DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
Film Studies – 'Precious' Case Study (Producers and Audiences)Drew Goldsmith
Three production companies - Lionsgate, Lee Daniels Entertainment, and Smokewood Entertainment Group - worked together to produce the film Precious based on the novel Push by Sapphire. Precious was distributed in the UK by Icon Film Distribution. In its opening weekend, Precious grossed $13 million in the US box office, though it was outsold by A Christmas Carol which grossed $30 million that same weekend. While Precious performed well domestically, it struggled internationally due to cultural differences and lack of awareness of the source material.
The document describes several mobile and social media campaigns promoting movies and games. It provides details on campaigns for Dr. Seuss' The Lorax across Zynga games, a Despicable Me promotion on Facebook, and public partnerships promoting movies like Public Enemies, 300, and Harry Potter. The campaigns had significant reach, engagement, and positive promotional results including hundreds of millions of impressions and increased sales.
The #DitchDisposable campaign encourages people to take action against plastic pollution by posting photos of their eco-friendly habits like using reusable water bottles. The campaign aims to raise awareness of plastics' harmful effects on oceans. It partners with reusable water bottle companies and uses social media and paid ads to promote reducing disposable plastic use and protecting oceans. The document provides details on the campaign's strategy, branding, partnerships, and lessons learned from its initial outreach efforts.
The document discusses the marketing campaign for the Disney film Raya and the Last Dragon, which was initially planned for a November 2020 theatrical release but was postponed and released directly on Disney+ in March 2021 due to the COVID-19 pandemic. The summary is:
The marketing campaign for Raya and the Last Dragon leveraged multiple digital platforms. YouTube was used to release the first teaser trailer in October 2020, which was viewed over 14 million times. Instagram and the film's website were also used to share promotional content. Ultimately, Disney opted to release the film on Disney+ with a premium fee rather than solely in theaters, though this strategy received some backlash from subscribers.
Digital Digest 3 - David Levy & Leena PatelDavid Levy
The document discusses the marketing campaign for the Disney film Raya and the Last Dragon, which was initially planned for a November 2020 theatrical release but was postponed and released directly on Disney+ in March 2021 due to the COVID-19 pandemic. The summary is:
The marketing campaign for Raya and the Last Dragon utilized various digital platforms such as YouTube, Instagram, and a dedicated website to generate excitement for the film's release. YouTube was used to release the first teaser trailer which was very successful with over 14 million views. Instagram was also used to share behind-the-scenes content. All social media directed viewers to the film's website, which served as the main destination for purchasing access to the film on Disney+.
Gone are the days of sweet little Hannah Montana, voice overs of adorable cute girls, and partying in the USA. At only 20 years of age, Miley Cyrus is TWERKing her way to the TOP! Here are 5 Marketing Secrets from Miley!
Film Studies – 'Precious' Case Study (Producers and Audiences)Drew Goldsmith
Three production companies - Lionsgate, Lee Daniels Entertainment, and Smokewood Entertainment Group - worked together to produce the film Precious based on the novel Push by Sapphire. Precious was distributed in the UK by Icon Film Distribution. In its opening weekend, Precious grossed $13 million in the US box office, though it was outsold by A Christmas Carol which grossed $30 million that same weekend. While Precious performed well domestically, it struggled internationally due to cultural differences and lack of awareness of the source material.
The document describes several mobile and social media campaigns promoting movies and games. It provides details on campaigns for Dr. Seuss' The Lorax across Zynga games, a Despicable Me promotion on Facebook, and public partnerships promoting movies like Public Enemies, 300, and Harry Potter. The campaigns had significant reach, engagement, and positive promotional results including hundreds of millions of impressions and increased sales.
The #DitchDisposable campaign encourages people to take action against plastic pollution by posting photos of their eco-friendly habits like using reusable water bottles. The campaign aims to raise awareness of plastics' harmful effects on oceans. It partners with reusable water bottle companies and uses social media and paid ads to promote reducing disposable plastic use and protecting oceans. The document provides details on the campaign's strategy, branding, partnerships, and lessons learned from its initial outreach efforts.
