Macro environment
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The document discusses the macro environment factors that affect business operations. It defines the macro environment as the external factors outside a company's control that influence its operations. The key macro environment factors discussed are demographic forces relating to population characteristics, economic forces concerning spending power and patterns, natural forces involving natural resources and environmental impact, technological forces regarding production technology, political forces such as government regulations, and social/cultural forces like lifestyle trends and customs. Analyzing these macro environment factors is important for marketers to understand market changes and adapt their strategies accordingly.
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External Environment | Business Environment
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The micro environment includes factors close to the business like customers, employees, suppliers, shareholders, media, and competitors that directly impact operations. The macro environment comprises broader forces like political, economic, social, technological, legal, environmental, and ethical factors influencing the context for a business. Both the micro and macro environments are important for a business to understand to adapt to its surroundings.
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The document discusses the external environment that businesses operate within, including the micro and macro environments. The micro environment consists of suppliers, customers, marketing intermediaries, financiers, and the public. The macro environment includes economic, legal, technical, social/cultural, and political factors. Economic factors influence the business system and policies. Legal factors include applicable laws and court rulings. Technological factors determine the types of products, equipment, and quality used. Social and cultural factors shape values and work culture. Political factors relate to government policies toward and control/regulation of businesses. The external environment has indirect but significant influence on businesses.
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COEPD - Center of Excellence for Professional Development is a primarily aBusiness Analyst and PMP Training Institute in the IT industry of India head quartered at Hyderabad. COEPD is expert in PMP Training and Business Analyst Training in Hyderabad, Chennai,Pune, Mumbai&Vizag. We offer PMP and Business Analyst Training with affordable prices that fit your needs.
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Visit at http://www.coepd.comorhttp://www.facebook.com/BusinessAnalystTraining
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For More Details Please Contact us:
Visit at http://www.coepd.comorhttp://www.facebook.com/BusinessAnalystTraining
Center of Excellence for Professional Development
3rd Floor, Sahithi Arcade, S R Nagar,
Hyderabad 500 038, India.
Ph# +91 9000155700,
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The document discusses market segmentation and target marketing. It defines market segmentation as dividing the market into customer segments and target marketing as selecting which segment to focus on. It also outlines the key components of a company's marketing environment, including the microenvironment of actors close to the company like suppliers, marketing intermediaries, and competitors, as well as the larger macroenvironment forces like demographics, economic conditions, natural resources, technology, and culture. Finally, it provides some statistics about Pakistan's population in terms of age structure, education levels, life expectancy, income distribution, and other factors in the macroenvironment.
Macroenvironmental analysis india
The document discusses the macro environment factors that influence marketing decisions. It defines the macro environment as external, uncontrollable factors that affect organizations. These factors include demographic, economic, sociocultural, natural, technological, and political/legal conditions. The document provides examples of how each macro factor, such as population trends, income levels, cultural values, technology changes, and regulations impact marketing strategies. Marketers must understand and adapt to shifts in the macro environment to effectively position their products.
Macro environment of the mobile industry
The macro environment consists of six major forces - demographic, economic, natural, technological, political, and cultural - that shape opportunities and threats for companies. These forces include trends in areas like population size and age; consumer spending power; natural resources; technological innovations; political stability; and cultural values. For example, mobile phone companies consider demographic factors like occupation and location when launching new handsets, and pay attention to economic trends that influence consumer purchasing. They must also adapt to developments in areas such as natural environment regulations, new technologies, political instability in markets, and cultural differences between regions.
Marketing Environment
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
Marketing environment
The document discusses the marketing environment and its influence on marketing decisions. It defines the marketing environment as consisting of external factors that affect a company's ability to develop transactions. These factors can be divided into the microenvironment, comprising suppliers, customers, competitors, and other organizations; and the macroenvironment, consisting of broader social, economic, technological, political, and natural forces. It is important for companies to monitor and understand how these environmental factors influence marketing decisions and can present opportunities or threats.
Marketing Environment - External Environment - ppt
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The document outlines what a PESTLE analysis is and the factors it considers. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental external factors that may impact a business. It is used to understand the environment a business operates in and how changes in these factors could affect the business's objectives and strategy. The document lists examples of factors to consider under each element of the PESTLE analysis framework.
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Management homework help
This document provides links to purchase homework help for various business and management courses. Some of the course topics included are operations management, human relationships, committees and teams, technology dominance battles, government contracting, health maintenance organizations, strategic planning, project management, social media, performance management, and pharmaceutical industry analysis. Clicking on the course titles would provide access to homework questions and solutions without needing to register an account.
