This document outlines Mickey Lonchar's presentation on developing an effective content strategy for social media marketing. It discusses developing a meaningful brand vision and content platform, the three types of content organizations should create, best practices for content creation, and tips for attracting followers and fans. The presentation provides examples of effective content platforms from local businesses and emphasizes creating valuable content that solves problems rather than solely promoting products.
The document discusses branding for public libraries. It defines branding as figuring out the story of why the library matters to its community and how to tell that story in a short, compelling phrase and logo that is consistently used. A good brand has a clear, meaningful story conveyed in a tagline and logo that visually supports the story. Telling the story repeatedly is important so people understand the library's role without needing to think about it. Branding helps cut through marketing noise, ensures everyone is working towards the same goal, and increases awareness and usage of the library.
This document outlines the agenda and content for a presentation on branding libraries. The presentation covers defining what a brand is, why branding is important for libraries, the 5 disciplines of brand-building, determining a library's brand and target audience, identifying competition, developing branding signals, getting staff onboard, and reviewing a case study. Key aspects of branding discussed include differentiating the library's niche, collaborating, innovating, validating the brand message, and cultivating the brand over time. The presentation provides examples and questions to help libraries develop a brand statement, driver, and strategy.
The document provides guidance on creating a library brand through developing a compelling story, tagline, and logo. It emphasizes defining the target audience and crafting a story about why the library matters to that audience in an emotional way. It also stresses identifying a feeling the brand should evoke and developing a logo, tagline, and consistent branding that conveys this story and feeling. The document outlines steps to take including analyzing current marketing, gathering constituent feedback, and designing a logo that reflects the brand identity.
Putting Strategy into your Content Creation - Content Marketinge-Strategy
This document provides guidance on developing an effective content strategy. It recommends beginning with understanding your audience by creating buyer personas and identifying buying cycles. It also stresses the importance of having a plan, determining goals and metrics, and mapping your content across awareness, research, comparison and purchase stages. The document provides tips on tools for research, setting up an editorial calendar, storytelling, determining channels, measurement, and considering everything as content. It emphasizes quality over quantity, tailoring content to answers, case studies and testimonials. The overall message is that an effective content strategy requires understanding audiences, having a plan, and aligning content with the buyer's journey.
The document discusses various types of content that can be used on websites and how content engages audiences. It defines content broadly as anything that populates digital platforms used to serve customers. Content should be tailored to the intended audience and guide them through their customer journey from discovery to purchase. Formats like blogs, videos, questionnaires, and partnerships can be effective if they add value for the audience.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
This document outlines Mickey Lonchar's presentation on developing an effective content strategy for social media marketing. It discusses developing a meaningful brand vision and content platform, the three types of content organizations should create, best practices for content creation, and tips for attracting followers and fans. The presentation provides examples of effective content platforms from local businesses and emphasizes creating valuable content that solves problems rather than solely promoting products.
The document discusses branding for public libraries. It defines branding as figuring out the story of why the library matters to its community and how to tell that story in a short, compelling phrase and logo that is consistently used. A good brand has a clear, meaningful story conveyed in a tagline and logo that visually supports the story. Telling the story repeatedly is important so people understand the library's role without needing to think about it. Branding helps cut through marketing noise, ensures everyone is working towards the same goal, and increases awareness and usage of the library.
This document outlines the agenda and content for a presentation on branding libraries. The presentation covers defining what a brand is, why branding is important for libraries, the 5 disciplines of brand-building, determining a library's brand and target audience, identifying competition, developing branding signals, getting staff onboard, and reviewing a case study. Key aspects of branding discussed include differentiating the library's niche, collaborating, innovating, validating the brand message, and cultivating the brand over time. The presentation provides examples and questions to help libraries develop a brand statement, driver, and strategy.
The document provides guidance on creating a library brand through developing a compelling story, tagline, and logo. It emphasizes defining the target audience and crafting a story about why the library matters to that audience in an emotional way. It also stresses identifying a feeling the brand should evoke and developing a logo, tagline, and consistent branding that conveys this story and feeling. The document outlines steps to take including analyzing current marketing, gathering constituent feedback, and designing a logo that reflects the brand identity.
