The document analyzes value added services (VAS) worldwide and in Latin America. It finds that VAS continues to grow as a share of total revenue for major carriers globally, now representing 25-54% of revenues. In Latin America, VAS grew 40% year-over-year in Q3 2011 and now makes up 25% of service revenues. SMS remains a key driver of VAS growth in developing markets like India, while mobile internet is more important in markets with higher smartphone penetration. The future of VAS lies in new messaging services and IP-based services as carriers respond to over-the-top competitors.
Acision Seizing the Opportunity in Mobile Broadband - Brasil Perspective-09 m...24x7 COMUNICAÇÃO
The Acision's report "Seizing the Opportunity in Mobile Broadband" brings new data about the mobile broadband market in Brazil and other countries: the challenges and the potential for this value added service in the mobile business.
Acision Seizing the Opportunity in Messaging - US Consumer Research May 201224x7 COMUNICAÇÃO
Pesquisa da Acision nos EUA mostra o SMS dominando o mercado de mensagens sobre os serviços alternativos OTT.
Alcance, velocidade e confiabilidade são as principais razões para a preferência, gerando oportunidades para as operadoras introduzirem novos serviços de mensagens de SMS, mas com recursos avançados para assegurar a relevância continuada de mensagens e as receitas
• 91% dos norte-americanos proprietários de smartphone pesquisados ativamente usam o SMS, volume quase 2,5 vezes maior do que o aplicativo de mídia social mais popular e mais de 8 vezes maior do que o aplicativo OTT para smartphone mais popular
• Dois terços dos proprietários de smartphones dos EUA (65%) declararam que precisam do serviço SMS, dos quais 45% se sentiriam perdidos sem ele
• 62% dos usuários americanos de smartphones têm pacotes ilimitados de SMS, concluindo que o preço justo é o fator principal que influencia popularidade do SMS vs serviços OTT / IM
• SMS &Serviço de Mensagens Instantâneas / OTT podem co-existir com os consumidores comprovem que usem canais de mensagens múltiplas depende do tipo de mensagem eo destinatário
MAVAM - Acision Monitor of Mobile VAS, Argentina Edition, was produced under request of Acision, the leading mobile data company in the world, from Convergencia Research. This study presents the market data about SMS, MMS, mobile broadband, social network, entertainment, mobile payment and others in Argertina.
Estudo do mercado de banda larga móvel - Acision Quantinet - Futurecom 201024x7 COMUNICAÇÃO
Estudo elaborado por Quantinet sob encomenda da Acision aponta grande potencial de crescimento da banda larga móvel no Brasil e desafios para a qualidade de entrega do serviço por parte das operadoras de telefonia móvel.
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
Acision Seizing the Opportunity in Mobile Broadband - Brasil Perspective-09 m...24x7 COMUNICAÇÃO
The Acision's report "Seizing the Opportunity in Mobile Broadband" brings new data about the mobile broadband market in Brazil and other countries: the challenges and the potential for this value added service in the mobile business.
Acision Seizing the Opportunity in Messaging - US Consumer Research May 201224x7 COMUNICAÇÃO
Pesquisa da Acision nos EUA mostra o SMS dominando o mercado de mensagens sobre os serviços alternativos OTT.
Alcance, velocidade e confiabilidade são as principais razões para a preferência, gerando oportunidades para as operadoras introduzirem novos serviços de mensagens de SMS, mas com recursos avançados para assegurar a relevância continuada de mensagens e as receitas
• 91% dos norte-americanos proprietários de smartphone pesquisados ativamente usam o SMS, volume quase 2,5 vezes maior do que o aplicativo de mídia social mais popular e mais de 8 vezes maior do que o aplicativo OTT para smartphone mais popular
• Dois terços dos proprietários de smartphones dos EUA (65%) declararam que precisam do serviço SMS, dos quais 45% se sentiriam perdidos sem ele
• 62% dos usuários americanos de smartphones têm pacotes ilimitados de SMS, concluindo que o preço justo é o fator principal que influencia popularidade do SMS vs serviços OTT / IM
• SMS &Serviço de Mensagens Instantâneas / OTT podem co-existir com os consumidores comprovem que usem canais de mensagens múltiplas depende do tipo de mensagem eo destinatário
MAVAM - Acision Monitor of Mobile VAS, Argentina Edition, was produced under request of Acision, the leading mobile data company in the world, from Convergencia Research. This study presents the market data about SMS, MMS, mobile broadband, social network, entertainment, mobile payment and others in Argertina.
Estudo do mercado de banda larga móvel - Acision Quantinet - Futurecom 201024x7 COMUNICAÇÃO
Estudo elaborado por Quantinet sob encomenda da Acision aponta grande potencial de crescimento da banda larga móvel no Brasil e desafios para a qualidade de entrega do serviço por parte das operadoras de telefonia móvel.
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
Mobile for Development is a growing sector, with well over 1,000 live services now tracked by the GSMA across the developing world in verticals such as money, health, education and entrepreneurship. The problem is that while the sector has enjoyed continued growth in a number of services over the last 5-7 years, scale and sustainability have generally not been achieved. This work is designed to inform and add insight to help address challenges to mobile-enabled services that can help to facilitate service delivery in developing countries.
This research has been developed by Mobile for Development Intelligence with support from the Rockefeller Foundation. This being the interim report, we overview and provide analysis on the barriers to scalability, while at the final report stage we will provide further analysis and communicate recommendations to stakeholders on how these can be overcome.
Please visit https://mobiledevelopmentintelligence.com for more information.
CONNECTING THAILAND'S DIGITAL ECONOMY | Unused Spectrum Capacity, MVNOs and D...YOZZO
This paper, highlights the vast unused telecom network capacity set aside for Mobile Virtual Network Operators #MVNO in Thailand, due to reluctance from the mobile network operators, AIS, Dtac and True, to accept these on their networks.
The introduction of MVNOs in Thailand six years ago has not succeeded in laying the foundation to ensure innovation, the achievement of the broader industry and national economic objectives. The MVNOs has been tethered with the legacy infrastructure and thinking behind the conventional mobile operator services.
However, there are lessons to be learned, and first lesson is - a new approach is needed.
Therefore, we suggest a few additions to the National Broadcasting and Telecommunications Commission’s (NBTC) notification regarding network capacity and obligations for Mobile Virtual Network Operators (MVNO) in Thailand.
We also propose a one-stop shop, who acts as an enabler for the digital economy, MVNO / M2M / IoT service providers, e.g. matching the demand, with the supply of unused MVNO capacity from the telecom operators, and thereby creating a win/win for all stakeholders in the ecosystem.
¹ MVNO Definition: http://www.yozzo.com/mvno-wiki/mvno-definition
² The History of MVNO | http://www.yozzo.com/mvno-wiki/the-history-of-mvno | August 2016 | Yozzo.com
³ Why MVNOs in Thailand have failed: http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/why-mvnos-in-thailand-have-failed
The policy and prospects of China’s fixed broadband Market liberalizationValue Partners
By Jane Hou , Partner, and Adam Meng, Associate of the Beijing office, and Taylor Lam, SEM of the Hong Kong office
A new perspective devoted to the “policy on the pilot of fixed broadband market liberalization” in China, that encourages civil capital to enter fixed broadband market in various models, a milestone of state monopolized industries’ opening up
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
View our MVNO SERVICE PRESENTATION for an easy read on some of the MVNO services we offer
★ MVNO/MNO NEGOTIATIONS
✓ Negotiation of MVNO wholesale agreement
✓ Negotiation of additional terms
✓ Contract review and advice
★ PRODUCT AND SALES PLANNING
✓ Product/Service Planning
✓ Market Segmentation and data
✓ Market forecasts and modelling
✓ Marketing Planning and costing
★ DEVELOPMENT OF BUSINESS PLAN
✓ Corporate Strategy
✓ Financial planning and modelling
✓ Investment analysis
✓ Operation planning
✓ Product and Marketing
★ LICENSE APPLICATION
✓ Advise and experience in relation to submitting for MVNO license
✓ Business planning and modelling with a focus on the application
✓ Preparation of License Application documentation as required by the telecom regulator
★ MVNO WORKSHOP
For more information please visit: www.yozzo.com
With the rise of digital communications, mail volumes have declined and many postal operators have sought to diversify revenues into new growth markets. In both developed and developing countries a significant opportunity exists for them to offer telecom services. Postal operators will find that not only can they exploit their existing assets to help ensure success in telecom ventures, but that in many instances there are benefits to the core business too.
