This document summarizes mobile advertising metrics and data from August 2010. Some key findings include:
1) Millennial Media reached 72 million unique mobile users in the US, more than 8 out of 10 mobile web users.
2) Place Call campaigns performed well, leveraged by government agencies for recruiting.
3) Behavioral targeting reached 15% of campaigns, used by telecom and entertainment brands.
4) Demographic targeting reached 37% of campaigns, used by pharmaceutical and automotive advertisers.
5) Retail promotion campaigns saw a 3% increase, with travel and CPG brands actively engaging consumers.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
The document summarizes the results of a survey of 100 major brands and advertisers on their mobile advertising performance and future spending. Key findings include:
- 60% of non-mobile marketers plan to employ mobile advertising in 2010 and spending is expected to increase significantly from 2009 to 2010.
- Mobile advertising performance meets or exceeds expectations for most respondents.
- While internal resources remain a barrier, over 80% of agencies who have run mobile campaigns have developed internal resources to support them.
Mobile adoption in Mexico has been slow due to economic conditions, a lack of carrier competition keeping prices high, and cultural preferences for prepaid plans over postpaid. However, signs indicate growth as carriers expand 4G networks and offer subsidies to attract more prepaid users to postpaid plans. While growth won't match more developed markets, these strategies could lower prices and drive further adoption of advanced phones and data usage, creating a viable mobile advertising and commerce market. Major obstacles remain, like Mexico's 84% prepaid user base and limited internet access among low/middle income households.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
This document discusses a global community of practice focused on using information and communication technologies (ICT) for sustainable agriculture and food security called e-Agriculture. It provides statistics on the community's growth and composition. A key topic is how value chains and mobile technologies can benefit smallholder farmers. It also summarizes an online discussion about forming partnerships between mobile network operators and agricultural organizations to provide sustainable and scalable mobile information services for farmers. Challenges in creating such partnerships and mobile agriculture services are also outlined.
The document discusses mobile strategies for publishers and provides insights into smartphone user behaviors. It notes that over half of the US population now owns a smartphone, with smartphone ownership increasing 36.5% year-over-year. It also discusses the rise of tablets and how digital consumers now use multiple connected devices. Non-PC devices now account for over 10% of web traffic as people conduct more of their online activities on smartphones and tablets. The top two categories for smartphone users are communications and news, with over half of users accessing each of these categories monthly.
This document discusses opportunities for newspapers in the growing mobile industry. It notes that mobile usage is rising globally as infrastructure expands and smartphones proliferate. The mobile platform allows newspapers to reach wider audiences, including in developing areas. While mobile represents a small portion of digital revenues currently, its share is expected to increase as adoption grows. The document outlines strategies for newspapers to engage audiences and generate revenue through mobile advertising, microtransactions, and mobile tagging with barcodes.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
The document summarizes the results of a survey of 100 major brands and advertisers on their mobile advertising performance and future spending. Key findings include:
- 60% of non-mobile marketers plan to employ mobile advertising in 2010 and spending is expected to increase significantly from 2009 to 2010.
- Mobile advertising performance meets or exceeds expectations for most respondents.
- While internal resources remain a barrier, over 80% of agencies who have run mobile campaigns have developed internal resources to support them.
Mobile adoption in Mexico has been slow due to economic conditions, a lack of carrier competition keeping prices high, and cultural preferences for prepaid plans over postpaid. However, signs indicate growth as carriers expand 4G networks and offer subsidies to attract more prepaid users to postpaid plans. While growth won't match more developed markets, these strategies could lower prices and drive further adoption of advanced phones and data usage, creating a viable mobile advertising and commerce market. Major obstacles remain, like Mexico's 84% prepaid user base and limited internet access among low/middle income households.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
This document discusses a global community of practice focused on using information and communication technologies (ICT) for sustainable agriculture and food security called e-Agriculture. It provides statistics on the community's growth and composition. A key topic is how value chains and mobile technologies can benefit smallholder farmers. It also summarizes an online discussion about forming partnerships between mobile network operators and agricultural organizations to provide sustainable and scalable mobile information services for farmers. Challenges in creating such partnerships and mobile agriculture services are also outlined.
The document discusses mobile strategies for publishers and provides insights into smartphone user behaviors. It notes that over half of the US population now owns a smartphone, with smartphone ownership increasing 36.5% year-over-year. It also discusses the rise of tablets and how digital consumers now use multiple connected devices. Non-PC devices now account for over 10% of web traffic as people conduct more of their online activities on smartphones and tablets. The top two categories for smartphone users are communications and news, with over half of users accessing each of these categories monthly.
