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DigiPak Research
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Precio
El documento describe diferentes estrategias de fijación de precios según la relación entre el precio y la calidad de un producto. Explica que existen estrategias enfocadas en ofrecer altos precios con alta calidad, precios medios con calidad media, y bajos precios con baja calidad. También analiza estrategias que intentan captar clientes ofreciendo la misma calidad a precios más bajos.
Tema+1
Este documento presenta un resumen de tres oraciones o menos de un texto sobre microeconomía:
1) El documento introduce conceptos básicos de microeconomía como economía, bienes, producción, sistemas económicos y modelos económicos. 2) Incluye definiciones de términos clave como necesidad, bien, producción, y decisiones económicas básicas. 3) También presenta el modelo del diagrama de flujo circular para explicar las transacciones entre hogares y empresas en una economía de mercado.
Evaluation Question 2 Notes
The DigiPak is effective at clearly communicating key information about the album through its visual design. The front cover uses an eye-catching image and text in a bold font that matches the urban dance theme. Continuity is maintained through matching colors and fonts on the back cover and inside. Overall, the DigiPak follows conventions and has a clear, engaging theme.
The magazine advert is also effective through its use of bright, contrasting colors and a bold, eye-catching font that makes the key information like the artist and album title easy to read quickly. It uses persuasive language and release date information to intrigue audiences. Images of the album cover and dancing reinforce the brand and genre. Overall, the advert
What have you learned from your Audience Feedback?
The audience feedback provided positive feedback on elements like the visual effects in the music video, the cover designs of the DigiPak, and the clear information in the magazine advert. Suggested improvements included stabilizing shots in the music video, adding more detail to the CD in the DigiPak, and continuing the graffiti theme throughout materials. Overall, the feedback indicated the music video, DigiPak, and advert were generally effective at linking together with a clear urban theme, though some elements could be further polished or expanded upon.
Mind-map One
The document discusses the consistency of visual elements across a music video, magazine advertisement, and DigiPak packaging. Specifically, it notes that the yellow font, blue colors, and artist/album names are all consistently used. It also analyzes how the urban and natural themes, as well as the focus on the teenage dancer, are reflected across the different visual materials through their styles, images, and fonts.
Evaluation Focus Group Questionnaire
This document contains a questionnaire to evaluate a music video, album/digital package, and magazine advertisement. It asks respondents to name three elements they like and don't like about each item, as well as three improvements that could be made. Any additional comments are requested at the end. The purpose is to gather feedback on specific aspects of the music video, album/digital package, and magazine ad.
Planning for Question 1 Evaluation
The document discusses planning for a music video assignment. It outlines conventions of music videos, including visuals matching lyrics/music, genres, close-ups, and voyeurism. It notes conventions used in the student's video, such as narrative/performance genres and close-ups. Stereotypes in music videos are also discussed, such as gender roles and locations. The student follows some conventions like gender roles but not others like aggressive male behavior or using women solely for display. Overall, the document evaluates how the student's music video incorporates typical music video and dance genre conventions and stereotypes.
Q magazine Adverts
This document provides pricing information for various types of advertisements in a magazine, including full page, half page, inside back cover, outside back cover, and double page spread advertisements. It also provides pricing for advertorials in full page and double page spread formats. The second section provides examples of advertisement layouts, including placement of images, text, logos and other design elements.
Recommended
Precio
El documento describe diferentes estrategias de fijación de precios según la relación entre el precio y la calidad de un producto. Explica que existen estrategias enfocadas en ofrecer altos precios con alta calidad, precios medios con calidad media, y bajos precios con baja calidad. También analiza estrategias que intentan captar clientes ofreciendo la misma calidad a precios más bajos.
Tema+1
Este documento presenta un resumen de tres oraciones o menos de un texto sobre microeconomía:
1) El documento introduce conceptos básicos de microeconomía como economía, bienes, producción, sistemas económicos y modelos económicos. 2) Incluye definiciones de términos clave como necesidad, bien, producción, y decisiones económicas básicas. 3) También presenta el modelo del diagrama de flujo circular para explicar las transacciones entre hogares y empresas en una economía de mercado.
Evaluation Question 2 Notes
The DigiPak is effective at clearly communicating key information about the album through its visual design. The front cover uses an eye-catching image and text in a bold font that matches the urban dance theme. Continuity is maintained through matching colors and fonts on the back cover and inside. Overall, the DigiPak follows conventions and has a clear, engaging theme.
