The Farming Buddha is a startup that provides fresh milk directly from farmers to consumers, cutting out intermediaries. They operate a digital platform where farmers can sell and customers can subscribe to have milk delivered daily. Milk is tested at multiple points to ensure quality and customers can trace the milk back to the source farmer. The startup aims to empower farmers through direct sales, create rural jobs, and provide consumers with affordable, fresh milk.

1. Milk from farmers. Not factories.
NSRCEL, IIM Bengaluru Incubated Startup

2. THE PROBLEM
Adulteration- Two out of three Indians drink milk
adulterated with detergent, caustic soda, urea and
paint.
Intermediaries- Delay, dominate and degenerate the
quality of milk that reaches the consumer.
Opacity- No one knows the source of the milk they drink!
Bad deal- Farmers are paid less, consumers pay more.
Unsustainable- Milk travels miles in plastic pouches with
a high carbon footprint.

3. NATURE
Local produce, locally sold
Low carbon footprint
Sustainable practices
THE SOLUTION
Cow to cup: A tamper-proof, integrated digital platform where farmers sell, and customers
subscribe, manage and trace their milk.
CONSUMER
Save their money
Know their source
Trace their milk.
Review their Farmer
FARMER
Know their buyer
Produce raw, fresh milk
Make money
Host Their consumer

4. BUDDHA FARM
Milked @ 4 AM
Quantity: 66 litres
Temprature: 36 °C
PROCURMENT VAN 1
Pick up @ 4.30 AM
Quantity: 60 bottles
Fat: 4% SNF: 8.9%
Received @ 5.20 AM
Quantity: 60 bottles
Test dispatched: 10
parameters
DC MYSORE
Out for delivery @ 5.35am
No of bottles: 35
ROUTE 1
ROUTE 2
Out for delivery @ 5.40 AM
No of bottles: 25
Customer ID: TFB 238
Status: Delivered
DT: 6.06 AM
Quantity: 2L
CUSTOMER
IOT-BASED
BLOCKCHAIN
Capgemini helping us with traceability technology

5. B
U
S
I
N
E
S
S
M
O
D
E
L
Key Partners
Delivery agents
Dairy Farmers
Tech partners
Delivery Partners
Equipment's suppliers
materials suppliers
Commercial
Key Activities
Procurement, Production &
packaging
Supply chain & Delivery
Customer support
Sales & Marketing
Commercial
Value Propositions Customer Relationship Customer Segments
Key Resources
Packing plan, Equipment's, Vehicles
Software's/tech
Distribution centers
People
Brand
Farms
Commercial
Channels
Cost Structure Revenue Streams
Dairy Farmers & FPOs
SHGs
Not for profit NGOs- BAIF, etc
Govt institutions
Educational Institutions
Residents associations
Social Investors
Local bodies
Impact measurement
professionals
Impact
Veterinary support
Upskilling
Training farmers &SHGs
Awareness campaigns
Impact
Impact brand
Supporting staff
Impact measurement expertise
influencers and media
Impact
Milk as it is-Raw, unprocessed,
fresh .
Same day delivery-Delivered
within a few hours of milking.
Rich in calcium and other
nutrients
Traceability of milk from cow to
cup.
Daily test report.
Commercial
Farmers earn more.
Jobs for women and youths in
village
Eco-friendly plastic free
packaging and EV based
deliveries.
Happy and healthy free range
cows
Micro/student entrepreneurs in
cities
. Part-time jobs for students
Nutritious, clean milk for
consumers
Impact
Easy subscription managment
Customised delivery
Repeat and loyalty long term
subscribers.
Commercial
Farm Visits
Long term impact customers
Customer support.
Impact
Social Media
website
referral program
word of mouth
Promotion event in gated
communities
Commercial
Farmers market
farm tours
farmers -consumers
interaction.
Impact
Parents of formative years
children
Health-conscious individuals
and families
Customers on a budget
Premium Hotels and cafes
Tech Savvy homemakers.
Commercial
People who want to buy
directly from farmers
Ethical and fair trade
enthusiasts.
Organization/Institution who
support Social enterprises.
Impact
milk d2c sales
Milk B2B sales
Delivery Charges from
consumers
Value-added dairy products
sales
Revenue from cattle feed.
Commercial
Grants
Subsidies
Impact
Equipments and vehciles
Marketing and accounting
Infrastructure and utilities
Procurment and logistics
Technlogy
Staff
Operational expenses
Commercial
Impact measurement and
communication cost
Support and training cost
Opportunity cost
Readiness cost
Ethics cost
Impact

