1. Crafting a Volunteer Program that
Appeals to Corporate Partners
Dr. Rebecca Hardin
Consultant
Visionary Inquiry
@enlighten4me
Brandt Hardin
Artist
Visionary Inquiry
@dregstudios
2. Agenda
CSR and Employee Volunteer Programs (EVPs):
Why do organizations care?
Human Capital Investment and EVPs:
What’s in it for them…and you?
Engagement through EVPs:
Transactional vs. Transformational
The Impact of Volunteering:
SDGs: Think Globally, Act Locally
6. CSR is Changing Stakeholder Dynamics
Realization that EMPLOYEES are most important stakeholder!
7. From Paycheck to Purpose
Division:
Work-personal life
Salary
Material/Tangible retribution
Integration:
Work-life balance
Meaning
Intangible retribution
Need to create a
space for
personal and
professional
fulfilment (CVP)
Shift in Employee Values
8. Visionary Inquiry
• What characteristics would you look for in an
ideal corporate partner?
• How would you know if they are community-
minded?
11. Human Capital Benefits
Retain Recruit
TrainEngage
Enhance Reputation
Good Neighbor
Millennial Recruitment
External Partnerships
Enhance Leadership
and Technical Skills
Networking
Mentoring
Teambuilding
Increase Commitment
Retention
Productivity
Citizenship Behaviors
Promote Work-life
Balance
Well-being
Job Satisfaction
Morale
UNCLASSIFIED//FOR OFFICIAL USE ONLY
*Hardin, R. (2014). Building the case for supporting nonprofits: Examining relationships between intra-
organizational volunteerism, commitment, and citizenship behaviors. ProQuest Dissertation and Theses.
12. Visionary Inquiry
• How could your volunteer activities support
an organization’s human capital strategy?
• How could volunteer time become
investments for you and them?
15. Create Transformational Experiences
Recruit and Maximize Talent:
Outline skills aspect of every
volunteer position to create
development opportunities
Meeting volunteers at their
highest level of contribution
creates engagement and
mental stimulation
Engage and Motivate Action:
Greet volunteers, provide
training if needed, overview of
the charity, purpose of today,
and their role
Providing a systems
perspective creates value for
any hands-on position
Retain and Inspire Citizens:
Provide time for reflection
after the volunteer
experience
Discussing reactions and
feelings creates personal
stories of the heart
16. Visionary Inquiry
• How could you create transformational
volunteer experiences that engage hands,
hearts, and minds?
• Think back on your own experiences. Which
ones changed you? Why?
17. THE IMPACT OF VOLUNTEERING:
SDGS: THINK GLOBALLY, ACT LOCALLY
20. Visionary Inquiry
• How could you demonstrate the impact and
value of your volunteer activities?
• How can you create servant leaders and
institutions?
21. What will you walk the
beam for?
Dr. Rebecca Hardin
Consultant
Visionary Inquiry
@enlighten4me
Brandt Hardin
Artist
Visionary Inquiry
@dregstudios