This document discusses opportunities for newspapers in the growing mobile industry. It notes that mobile usage is rising globally as infrastructure expands and smartphones proliferate. The mobile platform allows newspapers to reach wider audiences, including in developing areas. While mobile represents a small portion of digital revenues currently, its share is expected to increase as adoption grows. The document outlines strategies for newspapers to engage audiences and generate revenue through mobile advertising, microtransactions, and mobile tagging with barcodes.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
This document provides perspectives on mobile media from IABs around the world. It finds that the mobile landscape varies widely by country in terms of adoption, devices, and priority for local IABs. While mobile is not yet a priority for some countries like Denmark, most see it as an increasing focus. The US compares favorably to other developed countries in smartphone adoption and mobile internet usage. The document also summarizes mobile trends in Argentina specifically, finding that value added services currently outweigh voice revenues and that rich media is expected to be a major trend in 2012.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
This document discusses metrics for measuring online advertising networks. It describes how comScore will calculate potential reach as the total unduplicated visitors across all sites contracted by each ad network, while actual reach represents the reach of ads served during a reporting period. The document also discusses the emergence of niche ad networks that target specific audiences more precisely.
This document discusses metrics for measuring online advertising networks. It introduces potential reach and actual reach metrics, where potential reach represents the largest audience a network could deliver to and actual reach represents the audience ads were actually served to during a reporting period. It also discusses comScore's plans to report on these metrics for ad networks and how the data can help networks and advertisers.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
LatinosUp.com is a media company that provides TV and radio streaming exclusively targeting the Hispanic population in the United States. Some key points about their audience and offerings include:
- Hispanics have the highest usage of internet (54%) and conduct more entertainment searches in Spanish than English with higher click-through rates for digital ads in Spanish.
- LatinosUp provides culturally relevant content across various platforms like TV, radio, social media, apps, and web/mobile to advertise to the Hispanic audience.
- Their radio programming includes various genres of music and topics tailored for different times of the day from 7am to 7am that also includes news, family shows, and movies.
-
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
Mobile marketing is growing rapidly as mobile device usage increases. A mobile site allows institutions to reach audiences browsing on smartphones across platforms more cost-effectively than a mobile app. Considerations for developing a mobile site include that the fastest growing demographics for mobile internet usage are 18-34 year olds, which fits most higher education institutions' target audiences. Mobile sites are simpler to develop and maintain than separate apps for different platforms. If an institution relies on its website for admissions, it should move to where its audience has migrated by developing a mobile-friendly site.
Consumer power through information, network, and crowd based platforms.IliaPlatonov
Research Work for Wilkes University MBA 520 Marketing Management.
The research paper answers the following questions.
• What are the positive and negative effects that transpire from consumer power?
• What are the three distinct consumer power sources and how do they each influence the Internet consumer base?
• What forms of consumer power will further develop and increase influence and what does the future of Information Based, Network Based and Crowd Based Consumer Power look like?
Keywords: Consumer power, Internet, Social platforms, Communication, Consumer Relationships
TGI MobiLens combines comScore's mobile audience data with TGI survey data to provide insights into mobile media consumption and how it can be integrated into marketing strategies. It allows marketers to 1) accurately define target audiences based on their mobile usage habits, 2) evaluate mobile as a channel alongside other media in an integrated media plan, and 3) fine-tune digital campaigns by understanding what mobile content resonates most.
This document discusses how analyzing large amounts of data from mobile phone usage can provide insights to help address challenges in international development. Specifically, patterns in mobile money transactions, call records, social media posts and other digital activities can help governments and organizations better understand public needs, predict crises, and target services. However, privacy concerns and lack of data sharing incentives currently limit these benefits. The document outlines opportunities and obstacles to establishing a "data commons" where information is openly and responsibly shared between public, private and nonprofit sectors for social good.
In 2008, 27.4 million people in Mexico, or nearly one-quarter of the population, were online. This number is expected to increase 82% to 43 million by 2012. The number of broadband subscriptions is projected to reach 9.9 million by 2012, an 89% rise from 2008. Mexico had the 10th largest number of internet users worldwide in 2007, showing major progress from previous years.
Acision Seizing the Opportunity in Mobile Broadband - Brasil Perspective-09 m...24x7 COMUNICAÇÃO
The Acision's report "Seizing the Opportunity in Mobile Broadband" brings new data about the mobile broadband market in Brazil and other countries: the challenges and the potential for this value added service in the mobile business.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The document analyzes value added services (VAS) worldwide and in Latin America. It finds that VAS continues to grow as a share of total revenue for major carriers globally, now representing 25-54% of revenues. In Latin America, VAS grew 40% year-over-year in Q3 2011 and now makes up 25% of service revenues. SMS remains a key driver of VAS growth in developing markets like India, while mobile internet is more important in markets with higher smartphone penetration. The future of VAS lies in new messaging services and IP-based services as carriers respond to over-the-top competitors.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
On January 12th, 2010, a 7.0 magnitude earthquake struck Port-au-Prince, Haiti. Within 48 hours, DigitalGlobe's satellites collected imagery of the damage, including collapsed buildings, destroyed infrastructure, and people gathering in open areas. The images provided an initial assessment of the widespread destruction caused by the earthquake in and around the capital city.
