shoppers and the pitfalls to avoid in countries with less developed infrastructure
What are the prospects for standardization and having the same mobile payment system across regions?
How to successfully implement mobile payment at a low cost, does it always have to be cash on delivery?
How to ensure you are PCI(payment card industry) compliant

14:55

Refreshments & Networking Break

15:30

CASE STUDY
Private & Confidential
Emerging Markets (Thailand): How Is m-commerce Done In The Region And What Are The Regional Mobile Strategies?
What are some of the technology considerations faced and the necessary investments?
The role of social commerce in m-commerce
What are the ROI for investing in personalisation?
How to develop a mobile strategy supported on multiple platforms
Presenter: Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com
15:50

ALL STARS PANEL
st
Exploring SoLoMo (Social Location Based Mobile Commerce): What Does It Mean To Be Mobile Adaptive In The 21 Century?
Mobile commerce on mobile phone is no longer enough: how do you adapt to tablet, e-reader and other mobile devices
Exploring the implications of SoLoMo and what it means for selling on m-commerce
Identifying stats and trends for converting on mobile and where are we seeing growth trends?
How to make use of the growth in NFC(Near Field Communication) in mobile devices and how will this revolutionizes payments
Panellist: David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell
Camilo Paredes, CEO, Duriana

16:40

Chairman’s Closing Remarks
Private & Confidential
Day 1 of the conference will start with focusing on the macro-landscape of the Asian eCommerce ecosystem, covering investments into the
region, latest digital trends, logistics and fulfillment challenges and customer data analytics, this will be the comprehensive first day to cover the
fundamentals of eCommerce success in Asia. Day 1 afternoon will also give you the flexibility of formats of discussing your most pertinent topics
in intimate formats such as the Creative Boardroom to really make your experience worthwhile.
8.15

Registration

8.55
9:00

Chairman’s Opening Remarks
KEYNOTE PRESENTATION

Defining The E-Commerce Ecosystem

The Future Of eCommerce In Southeast Asia: Where Does The Opportunity Lie?
Giving the backdrop on the development of eCommerce within the region, what are the main challenges the industry face?
What are the prospects for future growth trends?
What are the specific criteria for successfully launching in individual countries within Asia?
Presenter: Nazar Musa, Regional CEO Indonesia, Malaysia and Philippines, LivingSocial

9:20

ALL STARS PANEL
Local Players VS. Multinational Brands: What Are Their Different Approaches To Building eCommerce Strategies In Southeast Asia?
What challenges had big multinational brands faced and overcame when launching in Southeast Asia?
Who enjoys a greater advantage and what are the individual obstacles they each face?
Panellist: Patrick Linden, Founder & Group CEO, DealGuru Holdings
Kael Foo, Head of eCommerce, XM-I
SaeMin Ah, Managing Director, Rakuten Ventures
Damien Cummings, Regional Marketing Director, SamSung Asia

10:20 KEYNOTE PRESENTATION
The Evolution Of Digital Trends: How Can You Successfully Use Retargeting Strategies To Stay Ahead?
With the changes in the space for online advertising, how to track every advertising dollar spent and ensure the best ROI
Search & Retargeting, how can you drive sales on the hottest marketing channel of the year?
10:40 Refreshments & Networking Break
11:10 CASE STUDY
Turning a CRM Strategy Into Your Competitive Retail Edge: How To Best Build Branding, Retain Customers And Improve Products
How can you use social media trends to help make your products more effective
How to use social media as a long term brand strategy and improve customer retention
Private & Confidential
How to capitalize on social media experiences and integrate with CRM
Clarifying the impact of social media on sales and how should you best look at this
11:30 ALL STARS PANEL
How To Successfully Navigate Multi-Channels And Create A Seamless Customer Experience For The Consumer
How can you gain a 360 degrees view of the customer across multiple channels?
How to effectively serve across multiple touch points?
How to offer effective loyalty programs across different channels
How to use real-time marketing to increase revenue
Panellist: Nikunj Shanti, Head of eCommerce, Tiger Airways
Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com

Andrea Domeneghini, Regional head of online marketing, Zalora
Stefan Brunn, Global Managing Director, Lion&Lion

12:20 PRESENTATION
Improving the Quality of the OmniChannel Digital Experience
Retailers are racing to embrace the OmniChannel shopper. And it’s no wonder that shoppers who engage across channels prove
to be the most valuable, often spending 4 - 8 times as much as those who engage over just one. Catering to the demands and
expectations of the OmniChannel shopper is critical to ensuring your brand can capitalize on these incredibly valuable
consumers. Unfortunately the quality of the digital experiences delivered are too often inconsistent at best, or at worst, slow or
entirely unavailable. This session will delve into the expectations of the always connected consumer, examine different
OmniChannel engagement methods and highlight the opportunities and challenges associated with engaging consumers across
different channels.
Speaker: Bruno Goveas, Director, Web Experience Products(Asia Pacific and Japan)
12:40 EXPERT INSIGHT
How Do Venture Capital Funds Evaluate eCommerce And What Are The Criteria For A Successful E-Business?
Venture Capitalist or Private Equity investment to talk about where do they see the individual growths for each region?
What are the measures and criteria for a successful eCommerce business?
Which countries specifically are the opportunities for growth for eCommerce?
Presenter: Vinnie Lauria, Managing Partner, Golden Gate Ventures
13:00 Lunch & Networking Breaks

Customer Data Analytics

International eCommerce

NEW! Interactive Formats
Private & Confidential

Part I: Logistics & Fulfillment
13:55 CASE STUDY
Cross-device Tracking:
How Can You Implement This
Effectively And What Are The
Pitfalls To Avoid?
With multiple touch
points of the consumer
from mobile to tablet to
desktop, how can you best
track and identify your
customer segments?
How can you best user
customer analytics to
build your sales strategy
and drive demand
Making sense of your data
to drive sales, customer
segmentation and build
effective product
strategies, actionable data
to promote better sales
and product strategy
14:15 ALL STARS PANEL
Tying Metrics To Revenue: How
Can You Best Use Your CRM And
Data To Increase Sales And
Retention?
How can you use your
CRM and big data to build
effective loyalty
programs?
What are the main

CASE STUDY

13:55

Level Up eCommerce: How To Effectively Scale Up
And Give Your eCommerce Business The Edge For
Success
How to effectively scale up and fulfill
volumes at the lowest cost possible?
What are the most important criteria to
providing end to end commerce in Southeast
Asia?
Shifting from a B2B to B2C infrastructure,
how to adapt and move the shakers of the
industry?
Dealing with customer services, call centers,
how to best adapt the logistics and
fulfillment value chain for Southeast Asia?