In this whitepaper, Cartesian investigates the spectrum of opportunities available for postal operators looking to develop or expand their telecom services, and highlights recent examples where postal operators have found success.
se cambio de fuente y por lo tanto cambió el tamaño porque lo hice en un office 2010 y lo subí en un 2003, pero igual quedo bien, no tan lindo como estaba, pero bueno todo no se puede... MUCHA SUERTE!!!
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
Mobile for Development is a growing sector, with well over 1,000 live services now tracked by the GSMA across the developing world in verticals such as money, health, education and entrepreneurship. The problem is that while the sector has enjoyed continued growth in a number of services over the last 5-7 years, scale and sustainability have generally not been achieved. This work is designed to inform and add insight to help address challenges to mobile-enabled services that can help to facilitate service delivery in developing countries.
This research has been developed by Mobile for Development Intelligence with support from the Rockefeller Foundation. This being the interim report, we overview and provide analysis on the barriers to scalability, while at the final report stage we will provide further analysis and communicate recommendations to stakeholders on how these can be overcome.
Please visit https://mobiledevelopmentintelligence.com for more information.
CONNECTING THAILAND'S DIGITAL ECONOMY | Unused Spectrum Capacity, MVNOs and D...YOZZO
This paper, highlights the vast unused telecom network capacity set aside for Mobile Virtual Network Operators #MVNO in Thailand, due to reluctance from the mobile network operators, AIS, Dtac and True, to accept these on their networks.
The introduction of MVNOs in Thailand six years ago has not succeeded in laying the foundation to ensure innovation, the achievement of the broader industry and national economic objectives. The MVNOs has been tethered with the legacy infrastructure and thinking behind the conventional mobile operator services.
However, there are lessons to be learned, and first lesson is - a new approach is needed.
Therefore, we suggest a few additions to the National Broadcasting and Telecommunications Commission’s (NBTC) notification regarding network capacity and obligations for Mobile Virtual Network Operators (MVNO) in Thailand.
We also propose a one-stop shop, who acts as an enabler for the digital economy, MVNO / M2M / IoT service providers, e.g. matching the demand, with the supply of unused MVNO capacity from the telecom operators, and thereby creating a win/win for all stakeholders in the ecosystem.
¹ MVNO Definition: http://www.yozzo.com/mvno-wiki/mvno-definition
² The History of MVNO | http://www.yozzo.com/mvno-wiki/the-history-of-mvno | August 2016 | Yozzo.com
³ Why MVNOs in Thailand have failed: http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/why-mvnos-in-thailand-have-failed
The policy and prospects of China’s fixed broadband Market liberalizationValue Partners
By Jane Hou , Partner, and Adam Meng, Associate of the Beijing office, and Taylor Lam, SEM of the Hong Kong office
A new perspective devoted to the “policy on the pilot of fixed broadband market liberalization” in China, that encourages civil capital to enter fixed broadband market in various models, a milestone of state monopolized industries’ opening up
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
View our MVNO SERVICE PRESENTATION for an easy read on some of the MVNO services we offer
★ MVNO/MNO NEGOTIATIONS
✓ Negotiation of MVNO wholesale agreement
✓ Negotiation of additional terms
✓ Contract review and advice
★ PRODUCT AND SALES PLANNING
✓ Product/Service Planning
✓ Market Segmentation and data
✓ Market forecasts and modelling
✓ Marketing Planning and costing
★ DEVELOPMENT OF BUSINESS PLAN
✓ Corporate Strategy
✓ Financial planning and modelling
✓ Investment analysis
✓ Operation planning
✓ Product and Marketing
★ LICENSE APPLICATION
✓ Advise and experience in relation to submitting for MVNO license
✓ Business planning and modelling with a focus on the application
✓ Preparation of License Application documentation as required by the telecom regulator
★ MVNO WORKSHOP
For more information please visit: www.yozzo.com
With the rise of digital communications, mail volumes have declined and many postal operators have sought to diversify revenues into new growth markets. In both developed and developing countries a significant opportunity exists for them to offer telecom services. Postal operators will find that not only can they exploit their existing assets to help ensure success in telecom ventures, but that in many instances there are benefits to the core business too.
In this whitepaper, Cartesian investigates the spectrum of opportunities available for postal operators looking to develop or expand their telecom services, and highlights recent examples where postal operators have found success.
se cambio de fuente y por lo tanto cambió el tamaño porque lo hice en un office 2010 y lo subí en un 2003, pero igual quedo bien, no tan lindo como estaba, pero bueno todo no se puede... MUCHA SUERTE!!!
Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.
Frukostseminarium om risker med mobila enheter 2013-03-08 MSBTranscendent Group
Samma mobila enheter, exempelvis smarta telefoner och surfplattor, används i allt större utsträckning både privat och som arbetsverktyg. Dessa enheter kan i många hänseenden likställas med vanliga datorer men de skiljer sig samtidigt väsentligt ur ett informationssäkerhetsperspektiv. Riskhanteringen kan vara svår eftersom de tekniska förutsättningarna skiljer sig åt. Dessutom uppstår problem när det finns ett stort gap mellan användarnas önskemål om funktionalitet och organisationens strävan att skydda sin information.
Ronny Janse är informationssäkerhetsexpert på Myndigheten för Samhällsskydd och Beredskap, MSB. Ronny kommer att presentera hur MSB ser på riskerna med den ökande användningen av mobila enheter i våra verksamheter samt presentera den vägledning för säkrare hantering av mobila enheter som myndigheten tagit fram. Ronny har mångårig erfarenhet av informationssäkerhet och arbetar i huvudsak med kravställning på säkerhet och assurans avseende IT-produkter. Ronny är även nationell expert i ett antal internationella standardiseringsforum för IT- och informationssäkerhet.
Bridgewater Systems 2008 Marketing ReportTMX Equicom
2008 marketing report for Bridgewater Systems (TSX: BWC), a provider of mobile personalization products and services that enable global service providers to manage and profit from mobile data services, content and commerce.
HOW TO DIFFERENTIATE YOUR DIGITAL CUSTOMER CARE Idc journey to_the_3rd_platfo...CMR WORLD TECH
HOW TO DIFFERENTIATE YOUR DIGITAL CUSTOMER CARE
Your customers evolve and so does your organisation. With similar products and services to your competition, there is a growing requirement to design unique customer benefits. Service is becoming the primary differentiator in a competitive market.
Our corporate brochure contains an overview of the mobile advertising market and discusses the benefits of partnering with 24MAS for all mobile advertising needs.
Comverse VAS 3.0 IP Messaging and Service Enablement Middleware pave the way to opportunities for communication service providers (CSPs) to expand their markets and introduce compelling new consumer, enterprise and machine-to-machine (M2M) experiences.
SmartMS - The new standard for Operator-driven Mobile MessagingStreamWIDE
The new standard for Operator-driven
Mobile Messaging
SmartMSTM Technology is an Application Server and a suite of white-label Mobile Messaging Applications enabling Mobile Operators to exceed competing Over-the-Top mobile messaging services and prepare the evolution of SMS/MMS towards IP-based messaging.
This Media Rich SMS has changed the scenario of communication that has the power to engage customers in large amounts for the reason to enhance sell by promoting your firm at low cost and the upgraded version of messaging is been accepted & acquired by 33 network operators and 11 mobile manufacturing industries approx.
4Retail Media - Introduction Presentation 2017 Allen McClinton
Want to know who 4Retail Media is and what platforms we represent? In this presentation, we run through our most popular products in a simple one page on each presentation.
We at Comverse provide CSPs with the vehicles to grow from wholesale connectivity suppliers, to smart data providers and beyond – true connected service enablers and providers.
MSP Industry Brief - From Break / Fix to Recurring Revenue Madeline Titcomb
This industry brief highlights the industry and technology trends impacting MSPs now and in the future. It highlights ways for MSPs to take advantage of the cloud to create new revenue streams, address customer needs, and grow recurring
revenue for greater profitability and less volatility.