Putting Strategy into your Content Creation - Content Marketinge-Strategy
This document provides guidance on developing an effective content strategy. It recommends beginning with understanding your audience by creating buyer personas and identifying buying cycles. It also stresses the importance of having a plan, determining goals and metrics, and mapping your content across awareness, research, comparison and purchase stages. The document provides tips on tools for research, setting up an editorial calendar, storytelling, determining channels, measurement, and considering everything as content. It emphasizes quality over quantity, tailoring content to answers, case studies and testimonials. The overall message is that an effective content strategy requires understanding audiences, having a plan, and aligning content with the buyer's journey.
The document discusses various types of content that can be used on websites and how content engages audiences. It defines content broadly as anything that populates digital platforms used to serve customers. Content should be tailored to the intended audience and guide them through their customer journey from discovery to purchase. Formats like blogs, videos, questionnaires, and partnerships can be effective if they add value for the audience.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
This document provides information on living a healthy lifestyle. It discusses the importance of exercise, eating a nutritious diet, getting enough sleep, drinking water, and balancing these. A healthy diet includes grains, vegetables, fruits, dairy, and proteins. The document recommends how much of each food group children ages 9-13 should eat each day. It also explains why exercise is important for heart health, strength, flexibility, and mood. Examples are given for aerobic, anaerobic, and muscle-building exercises. Getting enough quality sleep is important for rest, brain function, and health. The appropriate hours of sleep vary by age. Maintaining a balanced lifestyle with all of these healthy habits is key to well-being.
Cindy Mann, CMS Deputy Administrator discusses the mission of the programs as trustworthy partner for the continual improvement of health and health care for all Americans.
She uses examples of existing programs including Maximizing Enrollment and current implementation strategies happening around the country.
The document discusses finding one's purpose and passion in life. It prompts the reader to reflect on the best project they've worked on, what drives them, and how to digitalize and monetize their passions. The overall message encourages pursuing what truly matters to reach a sense of fulfillment before death.
Bryan Tomlinson, MPH, Director, Division of Health Care Services, Virginia Department of Medical Assistance Services discusses Virginia's Medicaid medical home pilot project.
Reputation management in six (sort of) easy stepsmickeylonchar
It's not who YOU say you are, it's who GOOGLE says you are. What can you do to help yourself show up as your best self on Google and the other search engines? Here are some suggestions.
This document discusses the need to change paradigms and practices around preventing major losses in the workplace. It makes three key points:
1) Current safety systems are often designed to reduce minor incidents but do not adequately address preventing major losses like fatalities or serious injuries. New tools and approaches are needed that focus on low probability, high severity events.
2) Common safety metrics like injury rates are lagging indicators and may give a false sense of security. Leading indicators and proactive identification of hazards are needed to truly understand risks.
3) A process for preventing major losses should identify catastrophic hazards, examine human factors more deeply, understand why losses actually occur, and apply a hierarchy of controls with engineering solutions
Robert Moon, MD, Medical Director and Deputy Commissioner Health Systems, Alabama Medicaid Agency presents Patient Care Networks of Alabama at the New Tactics for Building Medical Homes in State Medicaid and CHIP Programs webinar.
Este documento fornece discografias completas de várias bandas e artistas brasileiros, incluindo Os Mutantes, Los Hermanos, Zeca Baleiro e Garotos Podres. Lista álbuns, anos de lançamento e fornece links de download para cada item da discografia. Além disso, inclui um feed que mostra visitantes recentes do blog e seus respectivos locais.
This document is a presentation about bouncehammer, a tool for analyzing bounced email. It introduces bouncehammer as a Perl program created by the author for handling bounced email, not for email delivery. It discusses the author's experience presenting bouncehammer at YAPC::Asia and issues they had with forgetting a necessary adapter. It also provides updates on bouncehammer's age, fixes, and support for various MTAs. The author indicates they are looking for more bounced email samples and discusses potential future directions for bouncehammer including using Coro and Mojolicious modules.
Airik Boyer likes that Blackhawk is a friendly community where it is easy to get along with people. It also saved him a lot of money compared to attending a university and is close to home so he can be with family and friends. His career goal is to become an accountant and have a wife and two kids to live a comfortable life. For fun, he enjoys writing and recording music, playing basketball, and hanging out with friends.