The document discusses the marketing campaign for the Disney film Raya and the Last Dragon, which was initially planned for a November 2020 theatrical release but was postponed and released directly on Disney+ in March 2021 due to the COVID-19 pandemic. The summary is:
The marketing campaign for Raya and the Last Dragon leveraged multiple digital platforms. YouTube was used to release the first teaser trailer in October 2020, which was viewed over 14 million times. Instagram and the film's website were also used to share promotional content. Ultimately, Disney opted to release the film on Disney+ with a premium fee rather than solely in theaters, though this strategy received some backlash from subscribers.
Digital Digest 3 - David Levy & Leena PatelDavid Levy
The document discusses the marketing campaign for the Disney film Raya and the Last Dragon, which was initially planned for a November 2020 theatrical release but was postponed and released directly on Disney+ in March 2021 due to the COVID-19 pandemic. The summary is:
The marketing campaign for Raya and the Last Dragon utilized various digital platforms such as YouTube, Instagram, and a dedicated website to generate excitement for the film's release. YouTube was used to release the first teaser trailer which was very successful with over 14 million views. Instagram was also used to share behind-the-scenes content. All social media directed viewers to the film's website, which served as the main destination for purchasing access to the film on Disney+.
Gone are the days of sweet little Hannah Montana, voice overs of adorable cute girls, and partying in the USA. At only 20 years of age, Miley Cyrus is TWERKing her way to the TOP! Here are 5 Marketing Secrets from Miley!
This document discusses creative advertising campaigns from the past decade. It begins by noting the shift from art directors to data-driven "all science, no art" approaches. It then highlights 6 campaigns that stood out for their clever, creative ideas: 1) Variations on a meme, 2) Advertisements as games, 3) Crowdsourcing ideas, 4) Just enough humor, 5) A new social movement, and 6) Ads that blend seamlessly into content. Specific campaigns highlighted include National TV spots for Old Spice that increased sales 233%, an interactive game for Vodafone that engaged over 3.8 million people, and Oreo's user-generated "Daily Twist" campaign that boosted Facebook engagement
10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfu...TMC Resource Kit
A new case study on '10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfunding Campaign.' Authored by Carrie Cutforth-Young, July 2013.
The document outlines a campaign plan for TOMS shoes that includes 10 tactics: print advertising, billboards, outdoor mirror ads, a mobile app, a city tour bus, product placement on Modern Family, a concert series, coupons, press releases, and informational pamphlets. The tactics would be implemented between September 2013 and March 2014. The estimated overall budget for the advertising portion of the campaign is over $3 million.
Socially-conscious Pre-Emmys "Christmas in September" Primetime Nominee Hospitality Lounge honoring 2015 67th Emmy Award Nominees & presenters at Avalon Hollywood -Hosted by How2Girl Courtney SIxx! Create a day to remember. Meet purposeful producers, Nominees, TV/Film Celebrities, World Class Athletes, Influencers and Editors. Align your brand with Celebrity & purposeful CAUSES. www.durkinentertainmentgroup.com
Created by veteran TV/Film product placement producer Debbie Durkin of Durkin Entertainment our 11th Annual EcoLuxe Lounge is a private luxury retreat experience for stars to relax, unwind in between their Sundance film premieres, a hospitality suite with all-day buffet and an open bar with multiple flat screens to watch the NFL Playoff Games that connects brands with Celebrity and Pop Culture Influencers with purposeful causes. We have morning availability to schedule press junkets and/or Celebrity brunches and night time to book Film Premiere or Brand Launch Parties with a Park City Occupancy code for about 300 guests!
EcoLuxe Lounge is a luxury retreat hosting a pre-Oscars celebrity garden party on March 2, 2018 at the Beverly Hilton Hotel. The event connects celebrities, influencers, and media with brands through product placements and activations. Sponsorship opportunities range from presenting sponsor with prominent branding to event sponsor. Past celebrity guests include Jennifer Lawrence, Naomi Watts, and Kerry Washington. The event aims to increase brand awareness and sales through interactions with celebrities, media coverage, and social media engagement.
