The document discusses the significance of mobile marketing, noting the rapid growth in mobile device usage, which surpasses that of televisions and computers. It highlights various mobile marketing strategies, including SMS, app marketing, and local search ads, and presents statistics on user engagement and behavior through mobile channels. The emphasis is on how mobile devices have become integral to users' identities and social interactions.

1. COSSETTE MEDIA MOBILE MARKETING ROYAL LEPAGE ATLANTIC

2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST

3. WHY IS MOBILE IMPORTANT?

4. WHY MOBILE? Perpetually connected, constant companion Ubiquitous uptake regardless of culture Accessibility to social circles at all times Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones What do you take with you?

5. WHY IS MOBILE IMPORTANT NOW ? There are now more mobile devices than televisions and computers combined

6. MOBILE PENETRATION

7. SMARTPHONE PENETRATION Source: Cisco Systems, Feb 2010

8. USERS BY DEMO

9. USERS BY DEMO WTF?

10. ACTIVITIES BY DEMO Source: Pew Foundation Mobile Report 2008!

11. SOCIAL DRIVES MOBILE 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.

12. BIG SPENDERS Source: comScore, Google commissioned study, October 2009 Total Internet Spending in the Last 6 Months

13. SHOPPING

14. SHOPPING

15. MOBILE TECHNOLOGY

16. MARKET SHARE Source: http://www.netmarketshare.com June 23 rd , 2010

17. CANADIAN MOBILE MARKETING

18. TYPES OF MOBILE MARKETING

19. SMS Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable with keyword Text Message with click-2-call and mobile links

20. DISPLAY ADS Click to call Click to email Directions Promotional coupons High engagement rate

21. SEARCH ADS 37% of local online searchers visited a business in person 46% of local online searchers contacted a business by telephone

22. APP MARKETING

23. APP MARKETING

24. APP MARKETING Advertising fuels App market growth

25. PUSH MARKETING Deploy location and proximity-based content and offers to mobile phones. Bluetooth zones can be set up in retail settings and other venues to enable consumers to receive special offers and content on their Bluetooth enabled phone. Screensavers Ringtones Coupons Games Etc.