The magazine advert is also effective through its use of bright, contrasting colors and a bold, eye-catching font that makes the key information like the artist and album title easy to read quickly. It uses persuasive language and release date information to intrigue audiences. Images of the album cover and dancing reinforce the brand and genre. Overall, the advert
What have you learned from your Audience Feedback?
The audience feedback provided positive feedback on elements like the visual effects in the music video, the cover designs of the DigiPak, and the clear information in the magazine advert. Suggested improvements included stabilizing shots in the music video, adding more detail to the CD in the DigiPak, and continuing the graffiti theme throughout materials. Overall, the feedback indicated the music video, DigiPak, and advert were generally effective at linking together with a clear urban theme, though some elements could be further polished or expanded upon.
Mind-map One
The document discusses the consistency of visual elements across a music video, magazine advertisement, and DigiPak packaging. Specifically, it notes that the yellow font, blue colors, and artist/album names are all consistently used. It also analyzes how the urban and natural themes, as well as the focus on the teenage dancer, are reflected across the different visual materials through their styles, images, and fonts.
Evaluation Focus Group Questionnaire
This document contains a questionnaire to evaluate a music video, album/digital package, and magazine advertisement. It asks respondents to name three elements they like and don't like about each item, as well as three improvements that could be made. Any additional comments are requested at the end. The purpose is to gather feedback on specific aspects of the music video, album/digital package, and magazine ad.
Planning for Question 1 Evaluation
The document discusses planning for a music video assignment. It outlines conventions of music videos, including visuals matching lyrics/music, genres, close-ups, and voyeurism. It notes conventions used in the student's video, such as narrative/performance genres and close-ups. Stereotypes in music videos are also discussed, such as gender roles and locations. The student follows some conventions like gender roles but not others like aggressive male behavior or using women solely for display. Overall, the document evaluates how the student's music video incorporates typical music video and dance genre conventions and stereotypes.
Q magazine Adverts
This document provides pricing information for various types of advertisements in a magazine, including full page, half page, inside back cover, outside back cover, and double page spread advertisements. It also provides pricing for advertorials in full page and double page spread formats. The second section provides examples of advertisement layouts, including placement of images, text, logos and other design elements.
Album Magazine Advert Similar Products
This document analyzes the structure and content of 5 similar album advertisement products. It finds that generally the artist name is at the top, with a photo of the album or artist. A theme is presented through images and text. Reviews, ratings, and awards are used to persuade audiences. However, there is also originality, as ad sizes vary and focal points like the artist or reviews differ between ads. The conclusion summarizes the commonalities in format and persuasive techniques, but also notes ways the ads retain uniqueness.
Similar Products DigiPaks
The document describes the design elements of 4 similar music album products. All products use consistent colors, fonts and layouts across the front, back, inside and booklet pages to create continuity. Photographs of the artist are prominently displayed on covers and inside pages as the main branding element. Song information and credits are also consistently presented. While the products share design similarities to effectively market the music, each utilizes unique background images and styling to maintain some distinctiveness.
Dance Album Research
The document analyzes conventions of dance music album artwork based on examples. It finds that typical conventions include bright colors, usually a single-colored background, block lettering fonts, connections to urban themes associated with the genre, clear promotion of the artist name through text or visual elements, and a relatively simple and uncluttered style for both the front and back covers. The research will help in creating original dance album artwork.
DigiPak Formats
The document discusses different types of DigiPak formats including 4 panel, 6 panel, jacket, 4 panel wallet, and 6 panel wallet DigiPaks. Templates are provided for each DigiPak format to show how they are constructed and assembled.
Production Schedule Draft Two
Emma Ashman
COSTUME
NORMAL CLOTHES
CLOWN OUTFIT
CLOWN OUTFIT
CLOWN OUTFIT
CLOWN OUTFIT
Make-up Requirements
SCENE
3
4
5
6
ACTOR
Dan Ha
Dan Ha
Dan Ha
Dan Ha
MAKE-UP
CLOWN MAKE-UP
CLOWN MAKE-UP
CLOWN MAKE-UP
CLOWN MAKE-UP
-17-
Film Schedule
SHOOTING SCHEDULE – CALL SHEET 3
PRODUCTION
RX DATE:
FILMING LOCATION 1:
F For You
Sunday 3rd November 2013
Costume and Props
The document discusses costume plans for characters Lana Jones and Albert McDonald in a music video. For Lana's popular girl reality costume, research showed short skirts, revealing tops, skinny jeans and tight clothing. Her dream world costume will be a formal dress linking to the dream's castle theme. Albert's geek reality costume is based on stereotypical geek outfits from films including colorful shirts and jeans. His jester costume symbolizes being a fool. Albert's dream world costume portrays how boys want to look like male celebrities. The only props are Albert's glasses and a red rose representing love.