The document summarizes a social media marketing campaign called #iLuvSequinWines for the Battle of the Sexes event in Oakland. The event used various social media platforms like Twitter, Instagram and blogs to promote Sequin brand wines to an urban audience. Over 200 posts were generated about Sequin wines using designated hashtags. Surveys found that 90% of attendees had never tasted Sequin wines before but wanted to purchase them after the event and learn more about wines in general. The report concludes the event was successful at promoting Sequin wines to influencers and generating buzz but could have had more attendance with earlier advertising.
ECOLUXE Pre-OSCARS LUXURY CELEBRITY LOUNGE is an event-driven product placement platform experience connecting brands and Charities with celebrities, media, social media influencers and industry VIP’s! Now, in its 10th year, the invite-only, ECOLUXE unites fashion, beauty, lifestyle, and technology to showcase the best in eco-luxury lifestyle & green products. The ECOLUXE Experience begins at 11am and ends at 6pm with a drink bar and lounge atmosphere.Our team prides ourselves on NOT being a Gifting Suite, but a Lounge destination for Oscars’ elite to relax, dine, drink and interact with your brand. At EcoLuxe Lounge, the brand is always held in the highest esteem and we follow up with a detailed wrap report and social media engagement before during & after the event. Our events receive over 300+ million media hits/viewer impressions. We welcome you to experience ECOLUXE for yourself.
FOLLOW US on TWITTER & IG: @producerdeb www.durkinentertainmentgroup.com
New Balance created an online and mobile trivia game to engage customers and acquire customer data and drive sales. The game was promoted through partnerships with Shoe Carnival and Disney. Players could earn entries into prize drawings by playing the game daily and referring friends. Prizes included a grand prize trip for 4 to Disney World and 100 prizes of $75 vouchers for New Balance sneakers.
Created by veteran TV/Film product placement producer Debbie Durkin of DURKIN Entertainment, ECOLUXE CELEBRITY LUXURY LOUNGE is an experience that connects brands, environmental and charity causes with celebrities, media, Influencers, social media rockstars and industry VIP’s.
Aligning your brand with the industry’s top tastemakers and capitalizing on the media attention from celebrities interacting with your brand elevates awareness across a variety of mediums. Our team specializes in celebrity seeding, Influencer alignment and TV/Film brand activations—an instantaneous & powerful product placement opportunity—resulting in media coverage that drives momentum and translates into increased sales and brand awareness.
Voted “BEST VIBE LOUNGE” in 2016 by the media and celebrities, our 10th year ECOLUXELOUNGE in Park City unites lifestyle, winter sports, organic health, wellness, outdoor gear, beauty, activewear, daywear, accessories, travel gear, luxury destinations, pet products, anti-aging and fitness services, tech, electronics, energy-saving and technology showcasing “the best” in eco-luxury and sustainable living with the most Influential people and media in 2017.
Event Features: Media Center, Farm-to-table All Day Brunch, Cocktails & Mocktails, Coffee Bar, Beauty & SPA services, Celebrity Transportation and more!
Adventure Island, Rohini is an amusement park in Rohini, Delhi who wants spread the word about the famous rides, attractions, ambiance and the fun-factor of Adventure Island.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.
This document discusses strategies for making companies more likeable on social media, particularly Facebook. It notes that word-of-mouth marketing through social media can help create more transparent and responsive organizations. Specific tips include defining your target audience, acting authentically, being honest and transparent, asking questions to engage users, and inspiring users to share stories. Status updates that ask users to like or engage with a question are much more effective at driving engagement than other types of updates.
The document discusses Jaguar's "It's Good to Be Bad" marketing campaign that used prominent British actors known for villain roles. The multi-platform campaign included print ads, digital ads, TV/YouTube commercials and social media like Twitter. It was estimated to cost $25 million and received both praise for actively engaging other brands and criticism for potentially promoting mischief. Recommendations included involving an American actor to better connect with that market.