The document analyzes how Mumford & Sons' website and album artwork reflects their target audience. It notes that the website homepage features band news and upcoming shows, showing their fans are digitally connected and enjoy live music. The album covers for Sigh No More and another album depict the band members and horses, implying a folk and country sound influenced by vintage aesthetics. This matches the tastes of their middle-class audience who appreciate subtle displays of music taste through merchandise like badges but also want to proclaim their fandom through bold items like bags.
Leadership is a verb and not a noun. Leadership is what we do and the roles we assume.
Here is a presentation from a keynote lecture i gave to close to 300 school leaders from different schools in Bangalore on Laedership Basics at Rotary Balbhavan in Bangalore in 2009.
Hope this is interesting for you
warm regards
Shravan
Wendy Davis: Leveraging Public Health Capacity to Improve Health System Effic...NASHP HealthPolicy
Many provisions of the ACA hold promise for public health agencies. The reorganization of the healthcare system in the wake of health reform also poses challenges for the public health system. This session will address how public health agency roles may change, opportunities to use public health agencies to lower health costs and improve health outcomes, and the integration of categorical funding streams to build a comprehensive public health system in a post-health reform world.
This document provides guidance on developing an effective content strategy for social media marketing. It discusses developing a meaningful brand vision to use as a filter for content creation. There should be three types of content: content created by the organization, curated third-party content, and re-purposed existing content. Content best practices include developing a content calendar, getting contributions from across the organization, and ensuring content solves problems rather than just selling. Examples of effective content platforms include YouTube channels, blogs, and newsletters. Attracting followers requires promoting social media profiles consistently and explaining the value of following each channel.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This document provides information on living a healthy lifestyle. It discusses the importance of exercise, eating a nutritious diet, getting enough sleep, drinking water, and balancing these. A healthy diet includes grains, vegetables, fruits, dairy, and proteins. The document recommends how much of each food group children ages 9-13 should eat each day. It also explains why exercise is important for heart health, strength, flexibility, and mood. Examples are given for aerobic, anaerobic, and muscle-building exercises. Getting enough quality sleep is important for rest, brain function, and health. The appropriate hours of sleep vary by age. Maintaining a balanced lifestyle with all of these healthy habits is key to well-being.
Cindy Mann, CMS Deputy Administrator discusses the mission of the programs as trustworthy partner for the continual improvement of health and health care for all Americans.
She uses examples of existing programs including Maximizing Enrollment and current implementation strategies happening around the country.
The document discusses finding one's purpose and passion in life. It prompts the reader to reflect on the best project they've worked on, what drives them, and how to digitalize and monetize their passions. The overall message encourages pursuing what truly matters to reach a sense of fulfillment before death.
Bryan Tomlinson, MPH, Director, Division of Health Care Services, Virginia Department of Medical Assistance Services discusses Virginia's Medicaid medical home pilot project.
Reputation management in six (sort of) easy stepsmickeylonchar
It's not who YOU say you are, it's who GOOGLE says you are. What can you do to help yourself show up as your best self on Google and the other search engines? Here are some suggestions.
This document discusses the need to change paradigms and practices around preventing major losses in the workplace. It makes three key points:
1) Current safety systems are often designed to reduce minor incidents but do not adequately address preventing major losses like fatalities or serious injuries. New tools and approaches are needed that focus on low probability, high severity events.
2) Common safety metrics like injury rates are lagging indicators and may give a false sense of security. Leading indicators and proactive identification of hazards are needed to truly understand risks.
3) A process for preventing major losses should identify catastrophic hazards, examine human factors more deeply, understand why losses actually occur, and apply a hierarchy of controls with engineering solutions
Robert Moon, MD, Medical Director and Deputy Commissioner Health Systems, Alabama Medicaid Agency presents Patient Care Networks of Alabama at the New Tactics for Building Medical Homes in State Medicaid and CHIP Programs webinar.
Este documento fornece discografias completas de várias bandas e artistas brasileiros, incluindo Os Mutantes, Los Hermanos, Zeca Baleiro e Garotos Podres. Lista álbuns, anos de lançamento e fornece links de download para cada item da discografia. Além disso, inclui um feed que mostra visitantes recentes do blog e seus respectivos locais.
This document is a presentation about bouncehammer, a tool for analyzing bounced email. It introduces bouncehammer as a Perl program created by the author for handling bounced email, not for email delivery. It discusses the author's experience presenting bouncehammer at YAPC::Asia and issues they had with forgetting a necessary adapter. It also provides updates on bouncehammer's age, fixes, and support for various MTAs. The author indicates they are looking for more bounced email samples and discusses potential future directions for bouncehammer including using Coro and Mojolicious modules.
