This document discusses how mobile device usage has evolved to meet users' basic needs. It analyzes mobile usage data from various countries to show how categories like health, retail food, and real estate align with physiological needs from Maslow's hierarchy. Real estate audiences are larger on mobile but time spent still lags desktop, indicating mobile is used for early research. Apparel shopping is a key driver of mobile retail in Western markets. Daily health category users on smartphones have increased significantly in the UK and US from 2016 to 2017, allowing users to form daily healthy habits through apps and trackers. The full report contains additional analysis of how other needs like safety, love, and self-actualization are also met through heavy mobile usage of categories