Shot List - Draft One
This document contains a shot list for a film titled "Firebox Records" with 169 total shots organized into 7 scenes. The shots include a variety of angles, distances, and movements to capture different perspectives of the characters Lana and the Geek interacting in Cambridge, with Lana initially ignoring the Geek's attempts to get her attention before he dances for her in different locations, embarrassing her but making her laugh. The final scene follows characters Lana and Gerald on a walk together at Wimpole Hall in Royston.
Production Schedule - Draft One
This document provides production details for a music video shoot over three days. It includes contact information for the cast and crew, location details and directions, scene breakdowns, and shooting schedules. The shoot will take place at various outdoor locations in and around Cambridge, including Magdalene Street, Silver Street, Coe Fen, and Lammas Land.
Risk Assessment 2 - Draft One - Planning
This risk assessment summarizes the activities for a music video shoot involving movement around castle ruins, a nearby forest, and a hill. It identifies potential trip hazards in the ruins and uneven ground in the forest. For the hill, it notes a risk of falling and lists controls like having a crew member behind those filming and ensuring safe footwear. The overall risk levels are low for the ruins and forest but medium for the hill.
Risk Assessment 1 - Draft One - Planning
This risk assessment summarizes the activities of filming a music video in Cambridge, England. It identifies three main activities: filming in the city center streets, filming in rural fields, and filming from the top level of a multi-story car park. Hazards include tripping, slipping, falling into the river, being hit by cars, and falling over edges. Controls include sticking to paths, checking weather and ground conditions, staying away from hazards, and having crew monitor safety. With controls in place, all activities are deemed to have a low risk level.
Location Information
This document provides location information for six potential filming locations:
1. The Grafton Center Car Park in Cambridge offers panoramic views but weather could be a problem.
2. Magdalene Street in Cambridge has historic buildings and a city center atmosphere but weather could impact filming.
3. Silver Street Bridge is in the heart of Cambridge near colleges but weather and time of day need consideration.
4. Coe Fen has rural meadows near the city but weather and time of day could pose issues.
5. Lammas Land park has open space and facilities but could be crowded or impacted by weather.
6. Wimpole Folly ruins were designed to resemble a medieval
Character Profiles
This document contains character profiles for two college students named Albert McDonald and Lana Jones. Albert is described as a 17-year-old, tall, English student who is intelligent but geeky and lonely. Lana is also 17 years old, tall with brown hair, English, and popular, rich, and confident though also something of a teaser.
Focus Group Quiz
The document appears to be from a focus group discussing questions about a music video for a song. There are 10 multiple choice questions with increasing monetary values that ask about genres, expected video types, locations, costumes, ages of people featured, characters, conventions, editing techniques, and extra sounds. The questions gauge expectations for an unreleased music video in order to plan its production.
Flash Cards 2
This document lists various music genres, with each on its own line. Genres mentioned include jazz, country, disco, classical, alternative, heavy metal, dance, rap, pop, rock, indie, and blues. The genres are not in any particular order and some are repeated.
Flash Cards 1
The document lists different music genres such as rap, pop, rock, classical, dance, house, country, indie, and electronic alongside example artists from each genre such as Jay Z, Katy Perry, Queen, Mozart, Dolly Parton, and Avicii. It also categorizes the genres into broader groups of narrative performance genres like pop rock and blues and electronic genres like hip hop.
Introduction to Disclosure
Disclosure is an English electronic music duo consisting of brothers Guy and Howard Lawrence from Reigate, Surrey. Their debut album Settle was released in 2013 through PMR Records. Their first singles "Offline Dexterity" and "Carnival"/"I Love...That You Know" were released in 2010 and 2011 respectively. The duo gained national radio success with the 2012 single "Tenderly"/"Flow" and had their first UK hit with "Latch" which peaked at number 11. In 2013 they were voted into the BBC Radio 1xtra 'Hot Ten For 2013' and had two top 10 singles - "White Noise" and "You & Me". These three singles were collected on an EP called The
Focus Group Flowchart
The document provides details on planning a focus group to gather feedback on a music video. It outlines introducing the focus group with a matching card game to get participants thinking about different aspects of music videos. It also describes using a group quiz game to collect important information from the focus group, such as their expectations and preferences for elements of the music video like narrative, techniques, and setting, in a more relaxed and informal way. The focus group aims to determine if the creator's narrative and techniques would appeal to the target audience and whether they would watch the music video.