Airik Boyer likes that Blackhawk is a friendly community where it is easy to get along with people. It also saved him a lot of money compared to attending a university and is close to home so he can be with family and friends. His career goal is to become an accountant and have a wife and two kids to live a comfortable life. For fun, he enjoys writing and recording music, playing basketball, and hanging out with friends.
The document analyzes how Mumford & Sons' website and album artwork reflects their target audience. It notes that the website homepage features band news and upcoming shows, showing their fans are digitally connected and enjoy live music. The album covers for Sigh No More and another album depict the band members and horses, implying a folk and country sound influenced by vintage aesthetics. This matches the tastes of their middle-class audience who appreciate subtle displays of music taste through merchandise like badges but also want to proclaim their fandom through bold items like bags.
Leadership is a verb and not a noun. Leadership is what we do and the roles we assume.
Here is a presentation from a keynote lecture i gave to close to 300 school leaders from different schools in Bangalore on Laedership Basics at Rotary Balbhavan in Bangalore in 2009.
Hope this is interesting for you
warm regards
Shravan
Wendy Davis: Leveraging Public Health Capacity to Improve Health System Effic...NASHP HealthPolicy
Many provisions of the ACA hold promise for public health agencies. The reorganization of the healthcare system in the wake of health reform also poses challenges for the public health system. This session will address how public health agency roles may change, opportunities to use public health agencies to lower health costs and improve health outcomes, and the integration of categorical funding streams to build a comprehensive public health system in a post-health reform world.
This document provides guidance on developing an effective content strategy for social media marketing. It discusses developing a meaningful brand vision to use as a filter for content creation. There should be three types of content: content created by the organization, curated third-party content, and re-purposed existing content. Content best practices include developing a content calendar, getting contributions from across the organization, and ensuring content solves problems rather than just selling. Examples of effective content platforms include YouTube channels, blogs, and newsletters. Attracting followers requires promoting social media profiles consistently and explaining the value of following each channel.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
This document provides tips for creating high-quality content marketing that attracts engaged audiences. It recommends: 1) Creating original, high-quality content tailored to your intended audience; 2) Knowing your audience and telling stories to connect with them on a personal level; 3) Including clear calls to action to encourage specific behaviors. It also suggests consistently publishing new content, interacting with readers, and promoting content across multiple online channels to build loyal audiences over time.
The document provides 10 ideas for creating great blog content, including telling a success story from your business, sharing what you've learned from mistakes, repurposing presentations into blog posts, making posts more personal by sharing your story, having employees contribute content, inviting guest speakers, asking questions of your audience, making top 10 lists on various topics, writing how-to guides, and showing appreciation for others through thank you posts. The overall suggestions are aimed at providing valuable, engaging, and informative content for blog readers.
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
10 Step guide for writing thought leadership content( Slideshare).pptxVictorOkoli1
There's no better time than now to be perceived as a thought leader in your field.
The opportunities and benefits of creating thought leadership content on LinkedIn are endless and career-changing.
But the path to creating thought leadership is not the easiest.
I mean, it is thought leadership so it has to be unique, non-generic, and authentic all at once.
You have to capture the audience, have data-backed opinions, and also be willing to engage in conversations.
With all of this in mind, how do you create thought leadership content and enjoy those benefits down the line?
You can find all the answers in this free guide that is actionable and straight to the point.
Having ghostwritten thought leadership content for CEOs and Executives in SaaS, BlockChain and AI, you are sure to be getting value-packed content.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
STRATÉGIE DE MARKETING DE CONTENUS EN 7 ETAPESRiadh Jeljeli
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Understand audience needs, 6) Plan content formats to address those needs, and 7) Develop an amplification plan to promote the content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to achieve business goals like increasing sales or loyalty.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
[GHOST PARTNER] Content is the killer appGhost Partner
The document discusses the importance of content marketing for businesses. It notes that content can help grow a business by finding new customers and keeping current customers engaged. It provides tips for creating effective content, such as determining the audience, developing an editorial calendar, writing in an engaging story format, and staying consistent in publication frequency. The document advocates using multiple channels like blogs, newsletters and social media to distribute content and offers GhostPartner's content creation services to help businesses with their marketing strategies.
This document provides a practical guide to content marketing based on insights from successful content marketers. It discusses topics like understanding your audience, creating great content, making content spreadable, defining engagement, and measuring success. The document emphasizes thinking like a publisher to produce valuable content and moving from a PR-focused strategy to a more content-led approach. It provides advice from industry professionals on finding what content works and leveraging existing content within organizations.
Creating Content that Sparks: Finding Your Catalyst for Content MarketingPeterNorth20
This document provides guidance on creating engaging community content to grow a business. It discusses including fun content like humor, incentives for participation, and "golden nuggets" of useful knowledge. Community objectives should dictate the format and topics of content. Content should be easily digestible, found, and associated with related content. Keeping content lighthearted while also providing value through knowledge, events, and discussions can spark engagement.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
This document provides an overview of developing an effective content marketing strategy. It discusses understanding customers, creating different types of content, developing buyer personas, and aligning content with the stages of the buyer's journey. The key points covered are:
1) Understanding customers is essential for creating valuable content, including where they spend time online and what challenges they face.
2) An effective content marketing mix includes original content (created by the business), curated content, and syndicated content in a 65/10/25 ratio.
3) Developing buyer personas through research helps tailor content to specific customer groups and their needs, behaviors, and concerns.
4) Aligning content with the awareness, consideration
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
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It's All About the Content, Baby!
1. It’s All About
The Content,
Baby.
Presented by
Mickey Lonchar
Chief Creative Officer
Quisenberry Marketing & Design
2. What you’ll learn today:
• Develop a Content Strategy that is meaningful to
your audience.
• Develop a Brand Vision and use it as a content
platform/content filter.
• The three types of content every organization should
have.
• Guidelines for creating a Content Calendar.
• Fundamentals of building and nurturing a community
of followers.
19. What is Content?
‘Content’ is how
you communicate
with/touch your
consumer.
20. What is Content?
People don’t engage
with brands, they
engage with content.
21. What is Content?
Anything that touches
the consumer that
represents your brand.
Examples: packaging, web copy,
collateral, Facebook posts, paid messaging
(advertising), third party reviews, etc.
22. What is Content?
Content is the ‘currency’
of Social Media.
‘He who has the best
content wins.’
- Joe Pulazzi
23. What is Content?
Your ‘Content Strategy’ (or Content Platform) is the
intentional creation, implementation and deployment of
stories you tell as a brand to build trust and develop deeper
relationships with customers and prospects.
24. A Social Media program without
a Content Strategy is like...
Well, you get the idea.
26. Start with a meaningful
Brand Vision.
‘Who do I have to be to have you
become my customer?’
27. Meaningful Brand Vision =
What’s the ONE
THING we want
customers to say that
we do better than
anyone else?
28. Meaningful Brand Vision =
Unique - Are you the only one to provide this?
Meaningful - Is it of true value to your customers?
True - Is this who you really are and what you really do?
“Organizations typically have dozens of ways
to help a customer...beyond selling her stuff.”
30. Content Platform Exercise: Starbucks example.
What are 10 things Starbucks
can do for customers besides
sell them coffee?
31. Content Platform Exercise: Starbucks example.
What are 10 things Starbucks
can do for customers besides
sell them coffee?
1. Provide a standardized experience.
2. Introduce new varieties and products.
3. Create ‘smarter’ coffee consumers.
4. Offer a line of accessories, enhancing the
‘coffee experience.’
5. Give customers a place to chill.
6. Making coffee buying convenient.
7. Provide customers a break in their day.
8. Raise the customer’s expectations.
9. Provide a ‘little reward’ for customers.
10. Serve product within 10 minutes of brewing.
32. Content Platform Exercise: Starbucks example.
What are 10 things Starbucks
can do for customers besides
sell them coffee?
1. Provide a standardized experience.
2. Introduce new varieties and products.
3. Create ‘smarter’ coffee consumers.
4. Offer a line of accessories, enhancing the
‘coffee experience.’
5. Give customers a place to chill.
6. Making coffee buying convenient.
7. Provide customers a break in their day.
8. Raise the customer’s expectations.
9. Provide a ‘little reward’ for customers.
10. Serve product within 10 minutes of brewing.
33. Content Platform Exercise: Starbucks example.
What are 10 things Starbucks
can do for customers besides
sell them coffee?