6. End-to-end procurement and delivery in Electric Vehicles.
OUR
IMPACT
CARBON FOOTPRINT
TFB empowers farmers: Direct fresh milk sales, no intermediaries.
EMPOWERMENT
Selling 350L milk creates 6 PT + 1 FT job in urban, 5 FT rural jobs, boosts farmer
income by 40%
EMPLOYMENT
BETTERMENT
Consumers will have access to raw, fresh hormone-free milk at 14% less than
current market options.
So far: 150+ deliveries everyday, 18 super markets, 11 cafes, 14 jobs , 15 Farmers,
20000+ plastic pouches Avoided, 9800kms travelled on EVs.
ENTREPRENEUR
Urban student delivery roles →Micro-entrepreneurship: Skills, empowerment,
community impact.

7. Processed Milk
69.9%
Raw milk
28%
Organic and fresh
2.1%
Market sector Market share Volume
Processed milk like nandini 82% >200000
Organic and fresh Milk from
Organized suppliers
2.1% 6000
Unorganized suppliers 28% 80000
In 2021, the dairy market in India reached a value of INR 13,174 Billion.
In 2025, organized milk supply is expected to grow from 27% to 50%.
In 2021, the organic milk market in India reached 6,082 Million INR.
In 2019, the market size of A2 milk in India was $57-64 million.
Post COVID-19 consumers are inclining more and more towards app
based deliveries over conventional suppliers.
Numbers Speak:
MARKET LANDSCAPE
Primary Market: People Living In gated communities
Secondary Market: MIG and HIG areas
Tertiary Market: Corporates and Institutions
D2C
> Based on Income level > Parents of children in their formative years
> Fitness and health conscious individual > Local produce supporters.
B2B
> Corporates caring for employees > High end hotels and cafes
> Gyms, Yoga studios and wellness centers.

8. Features Akshayakalpa Country delight Organic mandya The Farming Buddha
Sources Opaque Unknown Unknown Known Farmer
Authentication of Organic/A2 Unauthenticated NO Unknown Authenticated
Traceability NO NO NO Yes
Subscription App Yes Yes Yes Yes
Everyday Test result NO NO NO Yes
Todays/two days milk 2 days 3 Days Unknown Yes
Glass Bottle NO NO NO Yes
COMPETITOR ANALYSIS

9. UNIT ECONOMICS
Revenue COGS Delivery cost Support Margin
75
50
25
0

10. MILESTONES
Enter Mandya, Tumkur,
and Hassan in Karnataka
and one outside Karnataka
and onboard 500 farmers to
serve fresh, local milk
requirements of 10,000+
families.
2026
The woods are
lovely, dark and
deep, But I have
promises to keep,
And miles to go
before I sleep,
And miles to go
before I sleep.
2024 Enter Bangalore market with
a diversified product portfolio
produced by women's self-
help groups, farmer groups,
and rural cottage industries
engaged in value addition to
farm produce.
2023
1000+ subscriptions in Mysore for
fresh milk, artisanal bread, seasonal
fruits and traditional snacks made
by rural women.
We are part IRMA social
Trailblazer Cohort -2

11. TRACTION
150+ 27+ 96% 25+ 33%
Paying
consumers
Cafes
&
Stores
Retention
rate
Farmers
&
Jobs
Month
on
Month
Raised ₹5 lakhs Grant From NSRCEL & Capgemini

12. 6 years of experience running a farm. Bringing value-
added products directly through Grassroots Organic
Farms - a semi-finalist at last year’s UN Small Business
competition.
Previously: Ksheeradhama - a milk dairy in Mandya
bringing fresh milk directly to the consumer.
KAMALESH
CEO
Worked in a reputed dairy farm in Mysuru for 15 years.
Right from farm management, product making, and
production - knows all things farm, cow and milk!
Previously: Direct-to-consumer brand Oxygen Acres,
Mysuru. Supplied fresh milk deliveries and by-product
production for 15 years.
RAVISHANKAR
COO-PRODUCTION
Qualification: LL.M in International Human Rights
Law, University of Leicester, U.K.
Work: Research and documentation consultant for
an NGO advocating at UN.
MYTHRI
COMMUNICATION STRATEGIST
Qualification: B.E. in Civil Engineering
Previously: Postal assistant India post. Digital
Marketeer.
RAMESH
CMO
Qualification: M.Sc in Bio-technology
6 years of experience running his own farm
called Mysuru Dairy and delivering milk directly
to consumers.
SYED SALMAN
COO- SUPPLYCHAIN
THE TEAM

13. farmingbuddha.in
Milk from farmers. Not factories.
Winner GoK’s Amrita Startup Grant