Marketing de Alimentos na China - Perspectivas para a Indústria Nacional - Se...24x7 COMUNICAÇÃO
Apresentação sobre o mercado atual na China e como as empresas de alimentos brasileiras podem entrar e terem sucesso de vendas usando estratégias de marketing
A BlueFocus International apresentou para as indústrias brasileiras uma ampla visão sobre como pensa e consome o público chinês. O evento foi preparatório para a China International Import Expo 2018. Foi promovido pela Apex-Brasil e Fiesp, em Outubro/2018
E commerce Overview & Landscape China - 24x7 Digital24x7 COMUNICAÇÃO
Confira a apresentação da 24x7 Digital em evento da Apex-Brasil e Fiesp, com dados atualizados sobre o mercado de comércio eletrônico na China e oportunidades para as indústrias brasileiras que participarão da CIIE 2018
Estudo da Lidera Consultoria avaliará a situação das cidades do litoral e do interior com águas navegáveis no Estado de São Paulo, com as sugestões de roteiros, propostas de projetos para investimentos públicos e privados, estimativas de resultados
Painel 4 - Mercado de capitais e os instrumentos de financiamento para o agro...24x7 COMUNICAÇÃO
Fábio Dutra, diretor Comercial e de Desenvolvimento de Mercado da BM&FBOVESPA, apresenta a estrutura da empresa para dar suporte nas operações de crédito e financiamento para o agronegócio, destacando a relevância do mercado de capitais.
Painel 2 - Desafios e oportunidades para o agronegocio brasileiro - Luiz Lour...24x7 COMUNICAÇÃO
Luiz Lourenço, presidente do Conselho de Administração da Cocamar Cooperativa Agroindustrial, apresenta a visão da empresa sobre sistemas integrados de produção e o mercado de agronegócio durante o Seminário Perspectivas para o Agribusiness 2016-2017, realizado pela BMFBOVESPA, em 16/06/2016, em São Paulo.
Painel 3 - Cenários para o mercado de commodities - André Pessoa24x7 COMUNICAÇÃO
André Pessoa, da Agroconsult, apresenta o resultado das análises sobre o mercado de commodities no Brasil e no mundo durante o Seminário Perspectivas para o Agribusiness 2016-2017, realizado pela BMFBOVESPA, em 16/06/2016, em São Paulo.
Palestra - A reconstrução do agronegócio do Brasil - Roberto Rodrigues24x7 COMUNICAÇÃO
Palestra de Roberto Rodrigues aborda as perspectivas do agronegócio no Brasil e como as políticas de governo impactam os resultados. Ocorrida durante o Seminário Perspectivas para o Agribusiness 2016-2017, realizado pela BMFBOVESPA em 16/06/2016, em São Paulo.
Painel 2 - Desafios e oportunidades para o agronegócio brasileiro - Marcos Lutz24x7 COMUNICAÇÃO
Marcos Lutz, CEO da Cosan, fala sobre infraestrutura e produção do agronegócio durante o Seminário Perspectivas para o Agribusiness 2016-2017, realizado pela BMFBOVESPA em 16/06/2016, em São Paulo
Painel 1 - Impactos do câmbio sobre a economia e o agronegócio brasileiro - J...24x7 COMUNICAÇÃO
José Roberto Mendonça de Barros, da MB Associados, aborda os impactos do câmbio sobre a economia e o agronegócio brasileiro. Atual patamar do câmbio permite o crescimento e a competitividade do setor.
Painel 3 - Cenários para o mercado de commodities - Guilherme Nastari24x7 COMUNICAÇÃO
Guilherme Nastari descreve a atual situação do mercado sucroalcooleiro no Brasil, perspectivas e desafios para o crescimento no agronegócio. Apresentado no Seminário Perspectivas para o Agribusiness 2016-2017 em 16/06/2016, em São Paulo.
Painel 3 - Cenários para o mercado de commodities - John Kemp24x7 COMUNICAÇÃO
John Kemp, da Reuters, apresenta dados sobre o mercado de petróleo no mundo e impactos econômicos sobre o agronegócio. Apresentado no Seminário Perspectivas para o Agribusiness 2016-2017 em 16/06/2016, em São Paulo.
HBR Women Leadership Summit - Empower Women Brasil - e-book24x7 COMUNICAÇÃO
Relatório executivo produzido no evento HBR Women Leadership Summit 2015, promovido por Empower Women Brasil.
O evento reuniu muitos empresários e empresárias para discutir liderança e os desafios para as mulheres no mercado de trabalho.
Aumento da competitividade econômica do Brasil e desonerações no comércio ext...24x7 COMUNICAÇÃO
Renato Agostinho da Silva, diretor do Departamento de Operações de Comércio Exterior (DECEX), do MDIC. (Ministério do Desenvolvimento, Indústria e Comércio Exterior) detalhou durante o VII Encontro CECIEx as ações que o governo federal está realizando para dinamizar o comércio exterior nacional, incluindo o Plano Nacional de Exportações.
Aumento da competividade econômica do Brasil e desonerações no comércio exter...24x7 COMUNICAÇÃO
Roberto Luis Troster apresentou diversos cenários comparando parâmetros de estrutura, facilidades e dificuldades para o desenvolvimento de negócios no Brasil em relação a outros países. Troster é Doutor em Economia pela Universidade de São Paulo, é coordenador do curso de bancos da FIPE – USP. Foi economista-chefe da Febraban (Federação Brasileira de Bancos).
Brasil: novo plano nacional de exportações - Roberto Gianetti - AEB - VII Enc...24x7 COMUNICAÇÃO
Roberto Gianetti da Fonseca, da AEB, apresentou no VII Encontro CECIEx os detalhes do Plano Nacional de Exportações, idealizado pelo MDIC com a participação de entidades empresariais.
Desenvolvimento, política industrial e negociações internacionais - Evaristo ...24x7 COMUNICAÇÃO
Evaristo Andrade, especialista em negociações internacionais da ABDI (Agência Brasileira de Desenvolvimento Industrial), apresentou no VII Encontro CECIEx um cenário sobre a situação da indústria nacional e alternativas para que possa ser mais competitiva no mercado internacional.
A micro e pequena empresa exportadora no Brasil – desafios e oportunidades - ...24x7 COMUNICAÇÃO
Rafael Moreira, do SEBRAE, apresentou no VII Encontro do Conselho Brasileiro das Comerciais Importadoras e Exportadoras como está a participação das micro e pequenas empresas no comércio exterior do Brasil e as perspectivas de crescimento de negócios
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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MAVAM Brasil 10th edition - MESSAGING
1. MAVAM Brazil
10th Edición
Grupo Convergencia | Convergencialatina | Convergencia Research
Avenida Belgrano 680 – Piso 9 (C1092AAT) - Buenos Aires, Argentina
T. + 54 11 4345-3036
info@convergencialatina.com | wwww.convergencialatina.com | research@convergencia.com
2. Editorial
As the global leader in mobile messaging with more than one one-third of the global
SMS infrastructure market (as calculated by Informa Telecoms & Media in 2011),
Acision launches the tenth edition of MAVAM Brazil with the special theme
¨Messaging”. This edition continues to demonstrate Acision’s commitment to
providing a tool that analysis the trends associated with the consumption of mobile
VAS and messaging across the Brazilian mobile market during the last quarter
messaging
and how this impacts operators.
In 2011, we witnessed the Brazilian carriers launch aggressive pricing models and
offers around SMS to encourage the uptake of this service, while also highlightin
highlighting
the advantages and potential of using it. However, while widely used in other
countries in Latin America, we still see low penetration in the Brazilian market.
Subscribers have started to respond positively to alternative and better pricing
models, and this research indicates that consumption of SMS is increasing in
this
Brazil, with some carriers experiencing a rise in traffic by up to four times,
depending on the carrier.
Oliveira Vancrei
Net sales of SMS and MMS during the third quarter of 2011 reached R$ 964
million, representing 37.1% of VAS revenues. Although SMS and messaging
representing
Acision
stands for a major proportion of mobile VAS today, we have used this MAVAM
VP regional Am´wrica Latina research to better understand the reasons that motivate or inhibit the use of text
and multimedia messaging, with the results represented in this report.
results
We also demonstrate that opportunities based on SMS go beyond the basic
service as we know it today with value added, personalised messaging providing
value-added,
an enriched user experience through services such as group messaging, auto auto-
reply / auto signature and parental control. These services have the potential to
auto-signature
increase messaging revenues by up to 15 percent and vastly improve the
messaging experience and relevance for the end
end-user.
In addition, we expect to see widespread adoption of services like Collect SMS
and Prepaid SMS Reply services in 2012, which modelled on the well known
collect call procedure enables prepaid customers to send messages even when
out of credit.
We also expect IP Messaging services to be a priority for oper
operators in 2012, as
they seek to deliver new innovative services to compete with ‘OTT’ messaging
services. IP Messaging, such as is RCS e, is key to delivering services that have
RCS-e,
the same user experience, reach and reliability that users have become
accustomed
accustomed to with SMS, while leveraging the capabilities of broadband IP
network and delivering services such as IM, group chat, file transfer and video
sharing. Operators will also begin to adopt cloud based services, which will
cloud-based
become a prominent delivery model in 2012, also means that these innovations
will be brought to market faster.