Content Marketing: How Can You
Generate More Stimulating
Content To Improve User
Experience?
Presenter: Dan Ferguson, Chief
Marketing Officer, DesignCrowd

Presenter: Maximilian Bittner, CEO, Lazada Group

ALL STARS PANEL
Delivery & Fulfillment In eCommerce: How should
you design and implement the entire eCommerce
value chain
How can you segment the region in terms of
delivery?
How do you shorten your delivery time and
ensure all goods are on time, from 3-5 days
to next day delivery?
Outsourcing your delivery needs: is that the

CREATIVE BOARDROOM

14:30

A more rigorous, creative and
interactive approach to tackling
the critical challenges you all face
today. Collaborate with 11 of your
peers to determine a new 3-step
action plan to take back to the
office and test. Share your recent
experiences, challenge each other
on points of disagreement and
ultimately find a way forward that
leverages the innovation, knowhow and insights from the
collective brain power in the
boardroom.
CREATIVE BOARDROOM
How to implement and
incorporate cultural changes that
come along with the
establishment of a digital
eCommerce department
Presenter: Gary Wheelhouse,
Head of Digital, Harvey Norman
Private & Confidential
developments in this
space to identify the right
customer segments and
build strategies
accordingly?
Speaker: Ashutosh Lawania, Cofounder, Myntra
Srividya Sridharan, Senior
Analyst, Forrester Research
15:10 CASE STUDY
Infrastructure & Systems:
Measuring The Added Value Of
Successful Implementation And
How To Start This At An Early
Stage
Integration of your
systems and preparing for
the eCommerce scale up,
standardization of your
eCommerce platforms to
improve company’s
market agility and
efficiency
Adapting to solutions on
demand in the cloud

best way to go?
How to scale up your delivery and scale
down your costs for fulfillment?
Speaker: Pierre Poignant, COO, Lazada

CASE STUDY
Logistics & Fulfillment Optimization: How Can You
Get Right Your Last Mile Delivery?
How can you get right the last mile delivery?
How can you improve with more time slots
and more locations?
Warehouses and storage in Southeast Asia:
what is the answer to optimum delivery?

15:10

CREATIVE BOARDROOM
How To Manage Your User Site
Experience Across MultipleTouchpoints And Optimize
Conversions On Site
Presenter: Joyce Tsai, Head of
Marketing, Groupon

Presenter: Rostin Javadi, Managing Director, Zalora
Malaysia

15:30 Refreshments & Networking Break
16:00 CASE STUDY

CASE STUDY

How To Track Your Marketing
Payment Solutions In Southeast Asia: What Should
Channel ROIs And Most Efficiently You Be Aware Of When Choosing Your Payment
Allocate Marketing Budget
Gateway?

SYNERGY WORKSHOP
START UP 101
Learning From The Most Successful
Entrepreneurs In The Region On How To
Private & Confidential
What marketing channels
are giving the best ROI?
How should you allocate
your marketing budget to
get the highest ROI?
Understanding the
attribution model
Understanding your
customer data across
multiple touchpoints and
marketing channels, which
gives you the best ROI

Payment solutions variance in between each
Southeast Asia regions
Dealing effectively with fraud and adapting
to the best payment solutions
Do you always have to work with cash on
delivery, what are the alternatives?
Standardizing the payment solutions across
South East Asia

- How To Start Smart and Scale Hard
- How To Use Data to Build Your Business
- How To Build A Successful User Acquisition
Infrastructure
Max-F. Scheichenost, Founder & Managing
Partner, Alps Ventures
Co-founder and President, DocDoc

Presenter: Brian Hui, VP of
Marketing, Amazon China

16:20 CASE STUDY
Delivering Actionable Data From
Your Customer Analytics To
Improve Sales And Drive Demand
Presenter: CEO, Redmart

Build Your eCommerce Business

CASE STUDY
Getting Perfect The Value Chain Across Your
eCommerce Business
How should you successfully integrate data
from logistics as a central core of the
business?
How can you track the entire value chain of
eCommerce?

DailyDeal Gmbh, Co-founder (acquired by
Google Inc.)

16:40 Chairman’s Closing Remarks

The second day of the conference will be digging into online marketing and give you a comprehensive step by step exemplar model of the
successful strategies proven to work. From engagement, to onsite user experience to conversion, the thought-leaders of the eCommerce world
will share with you their experiences on optimizing customer experience and effectively integrating their multi-channels to create a seamless
Private & Confidential
marketing campaign. You will also have the opportunity to hear from experts in the hottest regions such as China and India to capitalize on the
opportunities of cross-border international eCommerce.
8.15
8.55

Registration
Chairman’s Opening Remarks

Rethinking Online Marketing
9:00

ALL STARS PANEL
Beyond The Basics: How To Revamp Your Multi-Channel eCommerce Strategies To Gain A 360 Degree View Of The Customer
Improve your current process which you determine the needs of your consumers
How to leverage social media and new communication tools to understand the customer and project a new image
How to adjust to new stages of omni-channel integration and engage customers on all fronts
Panellist: Jonathan Yabut, Chief Marketing Officer, AirAsia

Brian Hui, Head of Marketing, Amazon China
Angelina Seow, CEO, Jooix
Roger Yuen, CEO, Clozette

9:50

10:10

PRESENTATION
Make it happen: Implementing a Scalable, Integrated Omni-Commerce Strategy
What are the building blocks of online commerce
Setting up a business road map
Mapping the building blocks to your business road map
Identifying the right solution
Implementation strategy
Speaker: Reshma Nagpal – CEO E-bee
CASE STUDY
Using Big Data Text Mining To Delve Into The Mindset Of Your Customers: What Are Your Consumers Really Saying?
Presenter: Lee Yew Haur, Head of Business Analytics, Singapore Institute of Management University

10:30
11:00

INNOVATION SPOTLIGHT
Sociomantic
Networking & Coffee Break

11:30

OXFORD STYLE DEBATE
This House Believes That “Gamification Is The Next Big Thing For Online Consumer Engagement”
Fully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry-leading
Private & Confidential

12:00

figures pitting themselves against each other in a battle to deliver the knockout argument. Then, continue the debate in your own
small roundtable groups until you reach a majority viewpoint. Will you reconsider your position? And will you walk away with a
fresh mind-set and better prepared to take on this key conundrum?
Panellist: Keith Ng, CEO, Gametize
Ben McIntosh, Senior Executive, Courts
Lunch & Networking Breaks

Customer Experience Life Cycle

International eCommerce
Part II: Opportunities and Growth

Step 1: Engagement
CASE STUDY

CASE STUDY

How To Use Social Media As A Long Term Engagement
And Retention Tool

13:15

How do you successfully market to and increase conversions across a
fragmented Southeast Asia region?

Social Media engagement – an opportunity to turn a
bane into a boon: selecting the right
platforms/channels)
Culture of collaboration and education to maximize
opportunities
How to listen to the consumer and strike a balance
between Editorial Content Strategy and Promotional
Messaging
Measuring engagement success – online reputation and
reach as KPI instead of ROI

Presenter: Patrick Steinbrenner, Regional Director of Onsite
Marketing, Zalora

Presenter: Timothy Hou, Associate Director, Communications,
Marina Bay Sands

13:35

CASE STUDY

CASE STUDY

How Can You Best Engage Audiences Thorough Multiple
Devices And Generate Direct Traffic?
How can you engage your customers personally
and give them specific initiatives?
How do you bring qualified traffic to the website
which will convert?

India: How to Approach Technology in E-Commerce: Automation vs.
Intelligence
The need for a paradigm shift in terms of how we think of
using technology in e-commerce
A look at Big Data as a natural outcome of this shift
Private & Confidential

Presenter: Ivan Hudyana, Head of IT Product Marketing,
Samsung
Step 2: On-site User Experience

Working relationship between the engineers and the business
owners in relation to this concept
Presenter: Amod Malviya, Senior Vice President, Head of Engineering.,
Flipkart

CASE STUDY

THE BIG DEBATE

How To Build The Most Comprehensive User Experience
Onsite

13:55

Building A Successful eCommerce Business: Is Having Local Office
Presence Always A Necessity?