20 Interesting Things: Crowdsourcing June 2010David Stutts
The document summarizes 20 examples of companies that have utilized crowdsourcing. Some examples highlighted include Domino's Pizza allowing people to earn cash rewards for referrals, Mountain Dew having fans help create and market new flavors, and the Royal Opera House crowdsourcing the libretto for a new opera through Twitter. Overall, the document shows how crowdsourcing can give customers control and create personalized outcomes for brands.
This document discusses top performing Facebook pages as voted by the social media marketing company Likeable. It provides examples of some top client pages and their engaging strategies like contests, apps, questions, and exclusive content. The document then gives recommendations for making organizations more likeable on Facebook, such as defining the target audience well, responding quickly to comments, being authentic and transparent, asking questions to drive engagement, and consistently providing excitement and value to customers.
This document provides ideas for engaging Generation Z students on campus, including interactive activities, pop-up experiences, ambassador programs, and social media strategies. Some key recommendations are to make experiences entertaining, get people involved through interactive games and challenges, own exhibition spaces by giving them unique identities, mobilize student ambassadors to spread word-of-mouth, and create buzz-worthy content for social media with an emphasis on visuals and videos. Measurement of success includes social reach, application increases, and being recognized as the best stand at conferences.
- L. Scott Neumann is a creative director who believes great creative comes from understanding what moves people and asking questions that lead to insights and breakthrough ideas.
- Some of his past work includes developing marketing campaigns and creative concepts for brands like Wrigley, Intel, McDonald's, Nike, Kraft, and Applebee's.
- His work spans various marketing channels and tactics, from in-store displays and packaging to digital, social media, and experiential activations.
This document discusses creative advertising campaigns from the past decade. It begins by noting the shift from art directors to data-driven "all science, no art" approaches. It then highlights 6 campaigns that stood out for their clever, creative ideas: 1) Variations on a meme, 2) Advertisements as games, 3) Crowdsourcing ideas, 4) Just enough humor, 5) A new social movement, and 6) Ads that blend seamlessly into content. Specific campaigns highlighted include National TV spots for Old Spice that increased sales 233%, an interactive game for Vodafone that engaged over 3.8 million people, and Oreo's user-generated "Daily Twist" campaign that boosted Facebook engagement
10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfu...TMC Resource Kit
A new case study on '10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfunding Campaign.' Authored by Carrie Cutforth-Young, July 2013.
The document outlines a campaign plan for TOMS shoes that includes 10 tactics: print advertising, billboards, outdoor mirror ads, a mobile app, a city tour bus, product placement on Modern Family, a concert series, coupons, press releases, and informational pamphlets. The tactics would be implemented between September 2013 and March 2014. The estimated overall budget for the advertising portion of the campaign is over $3 million.
Socially-conscious Pre-Emmys "Christmas in September" Primetime Nominee Hospitality Lounge honoring 2015 67th Emmy Award Nominees & presenters at Avalon Hollywood -Hosted by How2Girl Courtney SIxx! Create a day to remember. Meet purposeful producers, Nominees, TV/Film Celebrities, World Class Athletes, Influencers and Editors. Align your brand with Celebrity & purposeful CAUSES. www.durkinentertainmentgroup.com
Created by veteran TV/Film product placement producer Debbie Durkin of Durkin Entertainment our 11th Annual EcoLuxe Lounge is a private luxury retreat experience for stars to relax, unwind in between their Sundance film premieres, a hospitality suite with all-day buffet and an open bar with multiple flat screens to watch the NFL Playoff Games that connects brands with Celebrity and Pop Culture Influencers with purposeful causes. We have morning availability to schedule press junkets and/or Celebrity brunches and night time to book Film Premiere or Brand Launch Parties with a Park City Occupancy code for about 300 guests!
EcoLuxe Lounge is a luxury retreat hosting a pre-Oscars celebrity garden party on March 2, 2018 at the Beverly Hilton Hotel. The event connects celebrities, influencers, and media with brands through product placements and activations. Sponsorship opportunities range from presenting sponsor with prominent branding to event sponsor. Past celebrity guests include Jennifer Lawrence, Naomi Watts, and Kerry Washington. The event aims to increase brand awareness and sales through interactions with celebrities, media coverage, and social media engagement.
