Micro marketing environment
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The document discusses the micro marketing environment, which includes small forces within a company that directly impact its operations and success. These microenvironmental factors are employees, customers, suppliers, distribution channels, competitors, and the general public. Each of these groups influences the business in different ways such as through employee skills impacting customer service or competitors influencing marketing plans. The microenvironment is the closest layer to a business and has the most direct control over its performance.
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This document provides an overview of a company's marketing environment, which consists of microenvironment and macroenvironment factors.
The microenvironment includes internal departments as well as key external groups that are close to the company like suppliers, marketing intermediaries, customers, and publics. It also covers competitors that the company must position itself against.
The macroenvironment encompasses larger societal forces like demographic and economic conditions that companies can't control but must respond to. It discusses how demographic trends in areas like population, education levels, and diversity impact markets.
Sydney Event: A Social Affair
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
MF strategic marketing strategic role of marketing
The document discusses the strategic role of marketing. It outlines that the primary purpose of marketing is to create long-term, mutually beneficial exchange relationships between an entity and its customers. Marketing managers now have expanded responsibilities, including charting organizational direction and contributing to strategic decisions that affect long-term performance. The marketing manager plays a key role in strategic planning by defining the business mission, analyzing situations, and developing strategies, objectives, and plans.
105 Marketing Enviornent Unit no 2.ppt
The marketing environment consists of internal and external factors that affect a company's marketing decision-making and performance. The microenvironment includes suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment includes political, economic, social, technological, demographic, and natural forces. Understanding the marketing environment through environmental scanning allows companies to identify strengths, weaknesses, opportunities, and threats to inform long-term business strategy and decision-making.
Different Types of Marketing Environment
The document discusses the marketing environment and its components. It defines the marketing environment as the external factors that affect a company's ability to build customer relationships. The marketing environment has a micro and macro environment. The micro environment directly impacts the company and includes suppliers, customers, competitors, publics, and marketing intermediaries. The macro environment includes demographic, economic, natural, technological, political, and cultural forces outside a company's control. Understanding these environmental factors is important for effective marketing.
Marketing enviornment
The document discusses the marketing environment and identifies key factors that can influence a company's marketing efforts. It divides the marketing environment into micro and macro levels. The micro environment includes suppliers, competitors, marketing intermediaries, end users, and the company itself. The macro environment encompasses demographic, economic, political, technological, and socio-cultural forces from the broader environment.
TOOLS OF STRATEGIC ANALYSIS
The document discusses various tools for strategic analysis including environmental scanning, SWOT analysis, Porter's five forces model, and VRIO analysis. Environmental scanning involves tracking trends in an organization's internal and external environment. SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Porter's five forces model examines the competitive forces that shape an industry. VRIO analysis evaluates the value, rarity, imitability, and organization of a firm's resources and capabilities.
MCA Test Page for D2S
MCA is a full-service communications firm based in Silicon Valley that specializes in technology clients. It provides a wide range of communications services including public relations, social media, events, and investor relations. MCA works with companies of all sizes from startups to global brands. It prides itself on a personalized approach and deep understanding of its clients' technologies and business objectives.
Marketing environment
The marketing environment refers to internal and external forces that affect an organization's ability to operate successfully. The micro environment includes forces close to the company like customers, suppliers, competitors, and public groups. The macro environment includes broader societal forces like political/legal, economic, sociocultural, technological, and demographic factors. Understanding these internal and external forces is important for analyzing markets and developing effective marketing strategies.
Strategic management final
Master Sanitary Ware is a Pakistani manufacturer of sanitary products founded in 1953. It has expanded over the decades to include multiple business units producing sanitary fittings, tiles, plastic products, and more. The company aims to provide high-quality products and maximize customer value through research. However, it faces weaknesses such as lack of employee motivation and centralized decision-making.
Move From Campaigns to Customers
The document discusses moving marketing from a campaign-focused model to a customer-centric model. It argues that consumers expect individualized, cross-channel experiences tailored to their behaviors. The new approach focuses on building customer profiles, delivering personalized messages across channels, and orchestrating interactions throughout the customer lifecycle. This helps move customers to higher value by predicting needs and driving ongoing engagement, while improving marketing ROI through attribution analytics. The key is applying customer data and insights to deliver proactive, integrated experiences across all digital channels.
McDonald Marketing strategies
McDonalds has extensive marketing strategies to promote its brand globally. It segments customers based on geography, demographics like income, age, and family size. Its products include hamburgers, chicken nuggets, and French fries. McDonalds uses a variety of places to sell its food like restaurants, kiosks, websites, and a mobile app. It also uses promotions like toys in Happy Meals to attract kids. McDonalds closely monitors consumer preferences to update its menu over time.