Building a personalized, customized website
catering for a variety of customer segments
Optimising on-site experience, live chat, click to
call
How to build a seamless user experience?
Jia En Teo, Co-founder, Roomorama.com

14:15

CASE STUDY

How can you adapt to regional and cultural differences?
Would retailers only be successful with local knowledge and
local content generator?
Which countries are the ones which vary the most?
How to adapt to the language differences across different
regions and how to best adapt?
Presenter: Dave Osh, CEO, Qnet

Assessing Online Marketing Channels And How They Can
Be Best Used: What Rate Of Conversion Can You Expect
From Each And How Can You Grow Revenue?
What types of channels are best for which kinds of
promotions?
What percentage and rate of conversion can you
expect from individual channels?
Alex Bono, COO, 42Ventures Ltd

15:05
Step 3: Conversion
15:40

Refreshments & Networking Break
CASE STUDY

CASE STUDY
Tracking Social Media’s Conversion Over Time And
Assessing The True ROI
How do you track social media’s conversion over
time? Can you really effectively convert on social
media?

China: How Can You Successfully Capitalize On
The Growth Of The Chinese eCommerce Revolution?
What retailers have successfully launched into China and how
did they do it?
What are the first Steps you need to prepare when launching
Private & Confidential
How to drive ROI and sales over time
" How social media can support your other
marketing initiatives "
Presenter: Ilias Chelidonis, Head of eCommerce, Meritus
Hotels
16:00

16:20

into China?
Once you have launched, how can you grow and compete
with strong local players?

CASE STUDY
CASE STUDY
Content Management On Site And What You Can Do To
Is The Future Of eCommerce Mobile Commerce?
Retain Your Customers
Defining The Obstacles And Opportunities
What are the best content management tips for
conversion of users
What are the projected growth trends for m-commerce
change in Asia
How to track the entire journey of consumers
from engagement to conversion
How do m-commerce differ with other types of eCommerce
How to differentiate your product onsite
How to drive volumes and increase average order
value
Presenter: Minh Bui, Southeast Asia eCommerce
Marketeer
Chairman’s Closing Remarks

More Related Content

What's hot

A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersInMobi
 
Designing for loyalty in a digital world
Designing for loyalty in a digital worldDesigning for loyalty in a digital world
Designing for loyalty in a digital worldBeyond
 
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Performics
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhMEmbrace
 
Airport Marketing for the Chinese Connected Traveler
Airport Marketing for the Chinese Connected TravelerAirport Marketing for the Chinese Connected Traveler
Airport Marketing for the Chinese Connected TravelerReach China Holdings Limited
 
Pomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourismPomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourismPomegranate Media
 
The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
 
LBi Digital Academy | Class #2
LBi Digital Academy | Class #2 LBi Digital Academy | Class #2
LBi Digital Academy | Class #2 DigitasLBi MENA
 
#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward Brown#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward BrownKantar
 
The Transformation of the Hotel Industry from Art to Science
The Transformation of the Hotel Industry from Art to ScienceThe Transformation of the Hotel Industry from Art to Science
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
 
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Understanding the Mobile-First Blueprint for Engaging and Protecting Customers
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Syniverse
 
Digital Academy | Class 11
Digital Academy | Class 11Digital Academy | Class 11
Digital Academy | Class 11DigitasLBi MENA
 
Omnichannel Engagement
Omnichannel EngagementOmnichannel Engagement
Omnichannel EngagementBankingdotcom
 
Fashion Digital Mobile event March 24, 2015
Fashion Digital Mobile event March 24, 2015Fashion Digital Mobile event March 24, 2015
Fashion Digital Mobile event March 24, 2015Greg Stuart
 
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
Jamie Anderson - From ”CRM” to theCustomer Managed RelationshipJamie Anderson - From ”CRM” to theCustomer Managed Relationship
Jamie Anderson - From ”CRM” to the Customer Managed RelationshipBert Evens
 
Classic guide to mobile advertising
Classic guide to mobile advertisingClassic guide to mobile advertising
Classic guide to mobile advertisingCarole Ellouk
 
Digital Academy | Class 09
Digital Academy | Class 09Digital Academy | Class 09
Digital Academy | Class 09DigitasLBi MENA
 
Digital Academy | Class 13
Digital Academy | Class 13Digital Academy | Class 13
Digital Academy | Class 13DigitasLBi MENA
 
What REALLY is Marketing Leadership
What REALLY is Marketing LeadershipWhat REALLY is Marketing Leadership
What REALLY is Marketing LeadershipGreg Stuart
 

What's hot (20)

A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App Marketers
 
Designing for loyalty in a digital world
Designing for loyalty in a digital worldDesigning for loyalty in a digital world
Designing for loyalty in a digital world
 
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvh
 
Airport Marketing for the Chinese Connected Traveler
Airport Marketing for the Chinese Connected TravelerAirport Marketing for the Chinese Connected Traveler
Airport Marketing for the Chinese Connected Traveler
 
Pomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourismPomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourism
 
The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015
 
LBi Digital Academy | Class #2
LBi Digital Academy | Class #2 LBi Digital Academy | Class #2
LBi Digital Academy | Class #2
 
#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward Brown#Gettingmediaright With Millward Brown
#Gettingmediaright With Millward Brown
 
The Transformation of the Hotel Industry from Art to Science
The Transformation of the Hotel Industry from Art to ScienceThe Transformation of the Hotel Industry from Art to Science
The Transformation of the Hotel Industry from Art to Science
 
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Understanding the Mobile-First Blueprint for Engaging and Protecting Customers
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers
 
Digital Academy | Class 11
Digital Academy | Class 11Digital Academy | Class 11
Digital Academy | Class 11
 
Omnichannel Engagement
Omnichannel EngagementOmnichannel Engagement
Omnichannel Engagement
 
Fashion Digital Mobile event March 24, 2015
Fashion Digital Mobile event March 24, 2015Fashion Digital Mobile event March 24, 2015
Fashion Digital Mobile event March 24, 2015
 
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
Jamie Anderson - From ”CRM” to theCustomer Managed RelationshipJamie Anderson - From ”CRM” to theCustomer Managed Relationship
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
 
Classic guide to mobile advertising
Classic guide to mobile advertisingClassic guide to mobile advertising
Classic guide to mobile advertising
 
Digital Academy | Class 09
Digital Academy | Class 09Digital Academy | Class 09
Digital Academy | Class 09
 
Future of Retail #FutureOf
Future of Retail #FutureOfFuture of Retail #FutureOf
Future of Retail #FutureOf
 
Digital Academy | Class 13
Digital Academy | Class 13Digital Academy | Class 13
Digital Academy | Class 13
 
What REALLY is Marketing Leadership
What REALLY is Marketing LeadershipWhat REALLY is Marketing Leadership
What REALLY is Marketing Leadership
 

Viewers also liked

Thailand Investment Review Magazine of BOI (November issue)
Thailand Investment Review Magazine of BOI (November issue) Thailand Investment Review Magazine of BOI (November issue)
Thailand Investment Review Magazine of BOI (November issue) Pawoot (Pom) Pongvitayapanu
 
Thailand Digital Marketing and Trend 2014 by Pawoot
Thailand Digital Marketing and Trend 2014� by Pawoot Thailand Digital Marketing and Trend 2014� by Pawoot
Thailand Digital Marketing and Trend 2014 by Pawoot Pawoot (Pom) Pongvitayapanu
 
แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...
แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...
แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...Pawoot (Pom) Pongvitayapanu
 
Business Professionals Week
Business Professionals WeekBusiness Professionals Week
Business Professionals WeekCPA Australia
 
Caprice 24-paganini violin solo
Caprice 24-paganini violin soloCaprice 24-paganini violin solo
Caprice 24-paganini violin solosamuel silva
 
[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수
[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수
[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수Sci Feel
 
Microfiltration - Cryptosporidium Control Application
Microfiltration - Cryptosporidium Control ApplicationMicrofiltration - Cryptosporidium Control Application
Microfiltration - Cryptosporidium Control ApplicationKent Kise
 
Черенкование хвойников
Черенкование хвойниковЧеренкование хвойников
Черенкование хвойниковAnna Artemyeva
 
Creative Ways to Combine Email and Social - Webinar Slides
Creative Ways to Combine Email and Social - Webinar SlidesCreative Ways to Combine Email and Social - Webinar Slides
Creative Ways to Combine Email and Social - Webinar SlidesVision6
 
Group M Interaction 2017 Preview
Group M Interaction 2017 PreviewGroup M Interaction 2017 Preview
Group M Interaction 2017 Previewdigitalinasia
 
Enterprise and Acumen:Real World Information Skills and Employability for Bus...
Enterprise and Acumen:Real World Information Skills and Employability for Bus...Enterprise and Acumen:Real World Information Skills and Employability for Bus...
Enterprise and Acumen:Real World Information Skills and Employability for Bus...Western Sydney University
 
Core Animation
Core AnimationCore Animation
Core Animationbdudney
 

Viewers also liked (17)

Thailand Investment Review Magazine of BOI (November issue)
Thailand Investment Review Magazine of BOI (November issue) Thailand Investment Review Magazine of BOI (November issue)
Thailand Investment Review Magazine of BOI (November issue)
 
Thailand Digital Marketing and Trend 2014 by Pawoot
Thailand Digital Marketing and Trend 2014� by Pawoot Thailand Digital Marketing and Trend 2014� by Pawoot
Thailand Digital Marketing and Trend 2014 by Pawoot
 
แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...
แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...
แจกฟรี คู่มือภาษีพาณิชย์อิเล็กทรอนิกส์ จากกรมสรรพกร - Thailand e commerce tax...
 
Business Professionals Week
Business Professionals WeekBusiness Professionals Week
Business Professionals Week
 
Caprice 24-paganini violin solo
Caprice 24-paganini violin soloCaprice 24-paganini violin solo
Caprice 24-paganini violin solo
 
Fluent_Spring_2014-Hauver
Fluent_Spring_2014-HauverFluent_Spring_2014-Hauver
Fluent_Spring_2014-Hauver
 
[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수
[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수
[제94차 오픈포럼 발제자료] 한국에 창조와 미래가 있는가?_순천대 생물학과 박기영 교수
 
Microfiltration - Cryptosporidium Control Application
Microfiltration - Cryptosporidium Control ApplicationMicrofiltration - Cryptosporidium Control Application
Microfiltration - Cryptosporidium Control Application
 
Черенкование хвойников
Черенкование хвойниковЧеренкование хвойников
Черенкование хвойников
 
Creative Ways to Combine Email and Social - Webinar Slides
Creative Ways to Combine Email and Social - Webinar SlidesCreative Ways to Combine Email and Social - Webinar Slides
Creative Ways to Combine Email and Social - Webinar Slides
 
Portfolio
PortfolioPortfolio
Portfolio
 
Group M Interaction 2017 Preview
Group M Interaction 2017 PreviewGroup M Interaction 2017 Preview
Group M Interaction 2017 Preview
 
Enterprise and Acumen:Real World Information Skills and Employability for Bus...
Enterprise and Acumen:Real World Information Skills and Employability for Bus...Enterprise and Acumen:Real World Information Skills and Employability for Bus...
Enterprise and Acumen:Real World Information Skills and Employability for Bus...
 
Core Animation
Core AnimationCore Animation
Core Animation
 
Instalación Knoppix
Instalación KnoppixInstalación Knoppix
Instalación Knoppix
 
Top 5 challenges in global healthcare it
Top 5 challenges in global healthcare itTop 5 challenges in global healthcare it
Top 5 challenges in global healthcare it
 
GPSinsights poster
GPSinsights posterGPSinsights poster
GPSinsights poster
 

Similar to eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda

Mobile marketing
Mobile marketingMobile marketing
Mobile marketingCuong Pham
 
Mobile Marketing Solution Study
Mobile Marketing Solution StudyMobile Marketing Solution Study
Mobile Marketing Solution StudyDemand Metric
 
Mobile marketing association - MMA
Mobile marketing association - MMAMobile marketing association - MMA
Mobile marketing association - MMATuan Le
 
SAP mCommerce Guide 2013
SAP mCommerce Guide 2013SAP mCommerce Guide 2013
SAP mCommerce Guide 2013Diarmuid Mallon
 
Apponomics -The insider's guide to a Billion Dollar App Business
Apponomics -The insider's guide to a Billion Dollar App BusinessApponomics -The insider's guide to a Billion Dollar App Business
Apponomics -The insider's guide to a Billion Dollar App BusinessJordann Le Gal
 
How mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyHow mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyTanisha Gupta
 
Future of Mobile Commerce
Future of Mobile CommerceFuture of Mobile Commerce
Future of Mobile CommerceNeoedge Pte Ltd
 
Facing the digital economy
Facing the digital economyFacing the digital economy
Facing the digital economyITDogadjaji.com
 
2014 Luxury Ecommerce Market Research Survey Results
2014 Luxury Ecommerce Market Research Survey Results2014 Luxury Ecommerce Market Research Survey Results
2014 Luxury Ecommerce Market Research Survey ResultsDavid Matthews
 
Luxury Interactive Benchmarking Study
Luxury Interactive Benchmarking StudyLuxury Interactive Benchmarking Study
Luxury Interactive Benchmarking StudyLaura_Publisher
 
What Works Where UAE 2017
What Works Where UAE 2017What Works Where UAE 2017
What Works Where UAE 2017Omobono
 
The Digital Marketing Show Asia - Final Brochure
The Digital Marketing Show Asia - Final BrochureThe Digital Marketing Show Asia - Final Brochure
The Digital Marketing Show Asia - Final BrochureMildred Ang
 
SES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event GuideSES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event GuideVivastream
 
Etail Asia 2016 in Singapore
Etail Asia 2016 in SingaporeEtail Asia 2016 in Singapore
Etail Asia 2016 in SingaporeApple Kuan
 
Adflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsAdflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsNăng Adflex
 
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayPayment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayAndrew Barnes
 
Mobile Media Summit San Francisco 2015
Mobile Media Summit San Francisco 2015Mobile Media Summit San Francisco 2015
Mobile Media Summit San Francisco 2015MMXchange
 

Similar to eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda (20)

Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile Marketing Solution Study
Mobile Marketing Solution StudyMobile Marketing Solution Study
Mobile Marketing Solution Study
 
Mobile marketing association - MMA
Mobile marketing association - MMAMobile marketing association - MMA
Mobile marketing association - MMA
 
SAP mCommerce Guide 2013
SAP mCommerce Guide 2013SAP mCommerce Guide 2013
SAP mCommerce Guide 2013
 