3. Create ‘smarter’ coffee consumers.
5. Give customers a place to chill.
7. Provide customers a break in their day.
9. Provide a ‘little reward’ for customers.
34. Content Platform Exercise: Starbucks example.
What are 10 things Starbucks
can do for customers besides
sell them coffee?
3. Create ‘smarter’ coffee consumers.
5. Give customers a place to chill.
7. Provide customers a break in their day.
9. Provide a ‘little reward’ for customers.
35. Content Platform Exercise: Starbucks example.
What are 10 things Starbucks
can do for customers besides
sell them coffee?
5. Give customers a place to chill.
7. Provide customers a break in their day.
9. Provide a ‘little reward’ for customers.
Brand Vision: “Welcoming”
36. Content Platform Exercise:
On a sheet of paper, write out 10 ways you can help
customers, besides selling them stuff.
37. Content Platform Exercise:
On a sheet of paper, write out 10 ways you can help
customers, besides selling them stuff.
Look over your list. Line out any of the functions that are not
unique to you or that add negligable value to the customer.
38. Content Platform Exercise:
On a sheet of paper, write out 10 ways you can help
customers, besides selling them stuff.
Look over your list. Line out any of the functions that are not
unique to you or that add negligable value to the customer.
Partner up with one other person NOT in your organization.
40. Three Kinds of Content Every
Organization Should Have:
1. Content You Create
• Website updates
• Videos
• Powerpoint Presentations
• Blogs
• Comments on other sites
• Social Media status updates
41. Three Kinds of Content Every
Organization Should Have:
1. Content You Create
• Create once, use many times
• Clone content across multiple platforms.
• Become a ‘Content Chop Shop’
42. Three Kinds of Content Every
Organization Should Have:
1. Content You Create
• Blogs: +55% more web traffic (Hubspot)
• Improves Search Engine Ranking
• Helps establish thought leadership
• Demonstrates your value, tells your story
• Creates content fodder
43. Three Kinds of Content Every
Organization Should Have:
2. Content that you curate
(Third Party content)
• Gleaned from ‘listening’
• RSS • Twitter • email •
StumbleUpon • Google Alerts
• ‘What would my customers find
useful?’
44. Three Kinds of Content Every
Organization Should Have:
3. Content You Re-purpose
or Re-imagine
• Conduct a Content Audit
• Newsletter articles
• Case studies
• Product information sheets
• Speeches or panel participation
• Archived blog posts
54. Content Creation Best Practices:
Run Potential Content
Through the
‘Brand Vision Filter.’
(Relevant, Helpful, Reflects
Values)
55. How about a few good
(local) examples?
• Huppins on YouTube
• Pearson Packaging Twitter
• Blu Berry Yogurt Facebook
• “How’s Business” newsletter
• The Quisenblog
62. The inside dope on attracting
followers and fans.
The ‘unsexy’ stuff: icons
on business cards, email
signature, etc.
63. The inside dope on attracting
followers and fans.
Utilize Facebook
Connect platform to
integrate online
presence.
64. The inside dope on attracting
followers and fans.
Rather than just “Find us
on Facebook,” explain
why they should.
“Get daily recipes and money-saving offers on our Facebook page.”
“Get the latest industry news by following us on Twitter.”
“Find our series of how-to videos on YouTube.”
65. The inside dope on attracting
followers and fans.
Let visitors/fans choose
how to follow. Give them
options.
66. The inside dope on attracting
followers and fans.
“Buy” followers:
• Facebook ads
• Giveaways: something in return for
clicking “like.”
• “Crowdsourcing” contests (Postaer’s
book cover)
• Connect company to a cause.
67. The inside dope on attracting
followers and fans.
Understand what you
want to do with your
followers (engagement).
90% of Facebook fans
never go back to the
brand’s page.
70. Resources of Note:
Joe Pulazzi - @JuntaJoe (Twitter)
Heidi Cohen - @HeidiCohen (Twitter)
Ann Handley - @MarketingProfs (Twitter)
Hubspot Inbound Marketing Blog -
www.hubspot.com/inbound-marketing-blog/
71. Contact Information
email: mickey@quisenberry.net
blog: www.quisenblog.com
twitter: @mickeylonchar
For an electronic copy of this presentation deck,
email me at mickey@quisenberry.net