Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand.We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
This document describes a candle company called This Light Shines. The candles are made of organic soy wax and will be connected to an interactive map allowing people to dedicate flames to loved ones. The company raised over $7,800 on Indiegogo and sold 400 candles in 10 countries. It plans a soft launch in April 2014 before expanding to mid-tier retailers like West Elm at a suggested retail price of $25 per candle.
L cmediaHouse_littlekangaroos_diwali_2014LCmediaHouse
Little Kangaroos, the kid's clothing brand celebrated the festival of #LightsandGifts with their fans on social media. The brand gave away Diwali gifts to the contest winners and promoted the kids clothing line during the shopping season!
Little Kangaroos celebrates Children's day with a Facebook contest. To connect with the audience we came up with a cute campaign where people shared loads of cute pictures of their babies!
Glossier was founded in 2014 by Emily Weiss as a beauty brand that focuses on using Instagram to interact with and advertise to customers. Glossier has experienced success through Instagram where they post aesthetically pleasing photos and encourage the hashtag #ITGTopShelfie. Their Instagram presence and emphasis on customer experience, such as through their innovative first store in New York City, has helped them build a cult following and spread their brand.
8 Great Ways Brands Celebrated Mother's DayRenegade, LLC
The document summarizes several ways that brands have celebrated Mother's Day in the past, including:
1) Coke Zero ran a campaign in 2013 encouraging forgetful children to tweet their excuses for forgetting Mother's Day for a chance to win a painting of their mother.
2) Michaels created a photo sharing app in 2013 for creating virtual scrapbooks to share memories of mothers for a chance to win a gift card.
3) Indiegogo partnered in 2013 with an orphanage to raise money for orphans instead of buying flowers, with donors receiving gifts based on donation amount.
4) Dressbarn in 2012 had users share memories of their mothers through submissions for a chance to win
Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
Smart Social Summit 2017 | Johnson & Johnson | Carrie SloanSpredfast
Spreading social love moments, Carrie Sloan from Johnson & Johnson walks us through engaging your loyal customers and elevating them through recognition, amplification, surprise, and digital outreach. Through social media, our abilities to connect with our consumers have dramatically improved and marketers have a duty to be a force for good in the digital landscape.
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
This document describes a candle company called This Light Shines. The candles are made of organic soy wax and will be connected to an interactive map allowing people to dedicate flames to loved ones. The company raised over $7,800 on Indiegogo and sold 400 candles in 10 countries. It plans a soft launch in April 2014 before expanding to mid-tier retailers like West Elm at a suggested retail price of $25 per candle.
L cmediaHouse_littlekangaroos_diwali_2014LCmediaHouse
Little Kangaroos, the kid's clothing brand celebrated the festival of #LightsandGifts with their fans on social media. The brand gave away Diwali gifts to the contest winners and promoted the kids clothing line during the shopping season!
Little Kangaroos celebrates Children's day with a Facebook contest. To connect with the audience we came up with a cute campaign where people shared loads of cute pictures of their babies!
Glossier was founded in 2014 by Emily Weiss as a beauty brand that focuses on using Instagram to interact with and advertise to customers. Glossier has experienced success through Instagram where they post aesthetically pleasing photos and encourage the hashtag #ITGTopShelfie. Their Instagram presence and emphasis on customer experience, such as through their innovative first store in New York City, has helped them build a cult following and spread their brand.
8 Great Ways Brands Celebrated Mother's DayRenegade, LLC
The document summarizes several ways that brands have celebrated Mother's Day in the past, including:
1) Coke Zero ran a campaign in 2013 encouraging forgetful children to tweet their excuses for forgetting Mother's Day for a chance to win a painting of their mother.
2) Michaels created a photo sharing app in 2013 for creating virtual scrapbooks to share memories of mothers for a chance to win a gift card.
3) Indiegogo partnered in 2013 with an orphanage to raise money for orphans instead of buying flowers, with donors receiving gifts based on donation amount.
4) Dressbarn in 2012 had users share memories of their mothers through submissions for a chance to win
Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
Smart Social Summit 2017 | Johnson & Johnson | Carrie SloanSpredfast
Spreading social love moments, Carrie Sloan from Johnson & Johnson walks us through engaging your loyal customers and elevating them through recognition, amplification, surprise, and digital outreach. Through social media, our abilities to connect with our consumers have dramatically improved and marketers have a duty to be a force for good in the digital landscape.