Disruptive innovation refers to products or services that allow new groups of consumers access to products or services previously only available to those with more money or specialized skills. These innovations start simply and cheaply, then improve to appeal to more consumers, eventually displacing established competitors. Examples include Web 3.0, Walmart disrupting retail, Amazon disrupting shopping, Netflix disrupting theaters, Wikipedia disrupting Britannica, and e-learning disrupting brick-and-mortar schools. Sustaining innovation improves existing products for current consumers, while disruptive innovation targets new groups and eventually changes an entire industry. Successful disruptors can catalyze change in competitors who adapt to remain competitive.
This document provides perspectives on mobile media from IABs around the world. It finds that the mobile landscape varies widely by country in terms of adoption, devices, and priority for local IABs. While mobile is not yet a priority for some countries like Denmark, most see it as an increasing focus. The US compares favorably to other developed countries in smartphone adoption and mobile internet usage. The document also summarizes mobile trends in Argentina specifically, finding that value added services currently outweigh voice revenues and that rich media is expected to be a major trend in 2012.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
This document discusses metrics for measuring online advertising networks. It describes how comScore will calculate potential reach as the total unduplicated visitors across all sites contracted by each ad network, while actual reach represents the reach of ads served during a reporting period. The document also discusses the emergence of niche ad networks that target specific audiences more precisely.
This document discusses metrics for measuring online advertising networks. It introduces potential reach and actual reach metrics, where potential reach represents the largest audience a network could deliver to and actual reach represents the audience ads were actually served to during a reporting period. It also discusses comScore's plans to report on these metrics for ad networks and how the data can help networks and advertisers.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
LatinosUp.com is a media company that provides TV and radio streaming exclusively targeting the Hispanic population in the United States. Some key points about their audience and offerings include:
- Hispanics have the highest usage of internet (54%) and conduct more entertainment searches in Spanish than English with higher click-through rates for digital ads in Spanish.
- LatinosUp provides culturally relevant content across various platforms like TV, radio, social media, apps, and web/mobile to advertise to the Hispanic audience.
- Their radio programming includes various genres of music and topics tailored for different times of the day from 7am to 7am that also includes news, family shows, and movies.
-
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
Mobile marketing is growing rapidly as mobile device usage increases. A mobile site allows institutions to reach audiences browsing on smartphones across platforms more cost-effectively than a mobile app. Considerations for developing a mobile site include that the fastest growing demographics for mobile internet usage are 18-34 year olds, which fits most higher education institutions' target audiences. Mobile sites are simpler to develop and maintain than separate apps for different platforms. If an institution relies on its website for admissions, it should move to where its audience has migrated by developing a mobile-friendly site.
Consumer power through information, network, and crowd based platforms.IliaPlatonov
Research Work for Wilkes University MBA 520 Marketing Management.
The research paper answers the following questions.
• What are the positive and negative effects that transpire from consumer power?
• What are the three distinct consumer power sources and how do they each influence the Internet consumer base?
• What forms of consumer power will further develop and increase influence and what does the future of Information Based, Network Based and Crowd Based Consumer Power look like?
Keywords: Consumer power, Internet, Social platforms, Communication, Consumer Relationships
TGI MobiLens combines comScore's mobile audience data with TGI survey data to provide insights into mobile media consumption and how it can be integrated into marketing strategies. It allows marketers to 1) accurately define target audiences based on their mobile usage habits, 2) evaluate mobile as a channel alongside other media in an integrated media plan, and 3) fine-tune digital campaigns by understanding what mobile content resonates most.
This document discusses how analyzing large amounts of data from mobile phone usage can provide insights to help address challenges in international development. Specifically, patterns in mobile money transactions, call records, social media posts and other digital activities can help governments and organizations better understand public needs, predict crises, and target services. However, privacy concerns and lack of data sharing incentives currently limit these benefits. The document outlines opportunities and obstacles to establishing a "data commons" where information is openly and responsibly shared between public, private and nonprofit sectors for social good.
In 2008, 27.4 million people in Mexico, or nearly one-quarter of the population, were online. This number is expected to increase 82% to 43 million by 2012. The number of broadband subscriptions is projected to reach 9.9 million by 2012, an 89% rise from 2008. Mexico had the 10th largest number of internet users worldwide in 2007, showing major progress from previous years.
