Megan received feedback from her audience that the original music video and CD image had more of an R&B feel than indie. They also noted that the image did not fit properly within the poster. To address this, Megan made changes to the images. She used a photo from her music video shoot and edited it in Photoshop to fit on the DVD cover. She also used the CD from an early draft and placed it on the cover to match the continuity of the music video. After making these changes, Megan felt the product now met audience expectations and visual conventions.

1. Changes from Audience
Feedback
Megan O’Meara

2. Original :
Although I liked the music video and CD image I felt this gave it a more RnB feel rather than
indie. Also my audience picked up that the image didn’t fit within the poster and didn’t follow
continuity editing therefore I made changes.

3. Changes:
I used this image from my ancillary text photos I took
while filming and used Photoshop to edit it to fit within
my music video DVD. I used the CD from one of my
drafts pf my digi-pak and used that as my CD. It was from
the music video which made it fit within the continuity
I used the quick selection tool to deleted the
background and leave me with just the white
flowers. I used this image as the flowers where in
a curve shape meaning the already fitted with the
CD curve

4. Changes:
I then transferred the flowers onto the digi-pak and filled the
background black to fit with the house theme of white and
black. After I fitted the image to the correct format and size by
using the transform tool I copied the layer and pasted it and
again I used the transform tool to flip it 180 degrees so it is in
the same position but on the opposite side.
After making my changes what my audience put forward I am
now happy that my product fits with the audience expectations,
is visually pleasing and fits within conventions. I have a two
colour theme and have the same artist and costume on all of my
products meaning they all tie in as one.

5. Final changes/ digi-pak: