The Business of Reinvention:Strategic Business Planning

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Session: Coloring Outside the Lines - Reinventing the Meeting Experience
Presented by: Jeff Tobe CSP, M.Ed, Primary Colorer, Coloring Outside the Lines
Date and time: Tuesday, June 25, 11:15am
pcma.org/educon

Published in: Education, Business
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The Business of Reinvention:Strategic Business Planning

  1. 1. The Business of Reinvention:Strategic Business Planning -Your Recipe for SuccessCarol Krugman, MEd, CMP CMMAssistant ProfessorMeeting and Business Event ManagementMetropolitan State University of Denver
  2. 2. Acknowledgements•Prof. Robert Farmer•Prof. Jackson Lamb•James Webb
  3. 3. Who’s here?
  4. 4. Welcome to the Ideas Kitchen!
  5. 5. Great Chefs/Great Planners•Passion to create memorable experiences•Entrepreneurial spirit•Sound business acumen
  6. 6. Great Chefs/Planners/Businesspeople• Krow sdrawkcab• Master and respect the basics• Choose and use the right tools• Differentiate measurement from improvisation• Take risks --- learn from failure• Build on success
  7. 7. Recipes and Business Plans• Outcome based• Well researched• Targeted to specific people/groups/markets• Measurable• Successfully implemented with consistent results
  8. 8. Share your recipes…
  9. 9. Chicken Soup Coq auVin
  10. 10. Reinvented
  11. 11. Reinvented
  12. 12. Most successful meeting to date…
  13. 13. New Recipe?•Competitive environment•Changing participant profile•Communication channels•Financial issues•Outliers
  14. 14. But we’ve always done it this way…
  15. 15. Speak their language,live in their heads• Data• Rationale• Data• Incremental change• DataPS: Did we mention data?
  16. 16. 3
  17. 17. ?
  18. 18. Be boldBe confidentBon appétit!

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