This document discusses metrics for measuring online advertising networks. It introduces potential reach and actual reach metrics, where potential reach represents the largest audience a network could deliver to and actual reach represents the audience ads were actually served to during a reporting period. It also discusses comScore's plans to report on these metrics for ad networks and how the data can help networks and advertisers.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Once upon a time you couldn’t buy your way to the top of a search engine like Yahoo or Google. That changed, and an entire industry blossomed out of how to leverage the opportunity. Now, with Newsforce, you have the same opportunity to have total control of your stories in the national news media.
Newsforce News Network is "Storytelling Media" - it allows brands and organizations to tell their stories directly to the public via prominent guaranteed placement a network of 280+ premium newspaper and news sites nationwide (no journalists required). Newsforce is a mashup between Advertising and PR: all the control and measurement of advertising, but utilizing the messaging strategies of traditional PR to change public perceptions through persuasive content and stories. You can tell your stories, your way, when and where you want.
Bangkok Business Brief - Advertising Presentation.Andy Hyde
From the publishers of Bangkok Trader, Thailand Homes & Condos and several other business and industry publications, Bangkok Business Brief will be the must-have monthly English-language business tabloid in Bangkok.
With a print run of 10,000 copies, the magazine utilizes a well co-ordinated distribution network that delivers supplies directly to the business community in Bangkok, including expats and upper-income Thais. In addition, the tabloid is placed in over 300 locations in condominiums, office buildings, business centers and executive lounges of five-star hotels, serviced apartments, and waiting rooms and coffee shops of hospitals. From its business news encapsulations to its impacting cover stories to its insightful opinions and analyses from the business community itself, Bangkok Business Brief will be a valuable tool for business leaders and those on the rise in Bangkok's business world.
Please contact Andy Hyde at Bangkok Business Brief for additional Information.
College research happens online every day for high school students of all grades as well as their parents.Your website is the source students trust most for information and where they go before they even step foot on campus or apply. According to Google, higher education marketing dollars (as a percent) spent on digital recruitment strategies lag way behind compared to the increasing student shift from traditional media consumption to digital.
In this session we explore how to drive your target prospects to your website, continue a digital relationship with them, while advancing them through the funnel towards enrollment.
in this presentation I try to introduce the notion of online media. It is of course not exhaustive but it gives you an overview on the basic notions that could be helpful to understand a little bit more what it is all about
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Once upon a time you couldn’t buy your way to the top of a search engine like Yahoo or Google. That changed, and an entire industry blossomed out of how to leverage the opportunity. Now, with Newsforce, you have the same opportunity to have total control of your stories in the national news media.
Newsforce News Network is "Storytelling Media" - it allows brands and organizations to tell their stories directly to the public via prominent guaranteed placement a network of 280+ premium newspaper and news sites nationwide (no journalists required). Newsforce is a mashup between Advertising and PR: all the control and measurement of advertising, but utilizing the messaging strategies of traditional PR to change public perceptions through persuasive content and stories. You can tell your stories, your way, when and where you want.
Bangkok Business Brief - Advertising Presentation.Andy Hyde
From the publishers of Bangkok Trader, Thailand Homes & Condos and several other business and industry publications, Bangkok Business Brief will be the must-have monthly English-language business tabloid in Bangkok.
With a print run of 10,000 copies, the magazine utilizes a well co-ordinated distribution network that delivers supplies directly to the business community in Bangkok, including expats and upper-income Thais. In addition, the tabloid is placed in over 300 locations in condominiums, office buildings, business centers and executive lounges of five-star hotels, serviced apartments, and waiting rooms and coffee shops of hospitals. From its business news encapsulations to its impacting cover stories to its insightful opinions and analyses from the business community itself, Bangkok Business Brief will be a valuable tool for business leaders and those on the rise in Bangkok's business world.
Please contact Andy Hyde at Bangkok Business Brief for additional Information.
College research happens online every day for high school students of all grades as well as their parents.Your website is the source students trust most for information and where they go before they even step foot on campus or apply. According to Google, higher education marketing dollars (as a percent) spent on digital recruitment strategies lag way behind compared to the increasing student shift from traditional media consumption to digital.
In this session we explore how to drive your target prospects to your website, continue a digital relationship with them, while advancing them through the funnel towards enrollment.
in this presentation I try to introduce the notion of online media. It is of course not exhaustive but it gives you an overview on the basic notions that could be helpful to understand a little bit more what it is all about
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
woodside capital partners whitepaper on Online Advertising technology growthSumit Roy
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies across technology sector
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
Managing Advertising Investments for a Human Audience
Recent data has shown us that bot traffic continues to rise across the internet, particularly in the areas of registration, voting, and commenting. These areas are those wherein human presence is not only crucial to the integrity of a given website, but directly related to publishers’ advertising investments. When non-human traffic takes the place of real consumers, publishers are victimized. As a result, media buyers are moving to high-quality, native ad placements on a cost per engagement basis. We created this infographic to take a deeper look into this growing problem:
A short presentation to discuss the online advertising network industry and to illustrate some of the ways in which it can help a site develop its initial revenues.
