Part of Introduction to Marketing assignment @ ITM Pune

1. 4Ps of MILK MARKETING IN INDIA
Dr.JAGADEESH DALER
MVSc

2. White liquid secreated by mammary glands of mammals
for the nourishment of their young.
( Cow and Buffalo)
Productive period

3. Milk producing animals w.r.t commercial value

4. Productivity - India

5. Glimpse of statewise milk production FY2011-2012
000 tonns

6. Production Pattern and growth

7. Milk Production in India

9. Place: Milk Distribution

10. Milk Consumption Pattern in India

11. Promotion
Advertisements campaigns
Brand ambossadors
Government schemes
Temples/Trusts
Military forces
via Byproducts route
Medical value/Health benefits
International trade agreements/understanding

12. Price:
Cost of milk production
Labour cost
Milk storage cost
Laboratory testing
Processing cost
Transportation cost
Advertisement cost
Sales promotion cost
Taxes

13. Milk production cost – India

14. Indian milk prices were stable compared to US