The document discusses the consistency of visual elements across a music video, magazine advertisement, and DigiPak packaging. Specifically, it notes that the yellow font, blue colors, and artist/album names are all consistently used. It also analyzes how the urban and natural themes, as well as the focus on the teenage dancer, are reflected across the different visual materials through their styles, images, and fonts.

1. On both the magazine advert
and DigiPak use the same bright
yellow font with black outline
The blue CD in the DigiPak
and the blue font on the
magazine advert match the
blue outfit of the dancer in
the images and the blue
within the background
image of the front cover of
the DigiPak.
Colour
DigiPak and Magazine
Advert use the same
font style
Font
The Magazine advert and
the DigiPak include the
same name of the artist
and album name.
Is there a consistent theme
between the Music Video,
DigiPak and Magazine Advert?
Language
Also there is a continuous
contrast between urban and
natural that is shown in the
mise en scene of the music
video and the visuals of the
DigiPak and magazine advert.
The font style matches
the urban/dance
theme within the music
video as it is block
lettering and bold.
The focal point of the
music video is the
teenage boy dancing so
this is shown on the
front cover of DigiPak
and the magazine
advert.
Image
Style
There is a continuous
theme in the overall
style with the dark
background and bright
colours in the
foreground.
All the images on the
DigiPak and
magazine advert are
from the music video
On the magazine
advert the front
cover of the album
is shown.
E.g. The Back cover of
the DigiPak is the same
image as the end shot of
my music video.
On the magazine advert the montage of
the dancing at the top shows the
fun/joker side of the character in the
music video. Whilst the image of the girl
with the rose, shows the more sensitive
side.