Display Ad Landscape : Evolution, Terminology, Technologies and PlayersJai Rawat
This presentation contains an overview of display ad landscape. It covers the following topics:
- display ad evolution
- display ad terminology
- display ad technologies
- display ad players
- display ad market trends
- display ad stats
This will be very useful for both industry knowledgeable and newbies
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Ad Network
1. Ad Network
June 9, 2009
Produced by movylo.com
www.movylo.com
2. Ad Networks’ Audiences
The “potential reach” measure will be a calculation of the unduplicated visitors
to all sites with which each ad network has contracted to deliver advertising.
The definitions will be based on written documentation and confirmation
provided by the networks.
This measure represents the largest potential reach a network could deliver if
all parts of the network are used to deliver ads.
The “actual reach” measure will represent the reach of the ads that are actually
served by the network during a given reporting period. In order to report
“actual reach,” networks must participate by providing comScore with the
appropriate identification protocols for rendered ads. Consequently, only
participating networks will be included in the “actual reach” report.
Source: comScore.com
www.movylo.com
3. Ad Networks’ Audiences
“These two toolsets provide the information that ad agencies need when they
are deciding on which advertising networks to consider for ad buys. And, the ad
networks will have the high quality, third-party information needed to compete
for advertising dollars,” commented Magid Abraham, President and CEO of
comScore, Inc.
“Ad networks are a vital means of monetizing most Web sites and delivering
high reach to advertisers. These new metrics provides ad networks, agencies
and advertisers with the accurate information needed for buying and selling
advertising.”
Source: comScore.com
www.movylo.com
4. AOL’s Platform-A Ranks as Top Ad Network
in March, Reaching More Than 9 Out of 10
U.S. Internet Users
Data on online ad networks, highlighting both the breadth of reach for the
top ad networks and the emergence of a series of audience-specific niche ad
networks. comScore’s technology platform measures the actual delivery of
ads within online ad networks, a feature that differentiates it from most, if
not all, other online measurement firms.
Ad networks have become integral components to the online advertising
industry over the past several years by helping aggregate audiences for the
purposes of delivering impressions to a broad array of Internet users.
The increasing ability of many ad networks to target and deliver ads either
behaviorally or demographically is enabling a more efficient expression of ad
dollars and an improved return on advertisers’ online marketing investment.
Source: comScore.com
www.movylo.com
5. Top 15 Ad Networks
Each of the top 15 ad networks delivered ads to at least half of the total
U.S. Internet audience in March, making them very effective reach-building
vehicles for advertisers. Platform-A, the AOL ad network that combines
Advertising.com, Quigo and Tacoda, served ads to 170 million U.S. Internet
users in March, representing 91 percent of the total U.S. online
population, to rank as the top ad network.
On a stand-alone basis, Advertising.com would rank as the top ad network
with a reach of more than 167 million Internet users. Yahoo! Network
ranked second with a reach of 160 million, followed by Google Ad Network
(152 million) and Specific Media (140 million).
Source: comScore.com July 2008
www.movylo.com
6. Top 15 Ad Networks July 2008
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix
Total Unique % Reach
Visitors (000)
Total Internet : Total Audience 188,010 100.0
Platform-A* 170,537 90.7
Yahoo! Network 160,336 85.3
Google Ad Network 152,048 80.9
Specific Media 145,554 77.4
ValueClick Networks 140,091 74.5
Tribal Fusion 135,640 72.1
Casale Media Network 129,399 68.8
DRIVEpm 124,333 66.1
adconion media group 117,469 62.5
interCLICK 108,818 57.9
Traffic Marketplace 105,420 56.1
Collective Media 100,151 53.3
24/7 Real Media 94,525 50.3
ADSDAQ by ContextWeb 94,459 50.2
Burst Media 93,291 49.6
*Includes Advertising.com, which reached 167.5 million visitors in March 2008.
www.movylo.com
7. Niche Ad Networks Emerge for Audience-Specific Targeting
As ad networks have expanded their reach and influence online, a new crop of ad
networks has surfaced to serve specific demographic and behavioral target
segments through both the traditional ad network model and more innovative
ad-targeting mechanisms.
While the overall reach of these niche ad networks is eclipsed by the more
generalized ad networks, their ability to precision-target niche audiences helps
advertisers reduce wasted ad impressions.
