This document summarizes a digital marketing presentation about using SlideShare. It discusses what SlideShare is, how businesses can use it to share slides, and its growth in hosting slideshows for public viewing. The presentation then outlines seven ways to leverage SlideShare, including designing appealing slides, optimizing for keywords, creating how-to guides, using list titles, sharing useful industry information, posting on LinkedIn, and getting featured on the SlideShare homepage.

1. A Digital Marketing Presentation
Presented By
Akshit Jain 15bsp0140
Akash Gupta 15bsp0113
Akshay Kumar Paswan 15bsp0134
Manash Pratim Nath 15bsp0662
Nishant Singh 15bsp0771
Baivab Mishra 15bsp0298

2. What is Slide Share
 SlideShare is a slide hosting service, acquired by LinkedIn in 2012. It allows users
to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either
privately or publicly.
 The slide decks can then be viewed on the site itself or can be embedded on other
sites. Just as YouTube allows users to upload and share videos, SlideShare allows
users to upload and share slideshows.
 Although the site was originally intended for businesses to share slides amongst
employees, it has expanded and now hosts a huge number of slideshows which have
been uploaded for anybody to view
 SlideShare is currently only used by around 17 percent of B2B marketers.

3. Why to use Slide Share
 SlideShare is far more practical and less time-consuming process.
 Using SlideShare means you will be able to tap into the large number of
SlideShare visitors and raise your own profile.
 Using SlideShare is low cost, since there is both a free account option
and the option to go pro.
 Using SlideShare is easy,
 Using SlideShare will allow you to grow your brand and is perhaps the
platform which can best accommodate more detailed and in-depth
content – i.e., content that may not be appropriate for sharing on other
social channels.

4. 7 ways

5. 1: Draw People in With Well-Designed Slides
 SlideShare’s audience expects high-quality presentations and rewards them
with clicks & views.
 SlideShare has over 60 million unique visitors a month, generating over 215
million page views. With that kind of traffic, the issue of supply and demand
isn’t lack of content—it’s lack of well-designed and useful content.
 That represents a great opportunity for small business owners like you.
 Unless you or your brand is already well-known, that’s likely a few hundred
more views than a new Twitter, YouTube or Facebook account would get you.

6. 2: Rank Higher With Keywords and Phrases
 How you use keywords and phrases in your slides can impact
your success on SlideShare. As on any other site, users search for
what they’re looking for. Make sure they can find you.
 While it’s not hard to optimize your slides, many people overlook a
few basic tweaks that could help them rank higher overall.
 One easy change you can make is to use your keyword as a
filename.
 Also include your keyword or phrase in the title and description of
your presentation, as well as the tags. Make your keyword the first
tag for the presentation, and then choose closely related tags to
follow.

7. Use your keyword in the Title, Description
and Tags sections

8. 3: Appeal to Readers With How-To Guides
 Visual content is hot and it’s not going away. SlideShare is an
obvious fit for visual content.
 Slides make it easy for viewers to see how to complete steps, go at
their own pace and jump back and forth as needed.
 A how-to guide on SlideShare lets you avoid overwhelming viewers
by giving them information one slide at a time.
 If you’d like, you can upgrade your SlideShare account to include
video in your presentation as well.

9. 4: Grab Attention With List Titles
 Readers love lists. If you visit any popular website, you’ll see more
than a few headlines that include a list. That’s because they work.
The same is true on SlideShare.
 With just one list presentation, you can lure readers in and get on
the radar of the people who matter in your space. If you’re lucky,
they’ll share the presentation with their followers.
 For every 10 emails industry influencers get telling them they’ve
been listed in a blog post

10. 5: Share Useful Industry Information
 White papers put marketers between a rock and a hard place. If
your white paper isn’t packed with information, readers don’t think
it’s special. If it’s too long, you lose their attention.
 Create slides that include links to relevant sections of your
industry white paper so your audience can focus on the areas
they’re most interested in.
 When you make it easy for viewers to find the information that
best pertains to them, they’re more likely to view your
presentation and click through to your related content.

11. 6: Post Presentations to LinkedIn
 LinkedIn is fast becoming the go-to spot for business for business
professionals to educate themselves on industry-related topics.
That makes it a great place to promote your well-designed,
professional SlideShare content.
 Anytime you post a presentation on LinkedIn, share it as a status
update in both your personal profile and company page.
 Once you add the link to your presentation, you have an attractive
way to stand out from other profile and encourage people to click
through for your content.
I am Here to help other business

12. 7: Get Featured on the SlideShare Homepage
.
 Each day, SlideShare hand-selects around a dozen
presentations to feature on their homepage
 As you’d expect, being featured on SlideShare’s
homepage results in a lot of additional exposure for
your presentation..
 SlideShare staff hand-picks which presentations they
put on the homepage. If you follow SlideShare’s
guidelines you’ll dramatically increase your chances
of being noticed
.

13. Lets Show You How practically It
Looks & Work