The document summarizes a social media marketing campaign called #iLuvSequinWines for the Battle of the Sexes event in Oakland. The event used various social media platforms like Twitter, Instagram and blogs to promote Sequin brand wines to an urban audience. Over 200 posts were generated about Sequin wines using designated hashtags. Surveys found that 90% of attendees had never tasted Sequin wines before but wanted to purchase them after the event and learn more about wines in general. The report concludes the event was successful at promoting Sequin wines to influencers and generating buzz but could have had more attendance with earlier advertising.
ECOLUXE Pre-OSCARS LUXURY CELEBRITY LOUNGE is an event-driven product placement platform experience connecting brands and Charities with celebrities, media, social media influencers and industry VIP’s! Now, in its 10th year, the invite-only, ECOLUXE unites fashion, beauty, lifestyle, and technology to showcase the best in eco-luxury lifestyle & green products. The ECOLUXE Experience begins at 11am and ends at 6pm with a drink bar and lounge atmosphere.Our team prides ourselves on NOT being a Gifting Suite, but a Lounge destination for Oscars’ elite to relax, dine, drink and interact with your brand. At EcoLuxe Lounge, the brand is always held in the highest esteem and we follow up with a detailed wrap report and social media engagement before during & after the event. Our events receive over 300+ million media hits/viewer impressions. We welcome you to experience ECOLUXE for yourself.
FOLLOW US on TWITTER & IG: @producerdeb www.durkinentertainmentgroup.com
New Balance created an online and mobile trivia game to engage customers and acquire customer data and drive sales. The game was promoted through partnerships with Shoe Carnival and Disney. Players could earn entries into prize drawings by playing the game daily and referring friends. Prizes included a grand prize trip for 4 to Disney World and 100 prizes of $75 vouchers for New Balance sneakers.
Created by veteran TV/Film product placement producer Debbie Durkin of DURKIN Entertainment, ECOLUXE CELEBRITY LUXURY LOUNGE is an experience that connects brands, environmental and charity causes with celebrities, media, Influencers, social media rockstars and industry VIP’s.
Aligning your brand with the industry’s top tastemakers and capitalizing on the media attention from celebrities interacting with your brand elevates awareness across a variety of mediums. Our team specializes in celebrity seeding, Influencer alignment and TV/Film brand activations—an instantaneous & powerful product placement opportunity—resulting in media coverage that drives momentum and translates into increased sales and brand awareness.
Voted “BEST VIBE LOUNGE” in 2016 by the media and celebrities, our 10th year ECOLUXELOUNGE in Park City unites lifestyle, winter sports, organic health, wellness, outdoor gear, beauty, activewear, daywear, accessories, travel gear, luxury destinations, pet products, anti-aging and fitness services, tech, electronics, energy-saving and technology showcasing “the best” in eco-luxury and sustainable living with the most Influential people and media in 2017.
Event Features: Media Center, Farm-to-table All Day Brunch, Cocktails & Mocktails, Coffee Bar, Beauty & SPA services, Celebrity Transportation and more!
Adventure Island, Rohini is an amusement park in Rohini, Delhi who wants spread the word about the famous rides, attractions, ambiance and the fun-factor of Adventure Island.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.
This document discusses strategies for making companies more likeable on social media, particularly Facebook. It notes that word-of-mouth marketing through social media can help create more transparent and responsive organizations. Specific tips include defining your target audience, acting authentically, being honest and transparent, asking questions to engage users, and inspiring users to share stories. Status updates that ask users to like or engage with a question are much more effective at driving engagement than other types of updates.
The document discusses Jaguar's "It's Good to Be Bad" marketing campaign that used prominent British actors known for villain roles. The multi-platform campaign included print ads, digital ads, TV/YouTube commercials and social media like Twitter. It was estimated to cost $25 million and received both praise for actively engaging other brands and criticism for potentially promoting mischief. Recommendations included involving an American actor to better connect with that market.
