GroupThink: Strategies for Building A Successful Brokerage


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Strategies for Building a Successful Brokerage
Krisstina Wise, Principal/Broker
The Good Life Team
Jose Perez, President
PCMS Consulting

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GroupThink: Strategies for Building A Successful Brokerage

  1. 1. Strategies for Building a Successful Brokerage Krisstina Wise, The Good Life Team Jose Perez, PCMS Consulting
  2. 2. Do you know this broker/manager? Does he or she work for you?
  3. 3. <ul><li>Depressed prices </li></ul><ul><li>Lower volume </li></ul><ul><li>Discount brokerages </li></ul><ul><li>87% of consumers starting search online </li></ul><ul><li>Expecting immediate response </li></ul><ul><li>Technology and mobility making excessive bricks and mortar obsolete </li></ul>The dynamics of our industry Market and consumer driven
  4. 4. Direction of the market No change, no income…
  5. 5. Expectations and innovation The industry has not bridged this gap yet
  6. 6. <ul><li>Need to focus on driving, engaging, and responding to web traffic </li></ul><ul><li>Need to focus on creating a positive consumer and agent “experience” </li></ul><ul><li>Need more revenue streams </li></ul><ul><li>Need to make agents more productive </li></ul><ul><li>Need to reinvent the agents </li></ul>Where does that leave us? Needing to REinvent our businesses
  7. 7. Emerging brokerage paradigm
  8. 8. Interactive Team Session Building the brokerage of the future with GREAT ideas!
  9. 9. <ul><li>Each team will generate ideas revolving around 5 specific topics </li></ul><ul><li>Each group will discuss their topic for 30 minutes and come up with 5 ideas regarding that topic </li></ul><ul><li>A representative from each group will then have 10 minutes to discuss the 5 ideas </li></ul><ul><li>We will leave here with at least 25 great ideas! </li></ul>Who has the best ideas? We are breaking up into 5 teams…
  10. 10. REINVENT YOURSELF AND YOUR TEAM? <ul><li>What are you doing to… </li></ul>
  11. 11. Sample idea… <ul><li>“ To help address the growing volume and complexities of short sales in the Arizona market, Long Realty put together in 2010 a Short Sale Resource Group.” </li></ul><ul><li>Kevin Kaplan </li></ul><ul><li>VP Marketing and Technology </li></ul><ul><li>Long Realty </li></ul>
  12. 12. CREATE AN ENGAGING WEB PRESENCE? <ul><li>What are you doing to… </li></ul>
  13. 13. Sample idea… <ul><li>“ We’ve changed how we develop software as a company, re-architected the site and focused on a/b testing methods to increase lead capture.” </li></ul><ul><li>Cary Sylvester </li></ul><ul><li>Executive Director of Technology </li></ul><ul><li>Keller Williams International </li></ul>
  14. 14. DRIVE AND RESPOND TO INTERNET TRAFFIC? <ul><li>What are you doing to… </li></ul>
  15. 15. Sample idea… <ul><li>“ I want to talk about opening up a call center for agents.” </li></ul><ul><li>Ed Krafchow </li></ul><ul><li>Chairman of the Board </li></ul><ul><li>Better Homes and Gardens </li></ul><ul><li>Mason-McDuffie Real Estate </li></ul>
  16. 16. BUILD MANAGER “BENCH STRENGTH” <ul><li>What are you doing to… </li></ul>
  17. 17. Sample idea… <ul><li>“ Create a culture of accountability for managers and agents, measure everything, and create an environment where people want to succeed in your company.” </li></ul><ul><li>Gino Blefari </li></ul><ul><li>President </li></ul><ul><li>Intero Real Estate </li></ul>
  18. 18. RECRUIT THE AGENT OF THE FUTURE? <ul><li>What are you doing to… </li></ul>
  19. 19. Sample <ul><li>“ We sought out one of the country’s most respected Professional and Life Transformation Consultants available. Metamorphosis Consulting is bringing their new program, Next Generation Real Estate Business Planning, to the sales team.” </li></ul><ul><li>Diane Turner </li></ul><ul><li>President / CEO </li></ul><ul><li>Diane Turton, Realtors </li></ul>
  20. 20. Go ahead… REinvent yourselves!