The document discusses how the top 50 grossing apps on the Amazon Appstore perform differently than other freemium apps in key metrics like installs, active users, retention, engagement, and monetization over time. It shows the top apps have higher conversion rates and average revenue per paying user through tactics like optimizing in-app purchases, social features, and game difficulty. The document also introduces Amazon Underground as an alternative monetization method that pays developers based on total user engagement time with an app.
(AFF201) What the Top 50 Games Do with In-App Purchasing That the Rest of Us ...Amazon Web Services
Not sure when (or if) to run a sale? Not sure what IAP items to offer? In this session, Playtika EVP Salim Mitha and Amazon show you what works. We share best practices and analytics data that we've aggregated from the top 50 in-app purchase (IAP) grossing games in the Amazon Appstore. We cover user retention and engagement data comparisons and examine several purchasing UI layouts to learn how to manage and present IAP item selection. We also cover how to manage IAP price points and how and when to tailor price variety, sales, and offers for customers. You get actionable data and suggestions that you can use on your current as well as future projects to help maximize IAP revenue.
Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW and WHAT the top 50 do differently (Retention data, session length data, units sold and price data) to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't. We’ll share that actionable data with you in this presentation and look at examples from Ninja Kiwi on how they used this data to improve their IAP sales.
In-App Purchase Like a Pro: Best Practices from the Top 50 Apps - Mario VivianiAmazon Appstore Developers
How and why add In-App Purchase to your App or Game? What are the Top 50 Highest Grossing Apps doing with In-App Purchase that the rest of the developers are not?
In its role as a mobile app publisher, Amazon Appstore is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization.
In this talk we'll:
• Zero-in on Amazon In-App Purchasing features like Consumables, Entitlements and Subscriptions
• Discuss a cohort analysis designed to identify best practices common among the Top 50 revenue-generating apps and games
• Understand how to optimize apps and games to attract big spenders and power users
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
An End of Campaign Report on the #ShareACoke #ShareAFeeling Campaign. Amongst other media, Digital was used to drive engagement and reach, supporting the ultimate goal of increasing the ‘sharability’ of the campaign.
Bringing User Generated Content into the Ecommerce Experience – Curalate Part...Curalate
Integrating user generated content into the ecommerce experience drives increased conversion rates, shopping cart sizes, and time-on-site. Our data proves it.
So, how can you bridge the gap between social and ecommerce, bring UGC onto your website, and leverage this growing trend before the 2014 holiday season? Find out.
Urban Outfitters’ Senior Marketing Manager Moira Gregonis shares how one of social's most innovative brands was able to get organization-wide approval to bring UGC on-site and make fans' photos shoppable.
(AFF201) What the Top 50 Games Do with In-App Purchasing That the Rest of Us ...Amazon Web Services
Not sure when (or if) to run a sale? Not sure what IAP items to offer? In this session, Playtika EVP Salim Mitha and Amazon show you what works. We share best practices and analytics data that we've aggregated from the top 50 in-app purchase (IAP) grossing games in the Amazon Appstore. We cover user retention and engagement data comparisons and examine several purchasing UI layouts to learn how to manage and present IAP item selection. We also cover how to manage IAP price points and how and when to tailor price variety, sales, and offers for customers. You get actionable data and suggestions that you can use on your current as well as future projects to help maximize IAP revenue.
Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW and WHAT the top 50 do differently (Retention data, session length data, units sold and price data) to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't. We’ll share that actionable data with you in this presentation and look at examples from Ninja Kiwi on how they used this data to improve their IAP sales.
In-App Purchase Like a Pro: Best Practices from the Top 50 Apps - Mario VivianiAmazon Appstore Developers
How and why add In-App Purchase to your App or Game? What are the Top 50 Highest Grossing Apps doing with In-App Purchase that the rest of the developers are not?
In its role as a mobile app publisher, Amazon Appstore is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization.
In this talk we'll:
• Zero-in on Amazon In-App Purchasing features like Consumables, Entitlements and Subscriptions
• Discuss a cohort analysis designed to identify best practices common among the Top 50 revenue-generating apps and games
• Understand how to optimize apps and games to attract big spenders and power users
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
An End of Campaign Report on the #ShareACoke #ShareAFeeling Campaign. Amongst other media, Digital was used to drive engagement and reach, supporting the ultimate goal of increasing the ‘sharability’ of the campaign.