Empower Customer Engagement with Mobile Context
Empower Customer Engagement with Mobile ContextEmpower Customer Engagement with Mobile Context
Empower Customer Engagement with Mobile Context
 
Apponomics -The insider's guide to a Billion Dollar App Business
Apponomics -The insider's guide to a Billion Dollar App BusinessApponomics -The insider's guide to a Billion Dollar App Business
Apponomics -The insider's guide to a Billion Dollar App Business
 
How mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyHow mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategy
 
Future of Mobile Commerce
Future of Mobile CommerceFuture of Mobile Commerce
Future of Mobile Commerce
 
iFront 2010 prezentacija na Damjan Arsovski
iFront 2010 prezentacija na Damjan ArsovskiiFront 2010 prezentacija na Damjan Arsovski
iFront 2010 prezentacija na Damjan Arsovski
 
Facing the digital economy
Facing the digital economyFacing the digital economy
Facing the digital economy
 
Mobile Banking
Mobile BankingMobile Banking
Mobile Banking
 
2014 Luxury Ecommerce Market Research Survey Results
2014 Luxury Ecommerce Market Research Survey Results2014 Luxury Ecommerce Market Research Survey Results
2014 Luxury Ecommerce Market Research Survey Results
 
Luxury Interactive Benchmarking Study
Luxury Interactive Benchmarking StudyLuxury Interactive Benchmarking Study
Luxury Interactive Benchmarking Study
 
What Works Where UAE 2017
What Works Where UAE 2017What Works Where UAE 2017
What Works Where UAE 2017
 
The Digital Marketing Show Asia - Final Brochure
The Digital Marketing Show Asia - Final BrochureThe Digital Marketing Show Asia - Final Brochure
The Digital Marketing Show Asia - Final Brochure
 
SES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event GuideSES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event Guide
 
Etail Asia 2016 in Singapore
Etail Asia 2016 in SingaporeEtail Asia 2016 in Singapore
Etail Asia 2016 in Singapore
 
Adflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsAdflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility Solutions
 
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayPayment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePay
 
Mobile Media Summit San Francisco 2015
Mobile Media Summit San Francisco 2015Mobile Media Summit San Francisco 2015
Mobile Media Summit San Francisco 2015
 

More from digitalinasia

MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in ValueMONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Valuedigitalinasia
 
Digital-Trust-Whitepaper
Digital-Trust-WhitepaperDigital-Trust-Whitepaper
Digital-Trust-Whitepaperdigitalinasia
 
CMC x Xangle Report.pdf
CMC x Xangle Report.pdfCMC x Xangle Report.pdf
CMC x Xangle Report.pdfdigitalinasia
 
Emerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdfEmerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdfdigitalinasia
 
State of Mobile Gaming - 2023
State of Mobile Gaming - 2023State of Mobile Gaming - 2023
State of Mobile Gaming - 2023digitalinasia
 
2023 Gaming Report.pdf
2023 Gaming Report.pdf2023 Gaming Report.pdf
2023 Gaming Report.pdfdigitalinasia
 
For the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamersFor the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamersdigitalinasia
 
COINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdfCOINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdfdigitalinasia
 
Asia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdfAsia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdfdigitalinasia
 
China - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfChina - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfdigitalinasia
 
DENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdfDENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
 
FORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdfFORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdfdigitalinasia
 
MESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdfMESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdfdigitalinasia
 
SHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdfSHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdfdigitalinasia
 
TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
 
VAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdfVAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdfdigitalinasia
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfdigitalinasia
 
Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022digitalinasia
 
Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020digitalinasia
 
Inca brand safety whitepaper
Inca brand safety whitepaperInca brand safety whitepaper
Inca brand safety whitepaperdigitalinasia
 

More from digitalinasia (20)

MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in ValueMONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
 
Digital-Trust-Whitepaper
Digital-Trust-WhitepaperDigital-Trust-Whitepaper
Digital-Trust-Whitepaper
 
CMC x Xangle Report.pdf
CMC x Xangle Report.pdfCMC x Xangle Report.pdf
CMC x Xangle Report.pdf
 
Emerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdfEmerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdf
 
State of Mobile Gaming - 2023
State of Mobile Gaming - 2023State of Mobile Gaming - 2023
State of Mobile Gaming - 2023
 
2023 Gaming Report.pdf
2023 Gaming Report.pdf2023 Gaming Report.pdf
2023 Gaming Report.pdf
 
For the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamersFor the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamers
 
COINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdfCOINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdf
 
Asia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdfAsia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdf
 
China - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfChina - State of Influencers 2023.pdf
China - State of Influencers 2023.pdf
 
DENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdfDENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdf
 
FORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdfFORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdf
 
MESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdfMESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdf
 
SHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdfSHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdf
 
TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdf
 
VAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdfVAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdf
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdf
 
Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022
 
Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020
 
Inca brand safety whitepaper
Inca brand safety whitepaperInca brand safety whitepaper
Inca brand safety whitepaper
 

Recently uploaded

A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideCharleston Alexander
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.smalmahmud11
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)linciy03
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfprchbhandari
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteriamilos639
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9logalbokkahewagenitash
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 

Recently uploaded (20)