Acision Seizing the Opportunity in Mobile Broadband - Brasil Perspective-09 m...24x7 COMUNICAÇÃO
The Acision's report "Seizing the Opportunity in Mobile Broadband" brings new data about the mobile broadband market in Brazil and other countries: the challenges and the potential for this value added service in the mobile business.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The document analyzes value added services (VAS) worldwide and in Latin America. It finds that VAS continues to grow as a share of total revenue for major carriers globally, now representing 25-54% of revenues. In Latin America, VAS grew 40% year-over-year in Q3 2011 and now makes up 25% of service revenues. SMS remains a key driver of VAS growth in developing markets like India, while mobile internet is more important in markets with higher smartphone penetration. The future of VAS lies in new messaging services and IP-based services as carriers respond to over-the-top competitors.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
On January 12th, 2010, a 7.0 magnitude earthquake struck Port-au-Prince, Haiti. Within 48 hours, DigitalGlobe's satellites collected imagery of the damage, including collapsed buildings, destroyed infrastructure, and people gathering in open areas. The images provided an initial assessment of the widespread destruction caused by the earthquake in and around the capital city.
Disruptive innovation refers to products or services that allow new groups of consumers access to products or services previously only available to those with more money or specialized skills. These innovations start simply and cheaply, then improve to appeal to more consumers, eventually displacing established competitors. Examples include Web 3.0, Walmart disrupting retail, Amazon disrupting shopping, Netflix disrupting theaters, Wikipedia disrupting Britannica, and e-learning disrupting brick-and-mortar schools. Sustaining innovation improves existing products for current consumers, while disruptive innovation targets new groups and eventually changes an entire industry. Successful disruptors can catalyze change in competitors who adapt to remain competitive.
The document summarizes key aspects of marathon running including:
1) The marathon is a long-distance foot race of 42.195 kilometers that is usually run as a road race.
2) Elite marathon runners will do weekly mileages of over 100 miles and include long runs of 20 miles, while "normal" runners aim for a longest weekly run of about 20 miles.
3) In the week before the marathon, runners "carbo-load" by increasing carbohydrate intake to allow their bodies to store more glycogen, which is burned for energy during the race.
Este documento presenta una propuesta de estándares de desempeño profesional docente para mejorar la calidad de la educación en Ecuador. Explica que los estándares describen logros esperados de docentes, estudiantes e instituciones educativas. Se detallan tres tipos de estándares: de aprendizaje, desempeño profesional y gestión escolar. El objetivo es asegurar que los estudiantes alcancen los conocimientos y habilidades necesarias para contribuir a la sociedad que se aspira en Ecuador.
The document is a quiz that tests knowledge of comparative and superlative forms of adjectives. It contains multiple choice questions with the correct answers being: bigger, largest, more beautiful, most powerful, better, handsomer, sweeter, most positive, cleverer, biggest, farther.
Screenshots of The Global Bundle advertising product. The Global Bundle is a complete marketing solution that takes care of all your luxury vacation rental marketing needs.
One listing gets you on the finest luxury websites, the most dominant vacation rental marketplaces and most viral social media outlets.
People celebrate Christmas by commemorating the birth of Jesus Christ. Traditional symbols of Christmas include holly, which is believed to protect homes and bring good luck. Father Christmas is depicted as a man with white hair, a beard, and mustache who makes toys in his workshop in the North. He travels by sleigh pulled by reindeer. People decorate Christmas trees in their homes with stars, bells, baubles, and tinsel and place presents underneath. Traditional foods on Christmas Day include roast turkey and Christmas pudding for dessert. Elements of nativity scenes include shepherds, donkeys, angels, and the baby Jesus.
The document discusses faith from several perspectives in Christianity. It defines faith as the substance of things hoped for and the evidence of things not seen. It also discusses faith having two essential components: mental assent or belief, and trust or relationship. Each component is said to be incomplete and motivated by the other. The document encourages having faith in God.
This is the last part from four presentations I did to a course for young entrepreneurs. In last 3 lessons, I covered: the Idea, the Product and the Team.
You can see all the slides on my project site: ido-green.appspot.com/startups.html
This document discusses different views of the rapture: pretribulation, partial, midtribulation, and posttribulation. The pretribulation view believes the church will be raptured before the 7-year tribulation period. The partial view says only some Christians will be raptured based on worthiness. The midtribulation view is that the rapture will occur at the midpoint of the tribulation. The posttribulation view is that the rapture and second coming are the same event, occurring after the tribulation. The document also examines passages used to support each view and theological arguments such as the church not experiencing God's wrath.