Audience Theory
The hypodermic needle model from the 1920s suggested that audiences passively receive media messages without processing or challenging the information. However, this theory proved too simplistic. The two-step flow theory proposed that information flows from media to opinion leaders in society, who then influence their social circles, so the effect is mediated rather than direct. This two-step process and role of social factors diminished the perceived power of media on audiences.
Semantics
Semantics is the study of meaning, specifically the relationship between signs or symbols and what they represent. Within music videos, semantics are used to provide clues about the narrative or characters through visuals and lyrics. For example, the music video for Paloma Faith's "New York" uses hundreds of semantics such as words, phrases, signs, and symbols to represent ideas like heartbreak, depression, jealousy, and a relationship journey with obstacles.
More Related Content
More from Angharad Wilkins
Album Magazine Advert Similar Products
This document analyzes the structure and content of 5 similar album advertisement products. It finds that generally the artist name is at the top, with a photo of the album or artist. A theme is presented through images and text. Reviews, ratings, and awards are used to persuade audiences. However, there is also originality, as ad sizes vary and focal points like the artist or reviews differ between ads. The conclusion summarizes the commonalities in format and persuasive techniques, but also notes ways the ads retain uniqueness.
Similar Products DigiPaks
The document describes the design elements of 4 similar music album products. All products use consistent colors, fonts and layouts across the front, back, inside and booklet pages to create continuity. Photographs of the artist are prominently displayed on covers and inside pages as the main branding element. Song information and credits are also consistently presented. While the products share design similarities to effectively market the music, each utilizes unique background images and styling to maintain some distinctiveness.
Dance Album Research
The document analyzes conventions of dance music album artwork based on examples. It finds that typical conventions include bright colors, usually a single-colored background, block lettering fonts, connections to urban themes associated with the genre, clear promotion of the artist name through text or visual elements, and a relatively simple and uncluttered style for both the front and back covers. The research will help in creating original dance album artwork.
DigiPak Formats
The document discusses different types of DigiPak formats including 4 panel, 6 panel, jacket, 4 panel wallet, and 6 panel wallet DigiPaks. Templates are provided for each DigiPak format to show how they are constructed and assembled.
Production Schedule Draft Two
Emma Ashman
COSTUME
NORMAL CLOTHES
CLOWN OUTFIT
CLOWN OUTFIT
CLOWN OUTFIT
CLOWN OUTFIT
Make-up Requirements
SCENE
3
4
5
6
ACTOR
Dan Ha
Dan Ha
Dan Ha
Dan Ha
MAKE-UP
CLOWN MAKE-UP
CLOWN MAKE-UP
CLOWN MAKE-UP
CLOWN MAKE-UP
-17-
Film Schedule
SHOOTING SCHEDULE – CALL SHEET 3
PRODUCTION
RX DATE:
FILMING LOCATION 1:
F For You
Sunday 3rd November 2013
Costume and Props
The document discusses costume plans for characters Lana Jones and Albert McDonald in a music video. For Lana's popular girl reality costume, research showed short skirts, revealing tops, skinny jeans and tight clothing. Her dream world costume will be a formal dress linking to the dream's castle theme. Albert's geek reality costume is based on stereotypical geek outfits from films including colorful shirts and jeans. His jester costume symbolizes being a fool. Albert's dream world costume portrays how boys want to look like male celebrities. The only props are Albert's glasses and a red rose representing love.
Shot List - Draft One
This document contains a shot list for a film titled "Firebox Records" with 169 total shots organized into 7 scenes. The shots include a variety of angles, distances, and movements to capture different perspectives of the characters Lana and the Geek interacting in Cambridge, with Lana initially ignoring the Geek's attempts to get her attention before he dances for her in different locations, embarrassing her but making her laugh. The final scene follows characters Lana and Gerald on a walk together at Wimpole Hall in Royston.
Production Schedule - Draft One
This document provides production details for a music video shoot over three days. It includes contact information for the cast and crew, location details and directions, scene breakdowns, and shooting schedules. The shoot will take place at various outdoor locations in and around Cambridge, including Magdalene Street, Silver Street, Coe Fen, and Lammas Land.
