Mother Dairy is a company that markets dairy products in Delhi, Mumbai, and other regions. It sells approximately 4.8 million liters of milk daily and has a dominant market share. The company sources milk from dairy cooperatives and fruits/vegetables from farmer associations. It processes milk using automated technology to ensure quality and safety. Mother Dairy distributes products through a network of retail outlets and mobile units. It manufactures products like butter, cheese, ice cream, and markets fruits/vegetables under the Safal brand. Pratik Sales Agency is a milk distribution agency that was started in 2008 and offers products like milk, dahi, lassi, ghee to customers at competitive prices with a

1. A
Product Project Report
On
pratik sales agency
Prepared by
Harshad trada
Submitted to
Prof.asif memdani
Institute name
Noble group of institution- junagadh
Academic year
2012-14

2. Introduction of company
Mother Dairy milk (bulk vended) is fortified with vitamin A with 2000 IU per liter as social accountability.
This program started with the Mother Dairy, Delhi, in February 1980. Thereafter the dairy continues this
program on their own without having any financial assistance from the government since it is felt that
BVM is generally consumed by the middle/lower middle/poor population. It is found that the dietary
practices adopted by these classes are deficient in Vitamin A. Mother Dairy sources significant part of its
requirement of liquid milk from dairy cooperatives.
Mother Dairy sources fruits and vegetables from farmers and growers associations. They contribute to the
cause of oilseeds grower cooperatives that manufacture and pack the Dhara range of edible oils by
undertaking to nationally market all Dhara products.
Processing of milk is controlled by process automation whereby state-of-the-art microprocessor
technology is adopted to integrate and completely automate all functions of the processing areas to
ensure high product quality, reliability and safety.
Mother Dairy markets approximately 4.8 million liters of milk daily in the markets of Delhi, Mumbai,
Saurashtra and Hyderabad. They have a market share of 66% in the branded sector in Delhi where it
sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail
outlets and 845 exclusive outlets. As of April 2013, the dairy commands 71% and amul commands 29%
of market
The company’s derives significant competitive advantage from its unique distribution network of bulk
vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in 1995 have shown
continuous growth over the years and today boasts of approximately 62% market share in Delhi and
NCR. Mother Dairy manufactures and markets a wide range of dairy products that include butter, dahi,
ghee, cheese, UHT milk, lassi and flavored milk. Most of these products are available across the country.
The company markets an array of fresh and frozen fruit and vegetable products under the brand name
SAFAL through a chain of 400+ fruit and vegetable shops and more than 20,000 retail outlets. Fresh
produce is handled at the company’s modern distribution facility in Delhi with an annual capacity of
200,000 MT. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-
the-art fruit processing plant with a handling capacity of 120 MT per day, a 100% EOU, set up in 1996 at
Mumbai supplies quality products in the international market. With increasing demand another state-of-
the-art processing plant has been set up at Bangalore with fruit handling capacity of around 250 MT per
day.

3. Bio-Data of company
NAME: “mother dairy”
PLANT:

4. Introduction of sales agency
About “PRATIK SALES AGENCY ” In 2008 start the “PRATIK SALES AGENCY” Mr. pratik
v. sardhara have no idea to expend these agency like toady, In our agency Mr. Mr. pratik v.
sardhara starting thg agency of milk distribution with passion to satisfy peoples need of milk.
After that in 2012 starting the agency in 3 years he has a first choice of customer in market. After
starting the agency in parabvavdi, the agency always thinks about the customer satisfaction and
always thinks thinking to give more & more verities in market, with affordable price. After 2011
“PRATIK SALES AGENCY” has been a major force in the distribution of product to the
customer. “PRATIK SALES AGENCY is dominated to market player in the field of milk
market.
“Give customer to that product what they demand, in competitive market”. It is the product
strategy of “PRATIK SALES AGENCY”.

5. Product list
Shudh Ghee Milk dahi
Darble milk Lassi chash

6. Price list agency
Item list Net. Wet.
Gra/liter./kg/ml.
Rs.
(Per pack)
Discount
(%)
Credit
period
Period of
order
milk 200 ml. 07 5 Cash 7 Day
milk 400 ml. 14 10 Cash 7 Day
milk 1 ltr.ml. 28 20 cash 7 Day
dahi 200ml. 07 5 Cash 7 Day
dahi 400ml. 14 10 Cash 7 Day
chash 400ml. 14 10 Cash 7 Day
chash 1 liter. 28 10 Cash 7 Day
chash 2 liter. 56 10 cash 7 day
Item list Net. Wet.
Gra/liter./kg/ml.
Rs.
(Per pack)
Discount
(%)
Credit
period
Period of
order
lassi 200ml 7 5 Cash 7 day
lassi 400ml. 14 10 Cash 7 day
Shudh dhee 250 Gms. 100 5 Cash 7 day
Shudh dhee 500gms. 200 10 Cash 7 day
Shudh dhee 1 kg. 400 10 Cash 7 day
Butter 250gms. 80 5 Cash 7 day
Butter 500 Gms. 160 10 Cash 7 day
Butter 1 kg. 320 10 Cash 7 day

7. Price list of retailer
Item list Net. Wet.
Gram/liter./kg/ml.
Rs.
(Per pack)
Discount
(%)
Credit
period
Period of
order
milk 200 ml. 08 10 Cash 7 Day
milk 400 ml. 16 10 Cash 7 Day
milk 1 ltr.ml. 32 10 cash 7 Day
dahi 200ml. 08 10 Cash 7 Day
dahi 400ml. 16 10 Cash 7 Day
chash 400ml. 11 10 Cash 7 Day
chash 1 liter. 22 10 Cash 7 Day
chash 2 liter. 44 10 cash 7 day
Item list Net. Wet.
Gra/liter./kg/ml.
Rs.
(Per pack)
Discount
(%)
Credit
period
Period of
order
lassi 200ml 8 10 Cash 7 day
lassi 400ml. 16 10 Cash 7 day
Shudh dhee 250 Gms. 110 10 Cash 7 day
Shudh dhee 500gms. 220 10 Cash 7 day
Shudh dhee 1 kg. 440 10 Cash 7 day
Butter 250gms. 90 10 Cash 7 day
Butter 500 Gms. 180 10 Cash 7 day
Butter 1 kg. 360 10 Cash 7 day