20 Interesting Things: Crowdsourcing June 2010David Stutts
The document summarizes 20 examples of companies that have utilized crowdsourcing. Some examples highlighted include Domino's Pizza allowing people to earn cash rewards for referrals, Mountain Dew having fans help create and market new flavors, and the Royal Opera House crowdsourcing the libretto for a new opera through Twitter. Overall, the document shows how crowdsourcing can give customers control and create personalized outcomes for brands.
This document discusses top performing Facebook pages as voted by the social media marketing company Likeable. It provides examples of some top client pages and their engaging strategies like contests, apps, questions, and exclusive content. The document then gives recommendations for making organizations more likeable on Facebook, such as defining the target audience well, responding quickly to comments, being authentic and transparent, asking questions to drive engagement, and consistently providing excitement and value to customers.
This document provides ideas for engaging Generation Z students on campus, including interactive activities, pop-up experiences, ambassador programs, and social media strategies. Some key recommendations are to make experiences entertaining, get people involved through interactive games and challenges, own exhibition spaces by giving them unique identities, mobilize student ambassadors to spread word-of-mouth, and create buzz-worthy content for social media with an emphasis on visuals and videos. Measurement of success includes social reach, application increases, and being recognized as the best stand at conferences.
- L. Scott Neumann is a creative director who believes great creative comes from understanding what moves people and asking questions that lead to insights and breakthrough ideas.
- Some of his past work includes developing marketing campaigns and creative concepts for brands like Wrigley, Intel, McDonald's, Nike, Kraft, and Applebee's.
- His work spans various marketing channels and tactics, from in-store displays and packaging to digital, social media, and experiential activations.
Volkswagen maintains a strong presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn where they engage customers by sharing company updates, promotions and answering questions, while also using platforms like Twitter to listen to customer feedback and address any issues. They promote their 'Innovations for Everyone' program across social media and leverage viral content and contests to build excitement around new models and drive customers to dealerships.
12 Stellar Social Media Marketing Campaigns that workedlindseyfair
The document describes several challenges faced by companies and the solutions they employed, along with the results. One challenge was to engage an audience and develop loyalty. The solution was a Tim Hortons Facebook campaign where users could share a coffee moment and win gift cards, with ongoing engagement and voting on shared stories.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, providing value for them in order to generate engagement, word-of-mouth promotion, and ultimately sales.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, by providing value and engaging them through contests, giveaways, feedback, and fun content.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
The document discusses the value of social media marketing campaigns and provides examples of successful campaigns. It argues that while having a social media presence is important, campaigns can help create buzz and opportunities by sparking discussions. Examples provided include a company that sent grasshoppers to influencers, increasing traffic by over 4,000%, and giveaways by Squarespace and Moonfruit that boosted followers and engagement. The document concludes by providing lessons for running effective social media campaigns.
The Denver Roller Dolls could strengthen their brand and fan engagement by implementing dynamic half-time shows, customizing their arena setup, and organizing a charity event. Ideas include having sororities compete in mini-derby games, a dating show with referees, and decorating the arena with team colors. A "Pink and Black Carpet" event could highlight the charitable efforts of skaters through an art show and live music. Updating promotional materials according to a new brand standards guide would enhance consistency.
Denver Roller Dolls Brand Identity and Campaign Developmentshanley614
This document proposes ideas to enhance the Denver Roller Dolls brand through social media integration, halftime show entertainment, and arena set-up. It recommends implementing custom social media programs like a "Meet a Doll" contest on Foursquare and generating content from fans. Halftime show ideas include a sorority mini-bout and a dating game with referees. Arena improvements could optimize merchandising areas and create a welcoming space representing the DRD brand. The overall goal is to keep fans engaged throughout events and better promote DRD's community involvement.