Risk Assessment 2 - Draft One - Planning
This risk assessment summarizes the activities for a music video shoot involving movement around castle ruins, a nearby forest, and a hill. It identifies potential trip hazards in the ruins and uneven ground in the forest. For the hill, it notes a risk of falling and lists controls like having a crew member behind those filming and ensuring safe footwear. The overall risk levels are low for the ruins and forest but medium for the hill.
Risk Assessment 1 - Draft One - Planning
This risk assessment summarizes the activities of filming a music video in Cambridge, England. It identifies three main activities: filming in the city center streets, filming in rural fields, and filming from the top level of a multi-story car park. Hazards include tripping, slipping, falling into the river, being hit by cars, and falling over edges. Controls include sticking to paths, checking weather and ground conditions, staying away from hazards, and having crew monitor safety. With controls in place, all activities are deemed to have a low risk level.
Location Information
This document provides location information for six potential filming locations:
1. The Grafton Center Car Park in Cambridge offers panoramic views but weather could be a problem.
2. Magdalene Street in Cambridge has historic buildings and a city center atmosphere but weather could impact filming.
3. Silver Street Bridge is in the heart of Cambridge near colleges but weather and time of day need consideration.
4. Coe Fen has rural meadows near the city but weather and time of day could pose issues.
5. Lammas Land park has open space and facilities but could be crowded or impacted by weather.
6. Wimpole Folly ruins were designed to resemble a medieval
Character Profiles
This document contains character profiles for two college students named Albert McDonald and Lana Jones. Albert is described as a 17-year-old, tall, English student who is intelligent but geeky and lonely. Lana is also 17 years old, tall with brown hair, English, and popular, rich, and confident though also something of a teaser.
Focus Group Quiz
The document appears to be from a focus group discussing questions about a music video for a song. There are 10 multiple choice questions with increasing monetary values that ask about genres, expected video types, locations, costumes, ages of people featured, characters, conventions, editing techniques, and extra sounds. The questions gauge expectations for an unreleased music video in order to plan its production.
Flash Cards 2
This document lists various music genres, with each on its own line. Genres mentioned include jazz, country, disco, classical, alternative, heavy metal, dance, rap, pop, rock, indie, and blues. The genres are not in any particular order and some are repeated.
Flash Cards 1
The document lists different music genres such as rap, pop, rock, classical, dance, house, country, indie, and electronic alongside example artists from each genre such as Jay Z, Katy Perry, Queen, Mozart, Dolly Parton, and Avicii. It also categorizes the genres into broader groups of narrative performance genres like pop rock and blues and electronic genres like hip hop.
Introduction to Disclosure
Disclosure is an English electronic music duo consisting of brothers Guy and Howard Lawrence from Reigate, Surrey. Their debut album Settle was released in 2013 through PMR Records. Their first singles "Offline Dexterity" and "Carnival"/"I Love...That You Know" were released in 2010 and 2011 respectively. The duo gained national radio success with the 2012 single "Tenderly"/"Flow" and had their first UK hit with "Latch" which peaked at number 11. In 2013 they were voted into the BBC Radio 1xtra 'Hot Ten For 2013' and had two top 10 singles - "White Noise" and "You & Me". These three singles were collected on an EP called The
Focus Group Flowchart
The document provides details on planning a focus group to gather feedback on a music video. It outlines introducing the focus group with a matching card game to get participants thinking about different aspects of music videos. It also describes using a group quiz game to collect important information from the focus group, such as their expectations and preferences for elements of the music video like narrative, techniques, and setting, in a more relaxed and informal way. The focus group aims to determine if the creator's narrative and techniques would appeal to the target audience and whether they would watch the music video.
Audience Theory
The hypodermic needle model from the 1920s suggested that audiences passively receive media messages without processing or challenging the information. However, this theory proved too simplistic. The two-step flow theory proposed that information flows from media to opinion leaders in society, who then influence their social circles, so the effect is mediated rather than direct. This two-step process and role of social factors diminished the perceived power of media on audiences.
Semantics
Semantics is the study of meaning, specifically the relationship between signs or symbols and what they represent. Within music videos, semantics are used to provide clues about the narrative or characters through visuals and lyrics. For example, the music video for Paloma Faith's "New York" uses hundreds of semantics such as words, phrases, signs, and symbols to represent ideas like heartbreak, depression, jealousy, and a relationship journey with obstacles.