Bringing User Generated Content into the Ecommerce Experience – Curalate Part...Curalate
Integrating user generated content into the ecommerce experience drives increased conversion rates, shopping cart sizes, and time-on-site. Our data proves it.
So, how can you bridge the gap between social and ecommerce, bring UGC onto your website, and leverage this growing trend before the 2014 holiday season? Find out.
Urban Outfitters’ Senior Marketing Manager Moira Gregonis shares how one of social's most innovative brands was able to get organization-wide approval to bring UGC on-site and make fans' photos shoppable.
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
by Henning Muszynski, Lukas Masuch and Benjamin Raethlein
Original live presentation during GDG Devfest Karlsruhe 2015: https://www.youtube.com/watch?v=OHQNGhizOTY
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
Growth Hacking 101 - scale your app from zero to hero
This talk gives insights about various growth hacks successfully applied by startups and big players. Suitable for newcomers and experienced marketing professionals.
Talk at Google Developer Group Devfest 2015
Together with Lukas Masuch and Benjamin Raethlein
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
Tips to increase app ranking in app storeRahul Vyas
Nowadays it is has become necessary for businesses to use app store for enhancing the visibility of their app through higher app ranking. There are a lot of techniques that can be used to boost app rankings and visibility in the App Store.
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
by Henning Muszynski, Lukas Masuch and Benjamin Raethlein
Original live presentation during GDG Devfest Karlsruhe 2015: https://www.youtube.com/watch?v=OHQNGhizOTY
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
Growth Hacking 101 - scale your app from zero to hero
This talk gives insights about various growth hacks successfully applied by startups and big players. Suitable for newcomers and experienced marketing professionals.
Talk at Google Developer Group Devfest 2015
Together with Lukas Masuch and Benjamin Raethlein
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
Tips to increase app ranking in app storeRahul Vyas
Nowadays it is has become necessary for businesses to use app store for enhancing the visibility of their app through higher app ranking. There are a lot of techniques that can be used to boost app rankings and visibility in the App Store.
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
What Did We Learn About Ads After Analyzing 100 mln Users?
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
1. WHAT THE TOP 50 APPS DO WITH IAP THAT THE
REST OF US DON’T
Reach Engage Earn
MIKE HINES
DEVELOPER EVANGELIST, AMAZON
@MikeFHines mikehines45
mihines@amazon.com
2. Who is
Mike Hines
Founder @ 2 Financial Services Startups
Founder @ 2 Software Startups
QA Engineer @ Now Software
QA Manager, Product Manager @ Microsoft
Evangelist @ Amazon.com
Mentor @ GameFounders, Dev Bootcamp
Games Judge @Casual Connect Indie Prize, White
Nights, and Pocket Gamer Very Big Indie Pitch
Speaker @ GDC, GDCE, Casual Connect, Pocket
Gamer Connects, AnDevCon, White Nights, CES, PAX
Dev
3. CREDIBLY INNOVATE PHOTO
HERE
Amazon Appstore
TODAY’S AGENDA
How the Top 50 Did
What They Do Differently – Selling
What They Do Differently – Engagement
7. Cohort Analysis
Group A: Top-50 Grossing
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
8. Day 1: Installs
Group A: Top-50 Grossing
iiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiii
100100
installed
9. Day 1: Active Users
Group A: Top-50 Grossing
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Iiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiii
4142
In
active
5958
active
10. Day 1: Uninstalls
Group A: Top-50 Grossing
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Iiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiii1318
uninstalled
5958
active
11. Day 1: Paying Users
Group A: Top-50 Grossing
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiii1318
uninstalled
5958
active
33
paying
12. 2,6
2.9
Source: Amazon Appstore, March 2014
Day 1: Engagement
Group A: Top-50 Grossing
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiii
Group B: Rest of Freemium
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiii1318
uninstalled
5958
active
33
paying
# of sessions / active
session length / active
(minutes)
× =
avg. session length
(minutes)
6,9
7,4
1822
13. 6,9
7,4
2,6
2.9
Day 1: Revenue
Group A: Top-50 Grossing
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiii
=×
# of items / paying
100%
112%
avg. selling price
100%
136%
100%
154%
ARPPU
1318
uninstalled
5958
active
33
paying
# of sessions / active
session length / active
(minutes)
× =
avg. session length
(minutes)
18
22
14. Source: Amazon Appstore, March 2014
1 Day Later…
Group A: Top-50 Grossing
ii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiii
Group B: Rest of Freemium
ii
Iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiii
# of sessions / active
session length / active
(minutes)
×
avg. session length
(minutes)
1725
uninstalled
3437
active
11
paying
=×
# of items / paying
100%
106%
avg. selling price
100%
107%
100%
114%
ARPPU
6,7
7.7
3.2
3.5
21
27=
# of sessions / active
15. 3 Days Later…
Group A: Top-50 Grossing
iiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiii
# of sessions / active
session length / active
(minutes)
×
avg. session length
(minutes)
1928
uninstalled
1923
active
=×
# of items / paying
100%
107%
avg. selling price
100%
122%
100%
131%
ARPPU
5,9
7,9
2.