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This document provides links to purchase homework help for various business and management courses. Some of the course topics included are operations management, human relationships, committees and teams, technology dominance battles, government contracting, health maintenance organizations, strategic planning, project management, social media, performance management, and pharmaceutical industry analysis. Clicking on the course titles would show the specific homework questions or case studies available for purchase. Services are available without registration and are rated highly.
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This document provides links to purchase homework help for various business and management courses. Some of the course topics included are operations management, human relationships, committees and teams, technology dominance battles, government contracting, health maintenance organizations, strategic planning, project management, social media, performance management, and pharmaceutical industry analysis. Each link provides a short description of the assignment and costs between $4-$16 to purchase the completed homework help.
Management homework help
This document provides links to purchase homework help for various business and management courses. Some of the course topics included are operations management, human relationships, committees and teams, technology dominance battles, government contracting, health maintenance organizations, strategic planning, project management, social media, performance management, and pharmaceutical industry analysis. Clicking on the course titles would provide access to homework questions and solutions without needing to register an account.
Copyright © 2010 by Pearson Education, Inc. publishing as Prenti.docx
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
13
Chapter Thirteen
Public Relations
and
Sponsorship Programs
13-1
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Employees
Unions
Shareholders
Channel members
Customers
Media
Local community
Financial community
Government
Special-interest groups
F I G U R E 1 3 . 2
Identify Stakeholders
13-2
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Assessing
Corporate Reputation
Reputation is fragile, but valuable
Negative view of businesses
Assess reputation
Monitor corporate reputation
Less than half have someone assigned
13-3
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Discrimination
Harassment
Pollution
Misleading communications
Deceptive communications
Offensive communications
Empowerment of employees
Charitable contributions
Sponsoring local events
Selling environmentally safe products
Outplacement programs
Support community events
Image Destroying Activities
Image Building Activities
F I G U R E 1 3 . 3
Examples of Activities that Affect a Company’s Image
Corporate Social Responsibility Audit
13-4
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Cause-Related Marketing
Businesses pay over $600 million in cause-related marketing
Consumer studies:
Nearly 50% switch brands, increase usage, try new brand
46% felt better about using product when company supported a particular cause
Cause liked by one – disliked by another
13-5
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Cause-Related Marketing
Cause should relate to firm’s business
Not-for-profit organizations compete for dollars
Publicizing causes
Public recognizes companies need to benefit
Should publicize, but not significant amount
13-6
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Green Marketing
Survey concerning green marketing
Try to save electricity (58%)
Recycle newspapers (46%)
Return bottles and cans (45%)
Buy products –recycled materials (23%)
Consumers not willing to sacrifice
Price
Quality
Convenience
Availability
Performance
13-7
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Proactive Strategies
Entitling
Enhancements
Reactive Strategies
Internet interventions
Crisis management programs
Impression management techniques
F I G U R E 1 3 . 6
Damage-Control Strategies
13-8
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
Sponsorships and Event Marketing
United States
Source: “Events & Sponsorships,” Marketing News, Vol. 38, No. 2 (July 15, 2004), p. 18.
13-9
Copyright © 2010 by Pearson Education, Inc. publishing as Prentice Hall
What is the likelihood that a fan will buy a sponsor’s product?
NASCAR 72%
Tennis 52%
Golf 47%
NBA 38%
NFL 36%
Source: “Event Marketing/Sponsorships,” Public Relations Society of America
(Http://www.prs.
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With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
External & Internal Business Environment
The document defines business environment and discusses its internal and external components. It analyzes the internal environment, including factors such as company mission/objectives and human resources. The external environment includes micro factors like customers/suppliers and macro factors such as economic, social, political, and technological conditions. Tools for analyzing the business environment are also introduced, including PEST (political, economic, social, technological) and PESTEL (adds environmental and legal factors). A SWOT (strengths, weaknesses, opportunities, threats) analysis is described as a way to assess the internal and external factors.
Best NMIMS Assignment Solutions Dec 21
Sir / Madam,
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NMIMS Dec 21 Assignment Questions Solved
Sir / Madam,
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Feedback from peersThanks so much for your response. Very wel
Feedback from peers
“Thanks so much for your response. Very well done!
I like the competitive forces model and the broad factor analysis which are models that other students have not really discussed.
All of these models can add value. The important thing if the company has the resources in an ideal world is perhaps use both models or multiple models.
If you know anything about research if you do different types of research focused on the same topic and come up with the same answers then you know you've done a good job!”
__________________________
“Great post, I enjoyed reading about the competitive forces model and the broad factors analysis. I agree with you that this is a great tool to use to include the internal and external factors. Politics should certainly be understood before entering into a foreign country and setting up camp. Learning about the macro-environmental factors would indeed need to be known to understand the impact of the environmental surroundings of where you would intend to expand globally (Corporate Finance Institute, 2021).