A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 

eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda

  • 1. Private & Confidential Perfecting The Fundamentals of eCommerce: Practical Takeaways On Driving Traffic, Increasing Conversion And Capturing Sales In The Growing $1 trillion Asian Retail Market 11th of March 2014 Mobile Focus Day 12th & 13th of March 2014 Main Conference Days March 11th -13th, 2014, the Amara Hotel, Singapore www.wbresearch.com/etailasia Mobile commerce summit partner
  • 2. Private & Confidential Confirmed Speakers So far: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. Jonathan Yabut, Chief Marketing Officer, AirAsia Gary Wheelhouse, Head of Digital, Harvey Norman Andrew Cocker, Chief Marketing Officer, Skyscanner Nikunj Shanti, Head of eCommerce, Tiger Airways Dave Osh, CEO, Qnet, David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell Brian Hui, VP of Marketing, Amazon China Damien Cummings, Regional Marketing Director, SamSung Asia Andrea Domeneghini, Regional head of online marketing, Zalora Ashutosh Lawania, Co-founder, Myntra Saran Chatterjee, head of product management, Flipkart Patrick Steinbrenner, Head of Onsite Marketing, Zalora Amod Malviya, Senior Vice President, Head of Engineering., Flipkart Roger Edgan, CEO, Redmart Nazia Hayat, Social Media Platform Specialist, Lenovo Ivan Hudyana, Head of IT Product Marketing, Samsung Patrick Steinbrenner, Head of Onsite Marketing, Zalora Maximilian Bittner, CEO Lazada Group Patrick Linden, Founder & Managing Director, Deal.SG Nazar Musa, Regional CEO Indonesia, Malaysia and Philippines, LivingSocial Rostin Javadi, Managing Director, Zalora Malaysia Pierre Poignant, COO, Lazada Timothy Hou, Associate Director, Communications, Marina Bay Sands SaeMin Ah, Managing Director, Rakuten Venture Joyce Tsai, Head of Marketing, Groupon Max-F. Scheichenost, Founder & Managing Partner, Alps Ventures Jia En Teo, Co-founder, Roomorama.com Donald Piret, Chief Technology Office, Roomorama Ilias Chelidonis, Head of eCommerce, Meritus Hotel Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com(Rakuten) Ben McIntosh, Senior Executive, Courts Wahuydi, CEO, Yotomo.com Alex Bono, COO, 42Ventures Ltd Dan Ferguson, Director, DesignCrowd Roger Yuen, CEO, Clozette
  • 3. Private & Confidential 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. Claudia Hogan, Start-up advisor, 2x entrepreneur, marketer & strategist Kael Foo, Head of eCommerce, XM-I Lee Yew Haur, Head of Business Analytics, Singapore Institute of Management University Vinnie Lauria, Managing Partner, Golden Gate Ventures Srividya Sridharan, Senior Analyst, Forrester Research Minh Bui, Southeast Asia eCommerce Marketeer, E27 Keith Ng, CEO, Gametize Angelina Seow, CEO, Jooix Stefan Brunn, Global Managing Director, Lion&Lion Camilo Paredes, CEO, Duriana What your peers think “Very well organized event with top notch companies’ insights into the eTailing industry” David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell “I really enjoyed the show – lots of interesting speakers, great panel discussions and a good mix of retailers in the audience” Bastian Purrer, Chief Marketing Officer, Zalora “Overall the event was very educational - no sales pitches, will highly recommend it to others as well. Ilias Chelidonis, Head of eCommerce, Meritus Hotels “As a newcomer to the world of eCommerce, this event provided me with the perfect forum to understand a lot of fundamentals relating to online business and was awesome from a networking point of view as well. A fabulous event!” Shahin Padath, Head of eCommerce, Adidas Group "Well organized and the tracks were well focused. Definitely a great experience for Translations.com and we look forward to future events." Matt Hauser,Vice President,Content Solutions,Translations.com “A great experience, and a great networking opportunity that already resulted in new business opportunities!” Dave Osh, CEO, QNET "A great opportunity to learn from and network with leading brands and businesses in the e-Retail space - many interesting stories, insights and case studies that provided a great perspective into the current and future state of what's to come in this industry." Vincent Teo, Digital Planning Director, BBDO Proximity
  • 4. Private & Confidential Current Partners eTail Asia 2014 Focus Day Capitalising on the Mobile Revolution th 11 of March 2014 Why a focus day on Mobile? Some experts argue that the future of eCommerce is m-commerce. Whether or not you agree, the rise in mobile connectivity and mobile usage around the globe is a trend one cannot afford to ignore; and this is the case especially for Asia. The Asia-Pacific region generated an impressive 57% of new connections in the period between 2008 and 2012 which stood at 3.3 billion. By 2015, 65% of the world’s mobile users will be in Asia Pacific. The Mobile Focus Day will zoom in on what retailers can do to capture this growth and how they can successfully integrate their mobile strategies with other marketing channels to truly grow traffic, improve engagement and increase revenue. Mobile Commerce Summit 8.55 Chairman’s Opening Remarks 9:00 KEYNOTE PRESENTATION Defining The Mobile Generation And The Mobile Commerce Opportunity: What Do They Mean For You Identifying your mobile user and how you can best segment your consumer base What are the prospects and trends for growth for mCommerce: will it be the dominant force? Learning about potential regulatory hindrances on mobile commerce Which regions will see the highest growth in Asia and what are the differences in strategies for capturing each region? Presenter: Damien Cummings, Regional Marketing Director, SamSung Asia
  • 5. Private & Confidential 9:20 ALL STARS PANEL Mobile Adaptive Website Vs. Mobile App: How To Successfully Invest In Mobile Technology To Capture The Largest Audience The debate over native app vs. web app: what’s the best user interface for m-commerce? How much more growth can a mobile app capture? What type of cost benefit analysis are we seeing in each and how valuable are they? How often do you have to maintain and update an app? Should you be developing on Android or IPhone and which is the best to capture the most market segments? What are the potential pitfalls for a mobile and mobile-enabled website? Panellist: Donald Piret, Chief Technology Office, Roomorama Saran Chatterjee, Head of Product Management, Flipkart Claudia Hogan, Start-up advisor, 2x entrepreneur, marketer & strategist 10:10 CASE STUDY How To Adapt Your Content Management Strategy To Incorporate Mobile, Tablet And Desktop? How to effectively reach and engage your consumers through the primary screen of mobile How to create mobile sites that are truly user-friendly: engaging the consumer on every step of the mobile life cycle How to implement successfully Responsive Design on mobile: where is the improvement curve? How to successfully navigate multi-channels and a seamless switch between multiple channels, online and offline Presenter: Gary Wheelhouse, General Manager of Digital, Harvey Norman 10:30 Refreshments & Networking Break 11:00 CASE STUDY How To Create A “Mobile First” Strategy And Engage Consumers On Their Primary Screen Of Contact How to successfully implement a “mobile first” strategy and what does it entail How can you best reach the targeted customer segments through mobile? What are the best ways to engage consumers on every step of the mobile lifecycle? What are the cost benefit analysis of a “mobile first” strategy to a web-based design adapted to mobile Presenter: Wahyudi, CEO, Yotomo.com
  • 6. Private & Confidential 11:20 ALL STARS PANEL Creating A Seamless Mobile Campaign Combining Online And Offline Channels: How To Successfully Integrate Mobile Into Your eCommerce Strategy With over 40% of traffic coming from mobile in Asia, how can you best convert this mobile traffic? What are the best ways to generate new qualifying traffic direct to your site? How to align shoppers’ mobile experience with online and offline marketing campaigns How to successfully integrate the mobile channel with other marketing channels Presenter: Nazia Hayat, Social Media Platform Specialist, Lenovo 11:40 12:40 14:15 DRILL DOWN ROUNDTABLES 1. How to enhance customer engagement and brand impact through mobile as a new data channel 2. How to successfully advertise on mobile and what are the most efficient channels? 3. Debating the hottest regions for mobile traffic and how you can generate qualified new traffic to your site 4. How to ensure security and overcome fraud on mobile payments 5. Optimizing the user experience for shoppers on Mobile Lunch & Networking Breaks CASE STUDY Making Every Dollar Count: How To Execute A Killer Mobile Advertising Strategy How to best capitalize on location based advertising for mobile? What are the main measurements for successful advertising on mobile? How to executed an advertising strategy on mobile with the most cost efficient ROIs Explaining the nuances of mobile advertising in Asia 14:35 CASE STUDY Mobile Payments: How Can You Streamline Payments, Maximize Convenience For The Consumers And Increase Sales Identifying the fastest payment gateways for mobile shoppers and the pitfalls to avoid in countries with less developed infrastructure What are the prospects for standardization and having the same mobile payment system across regions? How to successfully implement mobile payment at a low cost, does it always have to be cash on delivery? How to ensure you are PCI(payment card industry) compliant 14:55 Refreshments & Networking Break 15:30 CASE STUDY