6
3.2
15
25
=
# of sessions / active
16. 1 Week Later…
Group A: Top-50 Grossing
iiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiii
# of sessions / active
session length / active
(minutes)
×
avg. session length
(minutes)
2032
uninstalled
1418
active
=×
# of items / paying
100%
102%
avg. selling price
100%
121%
100%
124%
ARPPU
5.
7
7,4
2.
6
3.2
15
24
=
# of sessions / active
17. 2 Weeks Later…
Group A: Top-50 Grossing
iiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiiiiiiiiii
iiiiiiiiiiiiiiiiiiiii
# of sessions / active
session length / active
(minutes)
×
avg. session length
(minutes)
2134
uninstalled
1014
active
=×
# of items / paying
100%
111%
avg. selling price
100%
108%
100%
120%
ARPPU
5,7
7,3
2,5
3,1
14
22=
# of sessions / active
18. 1 Month Later…
Group A: Top-50 Grossing
iiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Source: Amazon Appstore, March 2014
Group B: Rest of Freemium
iiii
iiiiiiiiiiiiiiiiiiiiiiii
# of sessions / active
session length / active
(minutes)
× =
avg. session length
(minutes)
2236
uninstalled
48
active
=×
# of items / paying
100%
103%
avg. selling price
100%
128%
100%
131%
ARPPU
5,9
7.3
2,4
3.1
14
23
# of sessions / active
19. Hours Since App Download
IN-APP PURCHASING BY HOUR
Source: Amazon Appstore, March 2014
0 24 48 72 96 120 144 168 192 216 240 264 288
20. PRICE INCREASES OVER TIME
Days User Owned App
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
1 4 7 10 13 16 19 22 25 28
Source: Amazon Appstore, March 2014
+60%
average
selling price
21. WHAT WE LEARNED
The top have higher average price points
You can charge more in the right place and time.
Session length and count are important
Retention is not the only important metric.
23. THE TOP DEVELOPERS KNOW THE NUMBERS
?
ENGAGE
CUSTOMER
EARLY
MAKE IT
EASY TO
COME BACK
GIVE THEM A
REASON TO
COME BACK
37% of users who will purchase, purchase
on the first day
48% of repeat purchases happen within one
hour of a previous purchase
64% of revenue comes from 3rd order +
74% of revenue occurs after first 7 days
56% of revenue occurs after first 30 days
24. Apps with tutorials that introduce IAP
items
HAVE A 2.5x HIGHER
CONVERSION RATESource: Amazon Appstore, July 2013
25. Apps showing users how to “consume”
GET MORE REPEAT
ORDERS
Games that providing a post-purchasing tutorial
generated 65% more repeat orders than the
market average.
Source: Amazon Appstore, March 2014
26. Games with bigger selection
RECEIVE MORE
ORDERS PER
CUSTOMER
Developers that add new items regularly are able to
re-engage their paying customers. 1.14% of the
customers generate 30% of sales.
Source: Amazon Appstore, March 2014
69%
100%
145%
1-5 Items 6-10
Items
11-15
Items
ARPPU by # of IAP items for sale
27. Conversion Rate
INDEX: Average = 100%
Don’t confuse your customer
OFFER VARIETY,
BUT NOT TOO
MUCH
Source: Amazon Appstore, March 2014
147%
101%
52%
0%
50%
100%
150%
200%
1-5
Price
Points
6-10
Price
Points
11-15
Price
Points
29. To sell more IAP items,
BE CLEAR
ABOUT VALUE
Make it obvious what the
benefit is for buying different
price items. Confused
customers don’t buy anything.