Marketing environment
Marketing environment, classification of marketing environment- macro and micro environment, components of marketing environment, marketing intermediaries, competitors, public, factors of macro environment, social and cultural factors.
Marketing mgmt
This document provides an overview of key marketing concepts. It defines marketing as a social process involving the exchange of goods and services to satisfy needs and wants. The core concepts discussed include needs, wants and demand, products and services, customer value, exchange and relationships. It also distinguishes between selling and marketing, and describes the marketing concept orientation which focuses on customer needs rather than production. Key elements of the marketing environment, including internal factors like staff and resources, and micro factors like customers and suppliers, are also summarized.
Presentation1(1)
These slide are discribing about the marketing and its environments which are also defined micro environment and the other is macro environment. in these slides micro envirnment is defined
Marketing environment
The marketing environment consists of internal and external factors that affect a company's ability to serve its customers. It includes the micro environment of suppliers, customers, competitors, and public, as well as the macro environment of demographic, economic, technological, political/legal, and social/cultural forces. Understanding the marketing environment is crucial for businesses to operate successfully and stay in the market over the long term.
Enterprise Collaboration & Social Business Measurement
As major disruptions continue to force the business world to innovate and adapt like never before, social business is changing the way businesses communicate and engage with constituencies. Learn how to harness trends of the collaborative economy, big data and social business in the enterprise to inspire your teams to innovate and collaborate in a way that drives meaningful business value and tangible outcomes.
Presented at the PRSA 2013 International Conference on October 28, 2013 in Philadelphia.
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MF strategic marketing strategic role of marketing
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Enterprise Collaboration & Social Business Measurement
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Micro marketing environment
- 2. THE MARKET ENVIRONMENT The firm’s ability to build and maintain successful relationships with customers. LEVELS OF THE ENVIRONMENT MICRO •Small forces within the company MESO •The industry the company operates MACRO •Large societal forces
- 3. MICRO ENVIRONMENT The elements in an organization’s immediate area of operations that affect its performance and decision making.
- 4. FACTORS OF THE MICRO-ENVIRONMENT These are close to a business and have direct impact on its business operations and success. Employees Customers Suppliers Distribution Channels Competitors The General Public
- 5. EMPLOYEES The business employs staff who through motivation, skills and experience will affect customer service, customer experience and ultimately sales.
- 6. CUSTOMERS The firm is to aim to attract and retain customers through products that meet their “wants and needs” and provide excellent customer services.
- 7. SUPPLIERS A supplier’s behaviour will directly impact the business it supplies inherently impacting the customer experience quality
- 9. COMPETITORS Competitors influence your actions as a firm and their actions will influence your own marketing plan
- 10. THE GENERAL PUBLIC The general public constitutes stakeholders who may not generally be paying customers but who have an influence on the decisions carried out by a business
- 11. “The heart of marketing is behaviour modification, and this will remain our focus” – Jennifer S. Nelson Jennifer S. Nelson, Global Director/Global strategy and insights, Johnson & Johnson
Editor's Notes
- Understanding the market environment is essential to know the forces that will affect a business
- What is to now be considered is the building blocks or the factors that make up the micro environment These factors include: competitors, customers, distribution channels, suppliers, and the general public
- The business is to ensure that it employs staff with relevant skills and experience Relevant skills and experience is necessary and essential Training and development play a critical role in achieving competitive advantage Employees drive value through customer satisfaction Employees are the interface between a brand and its customers Training, motivating, and developing employees support the functions and philosophy of marketing
- All businesses need customers For businesses to be successful they need to be customer oriented We think less of the Product Life Cycle (PLC) and think more on the Customer Life Cycle (CLC) whereby we attempt to recruit and retain customers This means to understand their “wants & needs” This also means to identify their needs, satisfy them and anticipate them into the future This also means a focus on the quality of customer service to retain the customer
- Suppliers are those companies or individuals that supply the business with goods and services to which the business adds value through transformation In a manufacturing point of view suppliers supply raw materials and components which are transformed into finished goods In a retail perspective suppliers are those that deliver produce which is broken down from bulk Suppliers are a vital part of the supply chain which sees value-added at all stages from conception to consumption Supplier behaviour has an impact on the quality of customer experience a business will deliver for instance if a supplier make their deliveries late that will have a direct impact on the experience you offer to the customer
- Distribution channels are vital as they participate in the marketing process as they have a direct supplier relationship with every consumer Distribution channels determine how the product reaches the consumer
- Competitors who are part of your microenvironment compete for your customers and might even try to take your best employees and might distribute through the same channels as your company Competitors at times are also the source of profitable collaboration which may be good for you For instance the distribution joint venture in the car industry between Toyota, Peugeot and Citroen in Europe
- The local community for instance is part of the general public who have an influence on the decisions by the business for instance a factory may have to be built in a different location due to the wishes of the community