An augmented reality billboard at Waterloo station in London brought a Valentine's Day model to life using a mobile app. M&S received press for a campaign promoting Valentine's gifts. Innocent Smoothies let customers create personalized bottle labels to share or print. Dove used an interactive billboard and Twitter to engage followers. Pizza Hut offered a "Tie the Knot" dinner for $10,010 including pizza and a diamond ring. A yogurt shop in India created a humorous version of the Kama Sutra using spoons to promote their brand.
Heinz launched a campaign called "Grow Your Own" to educate people about where ketchup comes from and to show that it is made from fresh tomatoes rather than just being a packaged sauce. The campaign encouraged people to grow their own tomato plants from seeds distributed by Heinz by engaging Heinz's core audience of mothers and their children. Participants were able to track the progress of their plants, learn how Heinz grows its own tomatoes, and potentially win prizes by sharing photos online. The campaign was Heinz's most successful social media initiative to date, reaching over 11 million people on Facebook and engaging over 180,000 users.
Near.in is a services startup in India that wanted to increase brand awareness. They launched a social media campaign around the idea of "jugaad", a Hindi word referring to creative solutions to problems. The #JugaadNation campaign involved sharing examples of jugaads on Facebook and promoting user participation on Twitter. This drove a huge increase in engagement, reaching over 6 million people with almost no media spending. The campaign trended on Twitter in India and globally, gaining extensive positive media coverage and doubling website traffic. The successful low-cost #JugaadNation campaign established Near.in as a reliable service provider in India.
The document discusses several successful integrated marketing campaigns. It describes a campaign for Litehouse Foods that included an interactive recipe website and email program called "30 Salads in 30 Days" which helped increase dressing sales by 2-15%. It also outlines a campaign for Washington State University Athletics called "Wave the Flag" that engaged alumni through social media and increased game attendance and donations. A third campaign created pizza kits and an ecommerce site for Rizzuto's Foods called "Family Pizza Night" which grew to represent over 15% of their business within six months.
The advert aims to appeal to a young female audience by featuring polar bears, which are seen as cute. This is intended to catch viewers' attention and make them want to purchase a Coke for themselves. The advert achieves its target of appealing mainly to females by showing the polar bears interacting like a family drinking Coke together in the snow. It stands out from other ads by depicting polar bears acting in an unrealistic but eye-catching human-like manner. The Coca-Cola logo and bottles contrast well against the white background, drawing the audience's focus. At the end, familiar Coke branding elements like music and the "Open Happiness" slogan are used to remind viewers of the product.
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
The document outlines a marketing campaign for Rexona deodorant in Turkey. The campaign's goal is to increase Rexona's market penetration by turning occasional users into regular users and encouraging non-users to try Rexona. It proposes organizing world record breaking events on important calendar days that promote Rexona's "Do More" philosophy. Examples given are a pillow fighting event to break the record for largest pillow fight or a dance event to break the record for longest dance. The events would be heavily promoted on social media and provide prizes. Analyses suggest the idea could be turned into an effective campaign by leveraging Rexona and Guinness World Records' brands to organize memorable mass participation events.
The document summarizes Cosmopolitan India's first Beauty Weekend event held over two days in December 2016 to mark the magazine's 20th anniversary in India. It brought together four major beauty brands - L'Occitane, Nykaa, Vi-John, and The Body Shop for exclusive sessions with bloggers, celebrities and readers. Each session highlighted the brands' products and themes through curated guest lists, personalized invites, experiential activities, and social media coverage, reaching over 3.5 million people total. The event provided an opportunity for one-on-one interactions between brands and their audience.
Heinz Limited Edition Balsamic Ketchup case studyWe Are Social
Heinz created a limited edition balsamic vinegar flavored ketchup and launched it exclusively through social media to create awareness and excitement. They engaged existing ketchup fans by offering the first 3,000 bottles to those who liked their Facebook page. Consumers were teased on Facebook and trade publications. An app allowed fans to purchase bottles which were then immediately shipped so they could try it before it hit stores. The social media launch was a success, gaining over 19,000 new Facebook fans and generating hundreds of tweets and blog posts reaching millions.
