Mother dairy a presentation on Cadbury its about Cadbury and its statistic markating and functioning

1. MOTHER DAIRY
BY- SHUBHAM AGRAWAL

2. INTRODUCTION
• Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian company that
manufactures, markets and sells milk, milk products and other edible
products. The company also sells edible oils, fresh fruits and
vegetables, frozen vegetables, and processed food.
• Mother Dairy was founded in 1974, as a wholly owned subsidiary of
the National Dairy Development Board (NDDB).
• It was an initiative under Operation Flood, a dairy development program
aimed at making India a milk sufficient nation.

3. MISSION
• “Mother Dairy’s heritage is intrinsically linked to the cooperative movement in
India. With determination & pride we will continue to serve our farmers, rural
India & our consumers. Our values reflect who we are & what we firmly
believe in.

4. VISION
• “Provide quality food and beverages to consumers at affordable prices while
ensuring fair returns to the producers.”

5. LEADER BOARD
Mr. S. Nagarajan
Managing Director,
Mother Dairy Fruit &
Vegetable Pvt. Ltd.
Mr. Sandeep Ghosh
Business Head – Milk, Mother
Dairy Fruit & Vegetable Pvt.
Ltd
Mr. Subhashis Basu
Business Head - Dairy products,
Mother Dairy Fruit & Vegetable
Pvt. Ltd.

6. CONTINUED…
Mr. Sanjeev Giri
Business Head - Dhara,
Mother Dairy Fruit &
Vegetable Pvt. Ltd
Mr. Pradipta Sahoo
Business Head –Safal Value
Added, Mother Dairy Fruit &
Vegetable Pvt. Ltd
Mr. Rammohan Rao
Senior General Manager (Milk
Manufacturing), Mother Dairy
Fruit & Vegetable Pvt. Ltd.

7. BRANDS
• MOTHER DAIRY
• SAFAL
• DHARA

8. FACTs
• Safal was also the first brand in India to launch frozen vegetable in mid 90s.
• Dhara which was launched under the 'Operation Golden Flow' program of
NDDB(National Dairy Development Board)
• Mother Dairy has been recognized as the 2nd Best in the FMCG(Fast-moving consumer
goods) Industry and
• has also been ranked at 39th amongst India's Top 100 Best Companies to Work
• the brand also witnessed a significant move its Trust Index from 70% to 83% in 2015.

9. PRODUCTS
• Milk
• Dairy Products
• cultured products
• ice creams
• paneer
• ghee etc.
• Ice-Creams
• Edible Oils
• Fresh fruits and vegetables
• Froze Fruits and Vegetables
• Processed Food
• Grocery
• Juice and fruits beverages

10. REVENUE

11. MARKET STRUCTURE
• Mother dairy markets approximately 3.2 million liters of milk in the markets of
Delhi , Mumbai , Saurashta and Hyderabad.
• Mother dairy milk has a market share of 66% in the branded sector in Delhi
where it sells 2.5 million liters of milk daily and undertake its marketing
operations through around 1400 retail outlet and over 1000 exclusive outlet
of mother dairy .

12. FUTURE ASPIRATIONS
• Mother Dairy plans capacity expansion in East and West
• Creating new and quality product