B2b Pres
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Presentation to newspapers carrying the magazine to help retain their business and raise awareness of programs that bring value to our partnership.
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B2b Pres
- 3. Content readers look for in every issue. Music Sports Personal Finance Fashion Movies & TV Technology & Science Community Food Travel Health
- 8. An exclusive opportunity for our Partners Coming in April: Ironman 2
- 12. Keeping you informed usaweekend.com/partners Weekly e-mails
- 13. Promotion is powerful “ To increase readership, newspapers should increase the overall amount of in-paper promotion, particularly up-coming content. - The Readership Institute, “What Promotion is, What it Should Be” ”
- 24. Supporting our partners We recognize our partners at the top of every page and link to every carrier paper’s website from ours. Framed pages for linking Web buttons for online exclusives
- 25. Good Ideas The Daily News - Batavia, NY Northwest Herald - Crystal Lake, IL
- 26. Your newspaper had access to an exclusive video clip from this hot new movie. Plus, we featured star Brandon T. Jackson on the Who's News page in the February 5-7 issue. Percy Jackson and the Olympians: The Lightning Thief Augustachronicle.com Good Ideas
- 27. Local sites get creative
- 28. What is It’s so much more than a calendar! Cozi is family-friendly scheduling and organizing software. Your newspaper can offer your readers free accounts. It’s an ideal addition for websites for Mom’s. ?
- 30. Local poster promotions Single-copy sales increases from 3 to 26%.
Editor's Notes
- Content: Every week, USA WEEKEND publishes a trusted publication that focuses on our target demographic, 25 to 45-year-olds. The age group that our client newspaper publishers have said they most want to target. Preference: Two in-depth national studies by Urban & Associates, Inc., show that readers of all ages prefer USA WEEKEND, and preference is especially strong among young adults. Community: Throughout the year, USA WEEKEND offers myriad programs that help newspapers build their brand and connect with their communities. Resources: USA WEEKEND provides our partners with easy-to-use marketing and promotion materials to help newspapers make the most of USA WEEKEND!
- Covers will be updated.
- Community: Throughout the year, USA WEEKEND highlights people and communities who make extraordinary contributions. Plus, our reader-involvement programs give your newspaper opportunities to locally tie-in to national events.
- According to the 2006 Strategic Research Study by Urban and Assoc., USAW’s health and food content are better read than Parade’s.
- The biggest names in movies and music appear on our award-winning covers. Shrek 2 was also the highest grossing movie of the entire summer of 2004. Which movies are these? Johnny Depp in Pirates of the Carribean, Cate Blanchett in Lord of the Rings: Return of the King, Jim Carrey in Bruce Almighty, Uma Thurman in Kill Bill, Naomi Watts in The Ring 2, Ashton Kuther in A Lot Like Love, Lemony Snicket, Orlando Bloom in Kingdom of Heaven, Christian Bale in Batman Begins, Steven Spielberg directed War of the Worlds. Other big movies (maybe not #1) on our cover: Reese Witherspoon in Legally Blond 2, Ben Stiller in Starsky and Hutch, Catherine Zeta-Jones in The Terminal, Vin Diesel in Chronicles of Riddick, Christina Applegate in Anchorman, Jamie Foxx in Ray (debuted at #2), Jennifer Connelly in Dark Water, Scarlett Johansson in The Island, Lindsay Lohan in Herbie Fully Loaded
- These improvements/adjustments have been made in the last couple of years based on readers’ recommendations. These changes have given us positive results.
- We don’t just give you great content to help you attract readership. We give you the tools to make the most of it. USA WEEKEND provides readers with valuable editorial that they prefer, but preference for USA WEEKEND cannot turn into increased readership unless newspapers tell them it’s available.
- USA WEEKEND can attract readers important for your newspaper’s growth. We already showed you we have preference with young adults, new readers, new residents, occasional readers and minorities. But USA WEEKEND cannot be a tool for growing readership if you don’t tell your readers when and where to find us.
- USA WEEKEND can attract readers important for your newspaper’s growth. We already showed you we have preference with young adults, new readers, new residents, occasional readers and minorities. But USA WEEKEND cannot be a tool for growing readership if you don’t tell your readers when and where to find us.
- New materials are available online every week. All of the materials are provided in b/w and color in pdf format.
- Build web traffic with free content and videos from USAW. USAW offers exclusive sneak peek clips from the year’s hottest blockbusters like the Twilight saga New Moon and Shutter Island , as well as Oscar-nominated films like Avatar and Up in the Air . USAW also has “how-to” evergreen clips like the Travel Channel’s Samantha Brown’s Travel Tips or the Food Network’s Iron Chef America clips.
- Above are advantages of hosting the videos and content on a newspaper’s website. Image is an example of what the video player looks like.
- Above are advantages of using the free articles/content. Newspapers can use the articles on their website or in-paper. Examples above are from Batavia, NY. Batavia, NY, used the free article we had on vampires (which corresponded with the Robert Pattinson/ Twilight issue) in-paper and sent readers to their website to see a sneak peek video of the Twilight movie with Robert Pattinson.
- We list our partner papers on the usaweekend.com web site. We also offer web buttons for linking from their web site to usaweekend.com. It can be set up so that when the paper links to our web site they have a framing page that keeps their logo (with a link) at the top of the page, so the readers see it while they browse usaweekend.com.
- These examples are from The Daily News in Batavia, NY. The Chipmunk example is from the newspaper’s 3-minute weekly movie guide available on their website. The other example is our extra article/content interview with Leonardo DiCaprio, which corresponds with the Leo issue.
- These examples are from The Daily News in Batavia, NY. The Chipmunk example is from the newspaper’s 3-minute weekly movie guide available on their website. The other example is our extra article/content interview with Leonardo DiCaprio, which corresponds with the Leo issue.
- We list our partner papers on the usaweekend.com web site. We also offer web buttons for linking from their web site to usaweekend.com. It can be set up so that when the paper links to our web site they have a framing page that keeps their logo (with a link) at the top of the page, so the readers see it while they browse usaweekend.com.
- I told you earlier about USA WEEKEND’s exclusive posters with rack card promotions and the single-copy sales increases papers have seen using them. Well, some papers have used our posters to promote their weekend edition (Tacoma) and generate partnerships with local theaters with great success (Washington, PA). Atlantic City actually got the idea from one of our e-mails where we featured a Lansing, MI, promotion for the DaVinci Code issue. (We don’t have tear sheets for this one.) Butler, PA, created in-store hanging displays and table top cards from extra USA WEEKEND rack cards.