White label ATMs are standalone ATM units not operated by banks that allow customers to perform transactions from any bank. They offer additional services beyond withdrawals like payments and requests. Branding options on white label ATMs include digital screen ads and videos, outdoor signage, and internal displays and branding that provide high visibility to thousands of customers each month. One company operates nearly 18,000 white label ATMs across India, offering advertisers access to millions of potential customers each year through these machines.

1. INNOVATIVE BRANDING
OPTIONS
ON
POWERED BY
“WHITE LABEL ATM”

2. Types of “ATM in India”
Owned and operated by
the Bank
BANK LOGO
Assets owned and managed by a
3rd party with Bank Logo
BANK LOGO
BROWN LABEL ATM
BANK ATM
WHITE LABEL ATM
Owned and operated by
Non-Banking entities,
licensed by RBI

3. ⇨ White label ATM services, a concept which has been approved
for faster roll out of ATMs in India by the “Reserve Bank of
India (RBI)”. White labeled ATMs are standalone units (not
operated by any bank) and can be used for transactions of
any bank’s debit/credit card.
⇨ Apart from conventional banking transactions like cash
withdrawal/deposit & balance enquiry, ‘White label ATMs’
are introducing more services for its customers/users like half
yearly statement request, EMI payment for Loans or
Mutual Funds/utility bill payments etc.
⇨ Three major ‘White Label ATM’ Operators (WLAO) in India
are:
Introduction to “White Label ATM”

4. ⇨ One of the most cost effective mediums of branding that
covers all aspects of advertising i.e. Digital Screen
branding, Internal Captive Audience branding and
Outdoor branding
⇨ Average customer walk-ins of 4,000+ per ATM per month
⇨ More than 25,000 monthly eyeballs, aided by presence
in high footfall locations
⇨ One of the best advertising mediums for deeper brand
penetration in ‘Tier-2’ to ‘Tier 6’ markets
⇨ Targeted user engagement through ‘digital screen’ and
‘ inside branding options’
⇨ Average spend time by a customer/user inside ATM unit
is at least 2.5 to 4 minutes that gives a higher recall
value to the ‘brand’ advertising on this medium
⇨ Customers/Users prefer to use ‘White Label ATMs’
over ‘Bank ATMs’ due to ‘no transaction fees (up-to 05
transactions)’ from their account, which brings them
back to the ‘WLAs’ again and again even if one has to
travel a little extra
Benefits of Branding on
“White Label ATM”

5. Branding Option (DIGITAL)
(I) Screen Saver & Video Advertisement (Static/Video)
⇨ Looping Wall Papers: Capable of
Looping 2 Advertising Screens
⇨ Visible to all Transacting Customers:
Average 5000+ per ATM per month
⇨ Advertisement Displayed for 80% of
Total Idle Time
⇨ Video advertisement (with or without
audio )can belayed in loop from 10
seconds to 30 seconds
Actual Campaign
Sample for Campaign

6. Branding Option (DIGITAL)
(II) Mobile Number Lead Generation through Screen
HOME LOANS @ 5% RATE
Interested ?
YES
NO
NO
User Input at
ATM
•Mobile
Number Entry
Transfer to
WLAO Switch
•Mobile
Number stored
at WLAO
Switch
Notification to
Advertiser
•Leads shared
with
Advertiser.
⇨ Visible to all customers at the End
of Transaction
⇨ Mobile Number capture with
Customer’s consent
⇨ Currently over 18,000 daily mobile
registrations
⇨ Periodic Reports to share mobile
numbers as leads
⇨ Ideal for New Customer Acquisition
Actual Campaign

7. Branding Options (OUTDOOR)
(iI) Main Signage Co-Branding(I) Front Glass Poster Branding
Sample for Campaign Sample for Campaign

8. (I) Wall Branding inside ATM unit
Branding Option (INTERNAL)
Sample for Campaign

9. Branding Option (INTERNAL)
(II) Display Standee inside ATM unit
Actual Campaign

10. Branding Options (INTERNAL)
(III) ATM Machine Wrap (IV) Dummy Display on ATM Machine
Actual Cfor ampaignActual Cfor ampaign