Jonah is tasked with sharing the meaning, purpose, and pattern of mission. The meaning involves spreading God's message. The purpose is both internal, through edifying believers, and external through evangelism. The pattern follows an inward-outward model moving from self, to close relationships, familiar acquaintances, social contacts, community groups, and finally countries/people groups. Spiritual gifts are among the tools used in mission.
under the covers -- chef in 20 minutes or lesssarahnovotny
Learn how to automate your infrastructure to make more time for fun things. In this rapid fire intro to Chef, an open source provisioning and automation platform, we'll touch on the strengths of it's flexible architecture as well as showing some concrete and simple starting points on your path to become an executive chef.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
What do you do when facing unfamiliar challenge?Clint Walters
Helping students navigate tough tech problems with a boss fight perspective.
Do you:
- Improvise and try something?
- Use your resources?
- Freeze and hope it goes away?
The document discusses the growth of mobile marketing from 2007-2010 and why mobile did not fully take off as predicted. It highlights several reasons for this, including the complexity of the mobile world with many platforms and browsers, a lack of proper planning and measurement tools, and an infrastructure that was still developing. However, it notes that mobile response rates have been found to be much higher than online norms. The document concludes that 2010 may truly be the year of mobile, as budgets, staffing, and projects are predicted to grow substantially.
This document discusses mobile marketing trends and opportunities. It notes that while mobile has been called "the year of mobile" for many years by experts, it is only recently becoming a major marketing channel. The mobile landscape is complex with many devices, platforms, and options for advertisers. Key trends include rising smartphone usage and sales, growth of mobile internet usage and apps, and increasing time spent on social networks and other sites on mobile. The document also summarizes projections for growing mobile advertising spending in the US and worldwide through 2013, led by display, search, and in-app advertising as smartphones and data plans become more common.
The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
The document provides an overview of current mobile marketing trends and projections for the next few years. It covers topics such as the increasing number of mobile phone users worldwide, the rise in mobile web browsing and mobile advertising spending. Additionally, it discusses growth in location-based services, mobile social media, QR codes, mobile commerce and mobile apps. The document contains statistics and projections for each of these mobile marketing areas.
Context is King: Advertising & Marketing with Mobile Social MediaPleo
Renate Nyborg from Edelman presented at Mobile World Congress 2012 on the combination of mobile and social technologies for advertising and marketing. She argued that mobile offers opportunities for brands through increased reach, local targeting, mobile search, data collection, and iterative optimization of marketing based on engagement metrics. Nyborg questioned whether mobile can assure more targeted and relevant advertising but noted challenges around platform fragmentation. She concluded that putting digital at the heart of advertising strategies can allow mobile to become truly complementary and targeted.
Global mobile advertising impressions on InMobi's network grew 11% from January to April 2011. Smartphone growth contributed significantly with impressions increasing by over 2 billion. Mobile apps also grew rapidly with a 32% increase. The top manufacturers were Nokia, Apple, and Samsung, though Android platforms grew the most. The Apple iPhone and iPod remained the top devices globally.
The document summarizes a seminar on mobile media trends. It finds that 33% of mobile users in the UK browse, use apps or download content. Mobile media usage is growing 17% year-over-year. Younger users are more likely to engage with social networking, music and video on mobile, while older users prefer information and news apps. The top 6 mobile devices represent 15% of users, with long tail of over 600 devices total. Mobile internet and app usage is booming, led by news, social media and local information apps. 46% of mobile owners receive SMS ads, and mobile banner ads are growing beyond mobile sectors.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
MSNBC- Mobile Marketing Harnessing the Power of the Small ScreenAMA Tampa Bay
The document discusses how nearly three-quarters of Americans multitask while watching TV, with many using their mobile devices, and it provides statistics on growing mobile internet and smartphone usage in the US, demonstrating increased opportunities for mobile advertising.
This document provides an overview of mobile internet and applications. It discusses how mobile media usage has grown significantly, with over 35% of mobile users now browsing, downloading apps or using other internet-based services on their phones. Mobile internet and app usage is driven by improving device technology, the expansion of 3G networks and data plans. Popular mobile activities include messaging, photography, games and mobile browsing for information. Traditional media brands have also seen strong mobile growth. The document reviews mobile internet and app usage data and trends to give insights into this growing space.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
The document discusses mobile trends in 2012 based on data and insights from Millennial Media. Some key trends include:
- Retail and restaurants overtook telecommunications as the top spending vertical in mobile advertising in 2012. Other fast growing verticals included travel, health/fitness, and personal services.
- Common campaign engagement methods in 2012 included app downloads, social media integration, and using mobile to drive store visits or online purchases. Location-based targeting also grew in popularity.
- Top targeted mobile audiences included DIYers, avid shoppers, in-market auto buyers, and small business decision makers. Moms also emerged as a frequently targeted group.