  • 7. Private & Confidential Emerging Markets (Thailand): How Is m-commerce Done In The Region And What Are The Regional Mobile Strategies? What are some of the technology considerations faced and the necessary investments? The role of social commerce in m-commerce What are the ROI for investing in personalisation? How to develop a mobile strategy supported on multiple platforms Presenter: Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com 15:50 ALL STARS PANEL st Exploring SoLoMo (Social Location Based Mobile Commerce): What Does It Mean To Be Mobile Adaptive In The 21 Century? Mobile commerce on mobile phone is no longer enough: how do you adapt to tablet, e-reader and other mobile devices Exploring the implications of SoLoMo and what it means for selling on m-commerce Identifying stats and trends for converting on mobile and where are we seeing growth trends? How to make use of the growth in NFC(Near Field Communication) in mobile devices and how will this revolutionizes payments Panellist: David Lee, Head of eTailer & Social Commerce, Asia Pacific, Dell Camilo Paredes, CEO, Duriana 16:40 Chairman’s Closing Remarks
  • 8. Private & Confidential Day 1 of the conference will start with focusing on the macro-landscape of the Asian eCommerce ecosystem, covering investments into the region, latest digital trends, logistics and fulfillment challenges and customer data analytics, this will be the comprehensive first day to cover the fundamentals of eCommerce success in Asia. Day 1 afternoon will also give you the flexibility of formats of discussing your most pertinent topics in intimate formats such as the Creative Boardroom to really make your experience worthwhile. 8.15 Registration 8.55 9:00 Chairman’s Opening Remarks KEYNOTE PRESENTATION Defining The E-Commerce Ecosystem The Future Of eCommerce In Southeast Asia: Where Does The Opportunity Lie? Giving the backdrop on the development of eCommerce within the region, what are the main challenges the industry face? What are the prospects for future growth trends? What are the specific criteria for successfully launching in individual countries within Asia? Presenter: Nazar Musa, Regional CEO Indonesia, Malaysia and Philippines, LivingSocial 9:20 ALL STARS PANEL Local Players VS. Multinational Brands: What Are Their Different Approaches To Building eCommerce Strategies In Southeast Asia? What challenges had big multinational brands faced and overcame when launching in Southeast Asia? Who enjoys a greater advantage and what are the individual obstacles they each face? Panellist: Patrick Linden, Founder & Group CEO, DealGuru Holdings Kael Foo, Head of eCommerce, XM-I SaeMin Ah, Managing Director, Rakuten Ventures Damien Cummings, Regional Marketing Director, SamSung Asia 10:20 KEYNOTE PRESENTATION The Evolution Of Digital Trends: How Can You Successfully Use Retargeting Strategies To Stay Ahead? With the changes in the space for online advertising, how to track every advertising dollar spent and ensure the best ROI Search & Retargeting, how can you drive sales on the hottest marketing channel of the year? 10:40 Refreshments & Networking Break 11:10 CASE STUDY Turning a CRM Strategy Into Your Competitive Retail Edge: How To Best Build Branding, Retain Customers And Improve Products How can you use social media trends to help make your products more effective How to use social media as a long term brand strategy and improve customer retention
  • 9. Private & Confidential How to capitalize on social media experiences and integrate with CRM Clarifying the impact of social media on sales and how should you best look at this 11:30 ALL STARS PANEL How To Successfully Navigate Multi-Channels And Create A Seamless Customer Experience For The Consumer How can you gain a 360 degrees view of the customer across multiple channels? How to effectively serve across multiple touch points? How to offer effective loyalty programs across different channels How to use real-time marketing to increase revenue Panellist: Nikunj Shanti, Head of eCommerce, Tiger Airways Pawoot (Pom) Pongvitayapanu, CEO, Tarad.com Andrea Domeneghini, Regional head of online marketing, Zalora Stefan Brunn, Global Managing Director, Lion&Lion 12:20 PRESENTATION Improving the Quality of the OmniChannel Digital Experience Retailers are racing to embrace the OmniChannel shopper. And it’s no wonder that shoppers who engage across channels prove to be the most valuable, often spending 4 - 8 times as much as those who engage over just one. Catering to the demands and expectations of the OmniChannel shopper is critical to ensuring your brand can capitalize on these incredibly valuable consumers. Unfortunately the quality of the digital experiences delivered are too often inconsistent at best, or at worst, slow or entirely unavailable. This session will delve into the expectations of the always connected consumer, examine different OmniChannel engagement methods and highlight the opportunities and challenges associated with engaging consumers across different channels. Speaker: Bruno Goveas, Director, Web Experience Products(Asia Pacific and Japan) 12:40 EXPERT INSIGHT How Do Venture Capital Funds Evaluate eCommerce And What Are The Criteria For A Successful E-Business? Venture Capitalist or Private Equity investment to talk about where do they see the individual growths for each region? What are the measures and criteria for a successful eCommerce business? Which countries specifically are the opportunities for growth for eCommerce? Presenter: Vinnie Lauria, Managing Partner, Golden Gate Ventures 13:00 Lunch & Networking Breaks Customer Data Analytics International eCommerce NEW! Interactive Formats
  • 10. Private & Confidential Part I: Logistics & Fulfillment 13:55 CASE STUDY Cross-device Tracking: How Can You Implement This Effectively And What Are The Pitfalls To Avoid? With multiple touch points of the consumer from mobile to tablet to desktop, how can you best track and identify your customer segments? How can you best user customer analytics to build your sales strategy and drive demand Making sense of your data to drive sales, customer segmentation and build effective product strategies, actionable data to promote better sales and product strategy 14:15 ALL STARS PANEL Tying Metrics To Revenue: How Can You Best Use Your CRM And Data To Increase Sales And Retention? How can you use your CRM and big data to build effective loyalty programs? What are the main CASE STUDY 13:55 Level Up eCommerce: How To Effectively Scale Up And Give Your eCommerce Business The Edge For Success How to effectively scale up and fulfill volumes at the lowest cost possible? What are the most important criteria to providing end to end commerce in Southeast Asia? Shifting from a B2B to B2C infrastructure, how to adapt and move the shakers of the industry? Dealing with customer services, call centers, how to best adapt the logistics and fulfillment value chain for Southeast Asia? Content Marketing: How Can You Generate More Stimulating Content To Improve User Experience? Presenter: Dan Ferguson, Chief Marketing Officer, DesignCrowd Presenter: Maximilian Bittner, CEO, Lazada Group ALL STARS PANEL Delivery & Fulfillment In eCommerce: How should you design and implement the entire eCommerce value chain How can you segment the region in terms of delivery? How do you shorten your delivery time and ensure all goods are on time, from 3-5 days to next day delivery? Outsourcing your delivery needs: is that the CREATIVE BOARDROOM 14:30 A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, knowhow and insights from the collective brain power in the boardroom. CREATIVE BOARDROOM How to implement and incorporate cultural changes that come along with the establishment of a digital eCommerce department Presenter: Gary Wheelhouse, Head of Digital, Harvey Norman