One example of a behaviorally targeted ad network is Snap Shots
Network, which delivers ads to users of Snap.com’s Snap Shots. The network
reached more than 18 million U.S. Internet users in March. Widgetbucks Network
delivers contextually relevant ads through a widget, and joined the ad networks
ranking in March with a reach of 9.5 million, while NeoEdge Game
Network, which delivers ads through games, had a reach of nearly 1 million.
Source: comScore.com July 2008
www.movylo.com
8. Selected Niche Ad Networks
July 2008
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix
Total % Reach
Unique
Visitors
(000)
Total Internet : Total Audience 188,010 100.0
Snap Shots Network 18,556 9.9
AdOn Network 16,825 8.9
GoFish Networks 9,865 5.2
Widgetbucks Network 9,622 5.1
HispanoClick by Batanga 8,370 4.5
Indieclick 6,885 3.7
The Heavy Men's Network 3,379 1.8
NeoEdge Game Network 911 0.5
www.movylo.com
9. Growth in Vertical Ad Network Reach
March 2009 vs. March 2008
Total U.S. – Home/Work/University Locations
Source: comScore
Category Mar-08 Mar-09 Percent
Change
Total U.S. Internet Audience 188,010 192,173 2%
Vertical Ad Networks - Unique 40,343 109,757 172%
Visitors (000)
Vertical Ad Networks - Reach (%) 21.5% 57.1% 166%
www.movylo.com
10. Growth in Vertical Ad Network Reach
Vertical ad networks are a growing phenomenon in the online advertising
space, in part because of their ability to deliver engaged, targeted audiences.
As more vertical ad networks prove their ability to effectively reach specific
target audiences by aggregating mid-tail publisher sites, the industry will
likely give greater consideration to these emerging ad delivery channels.
Source: comScore.com
www.movylo.com
11. People Reached by Vertical Ad Networks Exhibit High
Category Engagement
The study of comScore.com showed that vertical ad networks were effective in
reaching people with significantly higher than average engagement in their
respective content categories.
Of the five segments studied, people reached by vertical ad networks spent at
least 60 percent more time in those site categories than the average category
visitor. For example, people reached in the Gaming segment spent 423
minutes per visitor on sites in that category, 123 percent higher than the
average visitor.
www.movylo.com
12. Category Engagement of People Reached via Vertical Ad Networks
March 2009
Total U.S. – Home/Work/University Locations
Source: comScore
Site Category Average Minutes per Visitor
People Reached by Average Category Index*
Vertical Ad Visitor
Network
Gaming 422.9 190.0 223
Entertainment 417.8 191.4 218
Community 136.2 82.1 166
News/Information 123.8 77.3 160
Health 54.2 31.7 171
*Index = Time Spent by Vertical Ad Network visitors / Time Spent by Category Visitors x 100; Index of 100 indicates average
representation
www.movylo.com
13. U.S. Ranking of Top 25 Ad Networks
The ranking showed that AOL’s Platform-A remains the top ad network,
reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total
audience, followed by Yahoo! Network (167.1 million) and Google Ad
Network (164.5 million).
New ad network FOX Audience Network ranked sixth, reaching 149.2 million
people. Several ad networks in the top 25 achieved double-digit growth
during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up
88 percent) and 24/7 Real Media (up 48 percent).
Source: comScore.com May 2009
www.movylo.com
14. Top 25 Ad Networks
April 2009 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Apr-2008 Apr-2009 % Change
Total Internet : Total Audience 190,728 192,875 1
Platform-A 170,508 176,455 3
Yahoo! Network 160,206 167,129 4
Google Ad Network 155,882 164,518 6
ValueClick Networks 140,930 160,307 14
Specific Media 144,773 158,012 9
FOX Audience Network N/A 149,249 N/A
24/7 Real Media 99,959 147,668 48
Traffic Marketplace 114,682 143,519 25
Microsoft Media Network US 119,595 139,674 17
Tribal Fusion 135,113 138,274 2
Casale Media - MediaNet 127,184 137,884 8
interCLICK 107,961 134,834 25
Turn, Inc 60,617 134,028 121
Adconion Media Group 117,965 133,498 13
CPX Interactive 69,178 130,370 88
Collective Network by Collective Media 88,279 129,808 47
ADSDAQ by ContextWeb 93,815 123,534 32
AudienceScience (formerly Revenue Science) N/A 121,001 N/A
Burst Media 89,670 116,727 30
Undertone Networks 72,940 97,053 33
AdBrite 81,838 91,033 11
Pulse 360 N/A 82,574 N/A
Vibrant Media 72,351 80,779 12
Adify N/A 73,467 N/A
Kontera 52,159 72,870 40
www.movylo.com
15. Cos’è ?
TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL
M-SITE
Just go to www.movylo.com
MOVYLO is a mobile CMS
that allows you to create
and to publish, in few
minutes, your mobile site
suitable with all mobile
phones
www.movylo.com