- Major new device launches in 2012 included
This document discusses how mobile device usage has evolved to meet users' basic needs. It analyzes mobile usage data from various countries to show how categories like health, retail food, and real estate align with physiological needs from Maslow's hierarchy. Real estate audiences are larger on mobile but time spent still lags desktop, indicating mobile is used for early research. Apparel shopping is a key driver of mobile retail in Western markets. Daily health category users on smartphones have increased significantly in the UK and US from 2016 to 2017, allowing users to form daily healthy habits through apps and trackers. The full report contains additional analysis of how other needs like safety, love, and self-actualization are also met through heavy mobile usage of categories
1) The document analyzes smartphone usage data collected by Mobidia to provide new insights into how users access data across cellular and Wi-Fi networks. It finds that Wi-Fi accounts for over 70% of global smartphone data usage and in some countries Wi-Fi traffic is over 4 times that of cellular.
2) Usage varies significantly by country and operator depending on factors like Wi-Fi availability and data pricing plans. Operators need a holistic view of usage to develop new pricing strategies to monetize overall demand.
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Similar to Millennial media smart-august-2010 (20)
The document discusses research from comScore on cross-platform media usage. Key findings include:
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The document shows smartphone operating system market shares in percentages for various regions in July 2012 and July 2013. It shows that globally, Android increased its market share the most over this period, rising 3.4 percentage points to 76.8%, while iOS rose 2.1 percentage points to 35.6%. Windows also increased substantially in some regions like Australia and Mexico. Blackberry saw declines across most regions.
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This document shows smartphone operating system market shares in percentages for various countries from the first quarter of 2012 to the first quarter of 2013. Android saw significant increases in market share across most countries, ranging from 1.4 percentage points in Australia to 16.7 percentage points in the US. iOS market share increased in some countries like Australia and Spain but decreased in others such as Japan and China. The market shares of other OSes like RIM, Symbian, and Windows decreased substantially in most countries over this period.
The document shows smartphone operating system market shares in several countries between January 2012 and January 2013. It found that Android grew significantly in most markets while Blackberry declined sharply. iOS increased its share in the US but lost share in some international markets as Android grew more popular globally.
2013 accenture-consumer-electronics-products-and-services-usage-reportFrançois Avril
Consumers are focusing their technology purchases on multi-function devices like smartphones, tablets, PCs, and HDTVs. Purchase intentions for these devices are much stronger than for single-function devices. Ownership of multi-function devices like smartphones and tablets has grown substantially in recent years, while ownership of single-function devices has declined or remained flat as their functionality is incorporated into multi-function devices. This trend signals consumers valuing devices that can perform multiple tasks rather than separate devices for each individual task.
The document shows data on smartphone operating system market shares in different countries and regions between November 2011 and November 2012. It found that Android grew its market share the most during this period, increasing by over 10% in the US, UK, Germany, and Spain. iOS also increased significantly in some markets like the US and UK. Meanwhile, Blackberry and Symbian saw major declines globally over the one-year period. Windows phone grew more modestly in some European countries.
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Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
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[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
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5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
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Overview
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The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
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AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
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Using MobSF for static analysis of mobile applications.
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The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
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The Microsoft 365 Migration Tutorial For Beginner.pptx
Millennial media smart-august-2010
1. U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™)
AUGUST 2010
Contents
3 Millennial Media’s
Reach & Quick Stats
4 Special Section: Why Mobile is
a Must this Holiday Season
5 U.S. Mobile Advertising
Engagement Data
6 U.S. Mobile Campaign
Targeting Methods
7 Summary & Reporting
Methodology
2. August 2010 S.M.A.R.T.™ Highlights
(Data compiled from 8/1/10 to 8/31/10)
August 2010
U.S. Mobile Internet Reach Place Call was the top performer in the MYDAS™ Portfolio
(Nielsen data from July 2010) Mix™ in August. This tactic was leveraged by government
agencies utilizing the mobile web and the Place Call
The U.S. mobile Web increased by approximately post-click campaign action as a recruiting tactic.
1.67%, from 78.7M to 80M users. Additionally, a social advocacy group promoting sober
rides home to prevent drunk driving leveraged the ease
Millennial Media’s U.S. unique audience reach of Click to Call action on mobile in their campaign.
increased to 72M unique users month-over-month;
Millennial Media continues to reach more than 8 out U.S. Mobile Campaign Targeting Methods
of 10 Mobile web users.