30. WHAT WE LEARNED
Games with bigger selection
RECEIVE MORE ORDERS
Tutorials that introduce in-app items
HAVE HIGHER CONVERSION
Showing users how to “consume”
GETS REPEAT ORDERS
Treating in-app items like a catalogue
MAKES IT EASY TO SHOP
1.14%
of paying customers generate
30% of sales
33. Tuning Game Difficulty
WILL ENCOURAGE
LONGER SESSIONS
Too hard, and users will abandon. Too
easy, and they can get bored. Just right,
and it becomes addictive!
34. Engaging Community
CAN CREATE BUZZ
AND KEEP USERS
ENGAGED
This will result in more friend-to-friend marketing
as players share their achievements and ranks.
Players will also compete with friends and leaders
and stay engaged.
40. To be in control,
HAVE A LOT
OF LEVERS
Measure with Analytics, and
use A|B Testing to fine-tune
everything from game
difficulty to IAP menu
choices.
41. Design IAP into the
fabric of your game
MAKE IT
EASY TO BUY
Offering ways to buy your IAP
items when they are needed
will increase conversion.
Apps that made it easy to shop
INCREASED REVENUE 75% (ARPPU)
Source: Amazon Appstore, March 2014
42. WHAT WE LEARNED
Add social and tweak game difficulty to
INCREASE TIME AND COUNT OF
SESSIONS
Cater to your best and longest customers with clear value
DIFFERENTIATE YOUR IAP CATALOG
Give yourself control of your game in the wild
IMPLEMENT A|B TESTING
43. IF YOU ONLY DO ONE THING…
Cater to your best and longest customers
DIFFERENTIATE YOUR IAP CATALOG
44. IF YOU ONLY DO TWO THINGS…
Cater to your best and longest customers
DIFFERENTIATE YOUR IAP CATALOG
Make sure your IAP catalogs are
CLEAR ABOUT VALUE
47. A new shopping app distributing
#ActuallyFree APPS
Turn 100% of your Android users into
revenue-generating customers
Developers waive fees on apps
and In App Purchase items.
Customers get #ActuallyFree
apps!
Amazon pays developers for
cumulative minutes customers
spend in an Amazon Underground
app.
48. Amazon Underground
HOW IT WORKS
• Customers go to Amazon and
download the Amazon
Underground shopping app
• Customers download your app
from Amazon Underground
• Total user minutes are multiplied by
our payout ratio
• Developer is paid
50. 6,9
7,4
2,6
2.9
Day 1: Revenue
Group A: Top-50 Grossing
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiii
Group B: Rest of Freemium
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiii
=×
# of items / paying
100%
112%
avg. selling price
100%
136%
100%
154%
ARPPU
1318
uninstalled
5958
active
33
paying
# of sessions / active
session length / active
(minutes)
× =
avg. session length
(minutes)
18
22
51. Underground
In an average week:
10K Users (@9
min/day)
630K Minutes/week
630K x $0.002 = $1260
$1260 x 100% = $1260
Amazon Underground
HOW IT WORKS
52. Underground
In an average week:
10K Users (@9
min/day)
630K Minutes/week
630K x $0.002 = $1260
$1260 x 100% = $1260
IAP
In an average week:
10K Users (@3%
convert)
= 300 Paying Users/week
Amazon Underground
HOW IT WORKS
53. 6,9
7,4
2,6
2.9
Day 1: Revenue
Group A: Top-50 Grossing
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiii
Group B: Rest of Freemium
iii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiii
=×
# of items / paying
100%
112%
avg. selling price
100%
136%
100%
154%
ARPPU
1318
uninstalled
5958
active
33
paying
# of sessions / active
session length / active
(minutes)
× =
avg. session length
(minutes)
18
22
54. Underground
In an average week:
10K Users (@9
min/day)
630K Minutes/week
630K x $0.002 = $1260
$1260 x 100% = $1260
IAP
In an average week:
10K Users (@3%
convert)
= 300 Paying Users/week
300 x $6.00 ARPPU/week
= $1800
Amazon Underground
HOW IT WORKS
55. Getting Started
• Android
• Premium or IAP in another
store
• Open to Devs worldwide
• For customers in US, UK,
Germany and France
Qualifications
developer.amazon.com/underground