The document summarizes a summer sweepstakes promotion that will be run on the Old Orchard Facebook page in June. Facebook fans will be able to enter to win prizes like Frisbees, flip flops, and grocery store coupons by interacting with a sweepstakes app on the Old Orchard Facebook page and sharing it with friends. The sweepstakes will be administered by Lambert, Edwards & Associates for a cost of $600 and include installing the app, messaging, selecting winners, and distributing prizes.
The campaign was designed to make Valentine's Day more special by offering a luxurious date for couples, including a rooftop dinner and makeover. Research showed gift giving would rise for the holiday. The campaign created a microsite for users to share their ideal date ideas, with the chance to win a paid date including a makeover and dinner. Over 3 phases on Facebook, the campaign raised awareness through promotions and contests to submit date ideas without disclosing the brand, then revealed the brand as enabling the winning idea. The campaign was successful in trending nationwide for 5 hours and establishing the brand's stand in India.
Your Social executed a Facebook campaign for shopVIP to celebrate its 1000th sale. Through a Facebook app, fans could turn daily prize tags to win one of 1000 prizes over three weeks. Posts about the campaign's engaging, prize-related content were widely seen and discussed by fans, and shopVIP's fan base grew by over 10,000 people during the promotion.
LUSH is proposing a holiday bath bomb marketing campaign targeting women ages 18-35. The campaign budget is $5,225,000 and aims to increase sales by 7% and market share by 5% over last year. Key elements of the campaign include developing a festive color scheme and tagline ("It's a Bomb Gift"), television, direct mail, and social media ads featuring the bath bomb products as affordable holiday gifts. Success will be measured by engagement on social media platforms like Instagram and Twitter. The expected return on investment is 9%.
Legador uae branding & regional communication strategyElina_Dutta
This document outlines a branding and communication strategy for Legador Ocean Heroes pasta. It recommends positioning the brand as fun, innovative, and engaging consumers through imagination. The strategy involves creating characters, a jingle, and slogan ("Your imagination is your only limitation") to build excitement. Execution ideas include animated ads, school promotions, contests, and extensive branding across media to make Legador a leading regional pasta brand through creativity and engaging consumers' sense of adventure.
This document proposes a marketing campaign for Mary's Meals, a charity that provides school meals for children in poor countries. It suggests using exaggerated "limited-time offer" marketing styles to promote donations. The campaign would use Instagram stories with "swipe up" options, Facebook posts mimicking sales ads, and partnering with an e-commerce site to simplify donations. The goal is to raise awareness and funds by leveraging people's impulse to buy things on sale while respecting the charity's brand.
Jessica Walker is a designer who has created packaging, greeting cards, advertisements, apps, magazine ads, websites, posters, branding, hang tags, logos, and children's books. Her designs aim to reflect intended themes through use of color, imagery, texture and type while appealing to target audiences.
#OnePiece2Work on 23rd May 2014 was a day dedicated to celebrating the slacker in all of us and together for one day to go to work in your favourite casual clothing item, your OnePiece, whilst doing your bit to raise awareness for a great cause. Here is our case study of the campaign.
Driving Corporate Culture: Time to Celebrate Success!Ilana Kearns
This document provides suggestions for gifts to celebrate personal and professional milestones. It recommends corporate colored crystal or Tiffany's Elsa Perretti jewelry for a 5-year anniversary, manicures or a mobile manicurist for Administrative Assistant Day, and a global cookbook of hometown recipes made by a geographically dispersed team. It also offers ideas like backpacks, lunch bags, and t-shirts to welcome new members, and corporate colored sneakers to represent an expanding global footprint. Finally, it discusses using social media and scrapbooks to recognize employees' professional milestones and ensure all feel included in a geographically dispersed organization.
Asian paints_ #speechless campaign_mime videosSaurabh Mhase
Asian Paints launched a #speechless campaign on Twitter to engage customers and build their brand. Users tweeted moments when they were speechless using the hashtag, and the agency quickly created mime videos portraying the tweets. Over 11,000 tweets were generated in two days, with 75 videos made and #speechless trending at number one. The conclusion is that interactive social media campaigns stay memorable for customers by delighting and engaging them.
Social Media Case Study: Berger Paint's DiwalipantiSocial Samosa
Diwali is one of India’s most celebrated festivals. Symbolically representing the triumph of good over evil, it’s a time for sharing festivities with your near and dear ones. Although the festival is celebrated nationwide, there are several different approaches preferred by different types of people. This is what made Berger’s Diwalipanti campaign so unique, as it catered to a number of audiences with different preferences.
The premise behind Berger’s campaign was to provide an innovative platform that provides entertainment and values to different types of people, via an interesting two-split microsite.
An augmented reality billboard at Waterloo station in London brought a Valentine's Day model to life using a mobile app. M&S received press for a campaign promoting Valentine's gifts. Innocent Smoothies let customers create personalized bottle labels to share or print. Dove used an interactive billboard and Twitter to engage followers. Pizza Hut offered a "Tie the Knot" dinner for $10,010 including pizza and a diamond ring. A yogurt shop in India created a humorous version of the Kama Sutra using spoons to promote their brand.
Heinz launched a campaign called "Grow Your Own" to educate people about where ketchup comes from and to show that it is made from fresh tomatoes rather than just being a packaged sauce. The campaign encouraged people to grow their own tomato plants from seeds distributed by Heinz by engaging Heinz's core audience of mothers and their children. Participants were able to track the progress of their plants, learn how Heinz grows its own tomatoes, and potentially win prizes by sharing photos online. The campaign was Heinz's most successful social media initiative to date, reaching over 11 million people on Facebook and engaging over 180,000 users.
Near.in is a services startup in India that wanted to increase brand awareness. They launched a social media campaign around the idea of "jugaad", a Hindi word referring to creative solutions to problems. The #JugaadNation campaign involved sharing examples of jugaads on Facebook and promoting user participation on Twitter. This drove a huge increase in engagement, reaching over 6 million people with almost no media spending. The campaign trended on Twitter in India and globally, gaining extensive positive media coverage and doubling website traffic. The successful low-cost #JugaadNation campaign established Near.in as a reliable service provider in India.
The document discusses several successful integrated marketing campaigns. It describes a campaign for Litehouse Foods that included an interactive recipe website and email program called "30 Salads in 30 Days" which helped increase dressing sales by 2-15%. It also outlines a campaign for Washington State University Athletics called "Wave the Flag" that engaged alumni through social media and increased game attendance and donations. A third campaign created pizza kits and an ecommerce site for Rizzuto's Foods called "Family Pizza Night" which grew to represent over 15% of their business within six months.
The advert aims to appeal to a young female audience by featuring polar bears, which are seen as cute. This is intended to catch viewers' attention and make them want to purchase a Coke for themselves. The advert achieves its target of appealing mainly to females by showing the polar bears interacting like a family drinking Coke together in the snow. It stands out from other ads by depicting polar bears acting in an unrealistic but eye-catching human-like manner. The Coca-Cola logo and bottles contrast well against the white background, drawing the audience's focus. At the end, familiar Coke branding elements like music and the "Open Happiness" slogan are used to remind viewers of the product.
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
The document outlines a marketing campaign for Rexona deodorant in Turkey. The campaign's goal is to increase Rexona's market penetration by turning occasional users into regular users and encouraging non-users to try Rexona. It proposes organizing world record breaking events on important calendar days that promote Rexona's "Do More" philosophy. Examples given are a pillow fighting event to break the record for largest pillow fight or a dance event to break the record for longest dance. The events would be heavily promoted on social media and provide prizes. Analyses suggest the idea could be turned into an effective campaign by leveraging Rexona and Guinness World Records' brands to organize memorable mass participation events.
The document summarizes Cosmopolitan India's first Beauty Weekend event held over two days in December 2016 to mark the magazine's 20th anniversary in India. It brought together four major beauty brands - L'Occitane, Nykaa, Vi-John, and The Body Shop for exclusive sessions with bloggers, celebrities and readers. Each session highlighted the brands' products and themes through curated guest lists, personalized invites, experiential activities, and social media coverage, reaching over 3.5 million people total. The event provided an opportunity for one-on-one interactions between brands and their audience.
Heinz Limited Edition Balsamic Ketchup case studyWe Are Social
Heinz created a limited edition balsamic vinegar flavored ketchup and launched it exclusively through social media to create awareness and excitement. They engaged existing ketchup fans by offering the first 3,000 bottles to those who liked their Facebook page. Consumers were teased on Facebook and trade publications. An app allowed fans to purchase bottles which were then immediately shipped so they could try it before it hit stores. The social media launch was a success, gaining over 19,000 new Facebook fans and generating hundreds of tweets and blog posts reaching millions.
The document summarizes a summer sweepstakes promotion that will be run on the Old Orchard Facebook page in June. Facebook fans will be able to enter to win prizes like Frisbees, flip flops, and grocery store coupons by interacting with a sweepstakes app on the Old Orchard Facebook page and sharing it with friends. The sweepstakes will be administered by Lambert, Edwards & Associates for a cost of $600 and include installing the app, messaging, selecting winners, and distributing prizes.
The campaign was designed to make Valentine's Day more special by offering a luxurious date for couples, including a rooftop dinner and makeover. Research showed gift giving would rise for the holiday. The campaign created a microsite for users to share their ideal date ideas, with the chance to win a paid date including a makeover and dinner. Over 3 phases on Facebook, the campaign raised awareness through promotions and contests to submit date ideas without disclosing the brand, then revealed the brand as enabling the winning idea. The campaign was successful in trending nationwide for 5 hours and establishing the brand's stand in India.
Your Social executed a Facebook campaign for shopVIP to celebrate its 1000th sale. Through a Facebook app, fans could turn daily prize tags to win one of 1000 prizes over three weeks. Posts about the campaign's engaging, prize-related content were widely seen and discussed by fans, and shopVIP's fan base grew by over 10,000 people during the promotion.
LUSH is proposing a holiday bath bomb marketing campaign targeting women ages 18-35. The campaign budget is $5,225,000 and aims to increase sales by 7% and market share by 5% over last year. Key elements of the campaign include developing a festive color scheme and tagline ("It's a Bomb Gift"), television, direct mail, and social media ads featuring the bath bomb products as affordable holiday gifts. Success will be measured by engagement on social media platforms like Instagram and Twitter. The expected return on investment is 9%.
Legador uae branding & regional communication strategyElina_Dutta
This document outlines a branding and communication strategy for Legador Ocean Heroes pasta. It recommends positioning the brand as fun, innovative, and engaging consumers through imagination. The strategy involves creating characters, a jingle, and slogan ("Your imagination is your only limitation") to build excitement. Execution ideas include animated ads, school promotions, contests, and extensive branding across media to make Legador a leading regional pasta brand through creativity and engaging consumers' sense of adventure.
This document proposes a marketing campaign for Mary's Meals, a charity that provides school meals for children in poor countries. It suggests using exaggerated "limited-time offer" marketing styles to promote donations. The campaign would use Instagram stories with "swipe up" options, Facebook posts mimicking sales ads, and partnering with an e-commerce site to simplify donations. The goal is to raise awareness and funds by leveraging people's impulse to buy things on sale while respecting the charity's brand.
Jessica Walker is a designer who has created packaging, greeting cards, advertisements, apps, magazine ads, websites, posters, branding, hang tags, logos, and children's books. Her designs aim to reflect intended themes through use of color, imagery, texture and type while appealing to target audiences.
#OnePiece2Work on 23rd May 2014 was a day dedicated to celebrating the slacker in all of us and together for one day to go to work in your favourite casual clothing item, your OnePiece, whilst doing your bit to raise awareness for a great cause. Here is our case study of the campaign.
Driving Corporate Culture: Time to Celebrate Success!Ilana Kearns
This document provides suggestions for gifts to celebrate personal and professional milestones. It recommends corporate colored crystal or Tiffany's Elsa Perretti jewelry for a 5-year anniversary, manicures or a mobile manicurist for Administrative Assistant Day, and a global cookbook of hometown recipes made by a geographically dispersed team. It also offers ideas like backpacks, lunch bags, and t-shirts to welcome new members, and corporate colored sneakers to represent an expanding global footprint. Finally, it discusses using social media and scrapbooks to recognize employees' professional milestones and ensure all feel included in a geographically dispersed organization.
Asian paints_ #speechless campaign_mime videosSaurabh Mhase
Asian Paints launched a #speechless campaign on Twitter to engage customers and build their brand. Users tweeted moments when they were speechless using the hashtag, and the agency quickly created mime videos portraying the tweets. Over 11,000 tweets were generated in two days, with 75 videos made and #speechless trending at number one. The conclusion is that interactive social media campaigns stay memorable for customers by delighting and engaging them.
Social Media Case Study: Berger Paint's DiwalipantiSocial Samosa
Diwali is one of India’s most celebrated festivals. Symbolically representing the triumph of good over evil, it’s a time for sharing festivities with your near and dear ones. Although the festival is celebrated nationwide, there are several different approaches preferred by different types of people. This is what made Berger’s Diwalipanti campaign so unique, as it catered to a number of audiences with different preferences.
The premise behind Berger’s campaign was to provide an innovative platform that provides entertainment and values to different types of people, via an interesting two-split microsite.
#LivThisDiwali was a campaign by Sony Liv to celebrate the festivities of Diwali by sending greetings to their loved ones. Also a video was released to promote the campaign which beautifully captured the love between two brothers.
Ebela: Social Media Marketing_Case StudyFOURDY Group
Ebela, is a Bengali newspaper brand from the ABP group targeted to the truly young-at-heart audience the smart looking tabloid format along with a balanced mix of news, views and entertainment.
This document outlines an event plan proposed by ROBI telecommunications for an activation theme called "Avgvi ‰MŠie, Avgvi kw3, †eu‡P _vK‡e Avgvi nv‡Z" which means "In memory of mine, in strength of mine, will live in my veins". The 3 month long event from October to December would involve a design competition to design 16 monuments for liberation war heroes, a fund raising campaign, and installation of the monuments with public participation. The event aims to enhance ROBI's connectivity, fulfill corporate social responsibility, negotiate with the government, and uplift its image.
Analysis and Evaluation of Birmingham City Football ClubSadat Faruque
Birmingham City Football Club was formed in 1875 and has called St. Andrew's home since 1906. The core values of the club are commitment, quality, excellence, and youth development. Birmingham was the first English club to participate in European competition. The club's value is estimated at £40 million, with the players' salaries totaling around £10 million annually. While Birmingham City draws an average home attendance of 16,702, Manchester United averages over 75,000 fans per game. The club generates revenue through ticket sales, stadium tours, conferences, weddings, youth programs, and online shopping. However, Birmingham City also faces weaknesses such as outdated infrastructure and parking, as well as threats like debt.
Lavie is an Indian handbag brand launched in 2010 that aims to appeal to Gen Y women. It provides a wide range of colorful handbags and recently expanded into shoes. The brand's logo uses four L's in the shape of a swastika which symbolizes auspiciousness in Indian culture. Kareena Kapoor Khan is the brand ambassador. Lavie's advertising promotes the message that it has a bag for every mood through print, television, online, and public relations campaigns. The brand focuses on being fashionable, trendy and accessible at price points that satisfy consumers.
The document discusses several social media marketing campaigns the author managed. It describes campaigns for brands like Woolmark, Xerox, Canon, AskmeBazaar, Monte Carlo, Essilor, Columbia Asia, Uflex, Anand Group, and ACS. For each campaign, it provides details on the business objective, idea executed, and impact. The campaigns included contests, online galleries, contests, email campaigns, YouTube ads, and microsites to engage audiences and promote brands on social media.
Young Marketers Elite Assignment 1.1 - Đình Giang, Tường Vy, Kỳ VỹVỹ Đỗ
The document discusses various topics related to marketing including definitions of marketing, the evolution of products to brands, brand building, and common types of branding. It provides multiple definitions of marketing focusing on the process of planning and executing the conception, pricing, promotion, and distribution of goods and services. It also discusses how products meet consumer needs but brands form emotional connections with consumers. Brand building involves developing trust, recognition and a positive image. Common types of branding include corporate, co-branding and line extension branding.
Ten promotional items to use in your next Direct Mail CampaignNigel Birch
The average lifespan of an email is around 2 seconds whereas direct mail has an impressive lifespan of 17 days.
To go a step further and leave a longer lasting impression on your recipient, why not include some sort of promotional item? This will really impress the recipient and show them that you care. Also, when it comes to following up, you have a specific item to reference as a conversation starter.
The campaign streamlined Dynamite's inconsistent branding and increased its online presence. A logo redesign and social media revamp created a cohesive brand identity. Events were held to boost engagement, while look books and photography captured the store's fusion of vintage and modern styles. Results included an 18% boost to Instagram followers and higher post engagement across platforms. Continued recommendations focus on maintaining an interactive website and using student interns to sustain Dynamite's online presence.
Social Media Marketing & Campaign Strategy - EsbedaPooja Pathare
Esbeda is a luxury brand of women's handbags and accessories. They are active on Facebook, Instagram, and Twitter but could improve the quality and thoughtfulness of their posts. A proposed campaign is a "BagCraft" workshop where people can make their own bag with guidance from designers. The workshop aims to improve Esbeda's image and engage people. It will be held in partnership with Istituto Marangoni in Mumbai and promoted through Facebook and Instagram ads targeting different age groups in Mumbai. The campaign budget is approximately 50 lakhs for 2 months. Organic social media posts will promote the workshop.
This document contains Riya Jain's portfolio showcasing projects in branding, print media, web design, and promotion design. It includes rebranding work for Camilin Kokuyo stationery, logo designs, a magazine on blind beliefs around the world, website designs for internal organs and Camilin, and promotional campaigns for Cadbury Dairy Milk and Desperados beer. The portfolio demonstrates Riya's skills and experience across branding, print, digital, and promotional design projects.
The document provides a list of important dates in October 2022 that can be used for creative digital marketing campaigns. These include World Coffee Day on October 1st which is ideal for cafes to promote sales and promotions. World Elderly Day on October 1st should focus on raising awareness of difficulties elders face rather than promotions. World Animal Day on October 4th requires sensitive messaging to avoid negative reactions. International Day of the Girl Child on October 11th promotes girls' opportunities and is important for brands targeting girls. Winter preparations in general apply to many industries and can be promoted in October. The document encourages using these dates to engage followers and potentially increase sales.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
The document discusses the history and evolution of user-generated content from its origins in the 1980s on platforms like Usenet to modern social media. It traces major developments like blogs in the 1990s, wikis in 1998, social networks like Facebook and content sharing like Instagram. The document also outlines pros and cons of user-generated content marketing and provides tips for successful UGC strategies that engage customers.
The document provides an overview of Candie Cordova's academic and professional accomplishments in the fields of visual merchandising, fashion marketing, and photography. It then details several of her projects, including visual floorset designs, photo shoots, and analyses of spring/summer fashion trends for 2017-2018 that incorporate Native American influences. The document serves to showcase Candie's portfolio and experience across multiple areas of the fashion industry.
The document discusses strategies for Spring, a new commerce platform, to establish itself by connecting brand stories, creatives, and consumers through visual and experiential storytelling across social media and other channels. It proposes several campaign ideas to launch a new kids' brand line, including using balloons, puzzles, and coloring books on social media to promote the launch. The document emphasizes aligning visual stories and establishing Spring as a platform that brings all parties together through compelling narratives.
This document summarizes a student group's charity drive event project. The group planned to sell products like t-shirts, rings, and dolls and collect donations to raise funds for Tzu Chi charity. They analyzed competition and selected products strategically for their target market of students and couples around Valentine's Day. Evaluation found the doll product was most successful while couple t-shirts did not meet customer needs due to sizing issues. Through the project, the group gained experience in business areas like marketing, operations, and social responsibility. They ultimately achieved their fundraising goal and donated the collected funds to the charity.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
This document discusses closing the "experience gap" between what brands promise and the actual experiences consumers have. It outlines 5 principles for improving customer experiences: 1) Add value for consumers, 2) Invite consumer participation, 3) Use user-first design, 4) Inspire sharing of brand experiences, and 5) Create brand content that consumers want to engage with rather than interrupting them. It provides examples of brands like KLM, Ikea, Dove, and Honda that have successfully implemented these principles through campaigns, programs and digital experiences. The overall message is that brands must shift from focusing on marketing messages to focusing on the experiences they provide and the value they deliver to consumers.
The document outlines a marketing campaign for Bloomingdales to create an immersive experience on Snapchat's Discover page to increase awareness of its brands and campaigns. The campaign aims to drive traffic to Bloomingdales' website and social media, convince users to view its Discover page, and ultimately increase in-store and online sales. It will target middle to upper class, fashionable millennials and social media users by creating branded content on the Discover page without advertising to promote the page organically. The success of the campaign will be measured by engagement metrics, sales figures, and website/social media interactions.
This document provides insights into ways for brands to connect with youth over the festive season. It discusses 3 main ways:
1) Using social media influencers on platforms like Instagram that students actively engage with to promote brands and products.
2) Setting up activations and campaigns at popular coastal locations and beaches that students frequent during holidays to engage them through experiential marketing.
3) Creating road trip campaigns through vehicle branding, pop-up shops along routes, and competitions to entertain students and promote brands while they are traveling between locations over the holidays. The document emphasizes keeping campaigns simple, authentic and focused on spaces where youth socialize and travel during the festive period.
This document outlines Pandora's brand strategy and initiatives. It discusses:
- Pandora's presence globally and financial performance in 2016.
- How their target customers, women, are changing and living in the moment.
- Their "Do" campaign framework focusing on being inspiring, unique to Pandora, punchy and driving engagement.
- Their plans to reach customers through influencers, PR, advertising and social media to build consideration, loyalty and advocacy.
The cover story discusses point of view (POV) marketing and how it has transformed over the years. POV marketing communicates what a company, brand, or product stands for through its beliefs, values, and perspective. It highlights key aspects of strong POV like why the brand exists and its customer mandate. Examples are given of brands like Dove and Budweiser that have adopted POVs supporting female empowerment and equal pay. Developing a clear POV helps brands differentiate themselves and connect with audiences. The article provides tips for effective POV marketing like identifying values, backing it with actions, involving customers, facing fears, and tapping relevant communities. Companies like Patagonia that champion environmental responsibility through their POV are
Similar to Diwali Campaign by "The CUFFLINKS" for "Da Milano" (20)
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Diwali Campaign by "The CUFFLINKS" for "Da Milano"
1.
2.
3. Da Milano, a hub of luxe Italian accessories, presents definitive Italian Couture
every season. The products range from Ladies Handbags, Men Handbags, Travel
bags, i-pad Covers and other exquisite accessories in voguish styles..
They have stores spread across most of the Cities India & soon plan on covering
the entire Asia.
Also, recently ventured into selling their designer products via an E-store at
www.damilanoshop.com
4. Diwali Campaign for Da Milano was designed to enhance the
overall viewership and interaction for the Brand.
We made sure that the 3 C’s are completely in sync with the
Brand Image.
• Concept
• Creative
• Content
The slides ahead will give you a better idea, as to what we’re talking!
5.
6. Diwali seemed to be a perfect holiday to catch hold of people (Mainly Women)
getting active on facebook. Shopping, exchanging wishes & gifting is the Agenda
that everyone has, during this time of the year!
We tried to encash the same, and built a “SEND DIWALI GREETINGS” app via
facebook apps.
Incorporating a simple liner in the contest, to be creatively completed by the fans –
You are my BAG full of happiness, because…………………………..
(As people post Diwali wishes all through the week, we just asked them to post
similar Diwali wishes for their friends via Da Milano Diwali App, inclusive of the
keyword, that forms the Brand’s Product USP – “BAGS”
8. Daily Winners got updated on the Page Tab, to keep
the zeal going, throughout the contest
9.
10.
11. 1
Select a Diwali Goodie Bag! As soon as the user clicks on the selected bag..
A sparkle lits up ! And the selected bag appeared in the Message box too.
12. 2
Get creative. Post a Diwali Greeting message for all your friends & family on your timeline, in
maximum 100 words, starting with the line – You are a BAG full of happiness in my life,
because…………..
13. 3
Send invites to friends to participate & WIN exclusive Da Milano gifts, this Diwali.
The more no. of invites, stronger are the chances of winning.
14. The entire drafted message along with a Da Milano Goodie bag was posted on each
one’s timeline as a Diwali Wish.
18. The Brand has its outlets pan India,
therefore the ads were targeted across India
19. Organic & paid,
both likes shared
almost
an equal ratio
Organic Likes increased on
the 2nd day of the contest
& the announcement of 1st
set of winners