Behavioral Audience represented 15% of campaigns on
Special Section: our network as a targeted reach method in August. This
Why Mobile is a Must this Holiday Season targeting tactic was highly leveraged by Telecom and
Entertainment brands looking to create customized
We partnered with comScore to conduct a research audiences of sports fans to promote their football
survey focused on mobile retail advertising, usage and o erings.
growth over the past year in preparation for the
upcoming retail holiday buying season. Demographic as a targeted reach method represented
37% of the Targeted-Audience Reach in August. Brands in
The study found that nearly 30% of mobile subscribers the Pharmaceutical vertical leveraged this tactic to
accessing retail content on their phones cannot be promote new products for women. This tactic was also
reached online or of ine (in-store). For advertisers this leveraged by an Automotive advertiser who wanted to
means there is a NEW retail audience that can only be reach the Millennials demographic with an end of model
reached through mobile. To reach this untapped year promotion.
market, it is imperative that brands double down with
mobile this holiday season.
Engagement & Targeting
Retail Promotion as a post-click campaign destination
had the largest increase of 3 percentage points
month-over-month. Travel brands –particularly in the
Hotel sub-vertical– were actively engaging consumers
with special o ers for mobile users looking for a last
chance summer getaway. Additionally, CPG brands
were leveraging this campaign action to increase
awareness through promotions around new product
launches for the back-to-school season.
Visit www.millennialmedia.com/research to sign up 2
3. Millennial Media’s Reach & Quick Stats
August 2010
U.S. MOBILE INTERNET REACH
(Re ects Nielsen data from July 2010) Millennial Media’s U.S. reach has grown at the
U.S. REACH GROWTH same rate as, or better than, the U.S. Mobile Web
U.S. MOBILE WEB
80,087,000* 80.1
U.S. MOBILE WEB 72.0
MILLENNIAL MEDIA 59.8
72,012,000*
44.2
Millennial Media Reaches More
MILLIONS
MILLIONS
Than 8 out of 10 Mobile Web Users
MAY 2009 MILLENNIAL MEDIA JULY 2010
MOBILE CAMPAIGN QUICK STATS
13% Advertisers who used
rich media creative
1.03 Number of ads requested
per page view
122 Average monthly page
views per user
4:46 Average user session time
(min : sec)
Source: Millennial Media, 8/10.
DID YOU KNOW?
Millennial Media also publishes the Mobile Mix™ Report which covers the
latest trends with top mobile manufactures, devices, operating systems, etc.?
Click here to sign up today!
*The Mobile Web number was extracted from the Nielsen Mobile Report: Standard Metrics (Internet Applications included), July 2010, All Carriers. The Millennial Media number is a Nielsen
Custom User-De ned Report. See Nielsen methodology and disclaimer information on page 7.
Visit www.millennialmedia.com/research to sign up 3
4. Special Section: Why Mobile is
a Must this Holiday Season
A Joint Study by comScore and Millennial Media
August 2010
Mobile Subscriber Shopping Behaviors Mobile Users vs. Mobile Retail Users Income
CHART A CHART B
35%
30%
27%
25%
Mobile Only 20%
Of ine, Online & Mobile Total Mobile Audience
15% Mobile Retail Users
73%
10% Source: comScore, Q2 2010
Source: comScore, Q2 2010
5%
0%
<$25k $25k to $50k to $75k to $100k+
<$50k <$75k <$100k
mCommerce 35%
30%
Retail Items 25% 31%
Purchased 20% 29%
CHART C 15% 26%
10% 21% 21% 21% 19% 19% 17%
5%
15% 14%
0%
Electronics Clothing/ Food Entertainment Airplane Books Hotel Stays Flowers Tools/Auto/ Sports/ Car Rentals Source: comScore, Q2 2010
Accessories Tickets Tickets (non-digital) Industrial Fitness
With the holiday shopping season upon us, we partnered with comScore to conduct a research survey focused on
mobile retail advertising, usage and growth over the past year. The goal of the study was to gain a better understanding
of mobile retail users, including their purchase habits. The results show that it is imperative advertisers invest now for the
holiday season or they will be missing out on revenue that can only be gained through mobile. Below you will nd
highlights of the study. Look for a full presentation of the joint study in the coming weeks.
Study Insight:
The study found that nearly 30% of mobile mobile. The results also showed that mobile retail
subscribers accessing retail content on their phones users are active in nearly every income bracket,
cannot be reached online or of ine (in-store). For making mobile a great investment for all Retail
advertisers, this means there is a NEW retail audience brands (Chart B).
that can only be reached through mobile. To reach
this untapped market, it is imperative that brands The products and services mobile retail users
double down with mobile for the 2010 holiday purchased varied greatly, but Electronics and
season (Chart A). Clothing/Accessories proved to be the most popular
items purchased. Brands in the Automotive,
The mobile retail user tends to be slightly more Entertainment, CPG and Travel verticals could bene t
af uent than the total mobile audience with nearly greatly from mobile, as each of these areas had
34% making >$100k per year. Luxury Retail brands strong mCommerce activity (Chart C).
should look to target this af uent group through
Methodology: The online data was sourced from comScore’s global panel of 2 million Internet users and sourced from a custom survey analysis.
