Melissa A. Riley
Senior Vice President
Convention Sales and
Our Webinar Road Map
Prepare for the
Reach into the local
knowledge hubs and
intellectual capital of
Use your CVB as
the conduit and
Don’t wait until the sun sets to integrate all the
city has to offer into your meeting or event.
What is intellectual capital or a knowledge network?
work or invention
as a result of creativity/innovation
belonging to a particular individual,
organization, or community.
Exciting news from your meeting
destination!! You can integrate
local knowledge networks and
intellectual capital into your
meeting programming to create a
unique and authentic experience.
We can’t wait to show you how!
Your CVB Sales, Services and
“Visit Seattle embodies the
spirit of innovation and is
willing to take risks.”
Kati Quigley, CMP
“I really know something
impacted me when I can’t wait
to share it with others.”
Vice President, Conferences and
American Dental Association
Things to consider if you want to
tap into destination assets:
Begin with a conversation not a Google search
Be open to something new
Start in the bid process to look beyond rates, dates, space
Ask about Ambassador Programs
Ask about key industries and business clusters
To mine destination intelligence
for my meeting…
What tangible resources are available
from the CVB to assist?
What information do I share?
What questions do I ask??
Help the CVB understand your attendee profile
Talk about the goals of the organization and the
Share the top trending/hot topics your attendees are
Discuss session content and key topics
Reveal the baseline of your budget
Don’t just bring in speakers/go out into the
community to get education
Be prepared to have your marketing support the
Develop collateral, editorial, microsites and
integrate social media to convey rich meeting
content mined from the destination