With this in mind, this edition of MAVAM has researched the potential demand for
new messaging services that enrich and expand the use of messaging, how users
use messaging services and looks at business models for paying for each service
services
and driving up operator revenue.
We hope you enjoy reading!
|2|
3. Index
1. Introduction....................................................................................................................................................................................................... 4
1.1. Value Added Services worldwide ............................................................................................................................................................... 5
1.2. Value Added services in Latin America ...................................................................................................................................................... 9
1.3. Value Added Services in Brazil ................................................................................................................................................................ 12
2. MAVAM (Acision Monitor for Mobile VAS) ...................................................................................................................................................... 16
3. Messaging Services (Special Topic) ............................................................................................................................................................... 17
3.1. SMS ........................................................................................................................................................................................................ 18
3.1.1. Future importance of SMS ................................................................................................................................................................ 20
3.1.2. Barriers to SMS usage ...................................................................................................................................................................... 20
3.1.3. New SMS and MMS-based services ................................................................................................................................................. 21
3.2. MMS ........................................................................................................................................................................................................ 25
3.3. Instant messaging (IM) ............................................................................................................................................................................ 28
3.4. Advantages of SMS over instant messaging ............................................................................................................................................ 33
3.5. Advantages of instant messaging over SMS ............................................................................................................................................ 34
3.5.1. Service preference among recipients ................................................................................................................................................ 35
3.5.2. Service preference based on circumstances ..................................................................................................................................... 36
3.5.3. Service speed and reliability.............................................................................................................................................................. 37
3.6. Use of messaging during end of year festivities ....................................................................................................................................... 38
3.7. Use of advertising to reduce SMS prices ................................................................................................................................................. 39
4. MAVAM Brazil ................................................................................................................................................................................................ 40
4.1. Entertainment .......................................................................................................................................................................................... 40
4.1.1. File types (images, music, games, ringtones and videos).................................................................................................................. 40
4.1.2. Mobile TV (viewing) .......................................................................................................................................................................... 41
4.2. E-Mail ...................................................................................................................................................................................................... 41
4.3. Mobile Internet ......................................................................................................................................................................................... 43
4.4. Social Networks ....................................................................................................................................................................................... 45
4.5. Mobile Marketing ..................................................................................................................................................................................... 47
4.6. Cash and mobile banking ........................................................................................................................................................................ 49
4.7. GPS and maps ........................................................................................................................................................................................ 50
5. Conclusions .................................................................................................................................................................................................... 51
6. Glossary ......................................................................................................................................................................................................... 52
7. Technical File ................................................................................................................................................................................................. 56
8. Equipo ............................................................................................................................................................................................................ 58
|3|
4. 1. Introduction
During the third quarter of 2011, we saw mobile telephony connections pass the 100% milestone in Latin America,
although there are still countries like Mexico, Bolivia, Nicaragua, Cuba, Peru and others yet to hit this mark. Today,
there is more than one connection per person because of circumstances where people own more than two
telephones, have machine to machine (M2M) connections, mobile broadband USB modems and connections
which are almost redundant.
2011 also saw smartphone penetration increase and mobile broadband services evolve. Mobile broadband is also
driving a surge in post-paid clients for operators, especially in major markets, while pre-paid plans still account for
the larger share of the market. Social networks and apps are the drivers of this new phase for mobile broadband.
In 2012, the main markets in Latin America will have adopted portability and a number of mobile virtual network
operator (MVNO) businesses will be built. Today, Columbia has the biggest MVNO market which is principally
focused on broadband. New virtual mobile operators are expected to enter the markets in Brazil, Argentina, Mexico
and Chile, as well as other countries. These operators focus on niche markets and their potential market share is
estimated to be 2%. Virgin Mobile is expected to be the newest entrant, which is seeking to become the first
regional mobile virtual operator focusing on the 14-34 age range.
The arrival of mobile virtual operators brings a new outlook for spectrum in various countries, generally attracting
new players who will increase competition.
Based on these factors, 2012 should see more competition rise, especially in mobile broadband, with growing use
of social networks and application by pre-paid clients as well as new businesses.
|4|
5. 1.1. Value Added Services worldwide
To understand the value added services (VAS) business worldwide, we analyzed VAS evolution for the world’s
biggest mobile carriers in various regions of the world. We compared the 3Q values for 2010 and 2011, except for
China Mobile, whose data only allows us to compare changes between 1H 2010 and 1H 2011.
The companies evaluated are:
América Móvil – Latin America Verizon – United States
AT&T - United States Vodafone
China Mobile – China* Vodafone United Kingdom
Orange - France Vodafone Germany
NTT Docomo - Japan Vodafone India
Telefónica
Telefónica Spain Chart 1
Operators analyzed
Telefónica United Kingdom
Telefónica Latin America
AT& T / Verizon
America Móvil + TEF Latam
China Telecom
France Telecom
NTT Docomo
Telefónica
Vodafone
*
China Mobile 1H 2010 x 1H 2011
|5|
6. Chart 2
Change in share of voice service revenue vs. value added service (VAS) revenue. Between the
second and third quarter 2011. Except China Mobile, comparing 1H 2010 with 1H 2011
20%
16%
Voice Services VAS Services
15%
10%
7%
6%
4% 5%
5% 4% 3% 3%
2% 2% 2% 3% 3%
1% 1%
0%
-1% 0% -1%-1%
-3%-3%-3%
-5% -4% -5%
-10%
America Movil Telefónica Latin America AT&T United States
France Telecom France NTT Docomo Vodafone United Kingdom
Telecom Italy Telefónica United Kingdom Verizon
Vodafone Germany Telefónica Spain Vodafone India
Source: Convergencia Research based on carriers’ published financial reports.
VAS continues to grow its share of total revenue among the carriers surveyed, independent of country. Positive
changes in voice service revenue contributions are normally explained by specific events, such as regulatory
measures (reduced interconnection fees – Se MAVAM Brazil 9th Edition), competition or seasonal effect.
In more advanced countries, the increase is mainly based on mobile Internet revenues driven by the increasing
number of smartphones. In countries where there is still room to grow the number of connections, SMS still plays a
major role in VAS growth.
|6|
7. Chart 3
VAS share of total ARPU. 3Q 2011. Except China Mobile, comparing 1H 2010 with 1H 2011
100%
80%
VAS over the total %
60%
40%
54%
46%
46%
43%
40%
39%
35%
20%
32%
30%
26%
25%
25%
16%
0%
Source: Convergencia Research based on carriers’ corresponding financial reports – 3Q 2011
It is interesting to compare the operations of Vodafone UK, Germany and India.
In the UK, Vodafone’s VAS represent 46% of service sales and this share is almost identical to its main competitor,
O2 UK (Telefonica).
In the UK, which has a significant number of smartphones, Vodafone’s mobile Internet service sales have grown
around 3% quarterly/per quarter, while messaging (SMS and MMS) grow around 2%. However, in Germany
messaging revenues are also growing at 2%, while mobile Internet revenues are growing at 6%.
In contrast, India, which has mobile penetration of around 70% of the population, SMS grows at around 43% and
mobile Internet at just 2%, mainly because 3G networks were only recently launched (See previous editions of
MAVAM).
In the US, both Verizon and AT&T present similar figures to Vodafone, with VAS growth of no more than 5% per
quarter and voice revenues declining by 1 to 3%, depending on the carrier, although in this market VAS
contribution (40%) is lower that the European countries where Vodafone operates. In Japan, voice and data growth
rates for NTT Docomo are similar to the USA, but the main difference is that VAS (contributing 54% of revenues) is
NTT Docomo’s main source of income, instead of voice revenues, on which other carriers depend.
|7|
8. At China Mobile, whose figures only allow for a six-monthly comparison, the number of subscribers grew 11.3%
annually between the first semester of 2010 and 2011 to 617 million lines, in a country where 75% penetration still
offers room for post-paid plan growth. As new users are usually “low usage clients” and the “one client with several
chips” is becoming more commonplace, total ARPU dropped 3% in the first half of 2011, year on year.
China Mobile has 35 million 3G subscribers (5% of its customer base). At the end of the first half of 2011, VAS
represented 32.2% of carrier revenues, up 18% year on year compared with 5% for voice services, in local
currency. Of the VAS, the contribution made by SMS has dropped almost 1 percentage point, while revenue for
voice services, mobile Internet and “other VAS” rose between 0.5 and 1 percentage point.