Visit www.millennialmedia.com/research to sign up 4
5. U.S. Mobile Advertising Engagement Data
August 2010
Campaign Destination Mix – August 2010 MYDAS™ Portfolio Mix – August 2010
CHART A CHART B
30 28%
25%
22% 25 23%
20% MOBILE
20 18% ONLY
16% 16%
Traf c to Site 15 14%
31% 47% Custom Landing Page
Expand Rich Media 10
MOBILE
ONLY
MOBILE
ONLY
MOBILE
ONLY
7%
5 MOBILE
ONLY 3%
0
Site Social Store m-Commerce Watch Retail Submit Application Join/ Place
Search Media Locator Video Promotion Form Download Subscribe Call
View map
Source: Millennial Media, 8/10 Source: Millennial Media, 8/10
Numbers in parentheses represent a month-over-month change. Numbers in parentheses represent a month-over-month change.
*Campaign destinations represent the immediate click-through from creative to site, landing page, or rich media. *MYDAS™ Portfolio represents the multiple calls to action for any given campaign.
August Insight:
Mobile web destinations (Traf c to Site and Custom Retail Promotion as a post-click campaign destination
Landing Page) represented nearly 80% of the had the largest increase of 3 percentage points
Campaign Destination Mix for the third consecutive month-over-month. Travel brands –particularly in the
month, signaling that brands are continuing their Hotel sub-vertical– were actively engaging consumers
commitment to the mobile platform by creating with special o ers for mobile users looking for a last
persistent mobile websites and landing pages chance summer getaway. Additionally, CPG brands
(Chart A). were leveraging this campaign action to increase
awareness through promotions around new product
Expand Rich Media was on the rise again in August launches for the back-to-school season (Chart B).
and represented 22% of the Campaign Destination
Mix. This increase can be attributed to new Place Call was the top performer in the MYDAS™
advertisers, including insurance and CPG brands Portfolio Mix™ in August. This tactic was leveraged by
leveraging the high engagement Rich Media government agencies utilizing the mobile web and
element in their campaigns to promote Apps and the Place Call post-click campaign action as a
video content (Chart A). recruiting tactic. Additionally, a social advocacy group
promoting sober rides home to prevent drunk driving
leveraged the ease of the Click to Call action on
mobile in their campaign (Chart B).
Visit www.millennialmedia.com/research to sign up 5
6. U.S. Mobile Campaign Targeting Methods
August 2010
Campaign Targeting Mix – August 2010 Average Targeted Audience Mix – August 2010 Average
CHART A CHART B
7%
BROAD REACH
15%
57%
GEO
Demographic
41% Behavioral Audience
43% Audience Takeover
TARGETED
AUDIENCE 37%
REACH
Source: Millennial Media, 8/10 Source: Millennial Media, 8/10
*Numbers in parentheses represent a month-over-month change. *Numbers in parentheses represent a month-over-month change.
*GEO is de ned as a campaign targeting method which includes
geographic location, DMA, state, international country, etc.
August Insight:
Targeted-Audience campaign methods (GEO, “Location-based services (GEO) provide marketers with
Demographic, Behavioral, Audience and Audience compelling data that can enable them to present
Takeover) made up 43% of campaigns on our relevant o ers and rewards right when customers are at
network leveraging these methods. the point of decision. Marketers should keep in mind
Targeted-Audience methods allow advertisers to that consumers expect a value exchange in return for
engage in a deeper dialog with mobile users and sharing location information”. ~ e-Marketer, Seven Key
the result is stronger campaign interaction rates Trends in Mobile Usage, September 6, 2010
(Chart A). Brands in the Automotive, Travel, Retail &
Restaurants vertical could emulate the
highly-sophisticated Telecom vertical, which Demographic as a targeted reach method represented
leveraged all of the targeted-audience methods in 37% of the Targeted-Audience Reach in August (Chart B).
their campaigns to optimize engagement rates. Brands in the Pharmaceutical vertical leveraged this
tactic to promote new products for women. This tactic
GEO remained the top targeted-audience was also leveraged by an Automotive advertiser who
campaign method in August. Retail & Restaurant wanted to reach the Millennials demographic with an
franchise locations and small businesses end of model year promotion.
leveraged this tactic to drive foot traf c to their
brick-and-mortar locations through relevant Behavioral Audience represented 15% of campaigns on
targeted promotions. Banking brands were also our network as a targeted reach method in August. This
actively targeting speci c geographic locations targeting tactic was highly leveraged by Telecom and
with new customer promotions (Chart B). Entertainment brands looking to create customized
audiences of sports fans to promote their football
o erings (Chart B).
Visit www.millennialmedia.com/research to sign up 6