TGI MobiLens combines comScore's mobile audience data with TGI survey data to provide insights into mobile media consumption and how it can be integrated into marketing strategies. It allows marketers to 1) accurately define target audiences based on their mobile usage habits, 2) evaluate mobile as a channel alongside other media in an integrated media plan, and 3) fine-tune digital campaigns by understanding what mobile content resonates most.

1. TGI MobiLens
Exploit the growing mobile medium
Integrate mobile media into marketing
strategies
Evaluate mobile as a medium alongside
other channels in the media mix
Fine-tune digital campaigns by knowing
what mobile content is consumed
Facilitate the buying and selling of
mobile media inventory
Details overleaf > > >

2. TGI MobiLens
TGI MobiLens combines comScore’s mobile audience data (MobiLens) with TGI to create
a database that provides a better understanding of who to target and where to place
mobile advertising.
Understanding mobile Finding where mobile fits in
the media mix
To evaluate the strengths of mobile
media in reaching a target group,
TGI MobiLens incorporates extensive
TGI MobiLens provides key insights
mobile insights with other above and
into how consumers interact with
below the line media consumption
mobile. With information across
habits, meaning mobile can be
300+ mobile sites, target audiences
evaluated neutrally against other
can be accurately defined in terms
communication channels to achieve a
of their mobile media consumption.
comprehensive media plan.
For example, the most regularly
Finding the most efficient media
used application for mobile media
mix is crucial to maximising
is social networking, with over 15%
media budgets and mobile is a
of mobile media users accessing it
communication channel which can
daily for this facility. This compares
add real difference to a media plan. Its
to only 5% who access daily news.
value is highlighted by the fact that the
heaviest consumers of mobile media
are particularly lucrative as they are
more likely to be in the higher socio-
economic levels.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com