Chart 4
Mobile penetration vs. VAS contribution to ARPU. 3Q 2011. China Mobile 1H 2010 x 1H 2011
160%
VAS % 3Q 11
140% Penetration / 100 inhabitants
120%
100%
80%
60%
40%
20%
0%
Source: Convergencia Research based on carriers’ corresponding financial reports and penetration data from various sources.
|8|
9. 1.2. Value Added services in Latin America
The third quarter of 2011 ended with 607 million mobile telephone lines (including 10.5 million trunking2 lines) in
1
Latin America and the Caribbean . The number of lines brings regional penetration up to 104% -taking into account
trunking lines and 102% without them-, although some countries3 have yet to achieve this level of mobile
subscriptions. South America4 and Mexico represent 89% of these lines (540.4 million). The remainder are in
Central America5 (41.7 million) and the Caribbean6 (24.6 million).
The main regional telecom holdings are America Movil, operating in 18 countries, and Telefonica, in 14. Together,
they represent 64% of lines in Latin America and the Caribbean (37% and 27% respectively).
During the quarter through September 30, 2011, total sales for mobile operators in the countries researched were
23,397 billion dollars (without trunking services revenues), up 17% year on year. Convergencia Research
estimates that 2011 should end with sales 14% up on 2010 to 91,500 billion dollars.
89% of regional revenues are generated in South America and Mexico (17,138 million dollars and 3,753 million
dollars respectively) and the remaining 11% is split between Central America (1,446 million dollars) and the
Caribbean (1,061 million dollars).
Voice revenues were up 11% between 3Q 2010 and 3Q 2011 to 15,967 billion dollars.
Revenues from device sales rose to 2,052 billion dollars, 20% up on the 1,716 billion dollars registered last year.
Value added services (VAS) continue to show the most robust growth. During the third quarter of 2011 they
generated 5,378 billion dollars, 40% up year on year. This means that VAS now represent 25% of service revenues
(voice + VAS), compared with 21% previously.
2
Trunking or Specialized Mobile Service (SME for its initials in Portuguese) is a service of terrestrial mobile telecommunications of collective
interest that uses the radio system, mainly, to perform delivery operations or other forms of telecommunications. Sourse: Annex to resolution
No. 404 of May 5, 2005 (Anatel).
3
Bolivia, Paraguay, Perú, Venezuela, Guyana y Guyana Francesa, México, Belice, Costa Rica, Guatemala, Honduras y Nicaragua, Antillas
Francesas, Bonaire, Cuba, Curazao, Haití, Islas Turcas y Caicos, Montserrat, Puerto Rico, República Dominicana y Santa Lucía.
4
Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Guiana, French Guiana, Paraguay, Peru, Suriname, Uruguay and Venezuela.
5
Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama.
6
Anguilla, Antigua and Barbados, French Antilles, Aruba, Bahamas, Barbados, Bermuda, Bonaire, Cuba, Curacao, Dominica, Granada, Haiti,
Cayman Islands, Turks and Caicos Islands, British Virgin Islands, Jamaica, Montserrat, Porto Rico, Dominican Republic, Saint Kitts and Neves,
Saint Vicente and the Grenadines, Santa Lucia, Trinidad and Tobago.
|9|
10. Chart 5
Mobile telephony revenue growth in Latin America, by service type. 3Q 2010 x 3Q 2011
USD 25,000 3Q 10 3Q 11 Variation 45%
40%
40%
USD 23,397
USD 20,000 35%
Revenues in USD Million
USD 20,006
30%
USD 15,000
USD 15,967
25%
USD 14,439
20%
USD 5,378
17% 20%
USD 10,000
USD 3,851
15%
USD 2,052
USD 1,716
11%
USD 5,000 10%
5%
USD 0 0%
Total Mobile Voice Service VAS Terminals
Phone Service
Chart 6
Mobile telephony sales by revenue source. 3Q 2010 x 3Q 2011
USD 25,000
USD 144 USD 23.397
USD 840 USD 543
USD 1.527 USD 337
USD 20,006
USD 20,000
Revenues in USD Million
USD 15,000
USD 10,000
USD 5,000
USD 0
3Q10 Voice Serv. Terminals Internet Messaging Other VAS 3Q11
Voice Serv. Terminals Internet Messaging Other VAS
Of the added value services, SMS and MMS have a 51% market share, with mobile Internet at 38% and other VAS
representing 11%. Other VAS revenue flows include, for example, mobile marketing, revenue sharing for content
and application downloads, mobile banking solutions and others.
Mobile Internet revenues have risen 69%, driven by the growth of smartphones, which now represent around 10%
of all cell phones in Latin America.
| 10 |
11. Brazil is the biggest mobile Internet market by revenue and users, although Central America and countries with low
levels of fixed line broadband penetration also drive significant volumes.
Text and multimedia messaging services have seen sales rise by 25%, mainly because there are still countries with
very low usage levels and there are still opportunities to increase usage through devices and other commercial
tactics.
The other VAS’s have seen revenues rise by 31%, based on new mobile businesses like mobile payments, mobile
marketing and application downloads, among others.
Chart 7
VAS Revenue Shares. Through 3Q 2011.
Voice Serv. VAS SMS + MMS Internet Other VAS
USD 2,052
38%
USD 15,967 USD 5,378
75% 25%
USD 2,714
51%
USD 613
11%
| 11 |
12. 1.3. Value Added Services in Brazil
Brazil ended the third quarter of 2011 with 231 million mobile telephone connections (including 3.9 million trunking
lines from Nextel), representing 120% penetration of the local population. Annual growth is 19% between the third
quarters of 2010 and 2011. When this study was being concluded, Anatel announced that there were 242.2 million
mobile lines at the end of December 2011, which increases penetration to 124%.
Chart 8
Mobile Telephone connections by operator. Variation between 3Q 2011 and 3Q 2011
80,000 3Q10 3Q11 Variation 30%
26%
70,000
Mobile Phone Service Customers - In
25%
67,038
60,000
59,210
57,714
57,514
18% 20%
50,000
thousands
16%
48,767
46,947
15%
40,000 15%
42,871
37,387
30,000
10%
20,000
5%
10,000
0 0%
Vivo Claro TIM Oi
Vivo remains in the top spot by number of connections, with 67 million connections and year on year growth of
16%. In second spot is TIM, with 59.2 million connections and 26% annual growth. In third place is Claro, which
grew by 18% and now has 57.5 million subscribers. Oi is in fourth place with 42.8 million connections and posted
the lowest annual growth (15%).
| 12 |
13. Chart 9
Market share by number of lines. In thousands.
Oi CTBC
TIM 42,871 633
59,210 19% 0.28%
26%
Sercomtel
76
0.03%
Vivo
Claro 67,038
57,514 30%
25%
Vivo and Oi increased ARPU, which fell slightly for Claro and TIM in these quarters.
Vivo remained leader in ARPU (25.2 BRL and $ 16). In second place is TIM with ARPU of 23.5 BRL and $12.9.
Chart 10
Total ARPU for the major operators. 3Q 2010 and 3Q 2011, in BRL and US$
USD 18 3Q10 3Q11 R$ 30 3Q10 3Q11
USD 16
USD 16.0
R$ 25
R$ 26.2
R$ 25.2
USD 14
USD 14.4
R$ 23.5
R$ 22.9
USD 13.5
USD 13.4
R$ 22.2
USD 13.1
USD 12.9
USD 12 R$ 20
ARPU - In USD
R$ 21.2
ARPU - In R$
R$ 19.0
USD 10.9
USD 10
USD 10.4
R$ 17.0
R$ 15
USD 8
USD 6 R$ 10
USD 4
R$ 5
USD 2
USD 0 R$ 0
Vivo Claro TIM Oi Vivo Claro TIM Oi
Gross mobile sales, including device sales in the third quarter of 2011 were 21,332 billion BRL, up 11% year on
year.
| 13 |
14. Chart 11
Gross and net revenues for the mobile telephone business. 3Q 2010 and 3Q 2011, in BRL and US$
Voice Services Voice Services
USD 20,000
Terminals R$ 25,000 R$ 21,332 Terminals
USD 13,007 R$ 19,301 R$ 1,535
USD 15,000 R$ 20,000 R$ 1,347
USD 936 R$ 15,412
In Million USD
USD 11,029
USD 9,397
In Million R$
USD 770 R$ 13,130 R$ 1,182
USD 7,503 USD 721 R$ 15,000 R$ 840
USD 10,000
R$ 19,797
USD 12,071
R$ 17,955
USD 480
USD 10,260
R$ 14,231
R$ 10,000
USD 8,677
R$ 12,291
USD 7,023
USD 5,000
R$ 5,000
USD 0
R$ 0
3Q10 3Q11 3Q10 3Q11
3Q10 3Q11 3Q10 3Q11
Gross revenues in USD Net revenues in USD
Gross revenues in R$ Net revenues in R$
Mobile services represent 92.7% of all gross sales, up 10% year on year. The remaining 7.3% is revenues from
devices, which rose 14%.
Between July and September 2011, net VAS sales reached 2,601 billion BRL, up 36% year on year. VAS revenues
represent 19.83% of Brazilian mobile operators’ service sales, similar to the contribution recorded in 2Q 2011.
In the third quarter, mobile broadband generated net sales of 1,413 billion BRL, representing 54.3% of the VAS
business. Annual growth was 64%.
Instant messaging services (SMS + MMS) rose 14% to 0,964 billion BRL. SMS represents 37.10% of VAS.
Other VAS’s grew 6% generating net sales of 0,224 billion BRL. Other VAS represented 8.6% of the value added
business.
| 14 |
15. Chart 12
Net revenue distribution by service. 3Q 2011, in millions of BRL and US$
Voice Serv. VAS SMS + MMS Internet Other VAS
USD 862
R$ 1,413
54%
USD 6,411 USD 1,586
R$ 10,514 R$ 2,601
80% 20%
USD 588
R$ 964 USD 136
37% R$ 224
9%
Vivo retains top spot in VAS as a percentage contribution to total revenues (23%). VAS represents 18% of service
sales to both TIM and Oi.
Chart 13
Net VAS sales as a percentage of service sales. Quarterly evolution 2009 – 3Q 2011.
25% 23% 23%
Vivo 23%
22% 22% 22%
TIM
20%
20% Oi
18%
17% 17%
15% 15% 18%
15% 13% 13% 14% 16%
13% 13% 15%
12% 12%
11%
12%
10% 12% 12%
11% 11%
11%
10% 10%
9% 9%
5%
0%
3Q 3Q 3Q 4Q 3Q 3Q 3Q 4Q 1Q 2Q 3Q
2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011
| 15 |
16. 2. MAVAM (Acision Monitor for Mobile VAS)
MAVAM Acision aims at analyzing the trends of value added services in Latin America. This study has been carried
out in Brazil since 2009. It started to be carried out in Mexico in 2010 and in Argentina in 2011.
This edition of MAVAM Brazil has the following methodological features:
a) It was carried out through a survey addressed to 1,493 mobile phone users across Brazil, by means of two
different surveying techniques: the Computer-assisted Web Interviewing (CAWI) technique and Computer-
assisted Telephone Interviewing (CATI) technique. The sample consists of 193 people interviewed on the phone
(CATI) from December 5th through December 15th, 2011, and of 1,300 people interviewed on the Internet
(CAWI) from December 5th through December 16th, 2011.
b) The geographic area covered by the sample comprises all of Brazil’s regions. The sample considers the number
of inhabitants, their socioeconomic status, age and gender in order to improve representativeness nationwide.
As the number of Internet users is lower than the number of mobile users, and given that the sample represents
a population which is very familiar with the use of technology, the values obtained in some cases bar projections
from applying to the entire market, and they are only reference and indicative data. These cases are explained
throughout the study.
c) The CAWI was supplemented by the CATI in order to create a group for data monitoring and comparison
purposes.
d) The services analyzed in this edition include:
Messaging Mobile Internet
• SMS • Social networks
• MMS • Payments and mobile banking
• E-mail • Mobile Marketing
• Instant messaging • Location services (GPS)
Entertainment Brazil: Geographical areas
• Music Sample Participation
North 44 2.9%
• Images
North-East 266 17.8%
• Games South-East 840 56.3%
South 256 17.1%
• Ringtones Center-West 87 5.8%
• TV
• Video
| 16 |
17. 3. Messaging Services (Special Topic)
Widespread adoption of mobile telephony is also reflected by text messaging services. It is reasonable to say that
almost 100% of telephones worldwide can be used to send and receive messages. However, as seen in previous
editions of MAVAM, frequency of SMS usage differs by country.
The increasing number of smartphones available and instant (IM) or over the top ‘OTT’ messaging solutions for
mobile phones are challenging traditional text messaging services in the field of interpersonal communications.
This is why this tenth edition of MAVAM will look at the new products and solutions that seek to enrich traditional
SMS and generate new operator revenues.
The characteristics of the messaging services examined in this section are:
1. Automatic signature: define a signature or greeting at the end of messages (E.g.: “I’m on vacation”, “I’m busy
right now / I’m out of office”).
2. Personal White List / Black List: create contact lists to define who can and cannot send messages to users.
3. Automatic forwarding: allows for automatic resending of messages received to another telephone number (e.g.
your personal or work phone).
4. Automatic email forwarding: allows messages received to be automatically forwarded to an email account for
backup or reading on a PC.
5. Distribution list: to send messages to a group of contacts whose recipients can also respond to the entire group.
6. Delivery receipt: receive a delivery confirmation for sent messages.
7. Search: ability to search saved messages
8. Reminders: Receive reminders for appointments.
9. The party called pays for sending the message: in order to be able to send a message, it is paid for by the
recipient.
10. Cloud-based archive to save all messages in a cloud storage service provided by the operator.
11. Multiple SIM cards: the ability to send messages from any other device (tablets, dongles, USB modems, etc.).
12. Alias: configure names or nicknames for a user’s number.
13. SMS Pager: receive text messages or calls without showing a number, but showing a nickname: people send
SMS messages to a service center (for example, 12345) starting with the nickname, followed by the message.
We also compare the features users find most important in an instant messaging and SMS services. Additionally,
we look at situations in which users prefer to use other forms of communication.
| 17 |
18. Although our assessment is based on message communications between persons, we should point out that
machine to machine communications and enterprise messaging through the adoption as a new B2C (business to
consumer) communication channel (e.g. mobile couponing, promotions, SMS bank services, government
procedures, etc.) will play an important role in the future of SMS.
3.1. SMS
89% of participants said they have used some sort of text messaging (SMS) service in the last three months. These
figures have remained steady over the past four quarters with positive and negative variations not exceeding one
percentage point.
Chart 14
Use of text messaging (SMS). Base: total sample (4Q 2010: 1,206 cases; 1Q 2011; 1,494 cases; 2Q 2011: 1,570 cases; 4Q
2011: 1,493 cases)
100%
95%
Percentage of cases
90% 90%
90% 89%
88%
85%
80%
4Q2010 1Q2011 2Q2011 4Q2011
Among SMS users, usage frequency shows a slightly upward trend. 58% of users send more than one SMS daily,
2 percentage points up on the second quarter of 2011, while at the same time the proportion of those not using the
service has fallen (21% versus 24% in the second quarter).
| 18 |
19. Chart 15
Use of text messaging (SMS). Base: total sample (1,493 cases)
21%
5% 21%
Yes
89%
6%
58%
I have not sent any SMS over the last 3 months
I do not make use of the service
I send very f ew text messages. I hardly ever send text messages
I send one SMS per week
I send more than one SMS per week
Increased frequency can be explained as a result of the more aggressive bundles and offerings in the SMS market
during 2011. For example, when we finalized this edition, Brazilian operators were offering pre-paid SMS packages
that reduced SMS prices by between 50% (Claro) and 88% (Oi). Monthly packages of 100 SMS messages cost
around $5.
| 19 |
20. 3.1.1. Future importance of SMS
Participants were asked to compare the importance of SMS services today and in the future. 46% said that SMS
will be more important than it is now, while 18% felt it would be less important.
Chart 16
Future importance of SMS. Base: total sample (1,493 cases)
100%
80%
Percentage of cases
60%
46%
40%
18% 28% 27%
19%
20%
11%
7% 8%
0%
I don't know / It will be less It will have It will be It will be more It will be more
no answer important than small important important important than
today importance today
3.1.2. Barriers to SMS usage
It is important to ask what impedes greater SMS usage. Among SMS users (89% of the sample), the main reason
they do not use the service more is that there is no need to (16%), the service is expensive (18%) and some users
prefer voice communications (18%). Other less common responses include a lack of (pre-paid) credit and
promotional messaging packages (7%) and a lack of contacts who use the service (3%).
Among non-users (11% of participants), the main reason for lack of uptake (for 66%7) is that they prefer voice
communications. This adoption barrier has remained constant throughout MAVAM’s 2011 surveys. Other reasons
include a lack of usage – where user is not familiarized with its use (24%) or no need to use the service (21%).
Price does not seem to be a significant barrier to people who have not adopted the service.
7
Multiple response.
| 20 |
21. 3.1.3. New SMS and MMS-based services
Preferred products and solutions
Interviewees were asked to look at a list of 13 services as add-ons and improvements to text messaging as we
know it today, and select the ones they would like to use. Each participant was allowed to select more than one
option from the list.
The most popular were: delivery receipt (86%), multiple SIM cards (85%), reminders (82%) and searching saved
messages (80%).
Chart 17
Which of these features would you like to see available for SMS (text messaging) Service.
Base: total sample (1,493 cases). Multiple responses.
Receipt notif ication 86%
Multiple SIM 85%
Reminders 82%
Search 80%
Alias 72%
Auto-signature 71%
Distribuition list 71%
Auto-send to an email account 70%
White/black lists personalization 68%
Cloud message 66%
Paid in the destination 63%
SMS Beeper 63%
Auto-send to another cell phone 60%
0% 20% 40% 60% 80% 100%
Percentage of cases
Participants were asked how difficult it was to understand each of the proposed services. Between 2% and 4% of
interviewees had difficulty understanding the value of the proposed services. The biggest percentage (4%) was
recorded for the following solutions: automatically forwarding received messages, creating discussion lists, creating
nicknames (aliases) and the SMS Pager.
| 21 |
22. Most important services
Interviewees were asked how likely they were to buy each of the selected solutions. In this case, participants used
a scale of importance ranging from 1 (not important) to 5 (very important).
Of the four features with the biggest potential for adoption (delivery receipt, multiple SIM cards, reminders and
searches) users said that delivery confirmation was the most important (81%).
Chart 18
How important are each of the SMS services you said you would like to have in the future?
Base: cases in which users would like certain features. Note: to make the graph easier to read, we have only included the features with the most
potential.
Receipt notif ication 7% 12% 81%
Multiple SIM 6% 17% 77%
Reminders 7% 14% 79%
Search 8% 20% 72%
0% 20% 40% 60% 80% 100%
Percentage of cases
Not important / Somewhat important Neutral Important / Very important
| 22 |
23. Willingness to pay for a service
The services people would be more willing to pay for include reminders (44%), automatic SMS forwarding to an
email account (43%), Multiple SIM cards (43%), cloud-based files (43%) and the SMS Pager (41%).
For these five services, the average value people would be willing to pay is between 3.4 and 3.8 BRL. The highest
and most frequently mentioned value is 5 BRL for the automatic forwarding and cloud storage service.
Willingness to pay for SMS service features. Base: 852 (Number of people who said they would like to have each of the
services). Multiple responses.
% of people that Average value
Most frequently
Feature would be willing to people would be
mentioned value
pay for the service willing to pay
Reminders 44% R$3.5 R$0.5
Auto-send to an email account 43% R$3.4 R$5.0
Multiple SIM 43% R$3.7 R$1.0
Cloud message 43% R$3.8 R$5.0
SMS Beeper 41% R$4.3 R$1.0
Auto-send to another cell phone 39% R$3.1 R$1.0
Receipt notification 39% R$3.3 R$0.5
Paid in the destination 38% R$3.2 R$0.5
Distribuition list 37% R$4.0 R$1.0
White/black lists personalization 35% R$5.1 R$5.0
Auto-signature 30% R$4.6 R$5.0
Search 29% R$3.3 R$0.5
Alias 27% R$3.7 R$1.0
| 23 |
24. New feature configuration
33% of users who would consider using at least one of the suggested products said that the ideal method for
configuring the service would be via an application installed on their phone. In second place, 26% of participants
said that the best option would be SMS configuration and 24% said they would prefer to configure the service via
the operator’s Internet portal.
Chart 19
What would be the best way to configure the SMS services listed. Base: People who like to have at least one
feature (1,428 cases). Multiple responses.
Through an app installed on your cell phone 33%
Sending an SMS to conf igure services 26%
Through the operator's web site 24%
Through an app installed on your computer 8%
through a complement installed in the email
4%
manager
Through a WAP portal 3%
Other 2%
0% 20% 40% 60% 80% 100%
Percentage of cases
| 24 |
25. 3.2. MMS
MMS usage has remained stable throughout the second quarter of 2011: 12% of the sample said they sent at least
one MMS per week (active users). 77% of interviewees said that their cell phones were able to send multimedia
messages, similar to the figure in the second quarter (75%).
Chart 20
MMS (Multimedia Messaging) usage. Base: total sample (4Q 2011: 1,493 cases; 2Q 2011: 1,570 cases)
100%
2Q2011
77% of users with MMS-enabled cell phones 4Q2011
80% 75% 77%
Percentage of cases
60%
40%
10% of users who may
prospectively be turned
into active users 12% of active users
20%
12% 10%
6% 7%
5% 5%
0%
Mobile Phones enabled I send very few MMS, I I send one MMS in I send more than one
to send MMS hardly send MMS average MMS
In this edition, we surveyed the occasions and situations that users send MMS messages. Our results showed that
69% of users who sent MMS messages in the last three months said they do so on special occasions like birthdays
and other celebrations. 33% send MMS messages when they are with friends, and 27% send them at the
weekends. Other situations mentioned by 11% of the sample are: when they want to send photos to relatives or as
a surprise, when they want someone’s opinion about something they are going to buy or want to show someone a
photo taken in an unusual situation.
| 25 |
26. Chart 21
In which situations do you send Multimedia Messages (MMS). Base: Users sending at least one MMS in the last
three months (325 cases). Multiple responses.
On special occasions (eg:
anniversaries, birthdays, 69%
etc..)
When hanging out with
33%
f riends
On holidays 27%
For some labor issue 19%
Other situation 11%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Percentage of cases
As the user base is so low (12% of active users), we asked why people didn’t use MMS more. 41% said that
sending MMS messages is expensive. 18% believe that the service does not work properly and 16% said that they
did not use the service more regularly because they are not sure if the messages are received. Among other
reasons not listed (13%), people said they didn’t see a need to use MMS, they preferred not to send photos in
messages and email is better for sending photos.
Chart 22
What are your reasons for not using MMS messages on your cell phone (or not using them
more)? Base: total sample (1,493 cases). Multiple responses.
It is very expensive 41%
I do not have how to conf irm if the receiver
16%
received the message
My cell phone is easy to send MMS 8%
My cell phone is not conf igured to send MMS 8%
MMS service does not work well 18%
Never try sending a multimedia message 24%
Other reasons 13%
0% 10% 20% 30% 40% 50%
Percentage of cases
| 26 |
27. Response to incentives
55% of interviewees said that one incentive for MMS usage would be lower prices. Another, similar to SMS, would
be delivery confirmation (29%).
22% believe that MMS messaging packages would also encourage usage.
Among the 5% of responses presenting other incentives, the most interesting are: faster delivery, offering support
for using the service on mobile phones and that all devices should be able to open these types of message.
Chart 23
What would encourage you to use MMS messaging more (or more frequently)? Base: total sample
(1,493 cases). Multiple responses.
Cost per message should be lower (f or
55%
example: it could cost the same as SMS)
Be sure that the message will reach the
29%
destination
Operators would have to of f er MMS
22%
bundle
Owning a cell phone able to send MMS 13%
Others 5%
Don't know 16%
0% 10% 20% 30% 40% 50% 60%
Percentage of cases
| 27 |
28. 3.3. Instant messaging (IM)
44% of participants have used some sort of instant messaging service from their mobile phones in the past three
months.
Chart 24
Access to instant messaging. Base: total sample (4Q 2010: 1,206 cases; 1Q 2011; 1,494 cases; 2Q 2011: 1,570 cases; 4Q
2011: 1,493 cases)
100%
80%
Percentage of cases
60%
44%
40%
33%
28%
20%
20%
0%
4Q 2010 1Q 2011 2Q 2011 4Q 2011
Chart 25
Use of instant messaging. Base: total sample (1,493 cases)
Yes, I made use of Instant Messaging
37% services during the last three months
44%
No, I didn't make use of Instant Messaging
services during the last three months
19% I never made use of Instant Messaging
services during the last three months
IM usage increases when people switch to new devices. 56% of people who bought their device in the last six
months have used instant messaging. This percentage drops to 51% and 33% among people who have had the
same device for between 6 months and one year and for more than one year, respectively.
| 28 |
29. IM usage is higher if people have smartphones (66%) compared with people who use traditional phones (27%).
Men (47%) use instant messaging more than women (40%).