The competitive forces model is also extremely pertinent as you mention. Knowing the competition and the current market is crucial to the success of the organization. I appreciate that you talk about how difficult entry gives you a competitive advantage. I don't know if I understood that before, but you make a very good point in that regard. So with the difficult entry the contract agreement, is longer and there are better benefits offered? “
__________________________
PEER Discussion post
After reviewing the response of Deborah, I also collaborate with her opinion that there are still more positive ideas that can lead to improvements in the global market planning strategies. The adoption of technology can lead to various promotions in conjunction with the local production at the international business. Different decisions made by the stakeholders are mostly triggered by the level of competition that exists on the organization's premises. Moreover, the present-day global competition entails some aspects which evaluate the market share. On most occasions, several organization strategies, including the multinational rivals, do not differ looking at the approaches, productivity, and experience.
Following the previous meeting with Deborah, I learned various aspects which as a team, we should all bear in mind, and these aspects entail the most suitable approaches concerning the movement in connection with more formal analysis (Harrison, Freitas, Drinnan, Campos, Masci, di Maria & Whitaker, 2019). With the traditional analysis approaches, one can better understand because the visual elements pictorial are always running in one's mind. Although the formal analysis aspect takes much or longer time to express certain information, it provides evaluations and definitions which don't require clerical explanations (Turkmen, den Hartog, Ranise, & Zannone, 2017).
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- Daimler-Benz and Chrysler announced a $36 billion merger in 1998 that was intended to allow both companies to better compete in the increasingly global auto market.
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- Within a few years, it became clear the merger was not achieving the synergies expected, and Daimler-Benz ended up taking full control of Chrysler in 2007.
The role of data analytics in maintaining efficient communication with consum...
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Copyright © 2010 by Pearson Education, Inc. publishing as Prenti.docx
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Macro environment
- 1. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 1 Macro Environment
- 2. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 2 What is Macro Environment ? Macro environment is basically referred to the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmes as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be………
- 3. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 3
- 4. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 4 Demographic Forces Demographic forces relate to people. This includes size, density, age, gender, occupation and other statistics. Why are people important? Because, on the whole, their needs is the reason for businesses to exist. In other words, people are the driving force for the development of markets. The large and diverse demographics both offer opportunities but also challenges for businesses. Especially in times of rapid world population growth, and overall demographic changes, the study of people is crucial for marketers.
- 5. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 5 The reason is that changing demographics mean changing markets. Further, changing markets mean a need for adjusted marketing strategies. Therefore, marketers should keep a close eye on demographics. This may include all kinds of characteristics of the population, such as size, growth, density, age- and gender structure, and so on.
- 6. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 6 Economic Forces The Economic forces relate to factors that affect consumer purchasing power and spending patterns. For instance, a company should never start exporting to a country before having examined how much people will be able to spend. Important criteria are: GDP, GDP real growth rate, GNI, Import Duty rate and sales tax/ VAT, Unemployment, Inflation, Disposable personal income, and Spending patterns.
- 7. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 7 Natural Forces The natural environment consist of many amenities that attract tourists, such as conserve natural habitats, resources, endangered species, minimize environmental impact, recycling, energy efficient products and clean air. The natural environment involves natural resources needed as inputs by marketers or that are affected by marketing activities.
- 8. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 8 Technological Forces The skills and knowledge applied to the production, and the technology and materials needed for production of products and services can also impact the smooth running of the business and must be considered. The marketers must watch the technological environment closely and adapt in order to keep up. Otherwise, the products will soon be outdated, and the company will miss new product and market opportunities.
- 9. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 9 Political Forces Political factors are those factors that business has to be more careful and influence the business more than other factors. Political factors means how and in which manner and in what degree a government interfere in business. Political factors includes government regulation and legal issue and both formal and informal rules under which business has to operate its work. Some examples of political factors: Stable political environment Tax and labor policy of government Government's economic policy Involvement of government in different trading agreement
- 10. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 10 Social / Cultural Forces Social factors are related with the society. How the society behaves and thinks about any things. Firm has to do its business than it must have to give more important or focus on social factors. Business cannot exist without society because it is a part of it. Social factors are very from country to country, it depends upon following region, thinking of people etc. Social factors includes Lifestyle of people Demographics Fashion Trends Religious factors Population growth rate
- 11. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 11 Conclusion Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer. The company is surrounded by a complex environment. The Macro Environment consists of a large variety of different forces. All of these may shape opportunities for the company, but could also pose threats. Therefore, it is of critical importance that marketers understand and have an eye on development in the Macro Environment, to make their business grow in the long term.
- 12. Click here to download this powerpoint template : Brown Floral Background Free Powerpoint Template For more : Templates For Powerpoint Page 12 Thank You…!