IIPM Microfinance Ltd is launching new ATM and cash deposit machine (CDM) products to provide their 8 million clients with convenient access to their accounts. Key features of the products include cash withdrawals, deposits, transfers and balance checks. They plan to educate clients on using the machines through demonstrations on a dummy ATM. This will boost financial inclusion and help improve IIPM's high loan recovery rate of 99.98% by allowing clients to repay loans at CDMs without visiting branches.

1. SECTION – 02
GROUP - 05
MICROFINANCE PRODUCT:
ATM AND CASH DEPOSIT
MACHINE(CDM)
Submitted by:
MD SALMAN ANJUM-
70
POOJA – 73
MATHAN – 69
PRAVIN MANE – 68
ANUJ KUMAR – 49
RISHIKESH - 76

2. TABLE OF CONTENT
1. About our MFI : IIPM Microfinance ltd.
2. Product Rationale: ATM & CDM
3. Features of Product
4. Selling Strategies
5. Benefits
6. Summary

3. ABOUT OUR MFI : IIPM MICROFINANCE LTD.
 Our Hypothetical Microfinance institution named IIPM
Microfinance Ltd is established in Bengaluru in 9
March 1998 and ranges its product & services to all
over India.
 Our MFI comes under regulation of RBI and has a
good loan recovery rate of 99.98 %.
 Since we have large number of clients i.e.. approx. 8
million and loan capita is 45% , so clients are better
off as loan capita is more than 20%.
 Our Performance indicators in terms of financial and
Social is par above in comparison to other MFIs in
India.
 To extend our product & services we are going to
launch ATM and Cash Deposit Machine(CDM) in

4. 1. PRODUCT RATIONALE:
ATM & CASH DEPOSIT MACHINE (CDM)
 1. IIPM ATM CARD SERVICE
You want to do your account transactions at any time?
If Yes, please come to get IIPM ATM card from IIPM
Microfinance Ltd. to enjoy those transactions.
To get IIPM ATM card, you only have
simple savings account with Our MFI.
 Specialties of IIPM ATM Card
Get IIPM ATM Card for free
No expiry date
Free monthly fee
Unlimited Transactions without any additional
charges
Access your account at 24/7
Enjoy special discount by IIPM MFI Ltd.’s business
partners .
Only Rs. 100 annual charge for ATM transactions.

5. 2. FEATURES OF PRODUCT
• Cash withdrawal
• Cash withdrawal via code
• Cash deposit with card
• Cash deposit without card
• Fund transfer
Fund transfer to own account
Fund transfer to other account
Fund transfer to cash
• Balance inquiry
• Mini statement
• PIN change

6. SOME FEATURES
1 . CASH WITHDRAWAL STEPS :
a. Please insert ATM Card.
b. Click on Saving Account
c. Please select languages.
d. Please enter 6-digit PIN.
e. Please select “Cash Withdrawal”.
f. Please select the amount. If you want another amount,
please select “Input Another Amount”.
g. Please enter the amount, then please select “Yes”.
h. Please take your card.
i. Please take your cash.
j. Please check the remain balance in your account. If you
need a receipt, please select “Yes”.
BENEFITS : Cash withdrawal from any branches in India
of IIPM ATM service .

7. 2. CASH WITHDRAWAL VIA CODE
a. Please select a command key on the ATM.
b. Please select “Withdrawal Cash via Code”.
c. Please enter 4-digit code that you have. That
will receive in mobile phone sms.
d. Please enter 6-digit code that you have.
e. Please enter the amount, then select “Yes”.
f. Please take your cash.
g. Please take your receipt.
BENEFITS : Clients can give money to
recipient via 4 digit SMS code through mobile.

8. 3. CASH DEPOSITS
a. Please insert ATM Card.
b. Please select languages.
c. Please enter 6-digit PIN.
d. Please select “Cash Deposit”.
e. Please select account number, if you have more than
one account.
f. Please put your cash. ( 100 pieces per transaction only)
g. Please check the bank notes and amount. If it's correct,
please select “Agree”.
h. Your transaction have been successfully completed. If
you wish to do another transaction, please select “Yes”.
BENEFIT : Through this service , MFI recovery rate will
be good and our MFI agents need not go to client’s
home for recovery purpose

9. 3. SELLING STRATEGIES
 Our MFI aims at educating customers with regard to
modern Microfinance facilities and financial products
available to them in order to promote financial inclusion of
the economically marginalized groups.
 We help customers maintain their income and
expenditure budget and open a bank account for them so
that they can save in a safe place.
 Through the course of this program, our staff faced
difficulty in providing ATM cards and cheque books to
our customers, as these they initially doubted whether our
customers could use ATM machines.
 MAJOR CONCERN
Similarly, our customers were apprehensive about
operating ATM machines as they felt that their money
would disappear and the machine would swallow their ATM
card.

10. INNOVATIVE IDEA
 We designed a dummy ATM machine which
had all the instructions displayed that a real ATM
machine has, in order to help the customers
practice using an ATM machine.
 This Dummy ATM Machine should be of low
cost and established in less number . It is
attractive so that Mfi clients have some interest.
 Practicing on the dummy ATM machine has
really boosted the confidence of the customers
and now they operate ATM machines without
any hesitation.
 The branch team also carries this model to our
trainings agents and uses it to demonstrate in
front of rural MFI clients how an ATM machine

11. OTHER SELLING STRATEGIES
Enjoy special discount by IIPM MFI Ltd.’s
business partners if clients are using IIPM ATM
Card.
For Example :
1. Get 3-5 % discount on 1 litre of petrol and
diesel in Reliance petrol pump .
2. Local Restaurants as a business partner
and discount of 5-15 % if uses IIPM ATM
Card. etc

12. SUMMARY
 Our new product ATM and CDM is going to
be very efficient in terms of financial
transaction and maintain transparency in
system.
 The Recovery Rate will be good and not a
major concern after launching ATM and CDM
. The clients need not go to far branches for
deposit loan , inspite they can repay it
through CDM .
 The development of new product is
necessary and any loopholes in ATM and