  • 11. Private & Confidential developments in this space to identify the right customer segments and build strategies accordingly? Speaker: Ashutosh Lawania, Cofounder, Myntra Srividya Sridharan, Senior Analyst, Forrester Research 15:10 CASE STUDY Infrastructure & Systems: Measuring The Added Value Of Successful Implementation And How To Start This At An Early Stage Integration of your systems and preparing for the eCommerce scale up, standardization of your eCommerce platforms to improve company’s market agility and efficiency Adapting to solutions on demand in the cloud best way to go? How to scale up your delivery and scale down your costs for fulfillment? Speaker: Pierre Poignant, COO, Lazada CASE STUDY Logistics & Fulfillment Optimization: How Can You Get Right Your Last Mile Delivery? How can you get right the last mile delivery? How can you improve with more time slots and more locations? Warehouses and storage in Southeast Asia: what is the answer to optimum delivery? 15:10 CREATIVE BOARDROOM How To Manage Your User Site Experience Across MultipleTouchpoints And Optimize Conversions On Site Presenter: Joyce Tsai, Head of Marketing, Groupon Presenter: Rostin Javadi, Managing Director, Zalora Malaysia 15:30 Refreshments & Networking Break 16:00 CASE STUDY CASE STUDY How To Track Your Marketing Payment Solutions In Southeast Asia: What Should Channel ROIs And Most Efficiently You Be Aware Of When Choosing Your Payment Allocate Marketing Budget Gateway? SYNERGY WORKSHOP START UP 101 Learning From The Most Successful Entrepreneurs In The Region On How To
  • 12. Private & Confidential What marketing channels are giving the best ROI? How should you allocate your marketing budget to get the highest ROI? Understanding the attribution model Understanding your customer data across multiple touchpoints and marketing channels, which gives you the best ROI Payment solutions variance in between each Southeast Asia regions Dealing effectively with fraud and adapting to the best payment solutions Do you always have to work with cash on delivery, what are the alternatives? Standardizing the payment solutions across South East Asia - How To Start Smart and Scale Hard - How To Use Data to Build Your Business - How To Build A Successful User Acquisition Infrastructure Max-F. Scheichenost, Founder & Managing Partner, Alps Ventures Co-founder and President, DocDoc Presenter: Brian Hui, VP of Marketing, Amazon China 16:20 CASE STUDY Delivering Actionable Data From Your Customer Analytics To Improve Sales And Drive Demand Presenter: CEO, Redmart Build Your eCommerce Business CASE STUDY Getting Perfect The Value Chain Across Your eCommerce Business How should you successfully integrate data from logistics as a central core of the business? How can you track the entire value chain of eCommerce? DailyDeal Gmbh, Co-founder (acquired by Google Inc.) 16:40 Chairman’s Closing Remarks The second day of the conference will be digging into online marketing and give you a comprehensive step by step exemplar model of the successful strategies proven to work. From engagement, to onsite user experience to conversion, the thought-leaders of the eCommerce world will share with you their experiences on optimizing customer experience and effectively integrating their multi-channels to create a seamless
  • 13. Private & Confidential marketing campaign. You will also have the opportunity to hear from experts in the hottest regions such as China and India to capitalize on the opportunities of cross-border international eCommerce. 8.15 8.55 Registration Chairman’s Opening Remarks Rethinking Online Marketing 9:00 ALL STARS PANEL Beyond The Basics: How To Revamp Your Multi-Channel eCommerce Strategies To Gain A 360 Degree View Of The Customer Improve your current process which you determine the needs of your consumers How to leverage social media and new communication tools to understand the customer and project a new image How to adjust to new stages of omni-channel integration and engage customers on all fronts Panellist: Jonathan Yabut, Chief Marketing Officer, AirAsia Brian Hui, Head of Marketing, Amazon China Angelina Seow, CEO, Jooix Roger Yuen, CEO, Clozette 9:50 10:10 PRESENTATION Make it happen: Implementing a Scalable, Integrated Omni-Commerce Strategy What are the building blocks of online commerce Setting up a business road map Mapping the building blocks to your business road map Identifying the right solution Implementation strategy Speaker: Reshma Nagpal – CEO E-bee CASE STUDY Using Big Data Text Mining To Delve Into The Mindset Of Your Customers: What Are Your Consumers Really Saying? Presenter: Lee Yew Haur, Head of Business Analytics, Singapore Institute of Management University 10:30 11:00 INNOVATION SPOTLIGHT Sociomantic Networking & Coffee Break 11:30 OXFORD STYLE DEBATE This House Believes That “Gamification Is The Next Big Thing For Online Consumer Engagement” Fully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry-leading
  • 14. Private & Confidential 12:00 figures pitting themselves against each other in a battle to deliver the knockout argument. Then, continue the debate in your own small roundtable groups until you reach a majority viewpoint. Will you reconsider your position? And will you walk away with a fresh mind-set and better prepared to take on this key conundrum? Panellist: Keith Ng, CEO, Gametize Ben McIntosh, Senior Executive, Courts Lunch & Networking Breaks Customer Experience Life Cycle International eCommerce Part II: Opportunities and Growth Step 1: Engagement CASE STUDY CASE STUDY How To Use Social Media As A Long Term Engagement And Retention Tool 13:15 How do you successfully market to and increase conversions across a fragmented Southeast Asia region? Social Media engagement – an opportunity to turn a bane into a boon: selecting the right platforms/channels) Culture of collaboration and education to maximize opportunities How to listen to the consumer and strike a balance between Editorial Content Strategy and Promotional Messaging Measuring engagement success – online reputation and reach as KPI instead of ROI Presenter: Patrick Steinbrenner, Regional Director of Onsite Marketing, Zalora Presenter: Timothy Hou, Associate Director, Communications, Marina Bay Sands 13:35 CASE STUDY CASE STUDY How Can You Best Engage Audiences Thorough Multiple Devices And Generate Direct Traffic? How can you engage your customers personally and give them specific initiatives? How do you bring qualified traffic to the website which will convert? India: How to Approach Technology in E-Commerce: Automation vs. Intelligence The need for a paradigm shift in terms of how we think of using technology in e-commerce A look at Big Data as a natural outcome of this shift
  • 15. Private & Confidential Presenter: Ivan Hudyana, Head of IT Product Marketing, Samsung Step 2: On-site User Experience Working relationship between the engineers and the business owners in relation to this concept Presenter: Amod Malviya, Senior Vice President, Head of Engineering., Flipkart CASE STUDY THE BIG DEBATE How To Build The Most Comprehensive User Experience Onsite 13:55 Building A Successful eCommerce Business: Is Having Local Office Presence Always A Necessity? Building a personalized, customized website catering for a variety of customer segments Optimising on-site experience, live chat, click to call How to build a seamless user experience? Jia En Teo, Co-founder, Roomorama.com 14:15 CASE STUDY How can you adapt to regional and cultural differences? Would retailers only be successful with local knowledge and local content generator? Which countries are the ones which vary the most? How to adapt to the language differences across different regions and how to best adapt? Presenter: Dave Osh, CEO, Qnet Assessing Online Marketing Channels And How They Can Be Best Used: What Rate Of Conversion Can You Expect From Each And How Can You Grow Revenue? What types of channels are best for which kinds of promotions? What percentage and rate of conversion can you expect from individual channels? Alex Bono, COO, 42Ventures Ltd 15:05 Step 3: Conversion 15:40 Refreshments & Networking Break CASE STUDY CASE STUDY Tracking Social Media’s Conversion Over Time And Assessing The True ROI How do you track social media’s conversion over time? Can you really effectively convert on social media? China: How Can You Successfully Capitalize On The Growth Of The Chinese eCommerce Revolution? What retailers have successfully launched into China and how did they do it? What are the first Steps you need to prepare when launching
  • 16. Private & Confidential How to drive ROI and sales over time " How social media can support your other marketing initiatives " Presenter: Ilias Chelidonis, Head of eCommerce, Meritus Hotels 16:00 16:20 into China? Once you have launched, how can you grow and compete with strong local players? CASE STUDY CASE STUDY Content Management On Site And What You Can Do To Is The Future Of eCommerce Mobile Commerce? Retain Your Customers Defining The Obstacles And Opportunities What are the best content management tips for conversion of users What are the projected growth trends for m-commerce change in Asia How to track the entire journey of consumers from engagement to conversion How do m-commerce differ with other types of eCommerce How to differentiate your product onsite How to drive volumes and increase average order value Presenter: Minh Bui, Southeast Asia eCommerce Marketeer Chairman’s Closing Remarks