Of those who use instant messaging (44%), the most frequently mentioned chat service is Facebook (29%),
followed by Twitter (20%) when used as a messenger. While Twitter is not an instant messaging service, rather
more of a social network, the immediate delivery and short message length result in users treating the service in
roughly the same way as an instant messaging service.
Chart 26
Use of instant messaging as a platform. Base: IM users (653 cases). Multiple responses.
Facebook Chat 29%
Twitter 20%
eBuddy XMS 10%
Google Talk 10%
iMessage 7%
Skype Messenger 7%
BlackBerry Messenger/Ping 2%
WhatsApp 2%
Others 4%
0% 5% 10% 15% 20% 25% 30% 35%
Percentage of cases
We asked people who said they used the IM services in Chart 27 how many messages they sent and received on
average every week over the past three months. The results show that some platforms are used to send messages
and others to receive them.
Twitter, BBM and Skype are preferred to send messages and GTalk, eBuddy, iMessage, Facebook Chat and
WhatsApp to receive them.
eBuddy posts the biggest difference between the average number of messages sent and received: 15 places.
Twitter (2.4 posts) and Facebook Chat (1.5 posts) are the most balanced services in terms of messages sent and
received.
| 29 |
30. Chart 27
Average number of messages sent and received via instant messaging services. Base: Users who
have used each of the services.
37.3
Google Talk
29.1
48.0
eBuddy XMS
33.1
28.3
Twitter
30.8
Average messages
39.6 received per week
iMessage
32.8
Average messages sent
21.5 per week
BlackBerry Messenger/Ping
30.1
39.0
Facebook Chat
37.5
26.7
Skype Messenger
30.8
39.1
WhatsApp
35.5
0 10 20 30 40 50 60
Messanges per week
Barriers to instant messaging adoption
The main reason that people do not use instant messaging from their mobile phone is that their phone does not
allow for installation of this type of application (54%). Second ranked is the low speed and reliability of mobile
internet connections (20%). Third place is the fact that people prefer to access these services from a PC or
notebook, make voice calls or use SMS (8%).
Chart 28
What reasons keep you from using (or using more often) instant messaging services from the
cell phone you use with the greatest frequency? Base: total sample (1,493 cases). Multiple responses.
My phone does not support IM 54%
Internet connection is too slow 20%
I pref er to access in my computer in the of f ice /
8%
f azer chamadas de voz ou enviar SMS
Not interesting / need / time 7%
The internet connection f rom the cell phone is
expensive / i don't have credit or data bundle to 5%
access the internet
Don't know how to use or access the application 4%
Others 4%
0% 10% 20% 30% 40% 50% 60%
Percentage of cases
| 30 |
31. Requirements for a new instant messaging service
Interviewees were asked what the main characteristics should be for a new instant messaging service.
In first place are reasons based on the type of contract. 59% of the sample said that the cost of using the service
should be included in the plan (this is the most common form of benefit).
In second place are reasons linked to guaranteed performance. 56% said it should work smoothly.
Chart 29
Features a new instant messaging service should offer. Base: total sample (1,493 cases). Multiple responses.
It must be without cost / included in the contract 59%
Service should always work, without troubles 56%
Cost must be reasonable 52%
It must be sure message is received af ter seconds 51%
Service should be used also in the computer 40%
Able to share f iles, images, videos with my f riends 39%
Able to see when the other party is typing an answer 38%
Able to contact anyone 35%
Able to contact all SMS users 32%
Able to chat with others in the contact group 27%
Able to see the latter conversations 25%
Able to share status and f eelings with f riends 20%
Able to share my location 14%
Others 4%
0% 20% 40% 60% 80%
Percentage of cases
| 31 |
32. If the new service meets the quality and feature requirements described, 76% of those interviewed said they would
use the service. Potential for instant messaging is greater among people between 18 and 24 years of age (81%)
and 25-34 (79%).
Chart 30
What would be your attitude towards using a single instant messaging service? Base: total sample
(1,493 cases)
100%
80%
Percentage of cases
76%
60%
Would use it
41%
40% 35%
4%
Would not use it 18%
20%
3% 2% 2%
0%
Don't know Certainly would Probably would Maybe yes or Probably would Certainly would
not use not use no use use
22% of people who said they used instant messaging reported they would only do so if it is free of charge. 9% did
not say how much they were willing to pay.
58% of people who use the service would be willing to pay between 0.25 and 2.00 BRL per month.
How much would you be willing to pay for these services? Base: total sample (1,493 cases)
Value people would be willing to pay %
Nothing or would only use if free of charge 22%
Less than 0.25 BRL per month 14%
Between 0.25 and 0.50 BRL per month 17%
Between 0.50 and 1.00 BRL per month 12%
Between 1.00 and 2.00 BRL per month 15%
More than 2.00 BRL per month 12%
Don't know 9%
| 32 |
33. 3.4. Advantages of SMS over instant messaging
We asked people the advantages each service had over the other.
46% of people said that SMS costs less than instant messaging. While the total amount a user pays for SMS
messages depends on usage, the view that text messaging is cheaper than instant messaging can be linked to the
position that, generally speaking, better quality phones like smartphones are needed to use instant messaging, as
well as a data plan. The importance of this response is that the user’s perceptions can be altered through product
communication proposals.
Another 33% said that unlike instant messaging, people know that when someone receives an SMS text message,
the message is important. This response reveals that instant messaging is a communication method used in more
informal situations.
In third place as a comparative advantage over instant messaging, with 32%, is the ability to communicate with
anyone. This response may indicate the users know that only more expensive devices provide IM access, while
SMS is available on almost any device on the market.
Chart 31
In your opinion, what are the advantages of SMS compared with instant messaging services
used from your mobile phone? Base: 1,322 cases. Multiple responses. Note: We have only shown the five most significant
advantages for illustrative purposes.
Have low cost 46%
When I use SMS I know that the recipient
33%
knows it's an important message
I can communicate with any person 32%
I can easily send a message to a large
25%
quantity of people
To know that the message is received
23%
af ter seconds
0% 10% 20% 30% 40% 50%
Percentage of cases
Other advantages of SMS over IM mentioned: ease of use (no additional application needed), no Internet access
required and unlimited SMS packages are available.
| 33 |
34. 3.5. Advantages of instant messaging over SMS
Among the advantages of instant messaging over SMS, 41% of interviewees mentioned low cost. In this case, we
can presume that when a user has chosen a more expensive device that allows for instant messaging and
subsequently pays for a data plan, they realize that in general terms, instant messaging does not incur any
additional cost. The fact that the advantage of both services are linked to a perception of lower cost for subscribers
means that operators need to pay special attention to their pricing models when expanding either service.
38% said that one advantage is IM can be used on a PC. This is important because it reveals all communication
options need to be available on several devices (voice, messaging, emails, video, etc.).
38% also said that an IM advantage over SMS is knowing the message will be received in a matter of seconds.
Chart 32
In your opinion, what are the advantages of instant messaging services (e.g.: WhatsApp, Skype
Messenger, Facebook Chat, BlackBerry Messenger, Google Talk, etc.) Compared with
SMS/MMS? Base: 1,322 cases. Multiple responses. Note: We have only shown the five most significant advantages for illustrative
purposes.
Have low cost 41%
Use the service also in the
38%
personal computer
To know that the message is
38%
received af ter seconds
Be sure that the answer will be
35%
received f ast
Be sure the receiver will read the
35%
message promptly
0% 10% 20% 30% 40% 50%
Percentage of cases
Other benefits of IM over SMS mentioned by interviewees is that IM is free, you can speak to people whose
telephone number you do not know, it can be used over Wi-Fi and you can see the status of other contacts.
| 34 |
35. 3.5.1. Service preference among recipients
In this edition of MAVAM, we asked whether recipients preferred to receive messages by SMS or IM, when sent by
a friend, relative, business partner, colleague or based on the message content: work vs. personal.
SMS was the preferred option in each situation, especially in the workplace. 39% of the sample said they prefer
SMS when they need to communicate with work colleagues and 40% prefer text messages when dealing with work
issues.
Chart 33
Preferred method of communication for each recipient. Base: 1,322 cases. Note: We have omitted percentages for
people who said they would not use either service to facilitate viewing. Multiple responses.
100%
SMS (Text Messages)
Sometimes SMS, sometimes
80% Instant Messaging
IM sent f rom my cell phone
SMS is mostly used
Percentage of cases
within work situations
60%
38% 38% 39% 40%
40% 35% 36%36%
33%
31%
25% 25%
19% 21% 20% 20%
19%
20% 16%
9%
0%
Friends Relatives Boyf riend/ Work Work issues Others
Girlfriend - colleagues
Husband/Wif e
| 35 |