11. PAN India Presence
S.No. State No. of ATMs
1 TAMILNADU 1444
2 UTTAR PRADESH 1166
3 BIHAR 798
4 ANDHRA PRADESH 632
5 KARNATAKA 465
6 TELANGANA 461
7 KERALA 287
8 MAHARASHTRA 265
9 MADHYA PRADESH 249
10 CHATTISGARH 71
11 JHARKHAND 51
12 PUDUCHERRY 34
13 UTTARAKHAND 27
14 WEST BENGAL 11
India1i Total ATMs= 5,961

12. PAN India Presence
Hitachi Total ATMs= 3,416
S.No. State No. of ATMs
1 UTTAR PRADESH 600
2 MAHARASHTRA 477
3 RAJASTHAN 409
4 MADHYA PRADESH 283
5 TAMILNADU 243
6 TELANGANA 185
7 ASSAM 168
8 CHHATTISGARH 140
9 BIHAR 120
10 HARYANA 118
11 KARNATAKA 104
12 GUJARAT 101
13 WEST BENGAL 95
14 ODISHA 84
15 UTTARAKHAND 71
16 JHARKHAND 49
S.No. State No. of ATMs
17 ANDHRA PRADESH 44
18 PUNJAB 40
19 DELHI 33
20 HIMACHAL PRADESH 22
21 TRIPURA 7
22 ARUNACHAL PRADESH 4
23 CHANDIGARH 4
24 PUDUCHERRY 4
25 DADRA & NAGAR HAVELI 2
26 KERALA 2
27 MEGHALAYA 2
28 DAMAN & DIU 1
29 GOA 1
30 JAMMU & KASHMIR 1
31 MANIPUR 1
32 MIZORAM 1

13. PAN India Presence
S.No. State No. of ATMs
1 TAMILNADU 1510
2 MAHARASHTRA 936
3 TELANGANA 861
4 ANDHRA PRADESH 747
5 BIHAR 747
6 UTTAR PRADESH 719
7 WEST BENGAL 649
8 KARNATAKA 448
9 ODISHA 277
10 MADHYA PRADESH 257
11 RAJASTHAN 189
S.No. State No. of ATMs
12 JHARKHAND 163
13 HARYANA 161
14 GUJARAT 134
15 DELHI 123
16 CHATTISGARH 84
17 UTTARAKHAND 80
18 KERALA 45
19 PUDUCHERRY 44
20 PUNJAB 25
21 HIMACHAL PRADESH 10
22 ASSAM 7
Indicash Total ATMs= 8,216
Grand Total ATMs= 17,593

14. ⇨ With the demonetization drive completing a
year today, political parties are leaving no stone
unturned in painting blemishes on each other.
While the government is claiming it to be a huge
success, the opposition termed the drive as
“loot”. RBI, on the other hand, has provided data
to show that while the government aimed at
going cashless with the note ban, ATM
transactions has gone up by 27% since
demonetization.
⇨ According to bank-wise statistics provided by
RBI, while 56,17,58,639 ATM transactions
were made in November 2016, the figures
stood at 63,04,70,907 in December 2016, up
by 12%.
⇨ There is also a rise of 27% in the number of
ATM transactions when November 2016’s data
is compared to September 2017. The volume
of ATM transactions has almost doubled in the
following year after demonetization kicked in
and rose to Rs 24,22,646 million.
Growth in ATM Transactions since Demonetization
56.17
63.04
0.14
0.27
0
0.05
0.1
0.15
0.2
0.25
0.3
52
54
56
58
60
62
64
Before demonitisation(In Cr.) After demonitisation(In Cr.)

15. Clients Already Advertised on
“White Label ATM”

16. Contact Us “Mirakle Marketing and
Advertising” is a young &
innovative Media Consultancy
specializing in Out-of-box
media solutions that helps in
giving your brand campaign
the MAXIMUM BUZZ…
We are the Media Sales
Partner for:
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Mob: (+91) 9910054935
info@miraklemarketing.com
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