Lessons Learnedfrom FailureKelly Peacy, CAE, CMP PCMASusan Katz,TrueValue CompanyVicky Betzig, CMP PCMAAnn Johnson, PCMA
LearningObjectives•Stop being afraid of failure and startembracing it as a learning experience.•Understand how to analyze ...
Session Sponsor
Is incorporating failure into meetingsthe new formula for success?
How do we stop being afraid of failureand start embracing it?
Plan for the SessionTwo Case StudiesAssociation & CorporateTactical & Strategic
Plan for the SessionAnalyze the failure & share thoughtsHow can this concept be used for yourevents?Share your own failure...
PCMAThe Show Re-Imagined Luncheon2013 Convening Leaders, Orlando
PCMAThe Show ReimaginedLimited engagement w/content at least atstartLong lines for foodNot enough seating for eating/netwo...
Group Discussion(1)Of the list of outcomes which doesyour table believe is the mostcritical to address?(2)What should we d...
PCMAThe Show ReimaginedLimited engagement w/content at least atstartLong lines for foodNot enough seating for eating/netwo...
Biggest Lessons Learned(1)Focus on the end user experience!(2)Lots of advance communication!
TrueValue CompanyBranding the Experience
TrueValue Company ShowBranding• Look was a radical departure• Story developed in branding did not resonatewith retailers• ...
Group Discussion(1)Of the list of outcomes which doesyour table believe is the mostcritical to address?(2)What should we d...
Biggest Lesson LearnedBranding your show or meeting is aboutunderstanding your organization’s coremission and value.
Learning From FailureHow can we as an industry start toembrace failure as a learningexperience?How can this type of discus...
It’sYourTurn!An on the job failure that taught you ahuge a lesson?
Lessons Learned From FailureFebruary 2013 issue of ConveneFound at www.pcma.org/conveneThankYou!
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Convene Live: Lessons Learned from Failure

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Session: Convene Live: Lessons Learned from Failure
Presented by: Moderator: Kelly Peacy CAE, CMP, Senior Vice President, Education & Meetings, Professional Convention Management Association
Panelists: Ann Johnson , Associate Director, Programs, Professional Convention Management Association, Vicky Betzig CMP, Director, Meetings & Events, Professional Convention Management Association, Susan Katz , Director Of Corporate Events & Travel, True Value Company
Date and time: Wednesday, June 26, 2013

Published in: Education, Technology, Business
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Convene Live: Lessons Learned from Failure

  1. 1. Lessons Learnedfrom FailureKelly Peacy, CAE, CMP PCMASusan Katz,TrueValue CompanyVicky Betzig, CMP PCMAAnn Johnson, PCMA
  2. 2. LearningObjectives•Stop being afraid of failure and startembracing it as a learning experience.•Understand how to analyze your ownexperiences for key takeaways.•Incorporate this highly effectivelearning model into your ownmeetings.
  3. 3. Session Sponsor
  4. 4. Is incorporating failure into meetingsthe new formula for success?
  5. 5. How do we stop being afraid of failureand start embracing it?
  6. 6. Plan for the SessionTwo Case StudiesAssociation & CorporateTactical & Strategic
  7. 7. Plan for the SessionAnalyze the failure & share thoughtsHow can this concept be used for yourevents?Share your own failure and one biglesson learned
  8. 8. PCMAThe Show Re-Imagined Luncheon2013 Convening Leaders, Orlando
  9. 9. PCMAThe Show ReimaginedLimited engagement w/content at least atstartLong lines for foodNot enough seating for eating/networkingLots of confusion
  10. 10. Group Discussion(1)Of the list of outcomes which doesyour table believe is the mostcritical to address?(2)What should we do differently nexttime?
  11. 11. PCMAThe Show ReimaginedLimited engagement w/content at least atstartLong lines for foodNot enough seating for eating/networkingLots of confusion
  12. 12. Biggest Lessons Learned(1)Focus on the end user experience!(2)Lots of advance communication!
  13. 13. TrueValue CompanyBranding the Experience
  14. 14. TrueValue Company ShowBranding• Look was a radical departure• Story developed in branding did not resonatewith retailers• Confusion about what was where on the exhibitfloor• Did not support the brand message• Did not did not enhance the buying experience
  15. 15. Group Discussion(1)Of the list of outcomes which doesyour table believe is the mostcritical to address?(2)What should we do differently nexttime?
  16. 16. Biggest Lesson LearnedBranding your show or meeting is aboutunderstanding your organization’s coremission and value.
  17. 17. Learning From FailureHow can we as an industry start toembrace failure as a learningexperience?How can this type of discussion be usedat other meetings?
  18. 18. It’sYourTurn!An on the job failure that taught you ahuge a lesson?
  19. 19. Lessons Learned From FailureFebruary 2013 issue of ConveneFound at www.pcma.org/conveneThankYou!

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