Yili Daguoli Fruity Chunk Yogurt conducted a marketing campaign on Renren, China's largest social network, to promote brand awareness and sales. The campaign involved launching a viral music video starring Yili's cartoon mascot, holding an online fruit-themed party game that encouraged sharing on newsfeeds, and promoting brand pages to build a fan base. The campaign was highly successful, gaining over 420,000 brand page fans, over 16 million participations, and 4.6 billion brand impressions from user sharing. Product sales increased significantly with 147,992 yogurts sold.
Similar to Social Media Case Study: DLF Place Fight Against the Social Cause with a Facebook Campaign (20)
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Social Media Case Study: DLF Place Fight Against the Social Cause with a Facebook Campaign
1.
2.
3. One Mall that answers all the prayers of the urban
denizens, bringing together a sterling shopping
experience, a gourmet trail, an entertainment platform and
a fantasy land for children all under one illustrious roof:
DLF Place, Saket, the most successful and happening
place in South Delhi that packs all the punch.
The ultimate place to be in, DLF PLace, is situated in the
buzzing district of Saket in South Delhi and is emerging as
the first choice for discerning shoppers,
food aficionados, music lovers and movie buffs. A
complete experience DLF Place offers a great shopping
experience with the many acclaimed brands that it houses.
The mall is top on the list of food lovers who can choose
from a long list of popular fine diners.
With in-house DT cinema theatre screens & its sprawling
interiors, it takes the movie viewing experience to a new
level of refinement.
4. COVER PHOTO
Diwali, The Festival of Lights usually comes with a lot of bang and card playing.
But this year we went a little off the board and started a fun-filled yet eco-friendly Campaign with
DLF Place Saket on FACEBOOK. We introduced a contest called ‘Be a Non-Pataka Celeb’.
This contest was generated to create awareness amongst the people towards the serious issues
faced during the festival in a more fun manner, and spreading the message, that saying NO to
crackers can actually be cool.
5. We had the following objectives in mind: Fight against the social cause of Child Labor, due to
the children employed in Cracker factories and
environmental cause of air and noise pollution.
Targeting to increase the brand equity of the existing
brand name to higher margins
Engagement and awareness of the causes to the Fans
and their involvement in the same
Increase in participation of people with the brand
name on various social media platforms
6. The contest ‘Be a Non Pataka Celeb’ showcased a completely new
concept, which got very well executed.
Fans were asked to upload their picture and select a pledge from
the pre-defined ones through the drop box.
Each photo submission was followed by customizing the playing
card, with the players face itself – The male participants got a king
card with their photo on it whereas the females got a Queen Card
with their photo.
Each personalized card is then allowed to be shared on various
social media platforms like Facebook (Invite you Friends), Twitter
and Instagram
We received a great response to the to this contest and a lot of
personalized cards were circulated all over Facebook as their Display
Picture.
7. Step 1:
Landing Page for Non-Fans.
Step 1:
Step 2: Page 1 for Fans.
Landing Page for Fans
8. Step 2:
Form appears for the Fans
to fill and upload their pictures
and select their personal Pledge
Step 3:
A pop-up with three options
under the upload your
picture option.
Options of upload:
Facebook, Computer and
Instant Click.
9. Step 4:
A Pop-Up appeared after the Fan chose the mode & Uploaded their Picture.
The image got cropped in a circular form, to replace the face of the King/Queen Playing
cards, in the next step.
10. Step 5:
After submitting the entry, next page appeared wherein the personalized Playing Card with
their chosen Pledge appeared.
(Also with a download option, to put it up as their Fb Profile Picture)
People were given various options like sharing their pledge on their twitter with Hashtag
#IPledgeToBeANon-PatakaCeleb, share it on Instagram, Invite friends on Facebook and
Gallery view for Voting.
11. Step 6:
Gallery page was inclusive of various viewing options
1) Friends Participation
1) Most voted Entry
2) Recent entries
12. No. of increase in Page Likes in 20days
2500 approx. (Organic Totally)
Total No. of Entries
92
No. of maximum votes
102
13. This contest created a Fire also on twitter with all our participants sharing
their customized cards on their Twitter Accounts with Hash-tag
#IPledgeToBeANonPatakaCeleb.